Source: Nielsen Media Research, M-Su 8-11pm, monthly, 3/28/94-1/31/10, A18-34, A18-49, M18-34, M18-49 (000). Reported data is based on a blend of the most current data available: Live prior to 12/26/05. 1/30/06-12/27/09: Live + 7. Jan ’10: Live + 7 (12/28/09-1/17/10) blended with Live + Same Day (1/18/10-1/31/10).

Cynopsis

02.18.10

Good morning! It’s Thursday, February 18, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Centric: Model City at 8p
TLC: LA Ink at 10p

National Geographic Channel (NGC) launches a new docu-series, Breakout, chronicling dramatic stories about historic jailbreaks in recent times and the subsequent recapture of these criminals. Breakout premieres with eight episodes on March 28 at 9p and is produced for NGC by RAW TV and Cream Productions.

This Friday, HBO premieres the eighth season of Real Time with Bill Maher at 10p live followed by an encore at 11p. Then at midnight, HBO will serve up Funny or Die Presents a new 30m sketch comedy series culling clips from the website co-founded by Will Ferrell and Adam McKay in 2007. In 2008, HBO acquired a portion of FunnyOrDie.com.

TLC premieres a second season of Police Women on February 25 at 9p, this time following four female deputies working for the Maricopa County Sheriff’s Office. The ten-episode new season moves to Phoenix, whereas the series’ first season profiled Police Women of Broward County. RelativityREAL, LLC, a joint venture of Relativity Media, LLC produces Police Women of Maricopa County.

Bravo airs two of its The Real Housewives franchises, emanating from both coasts on March 4. At 10p, the season finale of The Real Housewives of Orange County will air followed by season three of The Real Housewives of New York City at 11p. On March 1, Bravo will additionally debut The Real Housewives Top 25: The Early Years at 10p, a special featuring the 25 top moments from the first seasons of New York, Atlanta and New Jersey as well as the first two seasons of Orange County, as selected by Andy Cohen, the network’s SVP/Original Programming and Development and host of Watch What Happens. 

Broadcast Evening News Weekly Average Ratings (week of February 8, 2010)
NBC: 11.05 million total viewers; 2.8/10 and 3.46 million A25-54
ABC: 9.24 million total viewers; 2.3/8 and 2.80 million A25-54
CBS: 7.09 million total viewers; 1.8/6 and 2.23 million A25-54
Source: Nielsen, NTI

Tonight’s 2010 Winter Olympic Games Schedule
NBC Daytime:  3-5p – Women’s Snowboarding
NBC Primetime: 8-1130m – Men’s Figure Skating; Women’s Snowboarding; Alpine Skiing and Speed Skating
USA:  12-3p – Men’s Curling; Men’s Hockey
MSNBC:  530-8p – Women’s Hockey
CNBC: 5-1230a – Women’s Curling; Men’s Hockey; Women’s Hockey
Universal Sports:  10a-3p – News & Highlights

Check www.cynopsis.com for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

As of yesterday, Charter Communications’ subscribers can access Ultimate Fighting Championship (UFC) On Demand. This launch marks more than 32 million households for UFC On Demand, in time for UFC 110, a live broadcast this Saturday from Sydney, Australia on Pay-Per-View.

NBC okayed the single-camera comedy pilot Friends With Benefits from 20^th TV and Imagine TV and written by Scott Neustadter and Michael Weber. ABC had previously picked up the project last September with a script commitment plus penalty, though decided to pass on the pilot. NBC quickly picked up the comedy about five friends who are each looking for their life partner while in the meantime settling for “friends with benefits.” Neustadter and Weber are executive producing with Brian Grazer and David Nevins.

The CW granted a presentation order for an action-adventure drama titled Nomads from executive producer Ken Sanzel (Numbers). The project follows a group of young backpackers, who have very little money, as they travel the globe and agree to work on secret missions for the CIA. CBS Studios, Warner Bros. Television and Scott Free Productions are producing with Ridley Scott, Tony Scott and David Zucker executive producing. Sanzel is penning the script and directing the pilot.

