Thursday, February 17th, 2011


Sisters. WE Get It.

Six-time Grammy Award-winner Toni Braxton is
moving to Atlanta to be near her mother and four sisters.

Five Braxton Sisters.  Only One Spotlight.
Click here to meet the sisters.

Braxton Family Values
Premieres Tuesday April 12 at 9pm | 8c on WE tv
For more information visit



Good morning. It’s Thursday, February 17, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Discovery Channel: Man vs. Wild at 9p; Out of the Wild: Venezuela at 10p
Investigation Discovery: Sins and Secrets at 10p


New reality series, Coming Home will premiere on Lifetime Television March 6 at 10p following the fifth season opener of Army Wives at 9p.  In each of the 13 one-hour episodes of Coming Home, the show will follow five surprise family reunions of soldiers representing all five branches of the US military as they come home after spending active duty throughout the world.  American Idol finalist Matt Rogers will host the series produced by RelativityREAL, LLC.  Army Wives is produced by ABC Studios for Lifetime Television.

GSN introduces a new original spring programming lineup starting April 11 with the launch of Love Triangle hosted by Wendy Williams at 7p followed by the premiere of Drew Carey’s Improv-A-Ganza at 8p. Wedged between these two shows is Baggage with host Jerry Springer airing at 730p.  On April 18, GSN will debut a new season of The Newlywed Game helmed by Sherri Shepherd at 6:30p.  Each night, the first three half-hour shows form a “love block” of relationship-themed shows for the network: The Newlywed Game, Love Triangle and Baggage with Drew Carey’s Improv-A-Ganza following directly after.

Starting next Wednesday, New Yorkers can view the actual golden Oscar statuettes that will be presented to the Best Actor and Best Actress winners at the 83rd Academy Awards.  The Academy of Motion Picture Arts and Sciences presents “Meet the Oscars, Grand Central” showcasing the Oscars on display at Vanderbilt Hall in Grand Central Terminal with Oscar-winner Whoopi Goldberg hosting the opening ceremony on Wednesday at 1p.  Admission is free to the public.  Then on February 25, the statuettes will journey to Hollywood where they will be presented February 27 during the Academy Awards presentation on ABC.

Before the series finale of Smallville airs on The CW May 13, the network will air the very first episode on April 8 at 8p which originally ran on October 16, 2001 on The WB, reports TV Guide.  In addition, Michael Rosenbaum will reprise his role of Lex Luthor, rival to Clark Kent in the series finale. 

Henry Winkler, best known for his role as the Fonz on Happy Days and more recently appearing on USA Network’s Royal Pains, will get the royal treatment from the Queen of England.  Winkler will become one of only four people outside the UK to receive an Order of the British Empire in 2011.  He is receiving the honor for his work with learning-challenged children in the UK.  Winkler’s award will be presented at a special ceremony later this year in Washington.

Discovery US Hispanic offers Upfronts for Discovery en Espanol and Discovery Familia in New York City on May 18 from 930-11a at the Four Seasons Restaurant.  Both networks will present their programming lineups and projects in development. 

This Friday, ESPN 3D will air boxing in 3D for the first time with ESPN’s Friday Night Fights beginning at 9p from Salisbury, MD.  The boxing match will also be available on ESPN2 with analysts Joe Tessitore and Teddy Atlas commenting on the action.

OWN: Oprah Winfrey Network premiered four new series this week and reported the results:

  • Monday’s debut of Searching For . . . at 9p posted a 0.19 rating among W25-54 and delivered 291,000 total viewers.
  • On Tuesday, OWN launched acquired series What Would You Do: OWN Edition at 8p and posted a 0.28 W25-54 rating and 328,000 total viewers; new series Breaking Down the Bars at 9p bumped the ratings to a 0.28 W25-54 rating and 366,000 total viewers; and Our America with Lisa Ling bowed at 10p and continued the ratings growth to a 0.41 W25-54 and 574,000 total viewers. 


Laura Prepon (That ’70s Show) will play comedienne Chelsea Handler in Are You There Vodka? It’s Me, Chelsea in the multi-camera comedy pilot for NBC.  The plot is based on Handler’s autobiography of the same title about her life in her 20s.  Dottie Zicklin and Julie Larson are writing and executive producing along with Handler.

ABC tagged James Van Der Beek (Dawson’s Creek) to co-star in its pilot Don’t Trust the Bitch in Apt. 23.  The comedy’s plot centers on June (Dreama Walker), an honest, positive girl from the heartland who is forced to move in with Chloe, a crazy New York City party girl who has unscrupulous morals.  Van Der Beek will play Chloe’s best friend. 

