Thursday, January 14th, 2010

Cynopsis: DIGITAL



Good morning, it’s Thursday, January 14, 2010, and this is your first early morning digital briefing.
Nintendo announced that it will finally integrate with Netflix‘s Watch Instantly service on the Wii, meaning that owners of the wildly popular gaming platform will be able to stream movies and TV shows through the console to their TV sets for as little as $9/month beginning this spring. The deal may be Netflix’s biggest integration deal to date, as the Wii has proved to be the most popular advanced gaming platform in the U.S. (26 million units sold to date including 3 million during an otherwise sluggish Dec.) The Wii has brought a broad swath of casual, non-rabid gamers to its platform, users that may not be aware of Netflix’s previous platform integrations. As with the PS3, Wii owners will need to request a free disc from Netflix that will load the software to initiate the feature. Unfortunately, the device will only support standard-def streaming.


Comcast has launched ESPN on Demand, the cable operator announced yesterday. The new service will include NCAA college basketball, FIFA World Cup matches, selections from ESPN’s ’30 for 30′ documentary series as well as content from this year’s Winter X Games 14 in Aspen, Colo.
Fremantle Corp. licensed long-running daytime drama All My Children to Seven Network’s digital channel, 7TWO, in Australia. Episodes are slated to premiere beginning Jan. 18.
Exercise TV announced it has increased distribution of its VOD service to 37 million homes in 2009.


NDS subsidiary CastUP launched a video delivery solution for the iPhone per iTVT, providing a framework for adaptively streaming video to be delivered via multiple formats including live broadcast and VOD.
Are there any Apple engineers out there who didn’t get as big a Christmas bonus as they had hoped? Gawker’s tech-themed Valleywag blog is offering a bounty of up to $100,000 for access to an authentic prototype of Apple’s secret tablet device, widely expected to be unveiled to the public on Jan. 27. Valleywag, which will pay $10k for photos, $20k for a video demo and $50k for pictures or photos of Steve Jobs holding one, promises to keep the identity of contributors a secret. (This should bring out some creative use of Photoshop, at least.)
Looking to give rather than receive? The American Red Cross has set up a text message donation account enabling anyone in the US to text HAITI to 90999 to donate $10 to the recovery effort. The fully deductible donation will be billed to your mobile phone account.
Music fans are being encouraged to vote for which Bon Jovi song they’d like to hear during the Grammy Awards telecast on Jan. 31. Beginning this week, viewers can log on to to vote for one out of six of their favorite Bon Jovi hits. The Recording Academy is also conducting an extensive social media campaign this year, encouraging fans to post on the organization’s Twitter, Facebook or YouTube channels or upload images to


Hoping to tap into a renewed enthusiasm for mobile video ads, mobile advertising start-up iVdopia is rolling out a more advanced suite of mobile ad products enabling brand advertisers to embed interactive features into their video ads. Talk2Me, launching initially for the iPhone with an Android solution also in the works, enables calls to action, direct sharing via Facebook or Twitter or requests for more info and each response is trackable within the interface. So far iVdopia’s clients have included game developers and movie studios, according to co-founder Srikanth Kakani.
During an otherwise down year, online video ad solution Videoegg announced that its revenues doubled in 2009 to $25 million, helping the start-up to reach profitability 7 months ago. VideoEgg says it delivers more than 1 billion impressions/month reaching an estimated 100 million global users.


Google‘s threat to shut down its Chinese web site because of censorship concerns echoed across the world wide web yesterday, but the details of the move were omitted from many of the published Chinese language reports before being removed altogether, per the NYTimes. Google’s announcement drew praise from free speech and human rights advocates, many of whom had criticized the company over its decision to enter the Chinese market in the first place. Meanwhile, the potential exit of Google from the Chinese search market leaves competitors salivating over it’s 80 million user/30% market share. Homegrown Baidu, Bing and Yahoo will compete to fill the void.
Internet Broadcasting signed a services agreement with Maranatha Broadcasting’s Allentown, PA-based WFMZ-TV to provide web platform, content and distribution, professional services, and local digital marketing services.



