Thursday, July 15th, 2010


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Good morning. It’s Thursday, July 15, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Syfy: Mary Knows Best at 9p; Fact or Faked: Paranormal Investigators at 10p
Discovery Health: NICU at 10p
DIY Network: Family Renovation at 10p

Tonight’s Finale:
VH1: The OCD Project at 10p


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*Source: Nielsen//NetView, by Brand as defined by Nielsen//NetView, 3 month average February 2010  April 2010


ABC introduces Christiane Amanpour as the new host of This Week starting August 1. Amanpour, formerly an international reporter on CNN, is replacing George Stephanopoulos who moved from hosting This Week to Good Morning America last December. In the interim months, ABC enlisted White House correspondent Jack Tapper as host on This Week.

On the eve of its distribution agreement expiring with AT&T U-verse, Rainbow Media Holdings released the following statement:

“Our executives have been at AT&T U-Verse offices for several weeks, doing everything possible to reach an agreement that will keep AMC’s “Mad Men,” and other programming from AMC, WE tv and IFC available to their customers. We have been good partners and have been supportive of AT&T since they launched their U-Verse service. We are proud of the programming that we produce at our networks, which has created great value for AT&T. We have agreements with every other television provider in the country and have never had our networks dropped in more than 25 years. We are disappointed that AT&T is publicly threatening to take away our networks, including AMC’s “Mad Men,” just days before the season premiere.”

Last Friday, AT&T told its two million customers it would drop Rainbow Media’s networks AMC, WE tv and IFC if a new distribution deal was not reached by midnight ET yesterday. Also yesterday, AT&T offered this statement:

“We are making every effort to reach a fair agreement and continue providing these channels to our customers. It’s unfortunate that Rainbow Media, owned by Cablevision, is clearly not negotiating in good faith, is trying to charge significantly more than the average of what our TV competitors pay for these channels, and is acting in a way that harms competition and limits consumer choice.”

GolTV, the independent bilingual channel all about soccer, premieres the new half-hour weekly series Oh My Gol! beginning next Tuesday at 730p. The new show, featuring commentary from the network’s soccer analysts Ray Hudson and Omar Fuentes, serves up a countdown of the week’s top five game highlights as well as funny bloopers caught on tape.

BIO’s new series Aftermath with William Shatner debuts August 2 at 10p. Shatner, as host and show creator, will closely examine stories involving ordinary people who were suddenly and sometime tragically thrust into the media limelight and became household names overnight. Shatner will interview headliners such as Jessica Lynch, Bernhard Goetz, the DC Snipers, Mary Kay Letourneau and others involved in each situation going beyond the original event to find out how each person is doing today. The one-hour series is produced by GRB Entertainment.

Nat Geo WILD goes under the cover of darkness in urban areas to find exotic animals in the new series Wild Nights with Mireya Mayor opening August 9 at 9p. The series follows primatologist and National Geographic Explorer Mireya Mayor as she takes flashlights and night vision equipment into the swamps and back alleys of well-known cities on the search for wild animals from feral hogs to giant Burmese pythons. The opening episode explores New Orleans followed by Miami on August 16 and Rio de Janeiro on August 23. The series is produced for Nat Geo WILD by National Geographic Television, Inc.

USA Network’s original series premiere of Covert Affairs drew in 2.1 million A18-49 viewers Tuesday night at 10p, making it the #1 new scripted series premiere so far this year in this demo. Covert Affairs also delivered 2.3 million A25-54 and 4.9 million total viewers. Also on Tuesday, the second season launch of White Collar at 9p posted 1.6 million A18-49 viewers; 1.8 million among A25-54; and 4.3 million total viewers.

MTV ended its series The Hills on Tuesday at 10p with the half-hour episode delivering a 2.8 rating with P12-34 and a 4.4 rating with F12-34 and also averaging close to 3.0 million total viewers. Following at 1030p, the season conclusion of The City pulled in a 2.2 rating among P12-34 and an average of 2.3 million total viewers.

TeleFutura delivered 1.4 million total viewers and 902,000 A18-49 viewers for the premiere of its new series Rosario Tijeras airing last Monday at 10p.