Eugene Levy (Greg the Bunny, American Pie movies) landed a co-starring role in Hitched, the multi-camera comedy pilot from Josh Schwartz for CBS. The project is about a 20-something newlywed couple who, with their family and friends close by, are still finding out about each other. Levy will play the groom’s dad who has been married four times. Warner Bros. Television is producing.

Casting Call: A new competition series for the Logo Network is seeking floral, plant and garden artists who possess personality-plus. The show will consider male and female professionals or those with a special artistic flair for gardening and landscaping. The winner of the competition will receive the #1 Floral Designer title and a large grand prize. Applicants should send an email to [email protected] and include name, age, occupation, your city/town and why you would be great on the show. Also include a recent photo and your contact numbers.

A CYNOPSIS MESSAGE FROM WE tv

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 2/8-2/14/10
Primetime    (000)        Total Pgm Day      (000)
TNT               1465         TNT                          740
USA               1218         ADSM*                     666
TBSC               943         USA                         619
AEN                 787         NICK                        615
HIST               686          NAN*                       614
FX                   656         TBSC                        569
ESPN               648         AEN                          464
DISC               573         ESPN                        415
FAM                560         HIST                         399
CMDY              559         FX                            389
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 2/8-2/14/10       
Primetime    (000)      Total Pgm Day            (000)
TNT               2838       NICK                             2364
USA               2767       NAN*                            1708
FOXN             2300       TNT                              1503
NAN              1807       USA                               1357
AEN              1689       FOXN                             1324
TBSC            1575       TOON                             1189
HIST             1538       ADSM*                          1175
ESPN            1463       AEN                                972
FAM              1308       TBSC                              918
TOON           1277       HIST                               819
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 2/8-2/14/10
TNT     East vs. West                                               3792
TNT     NBA All-Star Sat Night                                  3202
USA     WWE Entertainment 10p                               2765
HIST    Pawn Stars 2/8 1030p                                  2476
USA     WWE Entertainment 9p                                 2441
HIST    Pawn Stars 2/8 10p                                      2292
USA     Burn Notice                                                 2267
TNT     NBA Tip-Off All-Star                                      2014
EN       Keeping Up With the Kardashians                  1919
TNT     NBA H.O.R.S.E. All-Star                                 1895
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 2/8-2/14/10
FOX    American Idol  Tuesday                            10.1/26    13343
FOX    American Idol  Wednesday                         9.5/23    12549
NBC    Winter Olympics Opening Ceremony             9.0/27    11844
NBC    Winter Olympics Sat Prime                          7.6/23    10055
NBC    Winter Olympics Sun Prime                         7.0/19      9262
CBS    The Big Bang Theory                                   6.0/14      7884
CBS    Two and a Half Men                                    5.7/14      7506
CBS    Undercover Boss                                         5.2/13      6793
FOX    House                                                        5.1/13      6743
ABC    Lost                                                           5.0/12      6537
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis: NBC remained strong Saturday primetime among A18-49 at 7.5/22, according to final national ratings from Nielsen. During the 8p hour, NBC won with Olympics coverage beginning at 830p with 6.2/19 followed by the double Cops episodes on FOX averaging a 1.8/6. NBC’s Olympics moved up to a top-rated 7.4/22 through 9p with FOX’s AMW: America Fights Back next at 1.6/5. NBC finished at 10p with its best Olympic ratings of the night at 8.2/24 and CBS’ 48 Hours Mystery placed second at 1.2/3.

