Thursday, December 6th, 2007

Cynopsis: DIGITAL


Good morning, it’s Thursday, December 6, 2007 and this is your first early morning digital briefing. 

Facebook founder Mark Zuckerberg publicly apologized for the Beacon fiasco with a posting on his blog. He promised to go all the way this time and offer users a privacy control option to disable the feature completely – a move critics have been calling for since the system was announced nearly a month ago.


David Simon produced a series of original prequels to set up the fifth and final season of The Wire premiering Jan. 6 on HBO, according to The Hollywood Reporter. They will be distributed via HBO On Demand,, affiliate portals and as podcasts beginning Dec. 15. Three are up now on’s minisite selling the 4th season on DVD. Meanwhile, HBO will make all episodes of the Wire available on VOD a week before it premieres, with the exception of the series finale.
Verizon’s FiOS TV service began rolling out HD video-on-demand titles in Richmond and Virginia Beach, VA; Tampa, FL; Fort Wayne, ID; and Pittsburgh, PA. Verizon says the fiber-to-the-home service will offer more than 150 HD channels and 1,000 HD VOD titles by the end of next year.
Multiplatform music network Music Choice completed an integration with Tivo, allowing broadband connected Tivo DVRs to access thousands of music videos and original programming via TivoCast. Music Choice also announced it landed on MetroCast’s VOD service.
Lesbian-leaning social networking site will host the online premiere of the 5th season of The L Word on Dec. 30, a week before it premieres on Showtime on Jan. 6.


Brazilian author Adriana Falcao won YouTube‘s first ever Project Direct film competition for Lacos. She will spend nine days at a major film festival of her choice courtesy of HP, receive a $5,000 debit card and get her short placed prominently on 7 international YouTube sites.
Teen-focused virtual world Gaia Online signed deals with Sony Pictures Television and Warner Bros. to offer pay-per-view and free ad supported programming in its virtual online interactive theaters. Sony and Warner Bros. will provide feature films with the former adding TV content, Minisode Network titles and channels sourcing AXN and Funnybones content. Sony Pictures also made an investment in the start-up in a series B round of financing.
Scripps Interactive will utilize Maven Networks‘ internet TV platform to power the online video offerings of HGTV, Food Network, DIY Network, Recipezaar, Fine Living and Great American Country.
Web telephony start-up Kadoink launched a new publishing platform allowing music acts such as Death Cab For Cutie and Third Eye Blind to distribute songs as voicemails or through mobile channels. Artists can use the platform, which includes widgets embeddable on social networking sites, to update fans on upcoming tours and releases.


Nielsen and Digimarc Corp. joined the rush to provide protection against digital piracy. The Digital Media Manager, set to roll out next year, will provide digital fingerprinting to enable studios to monitor usage of their content across social networking sites, user generated video portals and peer-to-peer sharing sites. Nielsen says it has already encoded 95% of national TV shows as part of its new ratings system. It is also in the process of building a huge database of DVDs, movies, games and other licensed content that can be used to authorize online delivery.


Broadband video consumption is on the rise, according to a new Horowitz Associates study. Sixty-one percent of internet users watch online video at least once a week (up from 45% a year ago,) while 86% do so at least once a month. News and user generated content were the most popular genres, followed by movie trailers, music videos and TV clips. However weekly viewing of full TV shows doubled this year with 16% of respondents claiming the habit. Other tidbits:

  • and were mentioned most frequently as destinations
  • Grey’s Anatomy was the show most often mentioned
  • 70% of users who watched TV online said they did so because they missed it on air

Comcast announced it has fulfilled more than 6 billion requests for on-demand programming during the past 4 years, delivering 1 billion hours this year alone. For those doing the math, that works out to be 200 million views a month and 100 views a second.


Publicis Groupe’s Fallon Minneapolis made three new promotions:

  • John King takes on the newly created position of Director, Brand Innovation
  • Amy Sheil was upped to Director, Media
  • Adam Chorney was promoted to Director, Connection Planning

All three report to Pat Fallon, Chairman.


