Source: Nielsen, M-Su 8-11pm, 12/28/09-2/21/10, 12/29/08-2/22/09, A18-49, M18-49, M18-34, M18-49 (000), live + sd data.

Cynopsis
02.25.10

Good morning! It’s Thursday, February 25, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
TLC: Police Women of Maricopa at 9p

A CYNOPSIS MESSAGE FROM HISTORY

Source: Nielsen MultiTrak, Prime (M-Su/8p-12a); Year-to-date (12/28/09-2/17/10); L+SD; Rank based on A25-54 impressions, premieres only for cable programs. “New” = launched since 12/28/09.

Leslie Moonves, President/CEO of CBS Corporation reupped a new long-term agreement with the company that retains his position with CBS through February 22, 2015. His previous contract was due to expire in 2011. Per CBS, Moonves’ contract contains “incentives for Moonves to continue his relationship with the company at the end of his employment term.” This could possibly mean he will stay on with CBS as a top-level advisor following his term as President/CEO.

Spanish broadcast station, V-me is celebrating its third anniversary next month and in so doing will launch more than two dozen new series across various dayparts including primetime, early fringe, daytime and more. Five new shows will hit V-me’s primetime schedule including:

• Hay Alguien Ahi (There’s Someone There) – New Monday series where a family confronts supernatural danger lurking in a house filled with secrets. Series originates from Spain.
• Tratame Bien (Be Good To Me) – New Tuesday night series about  a couple dealing with midlife crisis involving a failing business, affairs, difficult kids and more.
• Amistades Peligrosas (Dangerous Friendships) – New Wednesday night series involving romance and suspense when a group of 30-somethings reunite a decade after the unsolved murder severed their friendship.
• Cuenta Atras (Against Time) – New Thursday night series similar to FOX’s 24 where Chief Corso, a tough and smart loner leads a crime unit in a race against the clock to solve the case.
• Botines (The Loot) – Series for Fridays profiling criminals behind real-life heists and scams.

For the rest of V-me’s new series line-up, visit Cynopsis.com.

Nielsen reports US ad spending dipped -9% in 2009 based on early figures. Overall, spending fell by an estimated $11.6 billion to a total of $177 billion in 2009, continuing the downward trend of at least six quarters. Breaking out the individual broadcast and digital media categories on a year-to-year comparison, the top players on the positive side include Spanish Language Cable TV at +32.2%; Cable TV at +14.8%; and the Internet at +0.1%. Those broadcast categories falling on the negative side include Spanish Language Network TV -3.9%; Spot Radio -8.7%; Network Radio -9.7%; Network TV -9.9%; Spot TV 101-210 markets -14.2%; Syndicated TV -14.7%; and Spot TV Top 100 markets -16.1%.

Golf Channel will debut a 13th season of its Big Break series on June 21, highlighting an all-female cast competing on the championship course at Sandals Emerald Bay in the Bahamas. Eleven female golfers will play against each other during ten episodes on the Greg Norman-designed resort course, battling for the winner’s prize: a sponsor’s exemption to a 2010 LPGA Tour event and a Ladies European Tour event and the chance to play alongside the top players in the world.

Ovation TV is rolling out a new rebranding campaign as of next Monday where the arts and contemporary culture network will be known simply as Ovation, cites THR. The network will reveal a new on-air look and logo. The rebranding will help the network focus on presenting its content in three areas: smart, surprising and fun. Ovation is currently in 38 million homes. Using the rebrand as a catalyst, Ovation will launch new stunts and programs in March and April including Sacred to Profane, a new series exploring the controversial ways religion is depicted in the arts premiering March 28; and Passport to Ovation debuting on April 11 featuring travel-themed shows including the new original series The Scenic Route focusing on art and culture outside particular US cities.

Syfy’s premiere of WWE NXT on Tuesday night at 10p, drew in 787,000 A18-49 viewers; 767,000 A25-54 viewers and 1.7 million total viewers.

Tonight’s 2010 Winter Olympic Games Daytime/Primetime Schedule
NBC Daytime:  3-5p – Women’s Cross Country
NBC Primetime: 8p-12a – Women’s Figure Skating, Freestyle Skiing, Nordic Combined
USA:  12-3p – Women’s Curling Semifinal
MSNBC:  2-430p – Women’s Hockey Bronze Medal Game; 6-9p – Women’s Hockey Gold Medal Game
CNBC: 5-8p – Men’s Curling
Universal Sports: 10a-3p – News & Highlights

Check www.cynopsis.com for the current primetime broadcast schedule, as well as Sports, International and more general industry news … and a new discussion board – join the conversation!

A CYNOPSIS MESSAGE FROM WE tv

ABC approved a multi-camera comedy titled Southern Discomfort from Tantamount Studios, Sony Pictures TV and ABC Studios. The script, written by Chad Kultgen is about a father whose life goes topsy-turvy when his adult children move back home. No casting has been announced for the project yet. Rob Long will executive produce the comedy with Eric and Kim Tannenbaum.