Wiredset’s social media tracking tool Trendrr has partnered with Klout, a platform for measuring the influence of trending topics/individuals in social media. The deal will integrate Klout’s data into Trendrr’s dashboard, providing users with an additional layer of “influencer” metrics as well as a deeper set of actionable intelligence.
On demand mobile and internet measurement firm Keynote Systems unveiled a new on demand service for real-time monitoring of web site visitor feedback and interactions. The integrated Visitor Insights application tracks visitor attitudes as well as behaviors and provides the apparatus to compile monthly insight reports.
Google’s lead over search competitors grew in December from the previous month, according to Nielsen, increasing from 65.4% to 67.3%. Both Yahoo’s share (15.3% in Nov.) and Bing’s share (10.7% in Nov.) dropped significantly during the month.
Top 10 Search Providers for Dec. 2009, Ranked by Searches (U.S.)
Rank Provider           Searches (000)   Share of Searches
        All Search           9,945,576            100.0%
Google Search         6,697,223               67.3%
Yahoo! Search         1,434,866              14.4%
MSN/Win Live/Bing     986,247                9.9%
AOL Search                 247,421                2.5% Search         168,674                1.7%
My Web Search             99,474                1.0%
Comcast Search           50,325                0.5%
NexTag Search              41,393                0.4%
BizRate Search              31,612                0.3%
10 Yellow Pages Search    27,914                0.3%
Source: The Nielsen Company


CBS Mobile and CBS Television Stations announced they are launching stand-alone iPhone news apps for CBS O&Os in 13 markets. Developed by Treemo on the Transpera video/ad platform, the localized apps will provide local news, breaking national and global news, video clips and Twitter updates from station anchors and reporters. Participating stations include WCBS-New York, KCBS/KCAL-Los Angeles, WBBM-Chicago, KYW-Philadelphia, WBZ-Boston, KPIX-San Francisco, KTVT-Dallas/Fort Worth, WCCO-Minneapolis/St. Paul, WFOR-Miami, KCNC-Denver, KOVR-Sacramento, KDKA-Pittsburgh and WJZ-Baltimore.
Fox Cable Network’s Fuel TV launched its first free iPhone app enabling users to Tweet and upload their own action sports photos (no video?). The app, which has been downloaded more than 20k times since Dec. 17, features content syndicated from the website including 9 video podcast channels and updates from Fuel TV’s blogs. Future updates will allow for streaming of live events and enable downloads of a selection of Fuel TV shows.
I guess you’re never to young to have a gadget marketed to you. Columbia, SC-based Nuvo Group USA released the Ritmo Advanced Pregnancy Sound System, enabling expectant moms to play music to their little one inside the womb. The Ritmo, which comes with a lightweight belt with 4 speakers and a controller moms strap around their belly, can connect to most audio devices with a universal stereo plug, including iPods, MP3 players, iPhones and Blackberries. The idea is if you’re in a noisy or stressful environment, you can play recordings of Dad reading a book, mom singing a lullaby or other peaceful sounds to your fetus.
debuted the “Launch Your Line” online contest in an effort to promote the network’s newest fashion creative competition series of the same name airing Wed. at 10 pm ET/PT. Using the “Launch My Line Drawing Tool,” users will be able to create T-shirt designs based on the phrase “by Bravo,” for the chance to win $500 and the opportunity for their t-shirt to be made and sold on



Founder and digital video veteran Rob Glaser is stepping down as CEO of Seattle-based RealNetworks. Rob will remain at the company as Chairman and the board has appointed Robert Kimball as President and acting Chief Executive Officer until a permanent replacement can be found. The news comes a day after Real announced that John Giamatteo, the company’s COO had resigned.
Online video and mobile platform Kyte hired Dan FitzSimons as Chief Revenue Officer, following positions at Limelight Networks, Symantec/Veritas, and Gartner, Inc. Dan will lead Kyte’s overall domestic and international customer acquisition efforts.
Former AOL Advertising executive Eric Bosco is joining comScore as Chief Product Officer. In the newly created position, Eric is charged with helping to drive the global development of comScore’s array of syndicated products and services.
Miry Whitehill has been named Account Executive at Feed Company, Inc., a Los Angeles-based video seeding company. The company also named Jackie Mayer as Social Marketing Manager.


