Thursday, July 29th, 2010




Good morning. It’s Thursday, July 29, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
DIY Network:
This New House at 8p
HISTORY: The Universe at 9p
Lifetime: Project Runway at 9p; On the Road with Austin & Santino at 1030p
MTV: Jersey Shore at 10p


Soon after ABC’s executive shuffle which resulted in the sudden resignation of ABC Entertainment Group President Stephen McPherson late on Tuesday, the network indicated McPherson’s position will be filled by ABC Family President Paul Lee. The promotion of Lee comes after he has led a major rejuvenation at ABC Family that claims several original series hits including The Secret Life of the American Teenager, Greek and the recently-launched Pretty Little Liars as well as the annual programming event, 25 Days of Christmas. Lee has been with ABC Family since 2004.

Univision launches a new primetime novela, Llena de Amor (Fill Me With Love) on August 9 at 7p. Described as a heart-warming love story for the whole family, the series is about the life of Marianela Ruiz, a full-figured young woman with a generous spirit, who is often the object of cruel jokes though ends up winning the man of her dreams. Llena de Amor stars Valentino Lanus and introduces newcomer Ariadne Diaz as Marianela in addition to Laura Flores, Cesar Evora, Alexis Ayala, Azela Robinson, Roberto Palazuelos, Altair Jarabo and novela diva Lucia Mendez in the featured role as Eva.

Worldwide sports, entertainment and media company, IMG Worldwide, Inc. bought ISP Sports, a US college media rights management firm based in Winston-Salem, NC. A definitive purchase deal was approved and signed by both parties. The transaction is expected to close quickly following normal regulatory approvals and closing conditions. Financial terms of the deal were not disclosed. ISP will be combined with IMG’s current college sports group. Ben C. Sutton, Jr., Founder/CEO of ISP will become President of the newly-merged business with oversight of the daily operations and development of the IMG College business which will maintain its corporate headquarters at Winston-Salem.

Our third Emmy® special edition coming out on August 4th is Primetime Emmy® Awards: Outstanding Non-Fiction/Special, highlighting the nominees for the following categories:
  Outstanding Nonfiction Special
  Outstanding Nonfiction Series
  Outstanding Directing For Nonfiction Programming
  Outstanding Writing For Nonfiction Programming
  Outstanding Variety, Music Or Comedy Special
  Outstanding Miniseries
  Outstanding Made For Television Movie
If you’re nominated … Hey! How cool is that??!!  And if you’re nominated and would like to provide us with a 150-word description of the nominated project or person for this special edition or any of the four subsequent editions, send it directly to me ([email protected]) and we’ll include it in the edition. In the weeks ahead, we will do two more special editions focused on Reality/Reality Host, and of course, Actor/Actress. 


Tribune Broadcasting announced it will air The Bill Cunningham Show on its TV stations starting in September 2011. Tribune is additionally in negotiations with distribution partners to syndicate the one-hour talk show nationally. The Bill Cunningham Show, produced in front of a studio audience in Chicago, will air as a Monday-Friday strip in daytime. The talk show will cover a variety of topics hosted by Cunningham who is an attorney and the former Ohio Assistant Attorney General. Cunningham will continue to host his weekday talk radio show on WLW-AM in Cincinnati and his nationally-syndicated weekend radio show. 

Logo acquired the original talk show series 1 Girl 5 Gays from MTV Canada. Logo will begin airing season one this October. The series is hosted by Aliya-Jasmine (AJ) Sovani along with a panel of five alternating gay guys who dish frankly about sex and relationships.


William (Billy) Baldwin landed a role on NBC’s Parenthood during the series’ second season. Baldwin will appear in multiple episodes as Gordon Flint, the rich bachelor boss of Adam (Peter Krause) who has a crush on Adam’s sister, Sarah (Lauren Graham) which promotes tension within the Braverman family.

HGTV ordered 26 extra episodes of its weekly series Dear Genevieve starring designer Genevieve Gorder. The series follows Gorder as she personally visits and helps one viewer per episode after they submitted their design problem online. Produced by Leopard Films of New York, Dear Genevieve airs on Saturdays at 9p. Gorder also serves as a judge for the network’s fifth season of HGTV Design Star.


