Thursday, January 28th, 2010


Coming off record ratings in 2009
SPEED connects you with passionate NASCAR fans with exclusive coverage of …

  • Gatorade Duel at Daytona 2/11
  • NASCAR Sprint Cup All-Star Race 5/22
  • NASCAR Hall of Fame Induction Ceremony 5/23
  • NASCAR Sprint Cup Series Awards Ceremony
  • Daily NASCAR coverage on NASCAR Race Hub
  • NASCAR’s Sprint Cup, Nationwide Series and Camping World Trucks Series awards ceremonies


Good morning! It’s Thursday, January 28, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
MTV: Randy Jackson Presents America’s Best Dance Crew at 10p; Take the Stage at 11p
PBS: This Old House (check local listings)


ABC announced it is canceling Ugly Betty after the series concludes its current run this spring. Originally, ABC ordered 20 episodes for this season with a few of those episodes still in production. Silvio Horta, Ugly Betty’s executive producer and Steve McPherson, ABC Entertainment Group Chairman released a joint statement about the cancelation decision. “We’ve mutually come to the difficult decision to make this Ugly Betty’s final season, and are announcing now as we want to allow the show ample time to write a satisfying conclusion. We are extremely proud of this groundbreaking series, and felt it was important to give the fans a proper farewell.”

CBS laid out its scheduling plans prior to Super Bowl XLIV in Miami on February 7. On February 4 and 5:

  • The Early Show at 7a will broadcast from Lummus Park in South Beach with Thursday’s show featuring a live concert by Gloria Estefan. On Friday’s The Early Show, highlights include a live concert by Justin Bieber along with a preview of the Super Bowl.
  • Also on February 4 and 5, CBS Evening News with Katie Couric at 630p will broadcast from Lummus Park.

On February 6:

  • The Early Show, Saturday edition (check local listings) will continue broadcasting from Lummus Park with Dan Marino giving viewers a tour of his Miami and live performances by Wyonna Judd and Wyclef Jean. CBS Evening News with Jeff Glor at 630p will also broadcast from the Sun Life Stadium in Miami.

On February 7:

  • Face the Nation with Bob Schieffer at 1030a will broadcast from the Sun Life Stadium.

Comedy Central will showcase a new batch of comedians in the 14th season of Comedy Central Presents, opening February 19 with two back-to-back 30m episodes starting at 11p. Prior to the season debut, the network will air a special 30m sneak preview Comedy Central Presents Best of 2010 on February 12 at midnight. During the new 14th season, filmed at Gerald W. Lynch Theater in New York City, two episodes will air weekly at 11p and 1130p featuring stand-up performances by such comedians as Tony Rock and Doug Williams (in the premiere episodes) among many others.

TV Land reunites former sweethearts in the new original series First Love, Second Chance, premiering March 10 at 10p. During six episodes, separated couples come together to gauge if the passion and love they once shared can be re-ignited. ITV produces the series for TV Land.

MTV’s season one finale of Teen Mom on Tuesday posted a 3.5 rating among P12-34 and delivered more than 3.6 million total viewers.

~ NATPE 2010  ~

NATPE 2010, in my opinion as I walk around NATPE every year, people always stop and ask me, “So, what’s the buzz? What’s the big story this year?”  Typically there’s one major story breaking the first morning that has everyone chattering and prognosticating all week.  Unfortunately, in the last handful of years at NATPE, the big story that first day has been … well, NATPE.  Convention floor vs. suites (which is now ballroom vs. suites), what buyers didn’t come this year, overall attendee levels, and the mortality of this annual gathering.   It’s easy to say “NATPE is on its way out,” “surely this will be the last year” and “do we really need a NATPE?”  And yet, it’s still here.  Yes, it’s different than it was 10 years ago, which is different than it was 20 years ago.  It’s much smaller, but this year it was also very focused. Those who came to Las Vegas did so with a purpose and a direction to get things done, and they did.  The NATPE Board would like to guide and strengthen NATPE with a digital agenda, though on its own NATPE is evolving in another direction – international, as evidenced in part by the strong and large contingency from Latin America.  On the third day of the convention this year, most of the people I know who work on the domestic side have headed home.  Those still here are the internationals, taking meetings, making deals.  Next year’s convention is in Miami, further bolstering the international attendance from Latin America and Puerto Rico, and there is chatter the Europeans will find their way to Florida as well.  That being the case, wouldn’t it be interesting if NATPE could fully evolve into essentially a US-based MIPCOM, a market known for the intense focus of buyers and sellers, and one where a lot of deals are done.  If NATPE can find its sea legs in Miami, then perhaps US buyers will find a reason to return to this annual show.  And by the way, the guys suggesting a strict T-shirt and shorts dress code for the Miami conference, I concur.  But that’s just my opinion.  (Maybe you agree, maybe you think I’m an idiot, or a combination of the two. If you’d like to comment, please do and I’ll post a representative group here starting tomorrow.  Send your comment to me at [email protected] and put Email to the Editor in the subject line.)