Dwayne “The Rock” Johnson will host WrestleMania XXVII on April 3 at the Georgia Dome in Atlanta. 


Top 10 M-F Syndicated Strip Series for the week of 1/31-2/4/11 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                   8.4 AA
Jeopardy (CTD)                                              6.8 AA
Two and a Half Men (WB)                                6.4 AA / 9.1 GAA
Oprah Winfrey Show (CTD)                              5.4 AA / 5.5 GAA
Judge Judy (CTD)                                           4.9 AA / 7.7 GAA
Entertainment Tonight (CTD)                           4.4 AA / 4.5 GAA
Family Guy (2/T)                                            4.1 AA / 5.0 GAA
Inside Edition (CTD)                                        3.5 AA / 3.5 GAA
Dr. Phil Show (CTD)                                        3.4 AA / 3.4 GAA
Live with Regis and Kelly (DAD)                       3.1 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 1/31-2/4/11 ranked in order by A18-49 Rtg
Two and a Half Men (WB)                                3.7 AA / 5.2 GAA
Family Guy (2/T)                                            2.9 AA / 3.4 GAA
Wheel of Fortune (CTD)                                  2.2 AA
How I Met Your Mother (2/T)                           2.0 AA / 2.6 GAA
The Office (NBU)                                            1.9 AA / 2.3 GAA
Jeopardy (CTD)                                              1.8 AA
Oprah Winfrey Show (CTD)                             1.8 AA / 1.9 GAA
Seinfeld (SPT)                                                1.6 AA / 1.9 GAA
Judge Judy (CTD)                                           1.5 AA / 2.2 GAA
Entertainment Tonight (CTD)                           1.5 AA / 1.6 GAA
My Wife and Kids (DAD)                                  1.5 AA / 1.9 GAA
Everybody Loves Raymond (CTD)                     1.5 AA / 2.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:   FOX held a slim lead Tuesday night with the A18-49 viewers at 3.0/9, according to final national ratings from Nielsen.  FOX outdid the competition at 8p as Glee delivered a 4.2/12 with CBS’ NCIS taking second place at 3.6/10.  CBS handily won the 9p hour with NCIS: Los Angeles at 3.3/9 and NBC’s The Biggest Loser was #2 with 3.0/9.  CBS ended up the winner at 10p albeit narrowly with The Good Wife at 2.0/6 and NBC’s Parenthood was a mere tenth of a rating point behind at 1.9/6.

Live + Same Day Household Ratings: Tuesday, February 15, 2011 (February Sweep Day 13)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.9/16        NCIS 11.7/19, NCIS: Los Angeles 10.3/16, The Good Wife 7.5/13


FOX: 4.5/7             Glee 6.3/10, Raising Hope 3.3/5, Traffic Light 2.2/3

NBC: 4.2/7           The Biggest Loser 4.7/7, Parenthood 3.4/6

ABC: 3.2/5           No Ordinary Family 3.0/5, V 3.3/5, Detroit 1-8-7 3.4/6

UNIV: 2.2/4         Eva Luna 2.6/4, Triunfo del Amor 2.4/4, Aqui y Ahora 1.6/3

ION: 1.2/2          Without a Trace 0.8/1, Criminal Minds 1.4/2, Criminal Minds 1.4/2

CW: 1.0/2           One Tree Hill 1.1/2, Hellcats 1.0/2

TELE: 0.6/1         Aurora 0.5/1, Los Herederos del Monte 0.5/1, Alguien Te Mira 0.6/1

TF: 0.5/1            Cine de Las Estrellas 0.5/1, India 0.5/1

A18-49:  FOX 3.0/9, CBS 3.0/8, NBC 2.5/7, UNIV 1.7/5, ABC 1.5/4, CW 0.7/2, ION 0.6/2, TELE 0.5/1, TF 0.4/1



Jeffrey Wolf, Executive Vice President/US Syndication Sales for Sony Pictures Television has announced that after 18 years with the company, he will be leaving in early March. “It has been a privilege and an honor to work here (at SPT) where I was allowed to do my job, build important relationships and have the greatest experience of my life, which is a testament to both Steve Mosko and John Weiser.  Steve & John, thank you for everything.” Jeff plans to use this time to concentrate on his family and hang out with his kids.  Nicely done, Wolfie!

Si TV hired Marlene Braga as VP/Programming and Development and Sara Auspitz as Executive Director/Programming.  Both positions are newly-created and report to Maria Perez-Brown, SVP/Programming.  Marlene previously worked for HISTORY Channel and Sara was with TBS and Endemol USA.

