Thursday, February 22nd, 2007


Disney Media Advertising Sales and Marketing Group

The hottest ticket in town for reaching kids and families.

Disney Channel:  #1 Cable Network in Prime on households for 2006*
Toon Disney: In 60 Million Homes!
ABC Kids: The broadcast destination for hit Disney Channel programming
For more information, please contact: Tricia Wilber  212-782-0600

Source: Nielsen, 12/26/05-12/31/06, All cable ranking of prime defined as MSU 7P-12A HH (000)s Live +SD, Qualifications upon request

Cynopsis: Kids!



Good morning. It’s Thursday, February 22, 2007 and this is your first early morning Kids! briefing., a broadband video destination for snowboarders, was launched by Diversion Media, its second niche-oriented video site. Snowvision’s features include personalized weather feeds and resort data, a Flash-based video player with a drag-and-drop interface and coverage of major snowboarding events. Beginning March 1st, a “sponsor me” section debuts, geared to help boarders find a sponsor. Diversion Media was founded by Nicholas Butterworth, former CEO of MTV Interactive Group and Tatum Lade, former head of technology at iFilm.


Discovery Kids Latin America has completed a deal with TV PinGuim, a Brazilian animation studio, to co-produce the series Fishtronaut (52×11′).  The series, which is currently in development, will be digitally produced in 2D animation and follows the adventures of Fishtronaut, a secret agent fish, and his best friends, a little girl and a young monkey, as they unravel mysteries and find solutions all revolving around protecting the environment.  Slated to launch on Discovery Kids channel across Latin America from 2008, Fishtronaut was created and developed by TV PinGuim’s Kiko Mistrorigo and Celia Catunda.  The production will also involve the support of Vivavision, a Canadian animation company, and funds from Ancine’s article 39. 


Starz Kids & Family will feature a special airing of Eloise in Hollywood Sunday, March 11 at 6p, two days prior to its release on DVD on March 13.  Additionally, the channel will offer a look at the series including interviews with Mary Matilyn Mouser, the voice of Eloise, and with Liza Minnelli, the godchild of Eloise creator Kay Thompson. Liza is said to have been the inspiration for the character.  Simon & Schuster Children’s published Eloise in Hollywood in October 2006.  The Eloise animated series and DVDs are produced by Film Roman, a Starz Media company, in association with Handmade Films.

The music video for Hollywood Records’ recording artists Jonas Brothers song Kids of the Future, will make its US TV premiere on Disney Channel on Friday, March 2, 2007 at 9p (following Cory in the House).  Kids of the Future is featured in the new Disney animated movie Meet the Robinsons.  Leading up the music video debut on the channel’s Friday night premieres (7-9p) will be new episodes of Hanna Montana, Cory in the House, That’s So Raven and The Suite Life of Zack & Cody.

The third season of the live-action comedy Zoey 101 will premiere on Canada’s Family Channel on Friday, March 16 at 6p, the series’ regular time period.  The network will offer a broadband preview of the first the episode of the new season of Zoey 101, which is comprised of 13×30′ new episodes, on where it will be streamed from Friday, March 9 at 4p through Wednesday, March 14 at 9p.  Created and executive produced by Dan Schneider, Zoey 101 is produced by Nickelodeon, Schneider’s Bakery and ApolloProScreen.

As many ready themselves for this Sunday night’s Academy Awards ceremony, others are preparing for the American Anime Awards that will be handed out this Saturday, February 24, in NYC.  Since you have missed your chance to get tickets to the Anime Awards, and you have – it is sold out, you’re in luck because, the gaming/entertainment site, will host a “live look-in” webcast from the event beginning Saturday at 9p ( ).  That should keep fans until the entire American Anime Awards ceremony, which is hosted by New York Comic Con, is broadcast March 23 on Anime Network.