Time Warner Cable Inc. and Scripps Networks settled on a multi-year agreement involving the carriage of Food Network and Great American Country. The previous deal had expired on December 31 and both entities had agreed on extending their original agreements while terms were being worked out. Details on the financial terms were not divulged.

Veria TV, showcasing original wellness and lifestyle programming and available via the DISH Network and Verizon FiOS, will premiere three new shows this year.

  • Hot on the Trail – Series travels on cross-country adventures, showing viewers how to identify wild foods and create foods in the outdoors.
  • Fun to Grow On – Teaches parents and child care givers ideas on how to get children moving and exercising.
  • Labor of Love – Follows real life experiences of midwives and expectant parents who have chosen a natural childbirth.

ExerciseTV made a deal with The Hotel Networks (THN), a subsidiary of LodgeNet Interactive Corporation involving its library of free on-demand workout programming. The terms of the deal allows ExerciseTV’s fitness videos to be available monthly on-demand for free via the in-room interactive television services in more than 1.1 million hotel rooms nationwide


The CW is joining the pilot pick-up wave by acquiring two new projects. Nikita is a revamped version of the spy film/former TV series, La Femme Nikita. In the pilot script, the title heroine has gone rogue so a new “Nikita” is being trained to replace her. Craig Silverstein will write and executive produce with McG and Peter Johnson also executive producing. Warner Bros. Television and Wonderland are producing the pilot. The second pilot is The Wyoming Project, a family soap set on a horse farm in either the Midwest or the Rocky Mountains. Amy Sherman-Palladino and Dan Palladino are writing and executive producing; Warner Bros. Television and CBS Television Studios are producing.

NBC is moving forward with a 60m pilot called Justice produced by Universal Media Studios and Conan O’Brien’s banner Conaco. John Eisendrath is writing the law-themed pilot about an ex-Supreme Court justice who quits the court to form his own legal practice. Eisendrath is executive producing along with O’Brien and Jeff Ross and Conaco’s David Kissinger. NBC also picked up a multi-camera comedy pilot title The Pink House also from Universal Media Studios. The plot centers on two male friends who move to L.A. after college. Rick Weiner and Kenny Schwartz are writing; Scott Stuber is executive producing.

ABC okayed an untitled crime drama pilot from writer Richard Hatem and director Gary Fleder, cites THR. ABC Studios will produce the project about an attractive female detective who works with a disgraced ex-cop to solve crimes and the conspiracy that forced the ex-cop underground. Hatem and Fleder are executive producing along with Bert Salke and Chris Brancato.


“He” is no longer the head of the household!
 Women are taking control of their finances more than ever before . 

For details on women and their finances,
look for WE tv’s Resetter Study this Upfront season.

WE tv. Simply Fascinating.

Source:  2010 WE tv Resetter Study.


Top 10 M-F Syndicated Strip Series for the week of 1/11-1/15/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.0 AA
Jeopardy (CTD)                                               6.3 AA
Two and a Half Men (WB)                                 5.4 AA / 7.2 GAA
Judge Judy (CTD)                                            5.0 AA / 7.8 GAA
Oprah Winfrey Show (CTD)                               4.6 AA / 4.8 GAA
Entertainment Tonight (CTD)                            4.5 AA / 4.6 GAA
Family Guy (2/T)                                             3.5 AA / 4.1 GAA
Inside Edition (CTD)                                         3.1 AA / 3.2 GAA
The Office (NBU)                                              3.0 AA / 3.6 GAA
Dr. Phil Show (CTD)                                         2.9 AA / 3.0 GAA
Dr. Oz Show (SPT)                                           2.9 AA / 3.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 1/11-1/15/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.9 AA / 3.8 GAA
Family Guy (2/T)                                             2.6 AA / 3.0 GAA
The Office (NBU)                                              2.4 AA / 2.8 GAA
Seinfeld (SPT)                                                 1.9 AA / 2.2 GAA
Wheel of Fortune (CTD)                                    1.8 AA
Jeopardy (CTD)                                               1.6 AA
Judge Judy (CTD)                                            1.6 AA / 2.4 GAA
Everybody Loves Raymond (CTD)                     1.6 AA / 1.9 GAA
Friends (WB)                                                   1.5 AA / 1.8 GAA
King of the Hill (2/T)                                        1.5 AA / 1.7 GAA
Oprah Winfrey Show (CTD)                              1.5 AA / 1.5 GAA
Entertainment Tonight (CTD)                            1.5 AA / 1.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX kept its Tuesday supremacy among A18-49 at 6.1/16, according to final national ratings from Nielsen. American Idol on FOX carried the 8p hour in a big way with 9.0/24 followed by CBS’ NCIS at 4.0/11. NBC’s The Biggest Loser was first at 9p with 4.4/11 with CBS’ NCIS: Los Angeles next at 3.7/10. Then at 10p, a repeat episode of The Good Wife on CBS was #1 at 2.0/6 while NBC’s The Jay Leno Show was a tenth of a rating point behind at 1.9/6.

