Thursday, February 23rd, 2006



TOON Disney
Growth in The Mix
+20% K6-11 MF 2P-7P*

#1 in K6-11 w/ A18-49 Co-viewing vs. Kids Comp.**

Let us customize a mix for your brands that includes TOON Disney
Disney ABC Kids Networks
ABC Kids ** Toon Disney ** Jetix ** Disney Channel
NY/LA-Michelle Scarola 212 782 0624 * Chicago Jon Sayer 312 396 8909

Source: Nielsen (Galaxy Explorer), *8/29/05-1/29/06 vs. 8/30/04-1/30/05 Based on (000)s **(NPower), Primary co-viewing share MSU 7p-11p vs. Nick and Cartoon Kids hours only Qual. Avail. upon request

Cynopsis: Kids!


Good morning. It’s Thursday, February 23, 2006 and this is your first early morning Kids! briefing.

In a decision that could greatly impact video game advertising, the British Advertising Standards Authority (ASA), a customer-focused group founded by the UK ad industry, has upheld complaints that the graphics used in two TV ads for Activision were misleading.  According to ASA’s broadcast files, three viewers complained that the ad for Call of Duty 2, “was misleading because the quality of the graphics in the ad were superior to that of the game itself,” and the consumers surmised that people might have purchased the game based on the footage.  In its decision the ASA said, “…the ads did not include any indication that the images shown did not reflect the quality of graphics of the games. While the scenes communicated the themes of the game, they were not accurate representations of the graphics in the games themselves. We considered that this was misleading.”  In the ASA report, Activision said that it believed the use of such footage to be “common practice” and they were not aware it was unacceptable.   The ads were subsequently pulled off the air.


Midway Games Inc., Vin Diesel’s Tigon Studios, MTV Films, Paramount Pictures and MTV Games are teaming up to develop the action-entertainment property, The Wheelman.  Midway will develop The Wheelman video game, and MTV Films and Paramount have picked up the rights to develop an action adventure movie based on the game.  The Wheelman is the second of three titles under the new strategic relationship between MTV Networks and Midway to market and jointly sell in-game advertising and collaborate on soundtrack development.

Batman will begin again and Superman will keep on coming back as Warner Bros. moves forward on sequels to Batman Begins and Superman Returns, per Variety.  Christopher Nolan and Bryan Singer will return to directors their respective movies.  Warner Bros. has sealed a deal with Nolan’s brother Jonah Nolan, to write the screenplay for the next Batman movie. 


Joining YTV in April is Nickelodeon’s animated spy series The X’s and the anime series Case Closed.  The X’s will premiere within The Zone programming block on Thursday, April 6 at 430p.  Case Closed will bow Friday, April 7 at 1030p, during the Bionix anime block.

Genius Products and The Weinstein Company have entered into a deal which makes Weinstein the exclusive domestic distributor for Wellspring Media’s theatrical releases.  Wellspring is a distributor of arthouse films in the US and is a subsidiary of Genius.  Additionally, the Wellspring home entertainment distribution division will now be housed under Genius Products’ Santa Monica offices.

The 4th Annual TRL Awards will air on MTV Saturday, February 25 at 12p. Hosted by MTV VJs Damien Fahey, Vanessa Minnillo and Susie Castillo, the show highlights some of the best moments and performances on the series.  The show will include appearances by a cavalcade of celebrities, including in-studio interviews with Christina Aguilera.  Madonna will receive a lifetime achievement award and Bono the Most Inspired Artist award.  Winners were selected by viewers who voted online.  The red-carpet, backstage and last year’s show are available on and MTV Overdrive.

FUNimation Entertainment signed an agreement with Rainbow Media for Samurai 7 to air on IFC on April 1 at 1030p and on VOOM HD’s Animania HD on March 1 as part of its Wednesday Animayhem block.  The HD series, inspired by Akira Kurosawa’s Seven Samurai, looks at the epic of a small, feudal Japanese village.  GONZO Digimation produced.


Champion Custom Products has entered into an exclusive agreement with Sesame Workshop to create a range of collegiate apparel featuring Sesame Street characters. The line will be available beginning January 2006.  Champion Custom Products is a GEAR For Sports company.

