Thursday, February 28th, 2013



3.8 MM viewers * 2.6 MM A18-49 * 2.2 MM A25-54

Out performs Gold Rush, Duck Dynasty,
Hawaii Five-O, The Office and Nashville

For broadcast replacement opportunities contact AMC Ad Sales TODAY
click here for source.


Good morning. It’s Thursday February 28, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
The Weather Channel: Hacking the Planet at 8p
Comedy Central: The Ben Show at 10p; Nathan for You at 1030p
truTV: truTV Presents: World’s Dumbest . . . at 10p

Tonight’s Finale:
WE tv: Mary Mary at 9p


Discovery shines with its highest-rated Friday Night ever!*
Over 10MM people watched Gold Rush Live and Yukon Men,
Beating all other programs on cable in the process.**

Plus…the BEST OVERALL FEBRUARY EVER among P/M25-54!***

*Source: Nielsen. NHI Oct 1993 – Feb 2013 (by day) Prime (Fr 8-11p). LSD. AA(000). P25-54. **Nielsen Fast Nationals. 2/22/13. LPM Markets, P2+ Cume; CVG% and Delivery rank among P/M 18-49 and P/M 25-54. ***Nielsen. NHI Feb 2000 – Feb 2013 (by month). Prime (M-Su 8-11p). LSD. Prog-Based Dayparts. AA(000). P/M 25-54

FOX has finally set the premiere date of its benched comedy series The Goodwin Games for Monday, May 20 at 830p – the news was tweeted by star Scott Foley yesterday. The comedy’s original 13-episode order was cut to seven last November. The series also stars Becki Newton and T.J. Miller and is executive-produced by How I Met Your Mother EPs Carter Bays, Craig Thomas and Chris Harris.


ABC is ready for romance with the return of The Bachelorette for a ninth season on Monday, May 29 at 9p; the series then moves to its regular time slot of 8-10p the next week. The identity of the next Bachelorette will be unveiled during The Bachelor: After the Final Rose airing live on Monday, March 11 at 1001p. On Monday, May 27 at 10p, ABC premieres its new series Mistresses starring Alyssa Milano, Yunjin Kim, Rochelle Aytes and Jes Macallan.  The Bachelorette is produced by Next Entertainment in association with Warner Horizon Television; Mistresses is from ABC Studios.

PBS adds a new three-part series to its Exploration Wednesdays science programming block beginning April 3 at 10p (check local listings).  The series highlights British author, journalist and TV personality Dr. Michael Mosley as he conducts experiments on himself to improve his own health and to discover how the body works.

Hallmark Channel introduces a new Friday night movie franchise, Walden Family Theater launching March 15, created in association with Walmart, Procter & Gamble and family entertainment producer Walden Media along with independent studio ARC Entertainment. The new franchise opens with the world premiere of Return to Nim’s Island produced by Walden and ARC and starring Bindi Irwin, daughter of Crocodile Hunter Steve Irwin. “Hallmark Channel could not have asked for better collaborators than Walmart and P&G as leading sponsors, and Walden and ARC as producers  these are brands that share our passion for and commitment to family entertainment,” says Bill Abbott, President and CEO, Crown Media Family Networks, “and will allow us a unique opportunity to further revive the practice of families regularly gathering to enjoy television entertainment.”

For those who crave a good burger, Travel Channel’s new original series Burger Land will have your mouth watering. Premiering Monday, April 15 at 10p, the series travels from state to state with host George Motz, a self-proclaimed hamburger expert, to find regional varieties of the American favorite. Following the premiere, the series will move to its regular time slot of Mondays at 9p starting April 29.  Burger Land is produced by Magilla Entertainment for Travel Channel.

Next Tuesday, MundoFox bows new series Los 3 Caines, the true story of the Castano brothers, launching simultaneously in the US and Colombia.  The series will air on MundoFox Monday through Friday at 9p.  Los 3 Caines was written by Gustavo Bolivar, creator of the hit series El Capo.


PBS’ Michael Feinstein’s American Songbook is back for an all-new three-part season beginning Friday, April 5 at 9p. Featured stars include Stephen Sondheim, Liza Minnelli, Angela Lansbury and Christine Ebersole.  Michael Feinstein’s American Songbook is part of PBS’ ongoing, multi-platform “PBS Arts” initiative and is produced by Hudson West Productions.

