Cynopsis: DIGITAL
02/09/12

Good morning. It’s Thursday, February 9, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Netflix has another competitor to worry about, courtesy of Amazon and Viacom. The two companies have entered into a licensing agreement that will allow Amazon Prime members to instantly stream a wide assortment of TV shows from Viacom-owned networks, including Nickelodeon, MTV, Comedy Central, Spike, TV Land, VH1, BET, CMT and Logo. Some of the newly available titles include popular past and current series like Chappelle’s Show, The Hills and Jersey Shore, as well as kids programming, including iCarly and SpongeBob SquarePants. Amazon says that this deal will expand its library of available digital content to over 15,000 titles. Since Prime’s streaming video service was launched last year, Amazon has secured licensing deals from network partners such as CBS, FOX, PBS, NBCUniversal, Sony, Disney-ABC Television, Warner Bros. and more. Amazon Prime is available for customers for $79 per year.

The Style Network will partner with fashion company BCBGMAXARIAGROUP during New York‘s upcoming Fashion Week. Style will stream the fashion company’s runway show online at mystyle.com on Monday, February 13 at 9:05 pm ET. It will be hosted by Jeannie Mai and the chief creative officer and designer of BCBGMAXARIAGROUP, Lubov Azria.

Web video company Blip.tv has secured over $12 million in financing from existing investors including Bain Capital Ventuers and Canaan Partners, along with debt from Silicon Valley Bank. The start-up says the new funding will be directed toward developing new tools and services for producers of independent web series, further investment in Blip.tv’s advertising and distribution platforms and expanding the company’s syndication relationships. The start-up also took this opportunity to announce that it will be rebranded as simply Blip, stating that it is a way for Blip to differentiate its content from that of traditional TV. Blip currently boasts over 13 million unique U.S. viewers and over 30 million global viewers per month. In addition, Blip’s COO Steve Brookstein said that the company’s 2011 revenues were 100% higher than that of 2010.

Jivox, a video advertising technology company, has announced the release of the Jivox Political Ad Kit, a customizable interactive video ad unit that can enable political campaigns to embed videos across multiple screens. The ad unit features custom widgets to drive messaging and engagement; social media sharing across Facebook, Twitter, Google+ and YouTube; mobile compatibility with multiple screens, including the iPad and iPhone; and rich campaign analytics for real-time optimization and measurement. The Jivox platform helps create and deliver video campaigns in-stream, in-banner and on mobile devices and tablets, and is currently employed by a variety of media companies, including AdBrite, Bloomberg and Sun Times Media.

Mojiva has announced a multi-faceted mobile ad campaign with American Family Insurance. The campaign is highlighted by an in-app sponsorship between the insurance company and an unnamed social gaming app. Through a “word of the day” delivered to players via Facebook and Twitter, as well as in-app text and interstitial advertising, players who play said word will receive tips and tricks on how to raise their scores when playing the game. American Family has selected relevant words with which it can raise brand awareness to targeted audiences. The ad campaign has two other points of execution: a “Request a Quote” feature, which allows users to create calendar reminders, and a “Survival Guide,” which is a rich media ad unit that offers consumers tips on what to do during a natural disaster, as well as the ability to contact an agent for further assistance. The mobile ad units are designed for the purpose of increasing brand awareness and user engagement among targeted audiences, who are on-the-go. “We are seeing more and more companies from vertical markets such as insurance allocating a higher percentage of their media mix toward mobile,” said Tony Nethercutt, GM of North America for Mojiva. The campaign will run through February, and is being executed in partnership with digital agency Mindshare.

Boxee is directly opposing the waiver requests sent by cable companies to the FCC, asking for permission to encrypt basic cable channels. Encryption would mean that these basic cable channels, which can be currently accessed by connecting a tuner (built-in to TV sets, or for example, Boxee’s Live TV gadget) to the coax cable coming out of the wall, would no longer be available on their own; consumers would need to have some sort of cable box that can receive local network stations. Cable companies argue that these waivers are necessary as a way to reduce piracy and service cable connections remotely. Boxee disagrees. On its blog, the company said the cable companies’ “real motivation is to prevent you from being able to connect the cable from the wall directly to your TV or Boxee Box” and therefore pay additional money to rent a set-top box from the cable company. The FCC is currently contemplating the waiver request.

GigaOM has purchased paidContent.org, or rather ContentNext Media, which owns the website, along with other web properties, such as mocoNews.net, contentSutra and paidContent:UK. In a post on the site, GigaOM founder Om Malik said, “GigaOM’s core belief is that as connectivity becomes ubiquitous, it changes everything from society to business to we the people. paidContent from the very beginning has been built on the idea that connectedness is and will change the media.” Malik did not disclose the financial terms of the deal.

