Cynopsis: Sports
07/19/12

Good morning. It’s Thursday, July 19, 2012, and this is your first early morning Sports briefing. 

The IOC ensured that the BBC’s Olympic tradition will continue through the end of the decade, awarding the British broadcaster with broadcasting rights for their territory through 2020. As part of the deal, the company will also receive rights for other media platforms, including internet and mobile, for the Summer Games of Rio de Janeiro 2016 and the Winter Olympics of Sochi 2014 as well as Pyeongchang 2018. The broadcaster has showcased every Games since London last hosted the Olympics in 1948.

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On the Air

ESPNU is throwing its proverbial hat in to the late-night ring, and will debut UNITE on ESPNU starting Aug. 27. The series will run on Monday through Friday at midnight “providing a live late-night snack of sports, humor and social buzz.” ESPN’s Yaron Deskalo will serve as the show’s coordinating producer, with three hosts on deck to discuss the social media and video-driven sports of the day.

While we are discussing the channel, ESPNU also announced that Samantha Steele will join College GameDay this season. Steele will be part of the first hour at 9a and she will provide features and updates for the 10a-noon portion of the show over on ESPN. Steele had been a reporter for Longhorn Network, which will announce her replacement in the next few weeks.

MLB Network is getting ready for Cooperstown, where twelve-time Cincinnati Reds All-Star Barry Larkin and the late former Chicago Cubs and Chicago White Sox third baseman Ron Santo will be inducted into the National Baseball Hall of Fame on Sunday. The ceremony will be shown exclusively on MLB Network, which slated a special Hall of Fame edition of MLB Tonight to air at 12:30p with the HOF telecast starting at 1:30p. MLB Network’s live coverage of the Induction Ceremony will be simulcast online on MLB.com and BaseballHall.org. MLB Network will also carry the 2012 Hall of Fame Awards Presentation at 11:30a on Sunday, honoring former catcher and current FOX Sports staple Tim McCarver with the Ford C. Frick Award for baseball broadcasting; Toronto Sun national baseball columnist Bob Elliott with the J.G. Taylor Spink Award, as well as all of the living managers who have managed the St. Louis Cardinals to World Series titles.

While McCarver is busy entering the Hall, MLB on FOX will showcase Saturday’s Rangers/Angels game at 3:30p in 64% of the country. Chris Myers and Mark Gubicza make the call. The network will also carry the White Sox/Tigers in 21% of the nation while Giants/Phillies is the pick in 14%.

Director Danny Boyle told the AP that he has been forced to trim parts of the opening ceremony for the London Olympics in order to make sure the event finishes on time. As much as 30 minutes of the ceremony is being cut, with sequences such as a stunt bike exhibition getting gutted. Still the show will feature a cast and crew of 10,000 for July 27 with a global television audience expected to hit 1 billion.

Universal Sports Network is featuring Fencing Masters: Kick Off To London tonight at 7:30p, both on the channel as well as online at UniversalSports.com. The broadcast marks the first time a U.S. fencing tournament will be available to a national audience.

Indianapolis is going to make another run of it, announcing that the city will look to bring the Super Bowl back again in 2018. Mayor Greg Ballard revealed the plans, noting the economic impact this year’s game had on the city, noting that about 84 cents of every dollar spent for Super Bowl stayed in Indianapolis.

Pete Rose is returning to the spotlight, with TLC network announcing that it had begun production of a new reality show following the lives of Rose and his fiancée, Kiana Kim. The series will follow the couple as the look to plan a wedding.

Join your colleagues in NYC on August 9for the Sports Media Awards Breakfast! View finalists & register to attend: http://ow.ly/bObiI.

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Sponsorship & Promotion

ESPN tapped the talents of three-time Masters champion Phil Mickelson in a new This is SportsCenter spot that debuted yesterday. The spot featured the golfer coaching Scott Van Pelt on posture and delivery from the SportsCenter set. Wieden + Kennedy serves as the creative agency for this campaign.

Digital Fields

USA TODAY Sports Digital Properties is continuing a run of announcements this week, adding NextSportStar.com to its roster. The site serves as a social, entertainment and radio/TV hub with a worldwide total of over 80 million visitors and an average of 6 million unique visits monthly.

The Main Event

The British Open on ESPN starting at 4:30a.

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ON THIS DAY in 1990: Cincinnati Red Pete Rose is sentenced to 5 months for tax evasion.

Answer to Our Last Sports Trivia Question: With what team did David Cone win his first World Series? The Blue Jays in 1992. Kudos: Amanda Rykoff-espnW.com/NY; Barry McMullin-PBR/NY; Justin Mathess-NBC Sports Group/NY; David Kalan-NHL.com/NY; Christopher Doyle-CBC Sports/Toronto; Rich Dubroff-CSNBaltimore.com/Baltimore; Corey Russell-Fadoo Productions/Toronto; Greg Mize-Turner Sports/Atlanta; Jim Dittemore-I Will Race You/KC; Matt Sautter-OpenTV/Golden; Judie Henninger-Valentine Productions Inc./LA; Tom Moore-Kalt Productions/LA; Joe Pedri-KLAS/Las Vegas.

In The Know: What nickname did Pete Rose have while playing baseball? (Somehow, I’m sure some of you will be creative with this one.) ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
07.19.12

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