Live + Same Day Household Ratings: Tuesday, January 26, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 9.7/16      NCIS 12.2/19, NCIS: Los Angeles 10.3/16, The Good Wife [r] 6.7/12

FOX: 9.6/15        American Idol 13.6/21, Human Target 5.5/9

NBC: 5.2/8         The Biggest Loser 5.9/9, The Jay Leno Show 3.9/7

ABC: 2.2/3          Scrubs 2.1/3, Better Off Ted 1.7/3, Lost [r] 2.3/4

UNIV: 2.1/3        Hasta Dinero Separe 1.9/3, Sortilegio 2.7/4, Aqui y Hora 1.7/3

ION: 0.9/1          Ghost Whisperer 0.6/1, Criminal Minds 0.8/1, Criminal Minds 1.3/2

CW: 0.6/1           90210 [r] 0.7/1, Melrose Place [r] 0.6/1

TELE: 0.6/1        Mas Sabe El Diablo 0.7/1, Perro Amor 0.6/1, Victorinos 0.4/1

A18-49: FOX 6.1/16, CBS 3.3/9, NBC 3.2/9, UNIV 1.6/4, ABC 1.3/3, ION 0.5/1, TELE 0.5/1, CW 0.4/1


Turner Broadcasting named former BBC executive Michael Carrington to the position of Chief Content Officer EMEA to replace Finn Arnesen following his departure last October. Michael will be in charge of developing and creating original series, co-productions and program acquisitions for Turner Broadcasting’s roster of children’s networks in the UK and EMEA including Cartoon Network, Boomerang and Cartoonito.

FOX Broadcasting Company made a few executive changes within its Current Programming leadership team:

  • Shana C. Waterman and James Oh have both been upped to VPs/Current Programming. Both will manage all facets involving production and will serve as the main creative contacts for the network’s slate of new and returning series. Shana and James will report to Marcy Ross, EVP/Current Programming.
  • David Sleven moves into the role of Director/Current Programming. David previously was Manager/Comedy Development at Fox. In his new position, David heads daily management of current FOX programs and will also report to Marcy Ross.

As Madison Square Garden (MSG) spins off from Cablevision Systems Corporation on February 9 becoming a stand-alone public entity, several key senior managers were named. Robert Pollichino was appointed EVP/CFO; Lawrence Burian will be EVP/General Counsel and Secretary; and Joseph Lhota was tapped for the new position of EVP/Administration. All three will report to Hank Ratner, who becomes President/CEO of MSG.

John Redpath started this Monday at Canoe Ventures as SVP/General Counsel, reporting to David Verklin, CEO. Most recently, John was Chief Legal Officer at United States Golf Association and prior to that was SVP/General Counsel at Time, Inc.

This day in History:
    1922 – The NFL franchise in Decatur, IL, transferred to Chicago, and took on the name … da Bears.

Answer to Yesterday’s Trivia Question:  The character of  Sam Malone,  a former baseball player on Cheers  was originally intended to be that of another type of former sports figure and was going to actually be played by a former real life athlete turned actor?  What was the original sport of Sam Malone’s character and who was the original actor supposed to have been cast in that role?  FRED DRYER – FOOTBALL PLAYER  Kudos to: Rick Rosenfelt-Madison Square Garden/NY; Patrick Clarici-Riot Atlanta/Atlanta; Ed Russo-Fuse Networks/NY; Nancy Gallagher-NBCU/NY; Tom Proper-Troublemaker Studios/Austin; RT Harris-WJHG/Panama City; Adam Leston-WDJT/Milwaukee; John McInerney-WCIU/Chicago; Alex Petrilli-Tivo/PTZ; Rob Maron-I’m serious productions/LA; Kevin Fay-Euro RSCG Edge/Carlsbad; Greg West-WATC/Atlanta (chiming in from NATPE in Las Vegas); Caroline Grodin-One Girl Revolution/Toronto