Top 10 M-F Syndicated Strip Series for the week of 7/12-7/16/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.8 AA
Jeopardy (CTD)                                               5.0 AA
Judge Judy (CTD)                                            4.3 AA / 6.6 GAA
Two and a Half Men (WB)                                 4.1 AA / 5.5 GAA
Entertainment Tonight (CTD)                            3.7 AA / 3.7 GAA
Family Guy (2/T)                                              3.1 AA / 3.6 GAA
Everybody Loves Raymond (CTD)                      3.0 AA / 3.6 GAA
Inside Edition (CTD)                                         2.8 AA / 2.8 GAA
Oprah Winfrey Show (CTD)                               2.8 AA / 2.9 GAA
The Office (NBU)                                              2.5 AA / 3.0 GAA
Seinfeld (SPT)                                                  2.5 AA / 3.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 7/12-7/16/10 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.1 AA / 2.5 GAA
Two and a Half Men (WB)                                 2.0 AA / 2.7 GAA
The Office (NBU)                                             1.9 AA / 2.2 GAA
Everybody Loves Raymond (CTD)                     1.5 AA / 1.8 GAA
Seinfeld (SPT)                                                 1.5 AA / 1.8 GAA
Wheel of Fortune (CTD)                                    1.3 AA
Judge Judy (CTD)                                            1.3 AA / 1.9 GAA
King of the Hill (2/T)                                        1.3 AA / 1.5 GAA
Jeopardy (CTD)                                               1.2 AA
Friends (WB)                                                   1.2 AA / 1.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis:  FOX served up the best ratings results Wednesday night at 2.8/9 among A18-49, according to final national ratings from Nielsen. At 8p, FOX’s Hell’s Kitchen was #1 with 2.9/10 and ABC’s Wipeout came next at 2.3/8. Also this hour, NBC debuted new series Breakthrough with Tony Robbins at 0.8/3, ranking fifth overall. FOX remained in first place through 9p as new series Masterchef premiered at 2.7/8 followed by UNIV’s Soy Tu Duena at 2.4/7. NBC’s America’s Got Talent showed off in first place during 10p with a 2.9/9 while a repeat of ABC’s Primetime: What Would You Do? delivered a #2 at 1.5/4.

Live + Same Day Household Ratings: Tuesday, July 27, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.9/9       NCIS [r] 6.5/12, NCIS: Los Angeles [r] 4.9/8, The Good Wife [r] 3.4/6

NBC: 4.5/8        Breakthrough with Tony Robbins [p] 2.1/4, America’s Got Talent 5.6/10


FOX: 3.6/6         Hell’s Kitchen 3.8/7, Masterchef [p] 3.3/6

ABC: 3.5/6         Wipeout 3.8/7, Primetime: What Would You Do? [r] 2.9/5

UNIV: 2.1/4       Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.6/4, Aqui y Ahora 1.6/3

ION: 1.0/2         Without a Trace 0.7/1, Criminal Minds 1.1/2, Criminal Minds 1.2/2

TELE: 0.6/1       El Clon 0.6/1, Fantasma de Elena 0.5/1, Donde Esta Elisa? 0.9/2, Diosa Coronada 0.6/1

CW: 0.4/1         One Tree Hill [r] 0.4/1, Life Unexpected [r] 0.3/1

A18-49: FOX 2.8/9, ABC 2.0/6, NBC 2.0/6, UNIV 1.9/6, CBS 1.2/4, TELE 0.5/2, ION 0.4/1, CW 0.2/1



Diana Mogollon was tapped as GM for mun2, the lifestyle cable network targeting bicultural Latinos in the 18-34 age category. In her new role, Diana will hone in on developing and directing mun2’s television strategy in addition to managing the operations of the channel. Diana will report to Jacqueline Hernandez, COO, Telemundo.

Entertainment Studios appointed Brandon Tansley to manage the company’s 24-hour HD television channel, CARS.TV. Brandon begins this new position at Entertainment Studios fresh after graduating from the University of California Irvine with a bachelor’s degree in Film and Media Studies. Previously, Brandon had been assigned to production assistant work and later as a field producer at Entertainment Studios.

