Thursday, February 4th, 2010

CannCynopsis: Kids!

Good morning. It’s Thursday, February 4, 2010, and this is your first early morning Kids briefing. 

Animation producer Wildbrain inks a deal with Fuel Industries, a producer of interactive brands, to develop TV series, motion pictures, content for direct-to-consumer platforms and consumer products based on Fuel’s entertainment properties.  Current Fuel properties in development and/or in production at Wildbrain include:

  • AllGirlArcade .com – girl-targeted game portal and virtual world (Spark City) based on ‘Clik Stars’.
  • Fairies and Dragons – the girl/boy-aimed property featuring four fairies and their elemental dragon friends.  Popular in Europe, the property has was already featured as the world’s first digital McDonald’s Happy Meal.
  • Sideway – revolves around Noz, a rebellious NY youth and underground graffiti artist, and his mysterious adventures through the realm of a 2D world that comes to life on the city’s walls.
  • Tetsurai – Set in an alternate industrial future (think hissing steam and clanking iron), Tetsurai combines TV, an MMO, an arcade fighter and a role-playing game in a dark, sci-fi package.


Nick Cannon takes over Nickelodeon with the premiere of School Gyrls, a new 1hr musical comedy TV movie that he both wrote and directed, on Sunday, February 21 at 7p.  The TV movie will be followed at 8p by the network debut of the feature film Drumline, which stars Cannon.  School Gyrls revolves around three freshmen, each with a unique personality but that all love to sing/dance, who meet at an exclusive girls boarding school and go up against a group of mean girls in a competition.  School Gyrls features the real eponymous music group, discovered by Cannon, comprised of Many Rain (15), Jacquelyn Rae Pyles (aka Jacque Nimble, 15), and Monica Parales (aka Mo Money, 16).  The TV movie also features special appearances by Justin Bieber, Cannon, Kristinia DeBarge, Reverend Run, Soulja Boy, Angie Stone and Pete Wentz.  Additionally, coinciding with the movie debut is the release of a new multimedia book series from Simon & Schuster Children Division, beginning with a novelization of the movie published by Simon Spotlight, which will be followed by six original titles based on the girls from Aladdin Books.  This spring will also see Island Records release of a debut album (March 23), the first single “Something Like a Party” bows digitally February 9, and a ten-week tour by the group.  The School Gyrls will also be featured in Archie Comics (issue $607) available from March 24 and/or downloadable via iTunes and Archie Digital.

The third season of Playhouse Disney‘s preschool series Mickey Mouse Clubhouse (31 episodes), which brings the series to 100 episodes, will premiere Saturday, February 27 at 9a, on Disney Channel.  The new season will feature a new physical fitness series of shorts, Mickey Mousekersize (10×3), which is hosted by Mickey Mouse and will debut in episodes this fall, as well as three new primetime specials.  Mickey Mouse Clubhouse airs weekdays at 7:30 and 8:30a and weekends at 9 and 9:30a on Disney Channel.

Glenn Martin, DDS heads to Washington for President’s Day in a new episode of the family-targeted stop-motion animated series entitled, Hail to the Teeth, premiering on Nick at Nite, Monday, February 15, at 8:30.  The episode features a special guest appearance of Chris Parnell (SNL, 30 Rock) as the voice of Vice President Joe Biden.  The episode revolves around the Martin family’s visit to the White House during which President Obama finds himself in need of dentist, luckily Glenn comes to the rescue.  Produced by Tornante Animation, a division of Michael Eisner’s The Tornante Company, Glenn Martin, DDS airs regularly Mondays at 8p.

Super Why!, the literacy-centric PBS Kids series, heads to movie theatres throughout February.  Two new Super Why stories, Comic Book: Attack of the Eraser and The Big Game, will be shown at Cinedigm theatres beginning this weekend as part of kid/family-aimed Kidtoons in-theatre program.

Hidden City Games, publisher of the girl-targeted, horse-centric virtual world Bella Sara, officially changes its company name to Hidden City Entertainment to better reflect the company’s mission to expand its kid’s brands and licensing division.


Cartoon Network Enterprises (CNE) and 3M’s Nexcare Bandages partner to keep things together in a new license deal that will see a new series of adhesive bandages featuring Ben 10 Alien Force and Bakugan Battle Brawlers.  The Cartoon Network characters will be featured on Nexcare’s waterproof range of Tattoo bandages.  Both series air on Cartoon Network.  Ben 10 Alien Force was created by Man of Action and produced at Cartoon Network Studios, while Bakugan Battle Brawlers is a co-production between Sega Toys, Spin Master, Nelvana Enterprises, TMS Entertainment and Sega Corporation, with animation produced by TMS Entertainment.  Other animated characters that air on the Cartoon Network will also be featured on Nexcare Bandages.