Lifestyle, food and gardening show P. Allen Smith’s Garden to Table, airing nationally on PBS stations, returns in April with a third season consisting of 13 new episodes in hi-def (check local listings).  In this new season designer, gardening and lifestyle expert P. Allen Smith once again offers a new twist on the “farm to table” revolution for his viewers and fans.

Animated comedy series Archer was picked up for a fifth season by FX with 13 new episodes.  Produced by FX Productions, Archer has seven remaining episodes yet to air in season four with the finale set for Thursday, April 11 at 10p. 

WE tv ordered a third season of its docu-series Mary Mary just prior to the season two finale airing tonight at 9p.  For season three, WE tv approved of 10 one-hour episodes and production will commence in Los Angeles in mid-March.  Mary Mary is produced for WE tv by eOne Television.

Animal Planet announced a fifth season renewal of Pit Bulls and Parolees consisting of 16 new episodes returning this fall.  The recent February 16 season four finale became the series’ most-watched episode ever among total viewers at 1.3 million and with W18-49 at 424,000.  This past season delivered close to 1.0 million total viewers making it the series’ most-watched season ever.  Pit Bulls and Parolees is produced for Animal Planet by 44 Blue Productions and Rive Gauche Television

Lou Diamond Phillips is back as host for an all-new season of An Officer and a Movie on Military Channel.  The films, featuring commentary and interviews by Phillips with a notable military officer, kicks off this Saturday at 8p with the film Platoon. 


Syndicated half-hour daily strip show OK! TV, co-produced by American Media Inc. and Unconventional Partners is launching this fall.  Trifecta Entertainment & Media is the distributor and has secured clearances in the top three television markets on WLNY/New York, KCAL/Los Angeles and WCIU-WCUU/Chicago.  Other broadcast station groups that picked up the show include Journal Broadcast Group, Media General, Gray Television Group, Weigel Broadcasting, Mission Broadcasting and New Age Media among others.


USA Network expands its reality slate with the eight-episode series Summer Camp from Big Brother producers Allison Grodner and Rich Meehan.  Summer Camp opens this summer on the network following die-hard campers returning to the memorable place of their youth for a thrill of a lifetime.  Fly on the Wall Entertainment and Sony Television is producing.

AMC revealed production commences on season four of The Walking Dead in Atlanta on May 6.  AMC further confirms Scott M. Gimple is the showrunner and EP for the fourth run which debuts in October with 16 episodes.  Gimple has been with the show as writer since season two. Greg Nicotero and Tom Luse have also advanced to EPs.  Robert Kirkman, whose comic book series is the inspiration for the television series, along with Gale Anne Hurd and David Alpert all continue to serve as EPs for season four. 

Production started yesterday in Atlanta on GMC TV’s original World Premiere feature film In the Meantime starring Kali Hawk, Darrin Dewitt Henson, Terri J. Vaughn, Thomas Mikal Ford, Rodney Perry, David Mann, Tamela Mann and Musiq Soulchild in his film debut.  Roger M. Bobb is the producer and director of the film which premieres on GMC TV in July.


Rive Gauche Television will launch the real estate series Buying Alaska with 30 half-hour episodes at MIPTV 2013.  The series is produced by Paper Route Productions and airs in the US on Destination America Channel.

Production has begun on the third season of You Gotta Eat Here! with 26 episodes for Food Network Canada.  The half-hour original series is produced by Lone Eagle Entertainment.

UK factual production studio World Media Rights sold the series The Mafia’s Greatest Hits to the Military Channel in the US.  The series has 10 one-hour episodes and has also sold in the UK to UKTV’s Yesterday and in Germany, France, Canada, Italy and Scandinavia.



Cynopsis: Kids! Webinar
Leveraging the Second Screen in the New Kids Market
3/14/12 @ 1:30-3:00pm ET

Elie Dekel: President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower: SVP Programming & Scheduling [Cartoon Network]
Anne Richards: Creative Director [No Crusts Interactive]


Tuesday night’s premiere of Syfy’s new competition series Robot Combat League at 10p drew more than 1.3 million total viewers and 748,000 among A18-49.   This series launch marks Syfy’s best unscripted series premiere in more than two years among 18-49 viewers.  Robot Combat League, from Smart Dog Media continues with the next new episode on Tuesday, March 5 at 10p. 

