Thursday, February 1st, 2007


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Cyn opsis: Kids!

Good morning. It’s Thursday, February 1, 2007 and this is your first early morning Kids! briefing.

One person’s garbage is another person’s treasure…
Later this morning in Washington DC, the US Department of Health and Human Services, the Ad Council and DreamWorks Animation will kick-off a joint kid and family targeted obesity prevention public service effort featuring characters from Shrek, star of the upcoming movie Shrek The Third.  Shrek as an anti-obesity icon? Seems a little odd, doesn’t it?  Wasn’t there a to-do about Shrek Cereal a few years back? Healthy lifestyle?  Sure, Shrek is an ogre, a species loosely defined as evil, monster-like, slovenly and generally unpleasant who eat fairy tale characters; and in Shrek’s case a green and overweight one.  Let’s take a quick look at the eating habits of the other characters from the movie: Fiona, an ogress; Donkey, a stubborn animal that often get a bad rap for eating everything (though their diet is actually similar to horses … yeah, I checked); Puss in Boots, basically cats are stereotyped as finicky eaters (think Morris); then there is the fairy princess troika Snow White, Sleeping Beauty and Cinderella – between the three of them I can only remember one eating, and it was a tainted apple, which didn’t turn out well at all.  Seemingly interesting choices, to adults anyhow, as we are encumbered by stereotypes, irony and the inability to easily allow for change.  That said, think about the Shrek movies and the characters pretty much break a lot of the stereotypes or perhaps transcend them (awwwe), which is to say that for kids the choice of Shrek and company just isn’t so incongruous.  As for other upcoming Shrek movie promotions, yes there is a deal with McDonalds, perhaps pushing their newest healthy offerings, as well as return partner in M&M Mars (Shrek-2 movie brought Ogre-sized M&Ms).  The new PSA campaign is an extension of the HHS and Ad Council’s ongoing Small Steps Obesity Prevention initiative that is designed to encourage kids/families to lead healthy lifestyles.  DreamWorks will release Shrek The Third on May 18, 2007.

Turner Broadcasting and its division Cartoon Network caused quite a stir in Boston yesterday when a series of electronic devices that lit up and featured battery attachments were discovered on buildings, bus stations and other public places and police and bomb squads were called in, bringing traffic and business to a halt in Boston and other cities.  The devices were not in fact bombs, but rather part of a gorilla marketing campaign for the animated series Aqua Teen Hunger Force, which is part of Cartoon Network’s Adult Swim programming block.  Interference Inc., the marketing company that deployed folks to put the devices up, has been ordered to remove all of the devices it placed, which is estimated to be two or so dozen.  Turner has apologized to the city of Boston.  The campaign, including the makeshift devices were placed in nine other US cities without similar fury.  You may remember the billboards that popped up around the country last June, they were red and featured phrases like “I Pooted” and had some folks pretty confused and guessing and/or searching for their “hidden” meaning, while prompting others to pull off the road to take photos of them?  In case you have forgotten, they were part of a Cartoon Network marketing campaign do support the debut of its then new primetime lineup.

Canada’s Rainmaker Entertainment has established Rainmaker Animation, a new division that will incorporate Mainframe Entertainment, which the company acquired last year.  In announcing the Rainmaker Animation, the company also named Paul Gertz to serve as the division’s EVP. Movies currently in production at Rainmaker Animation include, The Nutty Professor 2, Zixx and several projects for Mattel.  Rainmaker’s other two divisions include Rainmaker Visual Effects and Rainmaker Post. 

Showtime Networks and Broadband Libraries have teamed-up to form On Broadband Networks, a 3D broadband game service for cable modem and DSL high-speed access providers.  Slated to launch in 2Q 2007, the joint service will feature a collection of interactive software and games, some game titles will be free and other available via a game store with 500 titles, subscriptions supporting both online and offline gameplay.  Also available will be game-related content such as reviews, cheats sheets and tips & tricks.  Each month, On Broadband Networks will feature six full games for free that can be downloaded with unlimited play for that month.  After that users can purchase the game from the store.


