Thursday, January 27th, 2011

Cynopsis: Kids!



Good morning. It’s Thursday, January 27, 2011, and this is your first early morning Kids briefing.

The soundtrack to Touchstone Pictures new animated feature film Gnomeo & Juliet will be released by Buena Vista Records on February 8, 2011.  The album is comprised of 14-tracks and features nine new and well-known songs by the songwriting team of Elton John and Bernie Taupin, and performed by John.  Tracks on release include the new songs Hello Hello and Love Builds a Garden, along with a version of Crocodile Rock, performed as a duet with Nellie Furtado, as well as Bennie and the Jets, Tiny Dancer, Saturday Night’s Alright for Fighting among others.  The score also features songs by composer James Newton Howard (Pretty Woman, The Fugitive, Michael Clayton) and Chris Bacon (Space Chimps, Waking Sleeping Beauty).  Set to release in the US on February 11, 2011, Gnomeo & Juliet is produced by Baker Bloodworth, Steve Hamilton Shaw and David Furnish, with Elton John serving as Executive Producer.


February 19 through February 21

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Lectures include Pitching, Writing, Research, Producing, Design, Music, Directing, Legal, Licensing, and more plus a notable panel of children’s television network executives.


TELETOON presents a March Break from Reality starting March 14-18.  The programming lineup includes the world broadcast premiere of the animated film Scooby-Doo! Camp Scare on March 15 at 630p with an encore airing on March 18 at 4p.  Other specials during the week include Scooby-Doo specials and a sneak preview of the first four episodes of the new original series My Babysitter’s A Vampire and hosted segments throughout the week by the series’ cast members.

Lionsgate plans to release the feature film The Hunger Games on March 23, 2012, per Heat Vision.  Gary Ross (Seabiscuit, Pleasantville) will direct the movie, which is based on The Hunger Games, the first book in Suzanne Collins’ hugely popular young adult Hunger Games trilogy.  The Hunger Games (2008), along with books two and three Catching Fire (2009) and Mockingjay (2010), are published in the US by Scholastic. In addition to writing young adult and kids books, including The Underland Chronicles, Collins written for a number of kids/tween TV series including Clarissa Explains It All, Little Bear, Oswald, and she served as head writer on Clifford’s Puppy days.  The big question for fans (like me) still remains … who will play the story’s central figure, 16-year-old Katniss Everdeen?

Dad Blog will provide coverage of the International Toy Fair this week with product reviews penned by parents.

Disney Channel debuts the second season of its kids, tween and family series Good Luck Charlie on February 20 at 8p.  The comedy is about a lively family of six especially the antics of two-year-old Charlie.  Good Luck Charlie is the #2 series across all television for 2010 among Kids 6-11 and Tweens 9-14.  Additionally in March, the cast of Good Luck Charlie commences production on the yet-to-be-titled holiday themed Disney Channel Original Movie based on the series slated to premiere this winter.  Good Luck Charlie is produced by It’s A Laugh Productions, Inc.


The latest volume in the best-selling KIDZ BOP audio series ( has sold 70,097 units in its first week and has entered The Billboard Top 200 Album Chart at #2—the 12th KIDZ BOP title to debut in Top 10 since the series launched in 2001.

Although women have historically been the target demo for household-related online advertising, Yahoo‘s new “Digital Dadsstudy shows there has been a drastic increase in the number of hours men spend on childcare along with the number of stay-at-home-dads. The data suggests that Dads actually enjoy shopping more than moms, are more likely buy premium brands, are less likely to return things and are more swayed by online research. About 68% of those surveyed said online ads are a great way to learn about things (compared to 61% of moms). Nearly half of dads used their mobile phones to shop for one of 12 categories – 12% used it to find packaged food and beverage product information, 11% for baby products and 16% for personal care products.

PBS KIDS is celebrating Valentine’s Day with special themed episodes throughout next month of The Cat in the Hat Knows A Lot About That!, Wordgirl, Clifford the Big Red Dog, Super Why!, Arthur, Caillou and more.  The episodes can be watched on PBS affiliates or at  Parents can also check out fun Valentine’s activities to do with their kids at

Disney XD tapped twin brothers and pro basketball players Robin Lopez of the Phoenix Suns and Brook Lopez of the New Jersey Nets to host a weekend event, Biggest Fans Weekend on February 19 at 11a along with teen stars Dylan and Cole Sprouse. 