Education software company Riverdeep has partnered with InfoSource, Inc. to distribute its e-learning solutions.  Under the agreement, Riverdeep will be responsible for school distribution, marketing, and customer support of InfoSource’s How To Master online training content, assessment, and learning management tools for K-12 schools around the world. Additionally, Riverdeep plans to market the training content on CD-ROM.

Sometimes it really pays to be a big time celebrity.  Among the items that Oscar nominees will receive in their bag o’ swag this year are M&M’s. Sure you can buy your own, but these M&M’s are personalized with nominee names and various messages (e.g. Congrats and Best of Luck) on the candy.  If only I had paid attention in drama class.


Abigail McAden joins Scholastic as Editorial Director/Point, its teen paperback line.  McAden will be responsible for acquiring fiction teen related titles for both hardcover and paperback, as well as develop publishing programs for the line.  She will report to Craig Walker, VP/Editorial Director.  McAden was most recently an Executive Editor at HarperCollins Children’s Books.

Polly Cohen has been promoted to EVP/Production, Warner Bros. Pictures.  Cohen had been SVP/Production and will continue her oversight of movies including the Harry Potter pictures, Superman Returns among others.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/13-2/19/06:
Total Day          (000)   Primetime          (000)
NICK:                 1292   DSNY*:               1313
DSNY*:                870   CARTOON:          989
CARTOON:         724   NAN**:                  522
NAN**:                 522   TOON DIS:          132
TOON DIS.:         135   MTV:                      85
NOG/THE N:       116   BET:                       80
MTV:                      73   ANIMAL PLANET: 67
BET:                       50   DISCOVERY:        58
ANIMAL PLANET: 45   ESPN:                    54
NICKTOONS:        44   TLC:                       49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/13-2/19/06:
Total Day         (000)   Primetime          (000)
NICK:                  664   DSNY*:               1023
DSNY*:               552   CARTOON:           643
CARTOON:        437   NAN**:                   398
NAN**:                398   MTV:                        64
TOON DIS.:          64   TOON DIS:              57
MTV:                     51   BET:                        52
BET:                      30   ANIMAL PLANET:  46
NICKTOONS:        28   DISCOVERY:         31
ANIMAL PLANET: 28   COMEDY:              29
NOG/THE N:         25   ESPN:                     28
DISCOVERY:        25  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/13-2/19/06:
Total Day           (000)   Primetime         (000)
NICK:                   472   DSNY*:                912
DSNY*:                454   CARTOON:          476
NAN**:                 429   NAN**:                  429
CARTOON:          308   MTV:                    214
MTV:                    157   COMEDY:            109
COMEDY:              56   BET:                       84
BET:                       56   DISCOVERY:         58
DISCOVERY:         46   ESPN:                    53
TOON DIS.:            39   ANIMAL PLANET: 50
ESPN:                     30   THE N:                   43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 17, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1391; K6-11 655; TWEENS 9-14 447
DISNEY CHANNEL:       K2-11   864; K6-11 555; TWEENS 9-14 434
CARTOON NETWORK: K2-11   677; K6-11 447; TWEENS 9-14 315
TOON DISNEY:              K2-11   157; K6-11   76; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 18, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1571; K6-11 1026; TWEENS 9-14 748
DISNEY CHANNEL:       K2-11 1102; K6-11   705; TWEENS 9-14 541
CARTOON NETWORK: K2-11   909; K6-11   572; TWEENS 9-14 429
TOON DISNEY:              K2-11   148; K6-11     75; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 19, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1309; K6-11 875; TWEENS 9-14 642
DISNEY CHANNEL:       K2-11   987; K6-11 676; TWEENS 9-14 549
CARTOON NETWORK: K2-11   860; K6-11 591; TWEENS 9-14 381
TOON DISNEY:              K2-11   134; K6-11   66; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Whose pet answers to the name Goddard?  JIMMY NEUTRON   Kudos to:  Paul Koenig-WETA/Washington DC; Mike Doyle-Time Warner Cable/Stamford; Maria Degnan-WTXF/Philadelphia; Jeanne Perrry-The Wildflower Group/NY; Terri Silverstone-MTV Networks/Chicago; Renee Ruetz-WT05/Toledo OH; Jim Smith-National Benefit Resources/Dallas; Sue Barrett-Determined Productions/Chicago; William Beaman-Soundelux Design Music Group/Hollywood CA; Phil Harnage/Santa Monica; Corrina Miller-RPA/Santa Monica; Donna Herman-McHale Design/Long Beach CA; Kevin Gamble-Studio B Productions/Vancouver BC