Former Fuse Networks executive, Mike D. Neeves named VP/Program Scheduling with BBC America.  Effective immediately, Mike will oversee all program scheduling activities for BBC America and BBC America On-Demand.  He will report to Richard De Croce, SVP/Programming.

Lisa Hsia advanced to the newly-minted role of EVP/Bravo Digital Media up from SVP of Bravo Digital Media, a position she has held since November 2005.  Lisa will continue to supervise Bravo’s digital assets including and in addition to Bravo’s emerging media efforts encompassing wireless, interactive TV, apps, gaming and multi-platform programming.  Lisa is based in New York.

Publicity executives Aimee Gautreau of Gautreau Inc. and Michele Wallace lately of Mega Media Worldwide jointly established go2media. The New York City-based entity will concentrate on entertainment and lifestyle media relations. 

Beginning February 23, Bill Bellis tapped as Chief Meteorologist for WFLD/Chicago where he will anchor weather reports for the station’s weekday newscast, FOX Chicago News at 9p.  Bill joins WFLD from KNXV/Phoenix where he was Chief Meteorologist for the last eight years.

Shankly Productions added Brad Lipton as VP/Acquisitions and Development in charge of purchasing completed television series and specials to be licensed worldwide via Shankly’s distribution division.  Brad will dually report to David E. Brenner, EVP and Leon Logothetis, CEO.  Previously, Brad served as a Creative Executive at 44 Blue Productions. 

FOX elevated three development executives: Suzanna Makkos and Marcus Wiley both upped to SVP/Comedy Development to equally manage the network’s comedy development efforts in live action and animation genres. Terence Carter promoted to SVP/Drama Development to oversee FOX’s drama development efforts and staff.  All three will report directly to Kevin Reilly, President/Entertainment.

Larry Lieberman joined SocialVibe (SV network) as CMO where he will head the company’s worldwide marketing activities by spearheading engagement advertising campaigns for large global brands. 



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This day in History:    1965 – Comedienne Joan Rivers made her first guest appearances on ” The Tonight Show starring Johnny Carson” on NBC-TV.

Answer to Yesterday’s Trivia Question: What TV town/state do you live in if you’re a member of the Loyal Order of the Corn?  EERIE, INDIANA  Kudos to: Cynthia McFaden-Comcast Spotlight/VA; Eric Adler-Eric Adler Research/Clearwater; Synda Kollman-Charter Marketing Group/Boca Raton; Lisa Marie Varon-TNA Wrestling/Louisville; Greg Moloznik-GLM Media Dynamics/Scottsdale; Larry Glazer-WTTW/Chicago; Bernie Laramie-Masque Entertainment/Santa Fe; Lorrie Shilling-DirecTV/El Segundo; Betty O’Connor-Dish Network Media Sales/LA;

Today’s Trivia Question:  This man made himself quite a TV business of always appearing intoxicated.  Known on television as The Lovable Lush”, he appeared often on the Dean Martin Show and in the Dean Martin Roasts.  What was his name?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply: [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team.   req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply:  (2/24)

JOB OPENING: OUTREACH MGR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at:  (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply:  , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp.   #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply:   Email: [email protected]  (2/24)

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply  (2/23)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply  (2/23)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills.  # 3024 (2/23)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred.  # 3240 (2/23)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d.  (2/23)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply  (2/23)

JOB OPENING: BUS DEV INTERACTIVE VIDEO / Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP  (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description:  . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply:  (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: (2/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CAMERA OPERATOR/LA Based… ABC, E!, MTV, TRUTV Watch my reel at: . I shot clip of the year “The Soup” 2010 “Dunka Doo Balls”. Contact email: [email protected] (2/22)

SITUATION WANTED:ADMIN ASST/ NYC :Professional, driven, well orgnzd administrative asst with7+ yrs exp in a corp atmosphere. Comfortable working in a creative, fast paced environment. Willing to travel. E-mail: [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/22)

SITUATION WANTED: Experienced TV Producer with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Wipeout, Grey’s Anatomy, Private Practice
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Big Bang Theory, $#@! My Dad Says, CSI, The Mentalist
CW:   Vampire Diaries, Nikita
FOX:  American Idol, Bones
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Community, Perfect Couples, The Office, Parks and Recreation, 30 Rock, Outsourced
PBS:  Antiques Roadshow, Pioneers of Television, This Old House Hour
TELE: Aurora, Los Herederos del Monte, Alguien Te Mira
UNIV: Premio L,, ,, o Nuestro 2011

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