Cynopsis: Sports
07.18.13

Good morning. It’s Thursday, July 18, 2013, and this is your first early morning Sports briefing. 

Keith Olbermann is officially going home again, with ESPN announcing the launch of new late-night series Olbermann on Monday, Aug. 26 at 11p as a weekday series. Production will take place from ABC’s Times Square studios in New York City and break down the day’s relevant sports topics through “a mix of perspective and commentary, interviews, contributors, panel discussions and highlights.” Olbermann, of course, famously worked at the company as SportsCenter anchor from 1992-97. Olbermann’s deal will still allow him to work with TBS during the MLB post-season, a move announced earlier this year.

On the Air

The 84th MLB All-Star Game on FOX was another hit for the network, with the game ranking as the network’s highest-rated and most-watched broadcast since the American Idol finale in May. The game averaged a 6.9/12 fast national household rating/share, with 11 million viewers tuning in, according to Nielsen and likely winning the night in primetime when final national ratings are released. Those number are up 1% over last year in both rating a viewership. Host city New York drew a 11.3 rating, up 16% from 2012, while Detroit led all markets with a 20.3 rating, up 26% from last year.

The USOC gave a resounding “no” to calls to boycott the upcoming Sochi Winter Olympics if Russia grants asylum to Edward Snowden. The organization released a statement from spokesperson Patrick Sandusky that the maneuver would not serve the best interests of either the country or its athletes. “If there are any lessons to be learned from the American boycott of 1980, it is that Olympic boycotts do not work. Our boycott of the 1980 Olympic Games did not contribute to a successful resolution of the underlying conflict. It did, however, deprive hundreds of American athletes, all whom had completely dedicated themselves to representing our nation at the Olympic Games, of the opportunity of a lifetime. It also deprived millions of Americans of the opportunity to take pride in the achievements of our athletes, and in their dedication and commitment, at a time when we needed it most. While we acknowledge the seriousness of the issues at hand, we strongly oppose the notion that a boycott of the Olympic and Paralympic Games is in our country’s best interests.”

FS1 revealed plans for a pair of shows, including FOX Soccer Daily that will debut on Monday, Aug. 19 at 4p. The series will offer insight, analysis and coverage of the major soccer leagues and competitions around the world with an emphasis on Europe and North America.

The upcoming channel is also lining up the newest edition of FOX Sports’ documentary series Being with a spotlight on All-Star MVP Mariano Rivera. The famed Yankees pitcher is retiring and Being: Mariano Rivera has been in production since Spring Training. The program will premiere on FS1 within days of the pitcher throwing the final trademark cutter of his career.

Head Formula One honcho Bernie Ecclestone was indicted in German by prosecutors who accuse him of paying a $44 million bribe to German banker Gerhard Gribkowsky of Bayern Landesbank, that was tied to the sale of a stake in F1. Ecclestone denies the accusations and claims the money was given in order to prevent the banker from exposing him to a UK tax inquiry.
 
BTN announced the channel’s game broadcast teams and studio talent for the 2013 football season, which will feature 47 games, as well as pre-game, halftime and post-game coverage on Saturdays and football-themed studio shows every weeknight. For the seventh straight year, Dave Revsine, Gerry DiNardo and Howard Griffith will anchor Big Ten Football Saturday. Meanwhile, primary broadcast teams include Matt Devlin (play-by-play) and Glen Mason (analyst); Kevin Kugler (play-by-play) and Chuck Long (analyst); and Eric Collins (play-by-play) and Derek Rackley (analyst). New analysts and announcers joining the roster this season include Eric Crouch (analyst), Chris Denari (play-by-play), Jim Miller (studio analyst), Paul Burmeister (play-by-play), and Marcus Ray (studio analyst).

Speaking of the Big Ten, the league inked a six-year deal with the Detroit Lions to launch a new bowl game at Ford Field, according to the AP, while the ACC will provide the opponent. The new bowl will launch with the 2014 season although it has not been named or sponsored.

On the soccer front, FIFA President Sepp Blatter made waves on multiple fronts, first announcing plans to ask the governing body’s executive committee to consider moving the 2022 World Cup in Qatar to the winter instead in order to avoid the summer heat. The AP also reports that Blatter acknowledged that Brazil might have been the wrong choice as host of the 2014 World Cup if recent protests resurface. Blatter told German press agency DPA that ”if this happens again, we have to question whether we made the wrong decision awarding the hosting rights.”

ESPN selected Austin, Texas to be the next North American host city for the X Games. The Texas capital will host an X Games summer event for four years starting May 2014 at the new 1,500-acre Circuit of The Americas sports and entertainment complex in southeast Austin. X Games Austin will be held May 15-18, 2014.