Jeff Fleeher was upped to SVP/CFO, TV Networks and Digital Distribution with NBC Universal. In his new position, Jeff will continue to oversee NBCU’s financials for the TV Networks Distribution and Digital Distributions sales groups as well as business operations for each team. Jeff’s scope encompasses NBCU’s cable networks, the network-owned NBC and Telemundo stations, Olympic Games programming on cable and broadband in addition to VOD, pay-per-view and set top box content via the cable, satellite and telecommunications industry. Jeff also oversees the financial areas for content deals with top MVPDs including AT&T, Cablevision, Charter, Comcast, DIRECTV, DISH, Time Warner Cable and Verizon. Jeff continues to report jointly to Bridget Baker, President, TV Networks Distribution, NBCU and JB Perrette, President, Digital and Affiliate Distribution and Content Distribution Strategy, NBCU.

NBC Universal’s TV Networks and Digital Distribution units additionally announced a slew of promotions:

  • Jennifer Chastain to Director/Field Sales and Marketing where she will continue to manage current duties in North Carolina, South Carolina, Tennessee, Virginia and Washington, D.C. while adding Delaware, Maryland and West Virginia to her roster. Jennifer reports to Heather McCallion, VP/Field Sales, NBCU.
  • Wendy Gross to Director/Field Sales and Marketing where she will continue handling distribution and field marketing in California, Arizona, Colorado, Nevada, Hawaii, Alaska and Utah. Wendy reports to Bridget Farley, VP/Field Sales, NBCU.
  • Carly Greenberg to Manager/Affiliate Marketing where she will work with the Affiliate Marketing group to create promotions and maintenance marketing support for the NBCU brands NBC HD, MSNBC and Chiller. She will additionally manage the affiliate website and support national accounts. Carly will now report to Erin Breen, VP/Marketing, NBCU.
  • Fred Haug was also promoted to Manager/Affiliate Marketing where he will concentrate on developing pro-social community relations programs on behalf of the established MVPD partnerships with NBCU’s cable brands. Fred reports to Melissa Tolchin, VP/Marketing, NBCU.
  • Emily Powers to Director/Digital Distribution where she will continue to offer strategic analysis and support to NBCU’s Broadcast Affiliate Relations team. She will also negotiate digital TV and film distribution deals in the US and Canada among other duties. Emily continues to report to Jennifer Pirot, VP/Digital Distribution, NBCU.
  • Brad Trullinger was bumped to Director/Digital Distribution and TV Networks Distribution where he will continue to manage the New England and Caribbean regions in the field and will additionally take on responsibilities over Out-of-Home distribution. Brad also reports to Jennifer Pirot.

Angela Williams joins FADER Media in the new position as Advertising Director. Angela supervises West Coast advertising sales across all platforms of FADER Media and further manages digital ad operations and site traffic development.

Dawn L. McCall, Founder/Managing Partner of International Media & Entertainment Partners, LLC announced she is taking a leave of absence from her role to become Coordinator for the Bureau of International Information Programs (IIP) at the Dept. of State under the Obama Administration. Dawn’s appointment is effective immediately. Senior Partner/CFO, Gail P. Williams will take on the responsibility as Managing Partner in Dawn’s absence. Previously, Dawn was President of Discovery Networks International from 1996 to 2007.

Veria hired Haroon Khan as Advisor/Public Affairs to help lead the company’s public and government affairs initiatives with members of Congress and the White House. Haroon will report to Subroto Bhattacharya, CEO. Most recently, Haroon was Finance Director for Senator Christopher J. Dodd in Washington, D.C.

Julie Anderson advances to SVP/Content and Integration with Tribune Interactive. Julie will oversee two areas for Tribune Interactive: the representation team which offers assistance to the company’s business areas involved in digital growth strategies and the implementation of new products in their markets as well as the marketing services group that offers training and support for the division’s platforms and products.