Al Ovadia & Associates, Inc., is awarded the rights to represent gymnastic Olympic medalist, World Champion, and Pan American Games champ, as well as a Dancing with the Stars winner, Shawn Johnson.  Ovadia & Associates has brought on Encino-based The Grove Group to work closely with the company and Johnson in all aspects of the merchandising effort.  The licensing program for Johnson will focus on key areas, including exercise/fitness video games and DVDs, publishing, gifts, jewelry, accessories, health and beauty, performance and apres performance wear, and fashion.

Licensing agent Gator Group announces a partnership between Cosmic Debris, creators of Emily the Strange, and SaraMax, kid’s sleepwear manufacturer.  Under the deal SaraMax will create a line of branded sleepwear and underwear for girls featuring combination of “EverStrange” classic images as well as new graphics from the brand’s new styleguide.

Aardman Animations‘ newly Oscar nominated for Best Short Film (Animated), Wallace & Gromit – A Matter of Loaf & Death, is now available on DVD from Lionsgate and Hit Entertainment.  Bonus features on the DVD include a making of featurette, titled How They Donut, audio commentary with director Nick Park (also the creator) and editor David McCormick, a video game demo and an episode of Shaun the Sheep.  A Matter of Loaf and Death is also included in Wallace & Gromit: The Complete Collection, available on Blu-ray and on a 4-disc DVD set, which also includes Wallace & Gromit shorts – A Grand Day Out, The Wrong Trousers and A Close Shave.


Doodle Call:  The third annual Doodle 4 Google competition is inviting US kids in grades K-12 to design their own Google doodle (a version of the Google homepage logo) inspired by this year’s theme, “If I Could DO Anything, I Would …”  Teachers will need to register their school by March 17, 2010, and submit their students’ entries by March 31, 2010.  Judging the submissions will be creative ten experts (artists, marketing executives, etc.) from companies including Sesame Workshop, Dr. Seuss Enterprises, The Charles Shultz/Peanuts Museum, and Pixar Animation Studios, Paul Frank Industries, King Features, DC Universe Online Video Games, Mattel and creator/artist Eric Carle.  Check out for further information.


Animation industry veteran Kathy Page is appointed VP/Production, Hasbro Studios.  She will oversee production for programming produced by the studio, much of which will be featured on the new network The Hub.  Page was most recently VP/Animation, Sony Pictures Television.  She previously worked in production for Warner Bros. Television Animation and Film Roman.  Set to launch in fall 2010, The Hub is a join venture between Hasbro and Discovery Communications.

The Jim Henson Company names Lisa O’Brien as Executive Director/Children’s Entertainment, reporting to Halle Stanford, EVP/Children’s Entertainment.  O’Brien will work with Stanford to develop and produce new projects across all kid’s media, as well as provide promotional support for Henson’s existing long-form and short-form properties.  O’Brien joins Henson from PBS Kids Sprout, where she worked with Henson on its short-form productions The Pajanimals and Musical Mornings with Coo, as well as co-creating/writing The Good Night Show and overseeing production of the channel’s branding elements, interstitials and promotional campaigns.  She previously toiled as Creative Director for Disney Channel on-air/short-form programming as well as an independent writer/producer/director.

Howard W. Reeves, longtime publisher of Abrams Books for Young Readers and Amulet Books, will become editor-at-large at Abrams, per Publishers Weekly.  Reeves led the kid’s divisions of both imprints since they launched.  He also served as editor for many books including those by Graeme Base, Tonya Bolden, Lauren de Brunhoff, Stephen Huneck, and Daniel Kirk, to name a few.


January 2010 continues to be a ratings winner for many networks, including, as previously reported, Nickelodeon, Nick Jr. and Disney XD.  January now stands as the most watched month ever for Nickelodeon’s TeenNick (f/k/a The N) among Teens 12-17, as well as for Nicktoons with Boys 6-11 and Tweens Boys 9-14.