A&E Network gave a 13-episode order for the drama Sugarloaf from Fox Television Studios which stars Matt Passmore as a homicide detective who get embroiled in a murder case in a small town on Florida’s Gulf Coast. Sugarloaf will be shot in Miami with a planned premiere date this summer. Clifton Campbell created the series and is an executive producer with Gary Randall.

Even though FOX has not officially declared its reincarnation crime drama Past Life will not be returning, its star Kelli Giddish has already landed another role. Giddish was tapped to play the lead in NBC’s pilot Chase from Jerry Bruckheimer about a U.S. Marshal in charge of a Texas unit that tracks down dangerous fugitives. If Past Life should be resurrected on FOX, Giddish will remain in the role of reincarnationist Kate McGinn.

The CW added David Anders to its cast of Vampire Diaries, playing Jonathan Gilbert, the uncle to Elena and Jeremy, per EW. Anders will appear on the show starting April 15 and will recur throughout the season.

Tim Blake Nelson landed a role on CBS’ drama pilot Chaos about a group of rogue CIA operatives led by Rick Martinez (Freddy Rodriguez) who specialize in taking down bureaucratic gridlock, incompetence and political infighting. Nelson will portray the genius head of the CIA ODS (Office of Disruptive Services) team. 20th TV produces Chaos.

Top 10 M-F Syndicated Strip Series for the week of 2/8-2/12/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.4 AA
Jeopardy (CTD)                                               6.4 AA
Two and a Half Men (WB)                                 5.7 AA / 7.6 GAA
Oprah Winfrey Show (CTD)                               5.4 AA / 5.5 GAA
Judge Judy (CTD)                                            5.0 AA / 7.9 GAA
Entertainment Tonight (CTD)                            5.0 AA / 5.1 GAA
Family Guy (2/T)                                             3.6 AA / 4.2 GAA
Inside Edition (CTD)                                         3.6 AA / 3.6 GAA
Dr. Phil Show (CTD)                                         3.2 AA / 3.3 GAA
The Office (NBU)                                              3.2 AA / 3.9 GAA
Dr. Oz Show (SPT)                                           3.2 AA / 3.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 2/8-2/12/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 3.1 AA / 4.2 GAA
Family Guy (2/T)                                             2.7 AA / 3.1 GAA
The Office (NBU)                                             2.5 AA / 2.9 GAA
Wheel of Fortune (CTD)                                   2.0 AA
Jeopardy (CTD)                                               1.8 AA
Oprah Winfrey Show (CTD)                               1.8 AA / 1.8 GAA
Seinfeld (SPT)                                                 1.8 AA / 2.1 GAA
Judge Judy (CTD)                                            1.7 AA / 2.5 GAA
Entertainment Tonight (CTD)                            1.7 AA / 1.7 GAA
Everybody Loves Raymond (CTD)                      1.6 AA / 2.0 GAA
King of the Hill (2/T)                                        1.6 AA / 1.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX commanded attention Tuesday night winning the A18-49 viewers with 9.0/22, according to final national ratings from Nielsen. American Idol on FOX won at 8p with 8.7/23 with NBC’s Olympics coverage sliding to second place at 4.5/12. Then at 9p, FOX held sway with a second hour of American Idol at 9.3/21 with the Olympics on NBC gaining though still in #2 at 5.5/13 and ABC’s Lost in third at 4.6/11. It was all Olympics during the 10p hour as NBC delivered a 6.1/17 overpowering the next nearest competitor ABC’s The Forgotten at 1.7/5.

Live + Same Day Household Ratings: Tuesday, February 23, 2010 (February Sweep Day 20) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 13.4/20     American Idol 13.4/20

NBC: 12.5/19      2010 Vancouver Winter Olympics 12.6/20

CBS: 5.9/9          NCIS [r] 7.3/11, NCIS: Los Angeles [r] 5.6/8, The Good Wife [r] 4.9/8

ABC: 4.0/6          Lost [r] 2.8/4, Lost 5.8/9, The Forgotten 3.4/6

UNIV: 1.9/3        Hasta que el Dinero Nos Separe 2.2/3, Corazon Salvaje 1.9/3, Aqui y Hora 1.7/3

ION: 0.7/1          Ghost Whisperer 0.5/1, Criminal Minds 0.6/1, Criminal Minds 0.9/2

TELE: 0.6/1         El Clon 0.7/1, Perro Amor 0.6/1, Sin T-T-S No Hay Paraiso 0.4/1

CW: 0.4/1           90210 [r] 0.5/1, Melrose Place [r] 0.3/0

A18-49: FOX 9.0/22, NBC 5.4/14, ABC 2.6/7, CBS 1.9/5, UNIV 1.4/4, TELE 0.5/1, ION 0.3/1, CW 0.2/1

Comcast International Media Group (CIMG) upped Duccio Donati as EVP to supervise CIMG’s daily operations, encompassing direct reports and oversight of the unit’s brands including E! Entertainment Television, The Style Network, Versus Golf Channel and G4.