BKN International AG and Digital Music Group (DMGI) have entered into a deal under which DMGI will handle all US and Canadian digital rights for BKN’s current and forthcoming movies and series.  DMGI will expand BKN’s properties into new stores, specifically online retailers including iTunes, Google Video, RealNetworks, Napster and Yahoo!  The pact includes BKN series such as Legend of the Dragon, Dork Hunters from Outer space and Zorro  Generation Z, and movies like Jungle Book  Rikki-Tikki-Tavi to the Rescue, Robin Hood  Quest for the King, and Kong  Return to the Jungle.


Scott Gramling joins Wizard Entertainment as the new Editor-in-Chief of Wizard. Gramling will be responsible for continuing to build circulation and awareness of the Wizard brand and overseeing content for all publications Wizard, InQuest Gamer, ToyFare and Anime Insider, in addition to the website ( and The Wizard World Tour.  His appointment marks Gramling’s return to Wizard, where 12-years ago he began as an associate editor.  Most recently Gramling served as Sections Editor, Deputy Editor and Editor-In-Chief at FHM.  Previously, he was the Associate Editor of Sports Illustrated For Kids’ book division


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/12-2/18/07 :
Total Day      (000)  Primetime      (000)
NICK°:            1334   DSNY*:            1416
DSNY*:             908   CARTOON:         876
CARTOON:         660   NAN**:             332
ADSM**:           269   TOON DIS:        157
NAN**:             228   DISCOVERY:      107
TOON DIS.:       127   ANIMAL PLANET: 85
NOG/THE N:      111   NICKTOONS:       70
DISCOVERY:       64   BET:                   57
NICKTOONS:      62   TLC:                    56
ANIMAL PLANET: 50   COMEDY:             54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/12-2/18/07 :
Total Day      (000) Primetime      (000)
NICK°:             722   DSNY*:           1088
DSNY*:            574   CARTOON:        636
CARTOON:        442   NAN**:            228
NAN**:            171   TOON DIS:         93
ADSM**:          184   DISCOVERY:       75
TOON DIS.:        72   ANIMAL PLANET: 55
DISCOVERY:       44   NICKTOONS:      37
NICKTOONS:      34   COMEDY:            37
ANIMAL PLANET: 34   MTV:                  37
MTV:                  30   TLC:                   34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/12-2/18/07 :
Total Day       (000)   Primetime  (000)
NICK°:              509     DSNY*:       1026
DSNY*:             500     CARTOON:    420
CARTOON:         303     NAN**:        226
ADSM**:           210     MTV:            129
NAN**:             171     DISCOVERY: 109
MTV:                   93     COMEDY:       93
DISCOVERY:        64     BET:              78
COMEDY:             54     THE N:           58
BET:                    50     TOON DIS.:    55
TOON DIS:           41     TLC:              48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 16, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1238; K6-11 597; TWEENS 9-14 408
DISNEY CHANNEL:     K2-11   971; K6-11 617; TWEENS 9-14 518
CARTOON NETWORK: K2-11   729; K6-11 461; TWEENS 9-14 323
TOON DISNEY:           K2-11   174; K6-11   95; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 17, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1607; K6-11 1099; TWEENS 9-14 831
DISNEY CHANNEL:     K2-11 1170; K6-11   692; TWEENS 9-14 548
CARTOON NETWORK: K2-11   708; K6-11   491; TWEENS 9-14 361
TOON DISNEY:           K2-11   181; K6-11   109; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 18, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1422; K6-11 926; TWEENS 9-14 726
DISNEY CHANNEL:     K2-11 1132; K6-11 695; TWEENS 9-14 515
CARTOON NETWORK: K2-11   750; K6-11 567; TWEENS 9-14 348
TOON DISNEY:           K2-11   177; K6-11 115; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 19, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1637; K6-11 834; TWEENS 9-14 493
DISNEY CHANNEL:     K2-11 1211; K6-11 763; TWEENS 9-14 609
CARTOON NETWORK: K2-11   801; K6-11 597; TWEENS 9-14 402
TOON DISNEY:           K2-11   192; K6-11 107; TWEENS 9-14  73
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: “It’s a problem free philosophy,” were a few words to what kid’s song? HAKUNA MITATA   Kudos to: Ellen Donahue-Fisher Price/East Aurora NY; Jeremy Rosenberg-iDeautsch/NY; Sonia J. Mendez-WCBD/Charleston SC; Olivia Quintana-Comcast Networks/NY; Malia Chee-Strata Marketing/Chicago; Lynn Costello-Hawthorne Direct/Phoenix AZ; Bethany Scheuerman-GRP Media/Chicago;  Jennifer Richmond- JAKKS Pacific, Inc; John Harper-Keller Williams/ Beverly Hills; Katie Kotchka-Edelman/LA; Liza Coppola-VIZ Media/San Francisco;  Kristen McGregor-Kids’ CBC/Toronto
Today’s Trivia Question: Al and with Fonzi, owned and operated Arnold’s.  Once Al married, he sold his share of Arnold’s and moved to Chicago.  What was the name of his new restaurant?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
   Mark Bohn – 203-583-1224 / [email protected]
   Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
Features available at Cynopsis website:
   Cynopsis Kids Daily audio podcasts – streaming (download optional)
   Extended Classified Ads
   Subscribe a new address or change your email address
   Media Kits for all editions
   Cynopsis Contact info