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This day in History:
  2005 – Astronomers announced that they had discovered a new planet larger than Pluto in orbit around the sun

Answer to Yesterday’s Trivia Question:  The real-life station house used for the exterior shots on this police drama was the Maxwell Street Station (7th Precinct) located at the corner of 14th and Morgan Streets in Chicago.  What was the show?   HILL STREET BLUES Kudos to: Josh Miller-CBS/New York;Phyllis McQilllan-MSG Media/New York;Jane Pook-New York;Tim McNamara-FOX59;Indianapolis;Laura Treacy-OnMedia/Overland Park;Paul Walker-Broyles&Walker Communications/Dallas;Melissa White-SpotPlus/Dallas;Bill Goodfriend-Charter Media/St. Louis;Michael Madnick-Fox Consumer Products/Los Angeles;Ken DuBow-Opus/Sonoma;Bill Phillips-Turner Broadcasting/Burbank;Steve Rubin-Fast Carrier Pictures/Los Angeles

Today’s Trivia Question:  What popular book which was later made into a film can be found on the night stand in Ugly Betty’s bedroom?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



And the Emmy for Specials & Non-Fiction goes to…
Cyn opsis Media
presents The Primetime Emmy® Awards Special Series: Specials & Non-Fiction
Wednesday, August 4

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs.
Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

Upcoming Issues:  Reality & Reality Host (8/9) , Actor/Actress (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: Click on “careers (8/5)

JOB OPENING: RESEARCH DIRECTOR/Miami, FL/Discovery LATAM/USH: 6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  [email protected] (8/4)

JOB OPENING: ACCOUNT EXECUTIVE/ WTIC/WCCT/Hartford: Seeking two AE’s: 3+ years, 1+ yrs sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. [email protected] (8/3)


JOB OPENING: RESEARCH ANALYST/OWN: The Oprah Winfrey Network/LA: Min 1-2 yrs exp in TV/MP Research, expert in Star, NPower, Omniture & Rentrak, strong written and analytical skills. Apply at: (8/3)

JOB OPENING: DIR/MGR DEAL STRATEGY/MTVN/NYC: supports Content Distribution & Mktg (CDM) group in a brd variety of matters arising from the dist of Viacom. 5yrs+ exp buz & develp/strategy. BA deg.Apply: (8/3)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/Nickelodeon Digital/NYC. 4+yrs exp. in digital media envrnmnt, Exp. Manging Digital Content, Stng research,fact cheking & trnscrbng skils EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: COORDINATOR, CONTENT & PROGRAMMING/ Nickelodeon Digital/NYC. 2+yrs exp in digi media envrnmnt/detail orientd/strng writen & oral skils/ability to multitsk & thnk creativly EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: VP COMMUNICATION/NICKELODEON/Santa Monica: 10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (7/31)

JOB OPENING: SALES PLANNER/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: [email protected] (7/31)

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. (7/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. [email protected] (8/5)

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email [email protected] (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/4)

SITUATION WANTED: Top VP/DIRECTOR DIGITAL SALES now available for your turnaround, new venture or next level challenge. It’s all about proof of performance…contact [email protected] (8/3)

SITUATION WANTED: SALES MANAGER/LA: Bilingual Spanish-English professional seeks position in US/international distribution of features or television programs. 5+ years multicultural experience. Travels well. Contact [email protected] (7/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/30)

SITUATION WANTED: NYC  MARKETING M.B.A with 3 years experience including work at NBC Universal and Warner Bros. seeks to add value in a marketing role. Details at E-Mail: [email protected] (7/30)

SITUATION WANTED:  DRAMA/LIFESTYLE: Seeking Development / Acquisitions / Legal position. 6+ yrs exp, with background in production coord. Looking to grow with supportive team at network / prod co. Can relocate. [email protected] (7/30)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipeout, Rookie Blue, Boston Med
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   Big Brother 12, CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  Glee [r] So You Think You Can Dance
ION:   Without a Trace, NCIS, NCIS
NBC:  Community [r], 30 Rock [r], The Office [r], Parks & Rec [r], Law & Order: SVU [r]
PBS:  This Old House Hour, Antiques Roadshow, Stevie Wonder in Performance at the White House
TELE: El Clon, El Fantasma de Elena, Donde Esta Elisa?, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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