New NPD In-Stat research forecasts that in-flight Wi-Fi revenues will exceed $1.5 billion in 2015. In fact, the research also expects in-flight Wi-Fi broadband deployments to surpass 6,100 planes worldwide in 2015. NPD In-Stat cites several factors for this predicted growth: findings that show take rates have grown from an average of 4% in 2010 to 7% in 2011; the belief that international markets will shift from just now entering the competitive differentiator stage to becoming a competitive requirement; the predominance of tablets and smartphones in terms of the percentage of connected devices; and in-flight broadband providers beginning to offer new services such as video and voice.

54% of Facebook users who have “liked” the Facebook page of a brand are somewhat or much more likely to buy a product or service from that brand, according to a survey from eVoc Insights, per eMarketer. In addition, the survey found that the most “liked” brand pages are of TV shows, movies, music, food and clothing. This contradicts a separate study from Ehrenberg-Bass Institute, which found that just 1% of fans of the biggest brands on Facebook engage with those brands on the site (the Institute scoped the Facebook metrics of the top 200 brands). To further drive the disconnect between fans and marketers home, eMarketer cites a report from the CMO Council, which in the 4Q of 2011 found that 67% of Facebook users who like a brand on the site do so because they expect “to be eligible for exclusive offers.” Conversely, around 25% of marketers responded to the CMO Council stating they think fans “like” brand pages because “they are loyal customers.”

As a last tidbit on Super Bowl-related news, Animal Planet scored big with the Puppy Bowl VIII on the web and on social media. Aside from attracting 8.7 unique total viewers over the 12-hour marathon, Animalplanet.com recorded its best day ever in terms of web traffic, generating 5.5 million page views and 1.4 million videos streamed. A new Twitter handle created for the Puppy Bowl’s “sideline reporter,” Meep the Bird, brought in over 21,000 followers over one day. Overall, the show generated over 200,000 tweets on Sunday, with several hashtags (including #puppybowl and #animalplanet) trending worldwide on Twitter.

Alloy Digital, a division of Alloy Media + Marketing, has appointed Scott Young to the role of Vice President of Video Sales. Young will manage sales of video inventory across the Alloy Digital Network, a media and advertising network of young adult targeted websites. Young will report to Andi Poch, executive vice president of sales at Alloy Digital. The Alloy Digital Network reaches over 43% of 12-34 year-old internet users and connects with over 70 million consumers each month. The network has been a top-10 video network for almost three years, as ranked by comScore’s MediaMetrix data.

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A CYNOPSIS MESSAGE

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NOWBOX is a free iPad app that offers a personalized TV-like channel guide for YouTube videos. The app lets users log-in with their YouTube account and then can synchronize with all of your channel subscriptions on the video site. Personalize how the channels are presented to you by selecting your favorite genres/interests, such as games, comedy, tech, shows, animals, sports, news, trailers… you get the picture. NOWBOX also offers a social media sharing functionality, and can be connected to your (Apple) TV through (Apple’s) AirPlay.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.09.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: SPONSORSHIP SALES MGR/RNN TV/Rye Brook, NY: Drive new bus. dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (2/16)

JOB OPENING: DIG. SITE PRODUCER/Spike/Santa Monica: For Gametrailers.com. The Site Producer assists with the production, digitization, uploading and managing content on the website. Apply www.mtvnetworkscareers.com (2/16)

JOB OPENING: SR MEDIA RSRCH/NY: Cable &/or Nielsen rtgs & analysis exp & kwldg of digital & Hispanic rsrch a plus. Strong analysis & writing skills. Kwldg of NPower. 5+ yrs exp. Resume to [email protected] (2/16)

JOB OPENING: DIRECTOR, DIGITAL SALES STRATEGY/ABC/NY: Responsible for all digital ad sales strategy including digital ad operations and revenue planning. 5-7 years digital experience. Apply at: www.disneyabcjobs.com (ID 24982) (2/16)

JOB OPENING: SALES ASST/AMC/ATLANTA GA: Support Ad Sales team. Book orders, develop client relationships. Work with buyers, AEs, Ad agencies. Growth oppty. Submit res to [email protected] (2/16)

JOB OPENING: DIR, SCRIPTED PROG/AMC/Los Angeles: Cover development of ongoing series. Support future pilot development. Work with Marketing, Business Affairs, P.R., etc. Submit res to [email protected] (2/16)

JOB OPENING: SOCIAL MEDIA SPECIALIST/RNN TV Rye Brook, NY: web content writing exp, strong skills in Facebook, Twitter, Google +; motivated and creative, driven to get results. Resume: [email protected] (2/16)

JOB OPENING: SR AP/BOOKER/NYC: Conflict Driven Talk show hiring ASAP. Must have strong booking abilities for conflict/resolution storylines. Min 5yrs talk -Resume: [email protected] (2/15)