Listen. Learn. Network. Pitch. Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 13th – 15th, 2010  Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Learn at Master Classes, AttendPitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, G4, ITVS, MTV, Nat Geo, PBS, Spike, TLC, WE, OWN and more

For Registration, Schedule and Speaker Information visit:
10% Discount Rate for Cynopsis Readers. Use code CYN2010


HBO approved the new drama series, Luck about the world of horse racing encompassing the owners, gamblers, jockeys to the gaming industry players. The cast includes Dustin Hoffman, Dennis Farina, John Ortiz, Kevin Dunn, Richard Kind, Jason Gedrick, Ritchie Coster, Ian Hart, Tom Payne, Kerry Condon, Gary Stevens and Nick Nolte with Jill Hennessy guest starring. Production on Luck begins this fall at Santa Anita Park and other Los Angeles locales. Executive producers include David Milch, Michael Mann and Carolyn Strauss; Henry Bronchtein is co-executive producer; and Dustin Hoffman s listed as producer. David Milch is writing and Michael Mann is directing.

VH1 is giving Mario Lopez, host of the syndicated Extra and MTV’s America’s Best Dance Crew, his own reality show. The yet-to-be-titled docu-soap will star Lopez and his girlfriend Courtney Mazza as they await the birth of their first child. VH1 gave the series an eight-episode order with a planned roll out this fall. 51 Minds Entertainment is producing.

FOX’s House cast Amber Tamblyn (Joan of Arcadia) in a multiple episode run playing a super-smart med student House (Hugh Laurie) taps for his diagnostic team. Season seven of House premieres September 20.


Top 10 M-F Syndicated Strip Series for the week of 6/28-7/2/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.7 AA
Jeopardy (CTD)                                               4.9 AA
Two and a Half Men (WB)                                 4.1 AA / 5.5 GAA
Judge Judy (CTD)                                            4.0 AA / 6.3 GAA
Entertainment Tonight (CTD)                            3.5 AA / 3.6 GAA
Family Guy (2/T)                                              3.2 AA / 3.7 GAA
Everybody Loves Raymond (CTD)                      3.0 AA / 3.8 GAA
Oprah Winfrey Show (CTD)                               2.9 AA / 2.9 GAA
Inside Edition (CTD)                                         2.5 AA / 2.5 GAA
The Office (NBU)                                              2.5 AA / 3.0 GAA
Seinfeld (SPT)                                                  2.5 AA / 3.0 GAA
George Lopez (WB)                                          2.5 AA / 3.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 6/28-7/2/10 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.2 AA / 2.5 GAA
Two and a Half Men (WB)                                 2.1 AA / 2.8 GAA
The Office (NBU)                                             1.9 AA / 2.2 GAA
Everybody Loves Raymond (CTD)                       1.5 AA / 1.8 GAA
Seinfeld (SPT)                                                 1.5 AA / 1.8 GAA
Wheel of Fortune (CTD)                                    1.3 AA
King of the Hill (2/T)                                        1.3 AA / 1.5 GAA
Friends (WB)                                                   1.3 AA / 1.6 GAA
Judge Judy (CTD)                                            1.2 AA / 1.8 GAA
Jeopardy (CTD)                                               1.1 AA
Entertainment Tonight (CTD)                            1.1 AA / 1.1 GAA
George Lopez (WB)                                          1.1 AA / 1.5 GAA
Maury (NBU)                                                   1.1 AA / 1.3 GAA
TMZ (WB)                                                       1.1 AA / 1.1 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX slid into first place Wednesday night with a 3.6/11 among A18-49, according to final national ratings from Nielsen. FOX led a clean sweep with the MLB All-Star game beginning with a 3.1/11 at 8p for the average of the All-Star Pre-Game and the game’s opening half-hour followed by Wipeout on ABC at 2.7/9. At 9p, FOX’s MLB All-Star game topped with a 3.9/12 with NBC’s America’s Got Talent next at 3.2/9. A similar scenario occurred during 10p as the All-Star game on FOX held its front lead with a 3.8/11 and NBC’s America’s Got Talent was #2 with 3.4/10.

Live + Same Day Household Ratings: Tuesday, July 13, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 7.2/13      FOX MLB All-Star Pre-Game 5.8/11, FOX MLB All-Star Game: American vs. National 7.5/13

NBC: 5.3/9         Losing It with Jillian 2.5/4, America’s Got Talent 6.8/11

CBS: 5.1/9         NCIS [r] 6.6/12, NCIS: Los Angeles [r] 5.2/9, The Good Wife [r] 3.4/6

ABC: 3.2/6         Wipeout [r] 4.3/8, Downfall 2.1/4, Primetime: Family Secrets 3.2/5

UNIV: 2.2/4       Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.7/4, Aqui y Ahora 1.8/3

ION: 0.8/1         Without a Trace 0.5/1, Criminal Minds 0.9/2, Criminal Minds 1.0/2

TELE: 0.7/1       El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa? 0.9/2

CW: 0.5/1         One Tree Hill [r] 0.5/1, Life Unexpected [r] 0.4/1

A18-49: FOX 3.6/11, NBC 2.7/8, UNIV 1.9/6, ABC 1.8/5, CBS 1.3/4, TELE 0.6/2, ION 0.3/1, CW 0.2/1


Cross MediaWorks hired Dave Ware as VP/Director of Sales for Apex Media, one of the company’s full-service organizations for direct response advertising. Dave will be located in Scottsdale, AZ, reporting to Marc Krigsman, CEO and Larry Rubin, COO.