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eMusic, one of the more promising digital music competitors to the iTunes store that offers 25 free downloads to new members, signed its second major music label this week. After striking a deal with Sony, the digital music club is adding artists (although not new releases) from Warner Music Group to its now 7.5 million-track catalog, including titles from WMG’s Atlantic Records, Rhino Records and Warner Bros. Records. eMusic’s model is based on monthly subscription fees that give users a volume discount for promising to funnel a certain amount into their music collection; for $12/month, users can buy 24 songs – half the price of what you’d pay on iTunes per track. Apple seemed to express interest in offering a subscription or streaming option when it purchased browser-based music streaming start-up Lala last year. Many expect iTunes to adopt some of Lala’s features in the coming weeks, including the ability to share names of tracks on Facebook and Twitter.


Mind-Blowing, Heart-Stopping Perspectives on the 21st Century!
*Cast of MODERN FAMILY *Kevin Beggs *Michael Eisner *Jeff Gaspin *Irwin Gotlieb *David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Jillian Michaels *Ken Mok *Elisabeth Murdoch
*Judge Judy *Curtis Stone *Donald Trump *David Zaslav *And more …
See full list online! Speakers as of 1/4/10.
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Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  MKTG MGR/SUNDANCE/NYC: Manage dev & exec of promo mktg & trade strats for all Affil, VOD, Consumer & Int’l initiatives. Min 6+ years Cable TV Mktg exp w/PM & Strat Partnerships. Res to: ref #10374BR (1/21)

JOB OPENING:  SALES PLANNER/CBS Television Distribution-NY: Nat’l Syndication TV Sales Org. seeks energetic organized individual to join our company.  Direct contact w/sales team and agencies. [email protected] (1/21)

JOB OPENING: MEDIA RESEARCH ANALYST/Comcast Spotlight/NYC: 1+ yrs media resch exp. Analytic/detail/organiz. Exp w/Nielsen, Scarb, MRI, etc. Str written/oral comm sk. Prof MS Office. EOE/M/F/D/AAP. Apply  (1/21)

JOB OPENING:  SR RESEARCH ANALYST/NATIONAL GEOGRAPHIC CHANNEL/NY:  Ad sales support exp. req. Apply to   job#FNG18158 (1/21)

JOB OPENING:  MKTG ADMIN ASST/National Geographic Channel/DC:  4+ yrs support exp. for busy dept. Apply to   job# FNG18038 (1/21)

JOB OPENING: MGR, NEW BUSINESS MKTG/FOOD NETWORK/NYC: Manage/dev partnerships, marketing plans for brand, talent & prog., to drive new revenue – 5+ yrs gen mktg exp, bus dev exp, apply: Req#1299  (1/20)

JOB OPENING: MGR, INTERNATIONAL PROGRAMMING/SCRIPPS NETWORKS/NY:  5+ yrs in TV. Work w/ VP to create schedules, develop content, identify acquisitions. Full details, , req. 1298 (1/20)

JOB OPENING: DIR OF ON-AIR PROMOTIONS/REELZCHANNEL (ABQ) : Manage creative & operational aspects national cable network promotions dept. TV Promo & Leadership exp a must. Resume to: [email protected] /fax 505-212-8772. EOE (1/20)

JOB OPENING: SR MGR ONLINE MEDIA: Mng,plan’g, dvlp online media programs. knwldg of Online advertising, analytics, web interconnectivity/collaboration with agency partners. Resume: [email protected] (1/19)

JOB OPENING: SR DESIGNER/SOUTH PARK studios in Los Angeles: Experience with print production and licensed products manufacturing. Proven product, design innovation track record Please apply to (1/19)

JOB OPENING: MNGR, MUSIC VIDEO PROGRAMMING/MUSIC CHOICE-NY: Scheduling, Content Planning and Project Management. 3-5 yrs music vid prog, Selector, Prjct mgmt skills, TV exp nec, BA/BS, exp w/12-24 demo. [email protected] (1/19)

JOB OPENING: MARKETING COORDINATOR/Channel One News/NYC: 1+yr Mktg, proj mgmt, client srv exp. Respn incld sponsorship progs, support sales + intgrtd mktg initiatives, upfronts. EOE Apply (1/19)