Buena Vista international Television-Asia Pacific has completed a deal with Vietnamese distributor co., to broadcast a group of Disney animated TV series on broadcaster HTV, according to Variety.  A branded programming 30-minute programming block, Toon Disney, bows this month on HTV7 and will run seven days a week from 6-6:30a.  Disney series to be featured under the new pact include Mickey Mouseworks, Adventures of Mickey & Donald, Buzz Lightyear of Star Command and Timon & Pumbaa.  Disney’s Jetix animation programming block debuted on Vietnam Television in fall 2005. In spring 2006 Buena Vista International inked a deal with megastar Joint venture Company Ltd, to distribute Pixar/Disney and Touchstone movies in Vietnam.  Additionally, as part of its expansion into the region Disney has inked a licensing agreement with Eastern Media Holdings to sell toys, consumer products and apparel in Vietnam, Cambodia and Laos.

The N will celebrate Valentine’s Day with Love ‘Em and Leave ‘Em Weekend, a three-day event showcasing the best dates, disses and disasters from the network’s series including Degrassi, Instant Star, One on One and Beyond The Break, Friday, February 9 through Sunday, February 11, 2007.  The three-day love-in will be hosted by members of the band Fall Out Boy and cast members of The N’s series Beyond the Break, and will also include band interviews and a performance of their single This Ain’t A Scene, It’s An Arms Race, from the upcoming album Infinity On High, which releases February 6. 

In other new from The N, beginning February 9, viewers can see a sneak peek on-air and online of the third season of Instant Star, which premieres Friday, February 16.


Madame Alexander, the 84-year-old doll company, has partnered with Touchstone Television and ABC Entertainment to create and launch a line of Desperate Housewives dolls.  The ladies of Wisteria Lane will be featured in outfits inspired by the ones they wear on the series. The Desperate Housewives dolls are 16″ and have hard plastic bodies and vinyl heads, and are only available for sale in North America.


Paul Gertz has been tapped as EVP, Rainmaker Animation, the new unit of Rainmaker Entertainment.  Over the last quarter century, Gertz has toiled in executive and creative positions a Lucasfilm, Hanna-Barbera, Turner Feature Animation and Global Digital Creations.  Additionally, Gertz served as Executive Producer of animated feature Titan, A.E. and as Producer of Cat’s Don’t Dance and The Pagemaster.  Brian Moylan will serve as Managing Director, Rainmaker Visual Effects.  Barry Chambers continues as President, Rainmaker Post.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 11, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1147; K6-11 509; TWEENS 9-14 366
DISNEY CHANNEL:     K2-11   744; K6-11 439; TWEENS 9-14 371
CARTOON NETWORK: K2-11   490; K6-11 289; TWEENS 9-14 219
TOON DISNEY:           K2-11   112; K6-11   59; TWEENS 9-14   24
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Where would you find Binya Binya Pollywog?   GULLAH GULLAH ISLAND!    Kudos to: Diane Morgan-Bakery Crafts/West Chester OH; Kimberly Keeley-Safety 4 Kids, LLC/Stamford, CT; Erica Minton-WonderGroup/Cincinnati; Betsy Politi-Scholastic, Inc; Barb Throm-creativeLAB/St Louis; Rosemary Cunningham-MMT/Chicago

Today’s Trivia Question: Troy Bolton played for the Wildcats.  What was his jersey number? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

OB OPENING: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & exec off/on-air media plans; partner w/ external media agency; oversee b’cast logs; 3+yrs media plan’g w/in ntwrk or media agency; (2/6)

JOB OPENING: ASSOCIATE SALES DIRECTOR/IMS, New York: Sell IMS software to agency and media accounts. 5+ years experience agency or media sales/planning/research. Experience using IMS software a +. (#633BR)(2/6)

JOB OPENING: SR RESEARCH ANALYST/CBS/LA: Assist in the preparation of research studies, reports, & related analysis dealing w/ nat’l viewing trends. Please apply online: & ref job number 1878  (2/6)

JOB OPENING: HANDS-ON DIR/Online/New Span TV Net/NY: Proj mgr, dvlp concepts, mktng, social networks . Fluent writ/spken Span. Resume to:  [email protected]  (2/6)

JOB OPENING: MKTG/PR COORD/New Span Net/ NYC: 3+yrs PR/Mktg exp. Strong writing/online/account skills. Fast, multi-tasking environment. Span-Fluent req.  Power-point a plus. Resume to [email protected]  (2/6)