Global media company Red Bull Media House and Toronto’s Buck Productions announced a partnership for MTV for the series McMorris & McMorris. The eight-episode, half-hour docu-reality series follows professional snowboarding brothers Mark and Craig from Regina, Sask. The series is set to premiere this fall in Canada on MTV.

Mexican soccer returns to Telemundo on Saturday with Leon and Atlante kicking off their respective seasons on Futbol Estelar at 9p. Andres Cantor handles all the action live from Nou Camp.

The Professional Bull Riders are partnering up with Rural Media Group to bring news, updates and live PBR events to fans on a daily and weekly basis via Rural Radio, the latest addition to SiriusXM which launched on Monday. PBR announcer Clint Adkins will co-host Western Sports Round Up along Alexis Bloomer, whose family has a long history in rodeo. The pair will present all the headlines, interviews and breaking news from 6-7p. Broadcasts on the channel will also include live coverage of the remaining 10 events of the Built Ford Tough Series.

The 2013 Little League Baseball World Series Challenger Exhibition Game will air on Saturday, Aug. 24 at 10:30a on PBS stations around the country with WVIA-TV partnering up to produce the game for the third year in a row. Underwriting for the telecast is being provided by the First Community Foundation Partnership of Pennsylvania.

Do not miss our insightful sponsorship activation panel at the 2013 Cynopsis Sports Business Summit on Aug. 14. Moderated by David Abrutyn, SVP & Global Managing Director at IMG Consulting, panelists will include Mike Sundet, VP of Sports & Entertainment Marketing + Ad Production at Anheuser-Busch; Norris Scott–VP of Partnership Marketing at NASCAR; Paul Bamundo, Director of Sports Marketing & Partnerships at Subway; Betsy Wilson, Director of Global Sponsorships& Sustainability Communications at UPS; and Michael Jaquet, VP & CMO at the USSA. Tickets are on sale now at http://www.cynopsissportssummit.com.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

Tiger Woods inked a new endorsement deal with Nike, according to ESPN.com, quoting his agent. “We’re comfortable with where we ended up and the career trajectory that Tiger will be on with Nike,” Steinberg told ESPN.com on Thursday afternoon. “I’m thrilled we were able to complete this deal.”

Apparel and sneaker brand AND1 and event partner IMG Worldwide announced a mixture of music and basketball stars who will form teams and play in the launch of the 2013 AND1 Summer Remix Basketball Tournament. The inaugural event will be a 12-team, $100,000, winner-take-all tournament, the largest cash prize for one event in streetball history. Names are set to include the likes of Shawn Kemp, who will form a team of players from the Seattle area, Indiana Pacers star and AND1 athlete Lance Stephenson, who will lead a team of players selected from open tryouts from across the country, and a trio of music legends in Michael Bivins, Jermaine Dupri and Rico Love.

Ottawa Fury FC today announced a multi-year exclusive apparel and equipment partnership with Admiral Sports, who will serve as the official sportswear supplier of Ottawa’s new North American Soccer League franchise and its senior and youth level teams. Ottawa Fury FC will unveil their new Admiral kits to fans and media later this fall.

Digital & Technology

The NCAA announced that it will no longer allow Electronic Arts Inc. to use its logo and name in video games, according to multiple reports. The organization opted to not enter into a new contract with EA Sports, amid a lawsuit over the use of players’ likenesses. NCAA Football 2014 will serve as the last edition of the game franchise.

Meanwhile, ESPN announced that fan voting now hits the quarterfinals for the NCAA Football 14 Ultimate Team. Fans can vote in the quarterfinals now online, on the mobile Web and via social platforms by tweeting votes using the hashtag #UltimateTeam. Weekly bracket updates will continue to be featured on College Football Live every Tuesday at 3:30p on ESPN.

The Main Event
Take a peek at the next crop of stars with the NBA Summer League starting at 10a on NBA TV.

A CYNOPSIS MESSAGE

ON THIS DAY in 1999 – David Cone pitches a perfect game.

In The Know: What MLB team drafted David Cone? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What number did the Yankees retire in honor of DiMaggio? Answer: #5. Kudos: Michael Neuman-Scout Sports and Entertainment/NY; Tim Winegar-The Midas Exchange/NY; Gina Stallone-iTVX/NY; Kristen Bona-OMD/NY; Tim McGhee-MSP Sports/Summit; Tom Wetzel-MMSI/Warwick; George Finkel-MegaSport Productions/Myrtle Beach; Jerehmy White-BusyBuddy Books/Glen Rock; Ron Salcedo-Zimmerman/Nashville; Jim Dittemore-I Will Race You MotorSports Management/KC; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Jim Knopf-Specific Media/MySpace/San Clemente; Jeff Mirkin-Relativity Television/Hollywood; Jack Simmons-Fox Sports/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.

Later — Chris
Chris Pursell for Cynopsis | Sports
07.18.13

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