To Unsubscribe from this edition or any Cynopsis editions, please click here

Cable U – Know Networks Better.  Pitch Smarter. Click here.

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PROD & POST PROD SALES CONSULTANT/DC: Outside sales, maintain client relationships, mkt. svcs., work closely w/prod. team, proven sales exp., client confidential. For descr. & to apply: > Job Seekers (2/28)

JOB OPENING: VOD MANAGER/FiOS TV/NY: Coordinate VOD customer offering, logistics and operations, partner communications and market analysis. Apply by sending resumes to [email protected] (2/28)

JOB OPENING: PROMOTIONS PRODUCER/Chicago/ Harpo: Create, Write & Produce promo packages and image pieces for The Oprah Winfrey Show & related franchises. Min. 5 years in Promos w/ Major TV or Cable Network. [email protected]   (2/28)

JOB OPENING: VP OF MARKETING/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network searching for seasoned mgr. to build & oversee marketing div. 5yrs Hispanic market experience required. Apply: [email protected] (2/28)

JOB OPENING: VP OF AD SALES/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network searching for seasoned mgr. to build & oversee ad sales div. 5yrs Hispanic market exp. reqd. Apply: [email protected] (2/28)

JOB OPENING: VP OF PRGRMNG/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network seeking seasoned programming mgr. to build & oversee programming div. 5yrs Hispanic market exp. & Bi-lingual reqd. Apply: [email protected] (2/28)

JOB OPENING: AFFILIATE SALES REP/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network seeking exp. affiliate sales rep. w/ 3yrs experience in Hispanic cable space preferred; Bi-lingual preferred. Apply: [email protected] (2/28)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV/CHI: 2-4 yrs cable TV exp. Must have a minimum of 2 Upfronts and Gabriel experience a plus. Resumes to ref #2699BR (2/28)

JOB OPENING: MANAGER, PRGRMNG/iN DEMAND/NYC: Screen & evaluate calls/pitches from content providers. Negotiate license agreements. Dev programming initiatives. Min 4 yrs exp + BA. Send resume & salary req: [email protected] (2/28)

JOB OPENING: POST OPERATIONS MGR/NatGeo/WDC: Reg/FT w/ bens. Deliver programs from off-line edit thru final finishing. Know HD post prod processes & post scheduling software. 4+ yrs exp. See (2/28)

JOB OPENING: DIR OF OPERATIONS/NatGeo/WDC: Reg/FT w/bens. Supervise ops of prod & post prod depts. Negotiate vendor contracts, service agreements; hire staff & freelancers. 5 yrs Dir exp. see (2/28)