JOB OPENING: AFFIL. MKTG COORD/Oxygen/NY:Detailed multi-tasker w/Web 2.0, brdbnd knwlg., a +. Coor. mktg efforts incl., promos/collateral. Details at: http://dev.oxygen.corp/basics/jobs.aspx, resume. to: [email protected]  (2/6)

JOB OPENING: SALES PLANNER/Comcast Networks (VS/G4)/Chicago: Assist AE with sales process; cable or agency experience required; must be detailed-oriented, multitasker with exc. comm skills. Apply at , Req#43101BR.  (2/6)

JOB OPENING: SCHEDULING MANAGER/NBC Universal/Burbank, CA: Resp. for placement of Ad Sales/New Media on-air promos. Req. 2-year exp w/ 1-year in cable network/advertising agency and BA. #568085  (2/5)

JOB OPENING:  VP, EDITORIAL PRGRMNG/NY: 10 yrs of editorial, media & management exp, knwlg of Internet bus trends & growth strategies, oversee network projects w/ntwrk producer.  Apply: job #572487 (2/5)

JOB OPENING:  SR PROD/iVillage Total Health/NY: 3-5 yrs web content mngmt & editorial writing exp, strong in. in health, healthy living, health ind., knwldg of HTML & content mngmt sys. Apply: job #569218 (2/5)

JOB OPENING:  GENERAL MANAGER, SENIOR PRODUCER & SALES/MARKETING MANAGER/PLUM TV:  A multi-media network focused on local TV in high-end resort markets, now opening a station in Miami Beach. Email: [email protected] (2/5)

JOB OPENING: ANALYST PROGRAMMING RESEARCH/MTVN/NYC: Knwldge of Nielsen systems & terms; strng analytic & numeric skills; strng PC skills; strng communications skills. EOE/M/F/D/AAP. Apply (2/5)

JOB OPENING: VP NETWORK OPERATIONS/NBCU/VP/NY: Initiate advance strategic planning efforts involving complex time zone issues for non-standard program events. Apply Job#572480 (2/5)

JOB OPENING: SR. RESEARCH DIR/TNT, TBS, Court TV Ad Sales/NY: Daily sales support, creates analyses & positioning. Primary research exp, proj mgmt & leadership/supervisory skills. 8+ yrs exp,  [email protected]       – #72173BR  (2/5)

JOB OPENING: PUBLICIST /Turner Classic Movies/ATL: 4+yrs PR TV/entertainment exp, strong campaign planning and strategic PR skills; talent relations and event planning. info 72240br; Res: [email protected]       (2/5)

JOB OPENING: RETAIL MKTG DIR/VIZ Media/SF: Min 5yrs related bus exp,  media/consumer entertain. exp & estd. industry relationships a must. Email  resume and salary reqs NO ATTACHMENTS to [email protected]  (2/5)

JOB OPENING: DIRECTOR, TRUE DADS PROSOCIAL INITIATIVE (freelance), Spike TV/NYC: 7+yrs charitable/prosocial/corp outreach exp, Strng fundraising/mrktng/proposal writing exp, EOE/M/F/D/AAP. Send resumes: [email protected] (2/4)

JOB OPENING: DIGITAL ACCT EXEC/Sony Pictures/NY: Sell digital invent. across a range of online ent properties. Client srvc skills, digital contacts, demonstrated (1-2 yrs) digital ad sales exp req’d. Res: [email protected] (2/4)

JOB OPENING:  RESEARCH ANALYST/CNN/NY: 1+ yrs tv research/agency exp, Multi-tasker, strong analytical/problem solving skills & MS Office proficient;  info ; Res: [email protected] (2/4)

JOB OPENING: SVP, PRGM DEV/A&E TV NETS/NY:Oversee the dev & prod of all prgrmng on The History Channel. Min 10-yrs exp in prgm dev across variety of genres w/emphasis on historical or docu prgmng. Apply to: (2/4)

JOB OPENING: SEEK DEVELOPMENT DIRECTOR for busy DC production group. Track record in lifestyle, docu soap and/or documentary television. Strong in ideas, writing, clients, new markets. Respond to: [email protected]. (2/4)