This day in History:
  1968 – ABC-TV premiered “One Life to Live”.

Answer to Yesterday’s Trivia Question:  Mr. Schwamp was a recurring character who never had any lines and could be found on a park bench or in a crowd scene. He was often referred to by the title character of what show?  THE ANDY GRIFFITH SHOW  Kudos to: Adam Licker-ABC Family/New York City;Allison Wright-MTV Networks/Detroit;Daniel Haack-Mediacom/New York City;Karen Yaldo-Comcast Spotlight/Bingham Farms;Tom Boyd-WGN-TV/Chicago;Chris Kuhrt-DISH Network/Englewood;Murad Kirdar-Integrated Marketing Solutions/Dallas;Linda Wooldridge-Rovi Corporation/Tulsa;Dan Harberer-Creo Entertainment/Playa Del Rey;Amanda Zolper-TOKYOPOP Inc/LA;Renee Rocheman-As Seen Everywhere/Phoenix;Margie Hernandez-25th Annual Imagen Awards/LA;Ivette Vega-Onelink Media Services/Hato Rey

Today’s Trivia Question:  The exterior of this TV neighbor’s house in this 1964 sitcom is the same exterior as used in “The Partridge Family” and ” The Donna Reed Show”. Who’s house is it?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later  — Cyn

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits.  Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY   3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT ref# 11500BR (7/22)
JOB OPENING:  MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. (7/22)
JOB OPENING:  COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: Apply: [email protected] (7/22)
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; EOE (7/22)
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy  develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? (7/21)

JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp (7/21)

JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at (7/21)

JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit, job 5006 for detailed JD and to apply (7/21)

JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)

JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit to view specific requirements & apply (7/20)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. Req 9834 (7/20)

JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales Req 9772 (7/20)

JOB OPENING: SR. PUBLICIST/FerenComm/NYC: Exp: TV Publicist w/ unit exp., strong media contacts and writing skills. Apply to [email protected] (7/17)

JOB OPENING: SALES PLANNER/The Hotel Networks/NYC: 2+ Yrs Exp; Create sales proposals & compelling presentations; Exc media math skills, excel, pwrpoint req.Exp w/ Nielsen, MRI, AdDatabase +++; Resumes: [email protected] (7/17)

JOB OPENING: COORD INT’L MKT/New York: PROMO COORD(Freelance)/AETN/NY: Rsrch/collect dom assets,asst producer.Apply: (7/17)

JOB OPENING: FINANCE ANALYST/TVG Ntwrk & Online/NY: Month-end Close & accruals, creating ad rev Pacing & Summary Reprts reviewed by Ad Sls&Mgmt, budgeting/ forecasting processes & streamlining financial processes [email protected] (7/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for branding, design and ad development. Start mid-Aug. Send samples and/or link to [email protected]  (7/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing,  with specialization in children’s TV. Creative & professional.  [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)

SITUATION WANTED: Creative, smart and enthusiastic producer with experience producing for VH1, MTV, A&E, TLC and NBC looking for work as a field or story producer. LA based. Please email [email protected] for resume/reel. (7/17)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!!  [email protected] (7/17)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/17)

SITUATION WANTED: Experienced 3D REP/CONSULTANT w/facilities experience looking for L.A. homebase: [email protected] (7/17)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (7/17)

SITUATION WANTED: PA/ DEV/PRODUCTION/RESEARCH/LA and NY: TV production and development experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (7/17)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Wipeout, Rookie Blue, Boston Med
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   Big Brother 12, CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  Glee [r] So You Think You Can Dance
ION:   Without a Trace, NCIS, NCIS
NBC:  Community [r], 30 Rock [r], The Office [r], Parks & Rec [r], Law & Order: SVU [r]
PBS:  This Old House Hour, Antiques Roadshow, Breakfast Special
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV:  Premios Juventud 2010

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