Outdoor Channel Holdings, Inc., parent company of the Outdoor Channel promoted Randy Brown to EVP/Affiliate Sales and Marketing up from SVP.

Sara Viard was named Director/Key Accounts with WFN: World Fishing Network. In her new role, Sara will concentrate on enhancing the network’s relationships with its varied list of distribution partners including DISH Network, AT&T U-verse and Comcast. Prior to this role, Sara was with Altitude Sports & Entertainment where she was Director/Sales and Marketing. At WFN, Sara will be based at the company’s US headquarters in Denver and reports to Sean Luxton, SVP/Affiliate and Content Distribution, WFN.

Matt Herrmann joins McCann Erickson West as EVP/Chief Strategy Officer, effective March 22. Matt will manage the agency’s strategic practice in both San Francisco and Los Angeles and will be based at the San Francisco office. Matt’s goal is to strengthen the company’s strategic practice which will shelter both brand strategy and communications planning.

Meredith Corporation appointed Frank Gallon as Chief Administrative Officer in charge of Meredith Integrated Marketing (MIM). Frank will oversee budget management, investments and business administration for the MIM portfolio. Based in New York, Frank reports to Martin Reidy, President, (MIM). In addition, Meredith announced three other promotions within the MIM division: David Brown to SVP/General Manager in charge of operations for MIM and integrated sales and marketing efforts, reporting to Martin Reidy; Keith Sedlak to CMO of MIM responsible for the division’s brand and its core areas and new practices, reporting to David Brown; and Georgine Anton to SVP of MIM where she will manage several of MIM’s largest accounts while reporting to Martin Reidy.

A CYNOPSIS MESSAGE

This day in History:  1940 – The New York Rangers and the Montreal Canadiens played in the first hockey game to be televised in the U.S. The game was aired on W2WBS in New York with one camera in a fixed position. The Rangers beat the Canadiens 6-2. 

Answer to Yesterday’s Trivia Question:   Where did this perfume ad first air?  “Not all women are looking for Mr. Right. Sometimes they might just want a little company for the evening.  That’s why Olfalo created Hey, You! Just one whiff does the trick, for those occasions when you can’t afford to be subtle.”   GILDA RADNER’S SKIT ON SATURDAY NIGHT LIVE  Kudos to: John Carlo-Channel One Network/NY; Patrick Erickson-Valassis/Livonia; Jennifer Hayoun-Rosetta/NY; Larry Epstein-Drexel Univ/EST; Ron Salcedo-Zimmerman/Nashville; Amy Sobczak-Charter Media/St. Louis; Mary Brannen-Merriam Webster/Chicago; Brett Calvert-ECCA/San Antonio; Calvin Caltvedt-Price is Right/LA; Alec Pettersen-Edge Technology Services/Glendale; Kevin Davis-RMG Networks/LA; Bruce Vilanch/Hollywood; Bobby Bittman-SCTV/Toronto; Arthur Reinstein-CanWest Broadcasting/Toronto

Today’s Trivia Question:  What TV character was said to try to wear an allergy tag around his neck as a child, but was allergic to so many things that his head was too weak to support the tag. ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
02.25.10

Check www.cynopsis.com for the current primetime broadcast schedule, as well as Sports, International and more general industry news … and a new discussion board – join the conversation!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

A CYNOPSIS MESSAGE FROM DISNEY/ABC TELEVISION GROUP

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to www.foxcareers.com FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: http://telenextmedia.com/#/career-opportunities/ (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to www.cablevision.jobs req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to http://www.cbscorporation.com/corp_careers.php Position number 4741 (2/27)

JOB OPENING: RESEARCH ANALYST/ABC FAMILY/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 228606 (2/26)

JOB OPENING: SR OFFLINE MKTG MGR/Vonage/Homdel NJ: Dvlp/implement off-line media plans. Work w/agency & cross functionally w/in mktg from strategy, exec to analysis. Exc knwldg of media req’d.Resume: [email protected] (2/26)

JOB OPENING: DESIGN DIR/(Syfy)/NBCU/NY: Will work under VP Creative to art dir, maint & grow the “look & feel” of Syfy brand, on-air, & also extending onto new media platforms & into adjacent bus. as req’d. www.nbcjobs.com 1147114 (2/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  GSN The Gameshow Network/Graphic Design Unpaid Internship: Proof of school credit req. Send resume and Cover letter to [email protected] (2/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at www.alyciagrant.com (3/4)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.com (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

WHAT’S ON TONIGHT –  THURSDAY, FEBRUARY 25, 2010

ABC:  The Deep End, Grey’s Anatomy [r], Private Practice [r]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor: Heroes vs. Villains, The Mentalist [r], CSI [r]
CW:  Vampire Diaries [r], Supernatural [r]
FOX:  American Idol, Kitchen Nightmares
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Winter Olympic Games
PBS:  This Old House Hour, Antiques Roadshow, Soundstage
TELE: El Clon, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Mujeres Asesinas 2

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010