JOB OPENING: SR RSRCH ANALYST MGR/SHOWTIME NTWRKS, INC/NY: Exec evaluate, & interpret rsrch data of overall linear performance. Maint global view of TV enviro, assessing competitive landscape. 3+ yrs exp. [email protected] . (2/4)

JOB OPENING: SALES MGR/WFLA-TV/Tampa: Looking for an aggressive person with syndication background to dvlp & lead our syndicated sales dept. EOE.Email resume to: [email protected]           or fax to HR at 813-259-7387(2/4)

JOB OPENING: SR RSCH ANALYST/FOOD NETWORK/NY: 3+ yrs media exp. Mix of ratings and survey/qual rsch. Star Media, Nielsen req. Digital rsch a plus. BA/BS req. Apply [email protected] – ref #5883U  (2/4)

JOB OPENING: MGR CONSUMER MARKETING/Fuse, NYC: 3-5 yrs exp in consumer/youth marketing, media buying, partnerships. Emphasis w/online marketing preferred.Resume to: [email protected] (2/3)

JOB OPENING: MGR, NBC SALES RESEARCH/NY: Provide rsrch for nat’l ad sales & mktg. Min 5 yrs exp TV & digital rsrch req’d. Proficiency in Nielsen tools a must, MRI, Omniture, etc. pref’d. Apply: , Job #575061  (2/3)

JOB OPENING: ACCT EXEC/Telemundo Digital Sales/LA: Candidate must have strong online sales exp. Dvlp online bus. & be bilingual, knwldg of various online media ratings services pref’d.  Apply: , job #468178. (2/3)

JOB OPENING: SHOW PRODUCER/Reality-based cable show/NYC: Duties: On-set operations as it relates to story acquisition and management of crew and talent, scripting and post-production. [email protected] (2/3)

JOB OPENING: PR MGR, CONS MEDIA RELATIONS/WE TV/NY: Dev/Mng campaigns to support prgrm, mktg/sales teams. Build relations w/key members of press. 3+yrs exp media rels, BA Comm/Mktg or related. Res: ref #1074BR  (2/3)

JOB OPENING: DIR, AFFILIATE MKTG/AMC & WE/NY: Strat support on all initiatives. Dev nat’l mktg promos to expand distribution &drive ratings. 5+yrs exp. Exp w/local field sales/mktg teams a +. Res: ref #2312BR (2/3)

JOB OPENING: MGR, AFFILIATE MKTG/AMC & WE/NYC Hard working, creative prof to support mktg efforts of affiliate sales dept.2-5 yrs exp sales, mktg or cable. 2+yrs sales support/ proj mgmt. Res to ref#2310BR (2/3)

JOB OPENING: MGR PUBLICITY/A&E NET NY: Dvlp PR, Mng Pub Aff & Mktg Prtnships for History Channel on print, electronic & internet properties. 4-5 yrs cable/bcast/news. Resume w/salary: (2/2)

JOB OPENING: MARKETING ASST/LA: Boutique Agency in entertainment; asst CEO & Pres, must be organized, efficient, dependable have Mktg Degree and bkgd in Mktg, Advertising, Agency or Entertainment. E: [email protected] (2/2)

JOB OPENING: SALES PLAN’R/BET J, NY: Prepare Sales plans, mng maint of multiple accts, 2 yrs exp Cable Sales or Buying a must. Must be a detail-oriented, orgz’d, multitasker w/exc comm. skills, BA req’d. Res: [email protected] (2/2)

JOB OPENING: SR. MKTG. DIR, THE OUTDOOR CHANNEL/Temecula, CA: Dev cons & trade brand/mktg strats & execute on “in the trenches” mktg initiatives.  Send res to [email protected]   (2/2)

JOB OPENING: ART DIR, THE OUTDOOR CHANNEL/Temecula, CA: Create TV spot concepts, print, mktg. collateral, online, etc. Detail oriented leader.  Submit res and three work samples to [email protected] (2/2)

JOB OPENING: NATIONAL SPOT SALES ASST/UNIVISION/NY: Provide support for the Account Executives and act as a liaison between stations and clients. Donovan skills required. Please send resume to [email protected] (2/2)