Top 10 M-F Syndicated Strip Series for the week of 2/11-2/15/13 ranked in order by HH Rtg
The Big Bang Theory (WB)                               7.7 AA
Judge Judy (CTD)                                             7.4 AA
Wheel of Fortune (CTD)                                   7.3 AA
Jeopardy (CTD)                                                6.6 AA
Family Feud (2/T)                                             5.2 AA
Two and a Half Men (WB)                                 5.1 AA
Entertainment Tonight (CTD)                            3.8 AA
Family Guy (2/T)                                               3.6 AA
Inside Edition (CTD)                                         3.2 AA
Dr. Phil Show (CTD)                                          3.2 AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 2/11-2/15/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.3 AA
Family Guy (2/T)                                               2.5 AA
Two and a Half Men (WB)                                 2.4 AA
Judge Judy (CTD)                                             2.0 AA
Family Feud (2/T)                                             1.9 AA
How I Met Your Mother (2/T)                            1.8 AA
Wheel of Fortune (CTD)                                   1.6 AA
Jeopardy (CTD)                                                1.4 AA
King of the Hill (2/T)                                         1.4 AA
Seinfeld (SPT)                                                  1.3 AA
Friends (WB)                                                    1.3 AA
Source: Nielsen Media Research

Tuesday A18-49 Analysis:  CBS led Tuesday night among A18-49 viewers with a 2.7/8, according to final primetime national ratings from Nielsen.  CBS opened the night on top at 8p with NCIS at 3.4/10 and ABC followed with the season premiere of Celebrity Wife Swap at 2.4/7.  CBS owned the 9p hour as well with NCIS: Los Angeles at 2.9/8 and FOX stepped into second place as its comedies New Girl and The Mindy Project averaged a 2.0/5.  At 10p, CBS polished off its clean sweep of the night with the series launch of Golden Boy at 1.8/5 and Univision’s Amor Bravio flirted in the #2 spot with a 1.4/4.

Live + Same Day Household Ratings: Tuesday, February 26, 2013 (February Sweep Day 27)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 10.2/16        NCIS 13.0/20, NCIS: Los Angeles 10.7/16, Golden Boy [p] 6.9/12

ABC: 3.9/6             Celebrity Wife Swap [p] 4.5/7, The Taste 2.8/4, Body of Proof 4.3/7

NBC: 2.3/4             Off Their Rockers 3.0/5, Off Their Rockers 2.7/4, Go On 2.0/3, The New Normal 1.8/3, Smash 2.2/4

UNIV: 2.3/4           Por Ella Soy Eva 2.5/4, Amores Verdaderos 2.2/3, Amor Bravio 2.1/3

FOX: 2.3/3             Raising Hope 2.3/4, Raising Hope 2.0/3, New Girl 2.8/4, The Mindy Project 2.1/3

ION: 1.3/2             Criminal Minds 8P 1.2/2, Criminal Minds 9P 1.2/2, Criminal Minds 10P 1.3/2

TELE: 0.9/1            Pasion Prohibida 0.8/1, La Patrona 1.2/2, El Rostro de la Venganza 0.6/1

CW: 0.8/1              Hart of Dixie 1.0/2, Cult 0.6/1

UMA: 0.2/0             Cineplex TUE [7p start r] 0.3/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.2/0

A18-49:  CBS 2.7/8, ABC 1.7/5, FOX 1.7/5, UNIV 1.7/5, NBC 1.1/3, TELE 0.7/2, CW 0.5/1, ION 0.5/1, UMA 0.2/1


NATPE’s new Digital Advisory Board includes Rob Barnett, Founder/CEO, My Damn Channel; Jason Hirschhorn, CEO, The ReDEF Group; Jordan Levin, CEO, Generate and President, Alloy Digital; Erin McPherson, VP and Head of Video Programming and Originals, Yahoo!, Inc.; Jon Miller, Founder, Fuel Media/Commerce; Lori Schwartz, Tech Catalyst and Principal, World of Schwartz; Quincy Smith, Founding Partner, Code Advisors; and Tim Spengler, Worldwide CEO, Magna Global.  Ross Levinsohn, CEO of Guggenheim Digital Media will head the initiative.