JOB OPENINGS:  DIR, DIGITAL AD SALES/Discovery Communications/LA & Chicago: Dvlp/mng a portfolio of digital ad sales bus.  incl. websites, VOD, mobile, podcasts, etc. 8+ yrs sales exp, 5+yrs digital, apply: Req#9360/1 (1/16)

JOB OPENING:  PRODUCER- AD SALES & SPONSORSHIPS/ Develop custom sponsor opportunities (i.e. sweepstakes, micro-sites, contests, rich media, email campaigns); NYC or Burbank; REQ 218562 (1/16)

JOB OPENING: MANAGER or DIRECTOR OF SALES/Latitude/BOS: Join innovative media and communications research firm  sales strategy, planning & execution, 5+ yrs sales exp & 4 yr degree.See: Apply: [email protected] (1/16)

JOB OPENING: CROSS MEDIA PROJECT MANAGER (Syfy)/NBCU/NY:  Oversee production of marketing materials for original programming, assist w/ ensuring deadlines are met. BA, 3 yrs on-air production exp. , #1117560 (1/15)

JOB OPENING: COMMUNICATIONS MGR/NY, MTVN International:  Need 4 yrs entertainment/media comms exp., handle corp comm, brand support, PR/event mgmt. Apply: . An  EOE/M/F/D/AAP  (1/15)

JOB OPENING: DIR. PROGRAMMING/FOOD NETWORK/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. (1/15)

JOB OPENING:   CMO/DIR MKTG/ Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (1/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Startup Podcast/Ent Network. Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/ Startup Podcast/EntNetwork. Mac Savvy, WEB design exp a +, eager to learn & detail-oriented. Will gain exp. in internet mktg & design. 8hrs/2 days wkly min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN for Startup Podcast/EntertainmentNetwork. Will gain exp. in internet marketing, RETAIL SALES, FULFILLMENT and merchandising. 8hrs/2 days per wk min. Send cover letter, resume to [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Startup Podcast Ntwrk. Seeks mature, strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY:  PROD INTERN/ NAHB Production Group: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod. co. PC skills & technical knwldg a +. Min 12 hr/wk. Cover/resume: [email protected] (1/19)

SPRING INTERNSHIP CREDITS ONLY: PR INTERN for Entertainment/Fashion firm. Seeks mature, strong writers, eager to learn and detail-oriented. Will gain exp. in PR event mkting, stylist relatns etc. Send cover letter,Resume to [email protected] (1/16)

SPRING INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERN/High Noon Entertainment Unpaid, Credit Only. Learn ins & outs of TV dvlpmnt & production. 8hrs/2 days per wk min, open to Junior & Senior level.   Send resume/cover letter: [email protected]    (1/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/21)

SITUATION WANTED:  “National Geo. 30 Years” highest rated doc. prime time NBC/Prod, Dir/Editor in L.A.: [email protected] (1/21)

SITUATION WANTED: MEDIA SALESMAN WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]; 646-300-0546 (1/20)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. For samples, visit (1/19)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected]  (1/19)

SITUATION WANTED: CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (1/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/19)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/19)

SITUATION WANTED: PERSONAL ASSISTANT: Efficient and talented professional looking for flexible PA job in the entertainment industry. 2+ yrs PA.; 2+ yrs Corp. Asst. BA Comm. Seeks PT.  contact:  [email protected]    (1/19)

SITUATION WANTED: Well-versed and dynamic CPG MARKETING/LICENSING professional seeking licensing or product development position in San Diego, CA. Please contact [email protected] (1/19)

SITUATION WANTED: RECEPTIONIST Polished NYC Receptionist w/10+ years experience working with Ad Agencies seeking F/T or Temp-to-Perm position.Eager to begin ASAP. [email protected] (1/19)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC): 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected]   (1/16)

SITUATION WANTED: Creative Copywriter. Award-winning, all media, affordable. For samples, visit (1/16)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected] (1/16)

SITUATION WANTED:  SHOW RUNNER/PRODUCER/WRITER/LA: 7 years experience in pop-culture documentary and reality for both network and cable, seeking immediate gig. Email: [email protected] (1/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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