Live + Same Day Household Ratings: Saturday, February 13, 2010 (February Sweep Day 10) time period averages. Source: NTI Galaxy, as dated. Live+SD

NBC: 14.0/24        2010 Vancouver Winter Olympics 14.0/25

FOX: 3.0/5            Cops 2.8/5, Cops 2 [r] 3.1/5, AMW: America Fights Back 3.0/5

CBS: 2.1/4             CBS Saturday Movie: Wedding Crashers [r] 1.9/3, 48 Hours Mystery 3.0/5

ABC: 1.5/3           ABC Saturday Movie of the Week: Harry Potter and the Chamber of Secrets [r] 1.5/3

UNIV: 1.3/2         Sabado Gigante 1.3/2

ION: 0.4/1           Saturday 7PM Movie: Unbreakable [r] 0.4/1, Saturday 9PM Movie: City of Angels [r] 0.4/1

TELE: 0.4/1         Futbol Estelar: Chivas vs. Atlante 0.5/1, Cine de Impacto II: Cradle 2 The Grave 0.4/1

A18-49: NBC 7.5/22, FOX 1.7/5, CBS 1.0/3, ABC 0.7/2, UNIV 0.7/2, TELE 0.4/1, ION 0.2/1

Sunday  A18-49 Analysis: NBC finished the weekend still at #1 Sunday night, posting a 7.0/19 among A18-49, according to final national ratings from Nielsen. NBC delivered a 5.3/16 at 7p with its Olympics coverage followed by ABC’s America’s Funniest Videos at 1.7/5. NBC’s Olympic ratings grew steadily at 8p to 7.2/19 while the season premiere of The Amazing Race on CBS was #2 at 2.8/7. NBC’s primetime Olympics telecast continued to rise during the 9p hour to 7.8/19 with CBS’ new series Undercover Boss next at 5.2/13. NBC’s Olympics ended the night on an even higher note with 7.7/20 while ABC’s Extreme Makeover: Home Edition and CBS’ Cold Case shared the second spot at 2.1/5 apiece.

Live + Same Day Household Ratings: Sunday, February 14, 2010  (February Sweep Day 11) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 14.3/23       2010 Vancouver Winter Olympics 14.3/23

CBS: 6.1/10          60 Minutes 5.3/9, The Amazing Race [p] 5.1/8, Undercover Boss 8.6/13, Cold Case 5.3/9

FOX: 5.0/8           The Simpson’s 3.5/6, The Cleveland Show 2.9/4, Family Guy 3.7/6, American Dad 3.1/5

ABC: 3.8/6           America’s Funniest Home Videos 3.5/6, America’s Funniest Home Videos 4.1/6, Extreme Makeover: Home Edition 3.7/6

UNIV: 1.1/2          Hora Pico 0.7/1, Cine Especial 8PM 1.1/2, Imagenes de Impacto 1.1/2

ION: 0.4/1            Sunday 7PM Movie: Twisted [r] 0.5/1, Sunday Night Movie: Basic [r] 0.4/1

TELE: 0.4/1          Futbol Estelar 2: Monterrey vs. Tigres 0.4/1, Cine Millonario 0.4/1

A18-49: NBC 7.0/19, FOX 3.5/9, CBS 2.8/7, ABC 1.9/5, UNIV 0.8/2, TELE 0.4/1, ION 0.2/0

Monday  A18-49 Analysis: NBC maintained its winning streak Monday night delivering a 7.2/18 with A18-49, according to final national ratings from Nielsen. At 8p, NBC’s Olympics presentation posted a 7.3/18 and ABC’s The Bachelor played second fiddle with 3.8/10. NBC held its ground with more Olympics during 9p at 7.2/17 and ABC’s The Bachelor placed #2 in its second hour with 4.2/10. NBC’s Olympic numbers, still on top, dipped slightly through 10p to a 7.0/18 while CBS’ CSI: Miami repeat came next at 2.3/6.

Live + Same Day Household Ratings: Monday, February 15, 2010 (February Sweep Day 12) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 14.3/22     2010 Vancouver Winter Olympics 14.2/22

ABC: 6.1/9           The Bachelor: On the Wings of Love 7.3/11, Castle [r] 3.8/6

CBS: 5.2/8           How I Met Your Mother [r] 3.7/6, Accidentally on Purpose [r] 3.5/5, Two and a Half Men [r] 6.7/10, The Big Bang Theory [r] 6.2/9, CSI: Miami [r] 5.5/9

