Thursday, July 28th, 2011

Cynopsis: Sports
07/28/11

Good morning. It’s Thursday, July 28, 2011, and this is your first early morning Sports briefing.

The Pac-12 is expanding its presence even further, launching conference-branded national and six regional TV networks beginning next year. Commissioner Larry Scott told reporters during the conference’s media day on the East Coast that they had partnered with cable companies such as Comcast, Cox, Time Warner and Bright House to launch the outlets, with regional channels set to focus on each of the regions including: Southern California, Northern California, Washington, Oregon, Arizona and Mountain (Colorado and Utah). The networks are expected to launch in August 2012 and feature around 850 events a year between the national and regional outlets, including 35 football games, over 100 men’s basketball games and 40 women’s basketball games, as well as the Olympic sports.

On the Air

ESPN has announced its 2011 college football schedule, which will include over 400 regular and postseason games from across the ESPN family spectrum. In addition, the company will bring back the ESPN Goal Line network for its sophomore year with live cut-ins and highlights from college football games every Saturday beginning at noon. Highlights of the season will include all five of the BCS games, the first year of its new agreement with the ACC, and the first year of an eight-year agreement for exclusive rights to BYU home football games.

Weekly windows include:

ESPN on ABC: Saturday Night Football Presented by Southwest spotlighting weekly games between top programs every Saturday (except Sept. 10 and Oct. 15) at 8p beginning Sept. 3 with Oregon vs. LSU
Saturdays on ESPN, ESPN2 and ESPNU: ESPN or ESPN2 will offer a prime-time doubleheader as well as a noon telecast across both networks. On nights without a doubleheader ESPN will generally televise a 7:45 p.m. game and ESPN2 a 7p telecast. ESPNU will offer four telecasts generally at noon, 3:30p, 7p and 10:30p.
Thursdays: ESPN and ESPNU will both televise a Thursday night game every week, usually at 8p and 7:30p respectively.
Weekdays: In addition to a weekly Friday prime-time series on ESPN or ESPN2, the networks will offer games on select Tuesdays and Wednesdays throughout the season.

FOX Sports Media Group has paired off its slate of announcers for its national telecasts of the upcoming 2011 college football season on FX, FOX Sports Net, and Fox College Sports. This season will be the first for FX, which is teaming with the group to carry a major college football game of the week with a 14 game schedule from the Big 12, PAC-12 and Conference USA starting Saturday, Sept. 3. Gus Johnson will team with college football analyst Charles Davis in the booth with Tim Brewster, rounding out the broadcast team as an on-field analyst.

FSN is set to showcase more than 60 Pac-12, Big 12 and Conference USA football games this season. Pac-12 games on FSN will be called by Craig Bolerjack and analyst Joel Klatt with Petros Papadaikas offering analysis form the sidelines. Big 12 games on FSN will usually feature Joel Meyers handling play-by-play with Brian Baldinger handling analysis and Jim Knox on the sidelines. CUSA games will pair Ron Thurlin with JC Pearson and Jeremy Bloom. Bill Land, Dave Lapham and Emily Jones will also be on hand for Big 12 as well as CUSA contests.

The Epic Poker League, in its inaugural year and set for its first round of events next week at the Palms, inked a broadcast deal with CBS and Discovery Communications that will run a combined 20 hours of programming on outlets from the two companies. As part of the agreement, the league will receive slots within seven hours of CBS’ weekend sports television schedule as well as programming slots on Velocity, a new Discovery Communications network launching in October. Pat O’Brien will anchor the coverage and Ali Nejad will serve as color commentator.

The 2014 World Cup in Brazil is now officially set to take place between June 12 and July 13 according to FIFA, despite concerns over construction issues and budgetary problems for stadiums being used to the tournament. The preliminary World Cup draw takes place on Saturday in Rio.

At the summer TCA tour, ESPN announced that ESPN Films has scheduled a slate of seven new films presented by Buick that will begin airing on Sept. 27 at 8p and will continue running Tuesday nights throughout the fall. Films are set to include Catching Hell, Renee, The Dotted Line, Unguarded, The Real Rocky, Charismatic and Roll Tide/War Eagle. As part of their presentation yesterday, ESPN brought out Chuck Wepner, the inspiration for the film Rocky, to meet the media (and was the subject of upcoming film The Real Rocky) and discuss his career, including taking Muhammad Ali 15 rounds.

With a branded network on the way, the Pac-12 told reporters during the conference’s media days that they will send deputy commissioner Kevin Weiberg to next month’s NCAA summit on TV networks to discuss rights to run high school games. The meeting will take place on Aug. 22 in Indianapolis with university and network officials discussing policies on whether institutional TV channels provide a recruiting advantage by televising high school games. The Big Ten, the Mountain West and the National Federation of State High School Associations are also invited to attend. Texas previously announced they would be on hand to help determine if the upcoming Longhorn Network can broadcast those games.

ESPN will debut upcoming series Rise Up on Sept. 13, with episodes running each Tuesday about communities coming together to renovate their local high school’s athletic facilities. All four episodes will be shown at 7p and will be hosted by ESPN college football analyst Chris Spielman and television personality Deanne Bell. Country singer Kenny Chesney co-wrote and will record the theme song for the series.