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 30, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1614; K6-11 1069; TWEENS 9-14 791
DISNEY CHANNEL:     K2-11 1457; K6-11   954; TWEENS 9-14 683
CARTOON NETWORK: K2-11   636; K6-11   441; TWEENS 9-14 330
DISNEY XD:               K2-11   187; K6-11   130; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 31, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1409; K6-11 922; TWEENS 9-14 737
DISNEY CHANNEL:     K2-11 1145; K6-11 756; TWEENS 9-14 584
CARTOON NETWORK: K2-11   737; K6-11 505; TWEENS 9-14 316
DISNEY XD:               K2-11   186; K6-11 137; TWEENS 9-14 88
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 1, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1066; K6-11 445; TWEENS 9-14 322
DISNEY CHANNEL:     K2-11   885; K6-11 550; TWEENS 9-14 444
CARTOON NETWORK: K2-11   467; K6-11 260; TWEENS 9-14 176
DISNEY XD:               K2-11   192; K6-11 128; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 2, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1159; K6-11 506; TWEENS 9-14 378
DISNEY CHANNEL:     K2-11   821; K6-11 511; TWEENS 9-14 386
CARTOON NETWORK: K2-11   525; K6-11 313; TWEENS 9-14 233
DISNEY XD:               K2-11   129; K6-11   90; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Billy Batson was his real identity … who is he better known as?  CAPTAIN MARVEL!  Kudos to: Keith Manzella-EastWest MG/NY; Bob Friedland-Toys R Us/NY; Kerry Milliron-Random House Children’s Books/NY; EJ Offurum-truTV/NY; Rosemary Cunningham-Cox Reps/Chicago; Tom Boyd-WGN/Chicago; Max Burnett-Nickelodeon/LA; Derek Bartholomaus/LA; Steve Behling-Disney Publishing Worldwide/Glendale;  Obie Scott Wade-ObieCo/LA; Anand Roy-Walt Disney Company/India

Today’s Trivia Question:  Mundane, on the famous acting team Funt & Mundane, was played by whom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/Miami: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected]   Info: (2/11)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11)

JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit for more info and to apply (2/11)

JOB OPENING:  SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply: (2/10)

JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: (2/10)

JOB OPENING:  DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; m #225205 (2/10)

JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales ref. FNG17870 (2/10)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (2/10)

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (2/9)

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/8)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/8)

JOB OPENING: ABC RESEARCH TEMP/ABC Burbank. Track/Analyze the perf of ABC prog. across all platforms. Min3 yrs exp TV res.., apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (2/5)

JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (2/5)

JOB OPENING:  ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: Reqs 5005, 5006, 5007 (2/5)

JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed: Resumes should be sent no later 2/5 to: [email protected] (2/5)

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SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.  Must be interested in the business of TV. Cover/resume to: [email protected]   (2/10)

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on (2/9)

SPRING INTERNSHIP CREDITS ONLY: EDITING INTERNSHIP Nick Davis Productions offers a short-term internship in NYC. Job: Help edit development reels for production company. Editing experience on Final Cut Pro a must. [email protected] (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/11)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. To choose your FREE samples, visit (2/11)

SITUATION WANTED: SEO & SEM Expert (NY/Remote): 7+ yrs exp – AdWords Qualified, Google Analytics Qualified, Experience improving comScore and Quantcast rankings. Social Media exp as well – Freelance or P/T: [email protected] (2/10)

SITUATION WANTED: SENIOR COPYWRITER/PRODUCER/NY: Experienced package goods writer for TV and radio commercials. Plus expert interviewer for testimonials.  [email protected] (2/10)

SITUATION WANTED: MERCENARY WRITER  Marketing/Publicity/Pitches/Scripts. Theatrical, television, cable and interactive. You name it, I write it. Writer of FoxPop content for Fox. Contact [email protected] (2/10)

SITUATION WANTED: MKTG or ADVERTISING/EXEC-ASST or COORDINATOR/NYC: 2008 UPenn grad, 2 yrs experience as Exec-Asst, internship experience with VH1 and Lincoln Center; Innovative, articulate, creative & meticulous; [email protected] (2/10)

SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (2/5)

SITUATION WANTED: PRODUCTION ASSISTANT/ENTRY-LEVEL POS/Anywhere: ’09 UVa grad,past production intern at FoxSports/ former radio personality/produced features. Great writer, creative, self-starting. Email: [email protected] (2/5)

SITUATION WANTED: Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (2/5)

SITUATION WANTED: MEDIA RESEARCH/ANALYST/ENTRY-LEVEL POSITION/NY or NJ: Media Research/Analyst/Entry-Level Position/NY or NJ: 2010 William & Mary grad; past ad sales research intern at NBC’s Oxygen. Genuine, hard-working, flexible, personable. [email protected] (2/5)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (2/5)

SITUATION WANTED: 15+ years TV/CABLE AD SALES PRO DOS/LSM/NSM/GSM – Great ref/contacts. Know all political rules & regs. Currently in FL but w/relocate @ own expense. I love startups & biz develop! [email protected] (2/5)

SITUATION WANTED: BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website: (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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