The 2nd Annual ING Bowling for
It’s the Knockdown Event of the Year for we Media, Marketing and Advertising movers ‘n shakers.
You know the 50 companies and 500 people that attended last year! It’s us.

Be a Sponsor, pull together an 8 person bowling lane or billiards table,
or just buy a ticket and come for unlimited food and beverage!

Join us on February 16, 2011 at Lucky Strike Lanes in New York City
and show your support. Click now:


UK-based social game developer Mind Candy has partnered with toymaker Vivid to come up with a line of toys based on characters featured on the company’s popular kids virtual pets website Collectibles, released in UK stores last week, include Talking Monsters, Soft Toys, Collectable Figures and Backpack Buddies focusing on 5 key characters.

A new user-generated content program has been developed by the Girl Scouts of the USA and Unilever’s Dove, asking young girls to share their personal stories about how the Scouts have helped them gain confidence and improve their lives. The “Girl Scout Leadership Experience, ” which builds upon a partnership with Dove that dates back to 2002, will culminate in the publication of six age appropriate “leadership journeys” developed for girls grades K-12 and is accompanied by corresponding adult guides.

Warner Bros. Consumer Products (WBCP) is collaborating with a group of worldwide licensees, including DC Entertainment’s master licensee, Mattel, at Toy Fair on behalf of the upcoming film Green Lantern set to be released on June 17.  Global licensee Mattel will introduce a toy line encompassing the Green Lantern Ring BlastT Jet Figure & Vehicle, the Green Lantern Battle ShiftersT Figures and the Green Lantern Movie Masters Figures in addition to the Green Lantern Colossal CannonT Blaster.  Mattel’s line of products for Green Lantern will be aimed at both kids and adults and include Basic and Deluxe Action Figures, Figure/Vehicles and Role Play as well as Playsets, Games, Puzzles and Vehicles.  Other key licensees for the movie include Rubies, the Noble Collection, NECA in addition to Pressman Toys, Hewlett-Packard, Funko, Horizon Group USA, Hy-Ko Products, Kidz Toyz, LPG International, Mezco Toyz, SRM Entertainment, Toy Factory, Trend Setter Ltd., Formation Marketing Canada Ltd. and University Games.
Steve Waterman, Executive Producer of Alvin & the Chipmunks, Stuart Little and Casper launches Babblemania Spanish, a new kids’ language learning app.  The new fully animated app teaches Spanish through games and is the first in a series of language apps with future apps featuring Mandarin, French, Japanese, Korean and German.  The app is priced at $2.99 and includes the first four games teaching kids names of fruits and vegetables.  The advanced fifth game will teach kids how to use fruit and vegetable names in conversation.  Waterman worked with Alison Mackey, Ph.D, a professor of linguistics and author of five books and the game design is from Lucas Learning/Lucasfilm and Rockstar Games. 

Boston-based dad and businessman Marc Cooper and his wife, Diana invented the Doodle Roll which will be on display at the American International Toy Fair in Booth #6270.   The Doodle Roll is a portable roll ‘n go dispenser of blank paper with tear edges along with a crayon storage area. 


Boys are obsessed with playing games on digital devices but girls say they want to multitask, engaging in chat, game play, sharing and music at the same time, according to a new report from research firm PlayScience. Boys, aged 6-14, call and text on cell phones, interact on social networks and chat while gaming as much as girls, but they tend to spend much more time immersed in games. On the other hand, girls say they want to engage in a host in activities via consoles and mobile apps, but they too tend also primarily play games in practice. “We think that this disconnect speaks to the continued gap in the potential of console platforms, games, and applications in reaching girls,” says PlayScience president Dr. J. Alison Bryant.

The day after President Obama called for educators to utilize digital publishing textbooks to engage students, Florida approved the Discovery Education Science Elementary Techbook for use in Florida classrooms. The state joins Indiana, Louisiana and Oregon in adopting the service, intended to replace traditional textbooks as the primary instructional resource for elementary schools.