JOB OPENING: DIRECTOR & MANAGER S&P/DISNEY/BURBANK: Revw original/acquired content, online. Kids S&P exp pref, Brand, Research, Programming bckgrnd an option. Please visit www.disneycareers.com REQ 21125 and 10437 more info (2/15)

JOB OPENING: DIGITAL SENIOR RESEARCH ANALYST/Travel Channel/Chevy Chase, MD: 3+yrs, analytics/Omniture/College Degree req’d. Apply/more info: http://www.scrippsnetworks.com #2794 (2/15)

JOB OPENING: RSCH ANALYST/A+E Networks/NY: Colg grad, 2-3 yrs TV research; exp w/Nielsen/MRI/Simmons. Excl. analytical/written skills, strong computer skills req. www.aetn.com/careers.html, #120268 (2/15)

JOB OPENING: SALES PLANNER/REELZ/NYC: 2+ years exp sales assistant/planner/buyer. Apply: [email protected] (2/15)

JOB OPENING: FREELANCE RESEARCHER/WRITER/BOOKER/NYC: Rsrch latest in gaming, tech, comics & sports for weekly tv pgrm. Pre-intv/book guests. Assist in writing pitches/onair segs. Relevant exp/contacts req.apply: [email protected] (2/15)

JOB OPENING: ACCOUNT EXECUTIVE/WTIC/WCCT/Hartford: Seeking two AE’s: 3+ yrs, 1+ yrs sales/media exp multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resume: [email protected] (2/15)

JOB OPENING: ASSOC PROD/NYC: AP for feature doc on animal cruelty. 5+ years solid journalism, research, archive, undercover, strong writing, must be passionate about subject. Cov letter [email protected] (2/15)

JOB OPENING: DIR-DISTRIBUTION/AFF SALES/MKTG/MLB NETWORK/SECAUCUS NJ: Provide sales, mktg & analytical svcs to help expand the dist of Ntwrk. Min 8 yrs exp cable affiliate sales/mrktg and/or sports mktng. Res to: [email protected] (2/14)

JOB OPENING: DIR, AD SALES/OXYGEN/NY: Strong Ad sales exec. with min. 6 years exp, accountable for NY sales teams, coordinate with digital sales goals, manage sales tracking, BA reqd. Apply: www.nbcunicareers.com Job#: 4213BR (2/14)

JOB OPENING: MANAGER, PROGRAMMING RESEARCH/VH1/NYC: 5 yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (2/14)

JOB OPENING: FREELANCE DEVELOPMENT PRODUCERS/NY pref, LA OK: Develop, shoot docu-series sizzles for estab prodco. Proven track record must. Amazing opptny. [email protected] (2/14)

JOB OPENING: TALENT DVLPMT SPECIALIST/Nat Geo TV/: Exp’d talent dev person to oversee casting, targeted talent & dev search. Success in finding talent, hosts & char for non-fic TV series. Apply www.nationalgeographic.com ID 4866 EOE (2/11)

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (2/11)

JOB OPENING: SHOWRUNNERS, FIELD PRODUCERS, POST PRODUCERS & AP¹s/ATLAS MEDIA CORP/NYC: for a Lifestyle/Auction series & a True Crime series. Must have strong story/writing skills, prior related exp. Res to: [email protected] (2/11)

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision Cinema/LA: 4+yrs exp selling media advertising. ‘Develop& sell integ’d progs from concept thru sale. Ext travel req’d. Res/apply at: https://home.eease.adp.com/recruit/?id=1195901 (2/10)

JOB OPENING: DIR, DIGITAL & SOCIAL MEDIA, SYFY/NYC: Brand steward and evangelist in the digital space. Min 5 yrs exp in digital and social mrktgl. Must be an expert in best practices for digital arena. nbcunicareers.com (2/10)

JOB OPENING: SR FINANCIAL ANALYST/IFC/NYC: – 2+ yrs finance, budgeting, forecasting exp. TV/Film exp. Acctng exp a+. Send res to [email protected] (2/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DVLPMNT SHOW HOST. Exp’d & opinionated relationship expert looking to host or dvlp a relationship show. Cell: 360-280-9227/Email: [email protected] / www.help4life.net, www.truthtellingshrink.wordpress.com (2/16)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809 (2/16)

SITUATION WANTED: Sarah Katz, Exp. INTL. AND DOMESTIC ASSOCIATE PRODUCER/DC: 11 yrs story development, field production, media management, camera, rights clearance; 40+ Credits: Nat Geo, History, Lifetime, Discovery- [email protected] (2/15)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/14)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/14)

SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. http://www.linkedin.com/in/bretthouse / [email protected] (2/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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