Today’s Trivia Question: Where might you skip a stone with a turtle, bear, otter and a Mr. Owl? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
02.23.06 – 3:53a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


JOB OPENING: DIRECTOR, NEWS MARKETING/NBC Universal, NY: Set ad sales marketing strategy. Avg 10 yrs exp at agency, media, sales, or research. Strong comm & creative skills. Apply job #491799 (3/2)

JOB OPENING: ADMIN ASSISTANT/WE/NYC – Bright, detail oriented, highly org, admin prof for Sr. Ad Sales Exec. Exp w/mktg or sales support, Degree pref. resumes to [email protected] (3/2)

JOB OPENING: ASSISTANT/NYC: Re-organized prod co. seeks self-motivated, intelligent indv. for entry level pos. Must have follow thru w/strong phone skills, research knwldg & excellent writing skills a must.  [email protected] (3/1)

JOB OPENING: SENIOR RESEARCH PROFESSIONAL/SMITH GEIGER /LA/NY. Design & enterprise quant & qual research plans. Deliver findings to blue chip clients. Adv degree. 8 years exp. Exc comm a must. [email protected]    (3/1)

JOB OPENING: DIR, SALES DEV & PROMOS/Nick /NYC: Dev promos/retail prgrms, liaison w/mktg, 57 yrs cnsmr prods mktg/sales, Home Ent/DVD/cnsmr media exp a must, strng intrprsnl/commun skills. EOE/M/F/D/AAP. Apply (3/1)

JOB OPENING: SALES COORDINATOR/Rainbow/NY-Support busy Affiliate Sales team w/all admin aspects. 2 yrs office exp. Must be a self starter w/exc comm and PC skills. Cable preferred. res to [email protected] (3/1)

JOB OPENING: MARKETING ADMINISTRATOR/Rainbow/NY-Assist Affiliate Sales team w/all aspects of Sales, Mktg and client service. 2 yrs Cable Sales or Mktg. Strong org, comm & project planning. res to [email protected] (3/1)

JOB OPENING: CREATIVE SERVICES DIRECTOR/FOX Affiliate/Northern CA:  For more info visit: . To apply send resume to: Fax: (916) 733-3110; Email: [email protected]. EOE (3/1)

JOB OPENING: SALES PLANNER/ Court TV, NY: For info go to: (2/28)

JOB OPENING: COORDINATOR, TRADE MKTG/WE/NYC Exp as Mktg assist/coord in trade focused environ (TV pref). Pro-active, organized team player needed. MS office, degree req. res to [email protected] (2/25)


JOB OPENING: RES. ANALYST/Comcast Networks/NY: Dev’p reports & analyses to support Ad Sales.1+yr media res exp. Knwldg Nielsen tools & MS Suite.Cvr Ltr/Res: [email protected]. Must apply: REF#: 28365BR (2/25)

JOB OPENING: RES. DIR/Comcast Networks/NY: Mng daily activities of analysts. 5-7+ yrs media res. exp. Knwldg Nielsen tools.  Excellent oral & written communication skills. Must apply: REF#: 27314BR (2/25)

JOB OPENING: VP, RES./Comcast Networks/NY: Oversee/direct the design & execution of all primary & secondary res. for Comcast Nets.10+yrs exp, 5+yrs at Dir. or VP level at TV or cable net.  Apply: . REF# 28363BR (2/25)

JOB OPENING: VP-CONSUMER MRKTNG/Nat Geo Channel/DC:  Lead all aspects of consumer marketing dept .to build awareness, dist/promote the network. Mng 5pers team.10+yrs Cons. Mar exp .Apply on-line@ job#fng1848.EEO (2/25)