Twentieth Century Fox Consumer Products named Rosalind Nowicki to the role of EVP/Global Sales and Retail.  Nowicki will report to Fox Consumer Products President Jeffrey Godsick

NBCUniversal executive Hilary Smith takes on a new assignment as SVP/Communications for USA Network.  Smith will manage strategic communications for USA as well as its programming, digital content, marketing efforts and the network’s pro-social campaign, Characters Unite. She will report director to Chris McCumber and Jeff Wachtel, Co-Presidents of USA Network. Most recently, Smith oversaw communications for the NBCUniversal Entertainment & Digital Networks and Integrated Media group.

NBC Connecticut/WVIT appointed Ric Harris as VP/Sales.  Harris’ new duties begin next Monday following more than 25 years in the media industry, mostly in advertising sales leadership roles.

Peace Point Entertainment tapped Fiorella Grossi as Head/Development to oversee the company’s Toronto based development team in addition to the company’s development executives in Los Angeles and New York. Grossi will work closely with Peace Points Digital Team and the international distribution division Peace Point Rights.

ABC News President Ben Sherwood announced that Rick Klein will take on a larger role as the network’s new Political Director. Klein will oversee the political unit as well as lead ABC News’ digital efforts around politics.

This Day In History, sponsored by Military Channel: 1931 – 81st birthday of everyone’s favorite captain from The Love Boat, Gavin MacLeod!

Answer to Our Last Trivia Question: Name the hotel in Oxford, England which has a cozy bar, now named the Morse Bar, where Inspector Morse (John Thaw) used to frequent in the police series Inspector Morse (1987-2000).  The Randolph Hotel  if you’re ever in Oxford be sure and stop in at the Morse Bar and have a ridiculously sky-high priced drink but the ambiance is worth it and you just might run into the cast and crew of the Inspector Lewis TV show like I did last September! L.B. Kudos to: Synda Kollman/Boca Raton, FL; Clare Alter-BFS Entertainment & Multimedia Limited/Coral Springs, FL; Dan Harrison-Fox Broadcasting Company/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA.

Today’s Trivia Question:  British TV Shows Theme Week: The hit series Keeping Up Appearances (1990-1995) starred Patricia Routledge as the fussy and pretentious Hyacinth Bucket (she pronounced it bouquet).  Hyacinth had three sisters all with flower names too. What were they? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Lisa Ball

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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: Jobs (3/13)

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JOB OPENING: LOCAL SALES MANAGER/CSN Bay Area San Fran: 4+ yrs exp in Ad Sales; prior manager exp, a plus; Bachelor’s required; job # 9042, (3/6)

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JOB OPENING: VP GLOBAL DISTRIBUTION/FINANCIAL NEWS NTWRK/NYC: International experience imperative (Asia, Africa, India, etc).  Salary/bonus/stock options.  Career opportunities. Resume/cover to: [email protected] (3/4)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/6)

WINTER INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERNS/LA: Join television production company Red Varden Studios’ unparalleled internship/assistant training program. College credit available. For more information, and to apply, view (3/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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ABC: Zero Hour, Scandal, Jimmy Kimmel Live: After the Oscars
CBS: The Big Bang Theory [r], Two and a Half Men [r], Person of Interest [r], Elementary [r]
CW: The Vampire Diaries [r], Beauty and the Beast [r]
FOX: American Idol
ION: Without a Trace, Without a Trace, Criminal Minds
MyTV: White Collar, White Collar
NBC: Community, Parks and Recreation [r], The Office [r], 1600 Penn, Law & Order: SVU [r]
PBS: The This Old House Hour, Sound Tracks: Music Without Borders 2, Antiques Roadshow [r]
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Diez Mil Anos Antes de Cristo, Made in Cartagena, Rosario Tijeras
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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Cynopsis 06/24/24: More outlets line up to simulcast CNN’s presidential debate

More networks line up to simulcast CNN's debate

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06/23/24: Cynopsis Jobs


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Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

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Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

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