JOB OPENING: SPOT BROADCAST NEGOTIATORS/LA ad agency:  3+ yrs’ exp. w/local market buying to negotiate, monitor and maintain of a list of local markets (radio, cable and television). Apply at or email [email protected] (2/2)

JOB OPENING: DIRECTOR SALES PLANNING/Chicago, Cable TV Network:  $125,000 will relocate go to exp supervising SALES PLANNERS/Los Angeles req’d $55K DealMaker a +  (2/2)

JOB OPENING: DIRECTOR, CONSUMER MARKETING/NBCU/Bravo: 7+ years overall marketing experience. TV, cable, and consumer marketing experience preferred.  Temporary assignment approx. 3 weeks.  Resumes to: [email protected] (2/2)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: DISTRIBUTION AND MARKETING INTERN wanted for the Los Angeles branch office of Korean animation studio Enemes, Inc. Ability to make own hours and learn tons! Send queries to [email protected] (2/6)

WINTER INTERNSHIP CREDITS ONLY: MEDIA INTERN/NYC: SOHO PROD CO seeking intern interested in viral marketing to evaluate social networking sites. High energy and resourcefulness a must 10-15 hr/wk. Send cover letter & resume to [email protected] (2/6)

WINTER INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Red Moxie/NYC: Reality Show. Assist with research, logging, screening, working shoots, etc. Word &Excel. Ability to shoot mini DV a plus. Send resume and cover letter to [email protected]  (2/6)

WINTER INTERNSHIP CREDITS ONLY: Open house Feb 2, 07/Atlas Media:  A full-service, independent TV & feature film production co. specializing in non-fiction prgrmng. For res; email resume to: Alexa Coyle at [email protected] (2/6)

WINTER INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg and brand promotions agency seeks BUSINESS DEVELOPMENT INTERN to work 3 dys/wk. Must have exp. in MS word, PPT & excel. Submit resume & cover to [email protected]   (2/6)

WINTER INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg &  brand promotions agency seeks MARKET RESEARCH INTERN to work on exciting account for a Fortune 100 Company. Avail 24 hrs a wk. Submit resume to [email protected] (2/6)

WINTER INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg and brand promotions agency seeks WRITING INTERN to work on exciting account for a Fortune 100 Company. Avail 24 hrs a wk. Submit resume to [email protected]     (2/6)

WINTER INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg and brand promotions agency seeks PROOFREADING INTERN to work on exciting account for a Fortune 100 Company. Avail 24 hrs a wk. Submit resume to [email protected] (2/6)

WINTER INTERNSHIP CREDITS ONLY: POST PROD INTERNS: Hollywood prod co is looking for some P/T interns looking to get some exp on a new docu-series.Must be student, avail during work week w/ a positive attitude. [email protected]   (2/3)

WINTER INTERNSHIP CREDITS ONLY: College Sports TV/NYC seeks semester intern in our CREATIVE SERVICES/ON AIR PROMOTION DEPT. Must be current student & available a min of 3 days/wk. Submit resume to [email protected]   (2/2)


SITUATION WANTED: OPPORTUNITIES IN INTERACTIVE: Seeking positions as an ONLINE BUYER OR ACCOUNT MANAGER. Advertising background and CAN DO attitude accompanies my resume! contact: [email protected] (2/5)

SITUATION WANTED: MUSIC PRODUCER: 15+ years music, production, marketing, business experience seeks full time/freelance music related work. 100 percent ready to go. . [email protected] (2/5)

SITUATION WANTED: HISPANIC ENTERTAINMENT MARKETING & BUSINESS DEV. 100% Bilingual,15+ yrs promotions, publicity, advertising, licensing, events, theatrical, home entertainment. International exp. Seeks employment. [email protected]   (2/5)

SITUATION WANTED: MRKTNG/PROMO DIR (LA/NYC): 8+ yrs film, music, events exp. Excllnt  at ideas, executn & client dev/mngemnt. Gr8 contacts & lking for a  solid team. Ideally seek creative focus & staff to manage.  [email protected] (2/4)

SITUATION WANTED: NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients in primetime, news, PR. Be the writer-producer-director of your own life. Free Consultation: [email protected]. Entertaining Possibilities. (2/3)

E-mail Trish Pihonak for rates and specs for Job Openings.

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