JOB OPENING:  ANALYST, NTWRK RES/Univision/NY: Analysis Nielsen data, sales presentation, audience est’s. 2yrs+ res./mrktng exp. media co/advrtsng agency. MS/PP/Word/Excel, Galaxy exp. AdViews, NPower. [email protected] (2/25)

JOB OPENING: MGR, AD SALES MKTG/FINE LIVING (NY): Create, execute & manage turnkey & custom sponsorships & promotions for Scripps Net.  Min 5 yrs exp & knowledge of cable req’d. [email protected] Job #5055 in subj. (2/25)

JOB OPENING: RESEARCH DIRECTOR/Superstation WGN/NY: 5+ Yrs Cable Research. Creative/strategic thinker with analytical skills. Expertise with N-Power & other Nielsen products, plus Excel & Ppt. Resume/Salary: [email protected] (2/25)

JOB OPENING: SUPERVISING PROD/SHOW RUNNER/NY based Travel/Food series: Significant reality series mngmnt experience necessary, excellent writing & post skills w/reel to match. Begin ASAP.  Contact: [email protected] (2/25)

JOB OPENING: DIR OF INTERACTIVE MRKTNG/World Wrestling Entertainment/CT: Duties, develop and oversee the execution of all Internet/Wireless mrktng and promotion programs supporting all areas of WWE’s business. (2/25)

JOB OPENING:  INTERNAT’L SALESPERSON, PROGRAM DEVELOPMENT/CABLEready/Norwalk CT: Help create programs & sell them to US cable & around the world w/  this fun company. 5 yrs sales &/or dev’t exp. Req’d. e-mail  [email protected] (2/25)

JOB OPENING: DIRECTOR, AFFILIATE RELATIONS/Los Angeles, CA Court TV, NY For info go to: (2/24)

JOB OPENING: SENIOR DESIGNER/OLN/Stamford CT:10 yrs graphic design, experience in sports, print & Internet Flash req’d.Resp for production of mktg materials in support of company goals. Res/salary: [email protected] (2/24)

JOB OPENING: EXEC PROD, LIFESTYLE/Discovery US Nets/Silver Spring, MD: 10 yrs field or studio prod exp as prod/writer; film, docu, reality, drama; track record of ratings performance. Apply: , Job req#3387, 3146 (2/24)

JOB OPENING: PROD COORD, LIFESTYLE /Discovery US Nets/Silver Spring, MD: Provide creative & admin support to Exec Prod; 2+yrs prod exp, field & post-prod exp, edit, strong resrch. skills. Apply: , Job req#3127(2/24)

JOB OPENING: DIRECTOR, PRICING & INVENTORY/Weather Channel/NY:  6-8 yrs in media, oversee proposals, liaison between Sales and PI, Financial analysis expertise a must.  Resumes:  Send to [email protected] (2/24)

JOB OPENING: AD STANDARDS EDITOR, NBC Universal. Ensure that ads comply with internal & external standards, 2 yrs exp in media, communication, research, or entertainment law. Apply job # 492274 (2/24)

JOB OPENING: RADIO BOOKING PRODUCER Court TV, NY: For info go to: (2/24)

JOB OPENING: : STUDIO PRODUCER, RADIO/Court TV, NY: For info go to: (2/24)

JOB OPENING: SR INTERNET AD SALES/NY: Executive to lead rollout of broadband network featuring original programming. Experience in network/online sales, understanding of industry trends/technologies.  Reply: [email protected] (2/24)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


SITUATION WANTED: Dynamic & Experienced AD SALES RESEARCHER/NYC: FT, PT or entry job sought to facilitate return to Industry.Superb Nielsen, organization & analytical skills; effective communicator. CONTACT: [email protected] (3/1)

SITUATION WANTED: SENIOR PRODUCER: More than 12 years professional experience is taking on new prods/projects.  Extensive International experience, great w/budgets and an out-of-the-box thinker.  Visit: (3/1)

SITUATION WANTED: WRITER/PRODUCER /EDITOR/Los Angeles: I do it all. 9 years experience. Reel available upon request. [email protected]  (2/25)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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