JOB OPENING: ENTERTAINMENT EXECUTIVE: Independent Thinker? Entrepreneurial? Looking for a television salesperson and strategist – syndication experience a must. [email protected]    (2/28)

JOB OPENING: ADMIN ASST/OFFICE MGR: Manage LA office of NYC media exec search boutique/2+ yrs exp/BA/self-starter/detailed/organized/excellent PC, communication & follow-up skills/data entry/light research  [email protected] (2/29)

JOB OPENING: AFFIL. MKTG COORD/Oxygen/NY: Fantastic op w/great co. for energetic, detailed, multi-tasker. Focus on promos/collateral/new mktg platforms/broadband extensions. Resume to: [email protected] , incl. position in subj line (2/27)

JOB OPENING: ADMIN ASS’T/OFFICE MGR for Nat’l PBS Pub.Aff. Program/NYC: Special emphasis on organizational skills and database management, interest in fundraising/devel. preferred. Resume/cover letter to [email protected] (2/27)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact [email protected] (2/27)

JOB OPENING:  Nick Davis Productions Seeks AP’s for Two Reality Series. One will travel to Texas; other to Canada, Florida, etc. Exp on reality TV a +.Field exp & driver’s license a must. Email [email protected] (2/24)

JOB OPENING: GLOBAL BRAND MGR/DIC Entertainment/LA: 4+ yrs exp. Brand strategy, P&L, strong comm/present skills. Cons Prod Sales exp a+. [email protected] (2/24)

JOB OPENING: CONTRACT ADMINISTRATOR/VIZ Media Europe, SARL/Paris: 3+ years exp., bilingual ENG/FR, negotiating and drafting production, talent and license agreements, NO VISA SUPPORT/resume: [email protected] NO ATTACHMENT (2/24)

JOB OPENING: ON-LINE SALES/TECHNORATI/NEW YORK: Leading blog search engine/ 2yrs+ exp/ self motivated, creative/excellent presentations skills/strong digital agency contacts required. Submit resumes to [email protected] (2/24)

JOB OPENING: MGR, MULTI-MEDIA COMMUNICATIONS/NY area: Hands-on mgr for all aspects of web, print, & video comm.. Working knwldg of developing trends in web & video prod w/ strong writing skills. Resumes: [email protected] (2/23)

JOB OPENING: MGR BUSINESS DVLPMNT/Fortune 500 Media & Ent Co./NY, DC, TX or CO: Focused, enthusiastic individual for sales/nat’l partnerships role w/ leading education/media co. Apply to Req # NY1821 (2/23)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY: MARKETING INTERN/PorchLight Entertainment: Research, PBS outreach, website management and filing. Min.12 hrs. Excellent opportunity. LA-based. Email resume to: [email protected] (2/28)


SITUATION WANTED: PRODUCER/ASSOCIATE PRODUCER/LINE PRODUCER (TORONTO) Focused & energetic award winning independent producer seeks opportunity to establish relationships with veteran producers. [email protected] (2/27)

SITUATION WANTED: DIGITAL/INTERACTIVE MEDIA EXEC: 15 years exp. w/ major ent. companies/brands, cnsltng & start-ups. Proven mngr’l & hands-on success. For hire or consult. Contact: [email protected] (2/27)

SITUATION WANTED: EXPERIENCED PRODUCER/MEDIA CONSULTANT seeks new position/project. Skills incl. development, budgeting, scheduling, project & staff management. Motto is: On Time, On Budget and On Point! Contact me at [email protected] (2/27)

SITUATION WANTED: REALITY PRODUCER & SHOW RUNNER: Seeks employment. Extensive Development, Production, Story and Field experience. Network and Cable credits. (Reality, Lifestyle, Docusoap) [email protected] (2/27)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]