Today’s Trivia Question:  Joey Caruso – childhood nemesis for whom?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  EPG COORDINATOR/CURRENT TV LA: Manage EPG presence. Watch shows, research material to create descriptions/titles that will catch our viewers’ attention. for more details. [email protected] (2/2)

JOB OPENING:  SR. DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating successful 360 mktg campaigns a must; 3 + yrs mgt exp a must; B.A required. EOE/M/F/D/AAP (2/2)

JOB OPENING:  AFFL MRKTG, MRKTG COORD/Univision/NYC: REQS: Proactive. Multitasker. A1 Excel & PP skills. Provide: Admin, Creative & Campaign Dept Support. Maintain website. Send resume: [email protected] EOE (2/2)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC: Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/ Spanish fluent a plus send resume: [email protected] EOE (2/2)

JOB OPENING:  NAT’L ACCT EXEC/NYC: Newly formed Outside Television (partnership between RSN Resort TV & Outside magazine): Ad sales/sponsorship/content/web – 5 yrs TV sales/est’d relationships w/ buyers/clients.  Resume:  [email protected]   (2/2)

JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP (1/30)

JOB OPENING: Bravo is looking for a DIRECTOR, RESEARCH: Please visit site for more information and apply, job#1134456 (1/30)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: ACCOUNT MANAGER/MSA Media/NYC: manage cable nets Gabriel/other SW. biz svc, lead biz dev, biz/prod plan, neg contracts. Min 5 yrs exp. Send resume/Salary to: [email protected] (1/30)

JOB OPENING: ONLINE AD SALES EXECS/ New online video platform hiring Ad Sales Exec must have nat’l brand & agency relationships. 5+ yrs exp. Immediate hire. Great benefits w/ stock equity. Resume: [email protected] (1/29)

JOB OPENING: NETWORK SALES/ION Media Networks/NY:  Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to [email protected] (1/29)

JOB OPENING:  DIR, ON AIR PROMOTIONS/Lifestyle & Entertainment Nets/MIA: 5+yrs Creative Dir exp @ TV Net / Agency, Stng Pple & Proj Mgmt skills, Strategic Plan, Prod knwldg, Spa MUST, Port+. Apply @ [email protected]  (1/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN: Animated, pre-school TV show. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN: Animated, pre-school TV show. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website:  (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected]   (2/3)

SITUATION WANTED: WRITER/DIRECTOR/EDITOR: with a diverse background in Hollywood and Bollywood.Latest Reel Snehal Patel [email protected] (2/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable.
Fast, frugal and fun! [email protected] (2/3)

SITUATION WANTED: FREELANCE DIGITAL MEDIA PLANNING AND BUYING/NYC: 13+ years experience in Direct Response & Brand Digital Advertising including Social Media, Mobile and In-Game. [email protected] (2/3)

SITUATION WANTED: ANIMATION PRODUCER/LA: 13+yrs / 220+ episodes of award winning network prime-time shows. Experienced in pre-production to Post, tapeless workflows & international pipelines. [email protected] (2/3)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (2/3)

SITUATION WANTED: WEB EDITOR/EDITORIAL ASST/ENTRY-LEVEL POSITION/LA:  2010 UC grad, past intern at NBC UNI, Editor in Chief of school magazine. Motivated, enthusiastic and responsible! [email protected] (2/2)

SITUATION WANTED: ART/CREATIVE DIRECTOR/NYC:Concept through completion. Portfolio: Email: [email protected] (2/2)

SITUATION WANTED: PRODUCTION MANAGER/NY: Hard working, organized, self-starter with 18+ years experience, seeking new position where all my assets can best be put to use. [email protected] (2/2)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA:to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (1/30)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (1/29)

SITUATION WANTED: Female voiceover artist with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (1/29)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Deep End, Grey’s Anatomy [r], Private Practice [r]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Life for the Moment, CSI [r], The Mentalist [r]
CW:  Vampire Diaries, Supernatural
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community [r], Parks and Recreation [r], The Office [r], 30 Rock [r], Jay Leno Show
PBS:  This Old House [p ], Antiques Roadshow, Soundstage
TELE: Mas Sabe el Diablo, Perro Amor, Victorinos
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Mujeres Asesinas 2

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