FOX: 4.6/7           House [r] 4.2/6, 24 5.0/7

UNIV: 2.2/3         Hasta Dinero Separe 2.0/3, Sortilegio 2.7/4, Cristina 1.6/3

CW: 1.2/2            One Tree Hill 1.3/2, Life Unexpected 1.1/2

ION: 0.8/1           Ghost Whisperer 0.7/1, Criminal Minds 0.9/1, Criminal Minds 0.9/1

TELE: 0.5/1          El Con 0.8/1, Perro Amor 0.5/1, Sin T-T-S No Hay Paraiso 0.4/1

A18-49: NBC 7.2/18, ABC 3.2/8, CBS 2.6/6, FOX 2.5/6, UNIV 1.7/4, CW 0.9/2, TELE 0.5/1, ION 0.4/1

Geri Wang was appointed President/Sales and Marketing at ABC Television Network. Most recently, Geri served as SVP/Primetime Sales for ABC. In her new role, Geri will spearhead sales and integrated marketing opportunities for all dayparts covering ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive and Sales Development. Geri will additionally supervise Disney/ABC Unlimited, the cross-platform sales division of the Walt Disney Company and sales and integrated marketing for SOAPnet. Geri has been with ABC since 1990, when she began as an associate director of Daytime Sales Proposals.

John Savacool was hired as a Research Associate at Centris, where he will offer support in the development of market research programs for communication and entertainment industry companies.

Melissa Ingram was elevated to Counsel/Business Affairs up from Contracts Manager with Gospel Music Channel (GMC). Melissa reports to Paul Butler, SVP/General Counsel.

Turner Broadcasting System, Inc. (TBS, Inc.) added Dennis Camlek as VP/Strategic Media Planning, Turner Media Group, the in-house team in charge of media planning, buying and placement, creative production and market trends. Dennis will head Turner Media Group and the company’s external buying agency to create media campaigns for brands including CNN, TBS, TNT, Cartoon Network and Adult Swim. Based in Atlanta, Dennis reports to Molly Battin, SVP, Turner Media Group.

New York-based Bender/Helper Impact tapped Zlata Faerman as Senior AE for LA’s Digital Entertainment banner. Zlata will offer public relations support for the company’s clients located in LA in addition to generating and developing new business efforts to increase the digital entertainment practice on the East Coast.

Effective immediately, Wayne Lizzi was named SVP/Television Sales with Metro Networks Television, a division of Westwood One. Based in New York, Wayne will manage all Metro Networks Television sales activities.

A CYNOPSIS MESSAGE FROM BATTLE OF THE BANDS: ROCK OF THE DECADES

This day in History:  1953 – Lucille Ball and Desi Arnaz signed a contract worth $8,000,000 to continue the “I Love Lucy” TV show through 1955.

Answer to Yesterday’s Trivia Question: What fictional primetime series news anchor signed off each evening with “And so it goes.”  MURPHY BROWN  Kudos to: Matt Oestreich-WFTV/Orlando; Gerry Bixenspan-TV Marketing/NY; Joe Swaney-Cartoon Network/Atlanta; Howard Rosenstein-Meredith Video Studios/NY; Murray Schultz-Spectrum Global Comm/Chicago; Kathy Carlson-Cuneo Adv/Bloomington; Tom Nankival-WKOW/Madison; Mary Ryan-Raycom Media/CTZ; Dan Harrison-CBS/LA; Megan McDonald-Redmond Athetic Club/Redmond WA; Dennis Aimino-KABC/LA

Today’s Trivia Question:  What notable accessory was widely known to cost just $1.98?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
02.18.10

Check www.cynopsis.com for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

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WHAT’S ON TONIGHT –  THURSDAY, FEBRUARY 18, 2010

ABC:  The Deep End, Grey’s Anatomy, Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor: Heroes vs. Villains, The Mentalist [r], CSI [r]
CW:  Vampire Diaries [r], Supernatural [r]
FOX:  Bones [r], Past Life
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Winter Olympic Games
PBS:  This Old House Hour, Antiques Roadshow, Soundstage
TELE: El Clon, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV: Premio Lo Nuestro

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