Answer to Yesterday’s Trivia:  This is a big plastic toy introduced by Louis Marx and Company that you really need to be a child to get into and out of.  A very popular toy of the 1970s and still a round today, even tho the company went bankrupt in the early 1980s and bought by Empire Plastics, Marx’s biggest competitor.  It was formally re-introduced in 2003.  What is it?  BIG WHEEL  Kudos to:   Kathy May-Fisher Price/East Aurora; James Brown-WWE Classics on Demand/Stamford; Hilary Wolk-Heads Up Creative/NY; Richard Oren-Hire Branding/NY; Tom Boyd-WGN/Chicago; Rick Zieff-Yellowbird Prods/LA; Brian Rhodes-Brad Lachman Prods/Burbank; Michael Albert-The Canadian Group/Toronto

Today’s Trivia Question:   Introduced by Hasbro in 1983, this toy was the basis of animated television specials and a series.  The toys are very colorful, and have symbols on their haunches, which is how they get their individual names. What toy is this?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: 2 SR. DIRECTORS: TOYS & GAMES/TOYS & SPORTING GOODS/Nickelodeon/NYC: 6+ yr licensing & toy mktg exp. Brand mktg/strategy exp. Experience with boys & girls toys a plus. EOE/M/F/D/AAP Apply (2/3)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/3)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. (2/3)

JOB OPENING: ANALYST, RETAIL SALES/Nickelodeon/Bentonville AR: 1+ yr exp. BA/BS in Mktg, Business, Information Mgmt Systems required. Prof in Excel. Strong interpersonal comm skills.EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: MANAGER, RETAIL SALES/Nickelodeon/Bentonville AR: 3-5 yr exp. Knowledge of assigned markets & retail structure. Background working with Wal-Mart. Strong comm skills EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/Sí TV/LA:  7+yrs entertainment law experience with a major studio or network.See full posting & apply @ EOE (2/2)

JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: ASSOC DIR INTEGRATED PR & EVENTS/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

JOB OPENING: SOCIAL MEDIA MODERATOR/EPIX/NY: ID opps, drive pltfrm dirctn; Eval UI. Sup Edit, Mktn & Prod. Excl writing & comm skls. Phshp, Exp Intnt Srvce, Multi-task. Detail, Col Grad, 2yrs+ exp. EOE (2/2)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp / EOE (2/2)

JOB OPENING: MGR DIGITAL AD OPERATIONS/SONY PICTURES/CULVER CITY CA: Implement, plan & creative execution for SPT Ntwrk. Proactive person and deep understanding of online advtsng. Apply: Manager, Digital Ad Operations 204707-033 (2/1)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTION MANAGERS, STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Recent makeover/construction exp necessary.  [email protected] (2/1)

JOB OPENING: ONLINE ACCOUNT EXECS/ RMM Online Advertising/SEVERAL CITIES:  2+ yrs digital sales or campaign mgmt exp in Chicago, Detroit/Grand Rapids, NYC/New Haven. To apply visit: (2/1)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/1)

JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: ACCOUNT EXECUTIVE- ONLINE AD SALES/AccuWeather/Chicago: Creative media seller to sell ad space on website/4+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: AD SALES RSCH/DISCOVERY/NY: 3-5 yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (1/29)


JOB OPENING: SALES COORDINATOR/ CBSOuternet/GAMESTOPTV/NY: Prior media exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based division of CBS offers career growth and visibility. Email [email protected] (1/29)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply: [email protected] (1/29)

JOB OPENING: TEMP, MARKETING MANAGER/Smithsonian Channel/NY: Work on mktg campaigns/initiatives & creative for print & on-air; Brand mngmnt. Contact b/w media & agencies. Min 5yrs industry exp. Apply @ Job 6820BR (1/29)

JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply: (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (1/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED DIRECTOR OF POST/POST SUPER: 20+ years in post production. Experienced with multi-format and tapeless workflow. Avid and FCP. Worked with HD since 2004. Contact: [email protected] (2/3)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/3)

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
SITUATION WANTED: COMEDY/REALITY ASSISTANT: 20+ years experience ( over 65 series) in television comedy, major multi-tasker. Willing to travel and able to work 24/7. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

SITUATION WA, NTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (1/29)

SITUATION WANTED: 10 years of affiliate sales/relations experience in Radio, Cable and Broadcast TV. Strong organizational skills, great at building relationships and detail oriented. Please contact me at [email protected] (1/29)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED: PRODUCER/CREATIVE DEVELOPMENT: 4+ years in Producing and Creative Writing, Seeking Freelance to Full-Time Opportunities within a Network or Ad Agency, Portfolio Avail. [email protected] (1/29)

SITUATION WANTED: PERSONAL ASSISTANT/LA: 10 + yrs  Exp’d, honest, loyal, and dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (1/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.    

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]