Endemol Sport has locked in more worldwide broadcast deals for this week’s inaugural Dublin Super Cup, which will now run in over 160 territories around the globe. In addition to the already announced long-term partnerships with Sky Sports UK, Fox Soccer USA and SuperSport in Africa, new deals now include Abu Dhabi Sports, Sky Italia, Viasat Sport East, DigiSport Romania, Orange Sport France, Gol Television Spain; and Astro Malaysia, among others.

In Australia, FOXTEL announced that they company will showcase its most comprehensive sporting broadcast ever with the London 2012 Olympic Games with eight dedicated FOXTEL channels offering every sport at the Games.

Weekend updates

The Fox Saturday Baseball Game of the Week will spotlight the Cardinals and the Cubs with Chris Rose hosting pregame before joining Joe Buck, Tim McCarver and Ken Rosenthal behind the microphone. The game will air in 50% of the country. Other action will see the Angles visit the Tigers in 26% of the nation with Dick Stockton and Jose Mota calling the action. The rest of the TV viewers will get the Rays/mariners game, called by Kenny Albert and Mark Grace.

NBC turns its attention to the 2011 US Senior Open this weekend, with coverage on Saturday and Sunday from 3-6p. Dan Hicks hosts with analyst Gary Koch.

Versus continues its “Summer at Saratoga” series on Saturday with coverage of the Diana and Jim Dandy. The race will be hosted by Laffit Pincay, III alongside analyst Randy Moss. Versus will take the race call from the Saratoga track announcer, the legendary Tom Durkin.

CBS is set to feature The PGA Tour’s stop at the Greenbrier Classic with third and final round coverage of the event beginning at 3p. Jim Nantz serves as anchor with Sir Nick Faldo as lead analyst.

Due to live coverage of free agency on NFL Network, Friday’s AFL game between the Jacksonville Sharks and the Orlando Predators in the first round of the AFL Playoffs will instead be shown on NFL.com at 8p, marking the first time an AFL game has been shown live on the platform. The game will reair on NFL Network on Saturday at midnight. Paul Burmeister will handle play-by-play while with Charles Davis serving as game analyst..

Sponsorship & Promotion

DirecTV is teaming with ESPN and NASCAR for the second DIRECTV Head2Head Knockout competition – a bracket-format contest that highlighting rivalries among 32 NASCAR Sprint Cup Series drivers. DIRECTV will donate $400,000 to driver charities during the four-round event. The competition will take place over the course of four races beginning Aug. 7, 2011. One fan, who fills out a perfect bracket, can win a $1 million and the fan who accumulates the most points will win a brand new truck from the manufacturer of the winning driver.

FOX Sports has inked a deal with TeamFanShop to offer an expanded line of team fan gear, enhanced marketing services such as search engine optimization, search engine marketing, and email marketing expertise, and improved shipping and return policies for the online FOX Sports Shop and fully branded Regional Sports Network Shops. The multi-year deal will provide an expanded line of team fan gear, enhanced marketing services including search engine optimization, search engine marketing, and email marketing expertise, improved shipping and return policies, and an industry leading customer experience. The store offers more than 200,000 sports fan items.

Digital Fields

With college football season about to kickoff, BTN is offering BTN2Go, a live 24/7 multi-platform extension of the channel that features a live feed of all BTN linear network programming, including more than 40 football games, over 100 men’s basketball games and hundreds of other live events, as well as Extra Football Game Channels, on-demand programming and archived content. The app will be offered exclusively through BTN’s participating cable, satellite and telco distribution partners and allow fans to access content via the Internet; iPad and iPhone.

The bottleneck of news from the NFL helped propel ProFootballTalk to a new all-time traffic record on Tuesday with 3.889 million page views and nearly 640,000 unique visitors. Meanwhile, the NBC Sports Talk iPad app scored its own record, with 850,000 page views, the most ever.

The 2012 London Olympics Committee had created a new event, competitive tweeting. In an effort to expand audiences and drive awareness, the committee opted to create a promotion where fans from different countries can support their nations through tweeting. Fans looking to participate must tweet with the hashtag #1YearToGo, upload You Tube Videos and share images related to 2012 London Olympics on Flickr. Early results show Great Britain in the lead, followed by Brazil and the US.

EA Sports announced that the average lifetime revenue from customers playing the brand’s games on Facebook come in around $56 for each paying user, with the figure base on EA Sports Games; FIFA Superstars, Madden Superstars, and World Series Superstars.

The Main Event

Division leading Giants and Phillies square off on ESPN at 7:05p.

ON THIS DAY in 1991: Dennis Martinez pitched the 13th perfect game in pro baseball history.

Answer to Yesterday’s Sports Trivia Question: Which NFL team finished the preseason undefeated in 2010? The 49ers. Kudos: Noah Coslov – CineSport/S. Hackensack; Paul Brewer – Turner SI Digital/NY; Michael Strauss – CoxReps/NY; Jason Fleissner – Discovery Channel/Atlanta; Jane Degen – Mass Relevance/Austin; Steve Hirsen – Producer/Director/Sherman Oaks

In The Know: What is the longest track actively being used by the NASCAR Sprint Cup Series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cyn opsis | Sports
July 28, 2011

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