YouTube just added a small video holiday card section with an option to upload our own video greeting. But if you’re looking for something a little more risque, check out, which claims to be the first company to make a business out of online video greetings. A $19.99 annual subscription allows you to send unlimited ribald messages from internet/reality queens Adrianne Curry and Bobbi Billard, both of who host shows on podcast platform The best clips actually star the founder of the site himself Michael Airington, a.k.a. Ester Goldberg, Paul Lynde, and host of other personalities on
Correction: USA Network’s Character Game Lounge already has 20 character-themed casual games available on the site.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH DIR/FOX/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/regard to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; (12/12)

JOB OPENING: COORD PROGRAMMING/Comedy Central-NYC: 1 – 2 yrs exp working in television; working knwldg TV programming/scheduling. Detail oriented; good comm sk. Proficient in MS Excel. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: COORD PROGRAMMING MOBILE TV/Comedy Central-NYC: 1-2 yrs exp working in TV; working knwlge TV prog/promo sched; knwldg digital/mobile landscape a plus. Proficient in MS Excel. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply: , Req #127799. (12/12)

JOB OPENING: MEDIA MGR/NY : Work w/ all aspects of TV/radio/outdoor media campaigns. Asst dvlpmnt of media strategies/promos. BA deg mktg. 2-3 yrs agency or at ntwrk within ad sales and/or mktg Res to: [email protected] (12/12)

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE  (12/12)

JOB OPENING: FREELANCE & POSS FT DESIGNER/3d/Animator/Viewpoint Creative/LA: Strong design & comm skills, EXP pref’d in Cinema 4d (or Maya), After Effects, Photoshop, Illustrator.Send reel/res/URL to [email protected] (12/12)

JOB OPENING: ART DIRECTOR/Word World, LLC/NYC: 5+ yrs exp.  Branding, digital design, direct mail, print design, video packaging and special projects. Experience in children’s market a plus. Email: [email protected] (12/12)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply: (12/12)

JOB OPENING: MTV Tr3s Research/NYC:  /BA. 1+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected] (12/11)

JOB OPENING: PROJECT MGR/ Manage planning and execution of online projects/scope, budget & time tracking, and stakeholder mgt/3 yrs interactive exp as PM. Apply: , Req: 86605. (12/11)

JOB OPENING: AFFIL MKTG MANAGER/qubo/NYC: Manage/execute mktg efforts for affiliate launches, campaigns and trade shows. Prefer 3+ yrs exp, some travel. Send resumes to [email protected]  (12/11)

JOB OPENING: ON AIR MKTG COORD TEMP/USA NETWORK/NY: PLAN’G/SCHED’G SECONDARY EVENTS, NBCU BARTER COORDINATION. 1+ yrs exp mktg, adv, or related field. Strong database skills for content mngmnt/sched’g. Res: [email protected] (12/11)

JOB OPENING: NAT’L TV REP – PROG DEPT NYC: High visibility. Deal w/TV nets & syndicators. Good analytical, problem solving & comm. skills. Multi-tasker w/strong writing & math. 1 Yr related exp or recent media grad. [email protected] (12/8)

JOB OPENING: RESEARCH SALES MGR/NY (tivo651): 5 yrs research sales exp /Aggressively pursue & close bus. to meet/exceed quarterly revenue goals. Visit for job desc (12/8)

JOB OPENING: DIR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; provide sales research, materials, create estimates, analyze rtg data. Expert w/Nielsen,  MRI, etc. 8+  yrs Na tl’ TV Rsch. EOE/M/F/D/AAP. Apply (12/8)

JOB OPENING: NETWORK BUYER/ NATIONAL TV & SYNDICATION/Initiative/NY: 2-3 yrs. Network TV buying experience. Supervise 3 assts. Knowledge of Donovan (DDS) or similar. Resume to [email protected], subject “Network Buyer” (12/8)

JOB OPENING: SALES ASST/CABLEVISION/Woodbury, NY:  2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR (12/8)

JOB OPENING: AD SALES OPERATIONS COORD/National Football League/Culver City, CA: Resolve client issues & work w/ Technology and Product teams to insure that all advertising meets pre-defined guidelines. Submit res to:  [email protected]  (12/7)

JOB OPENING: ACCOUNT DIR AFF SALES/A&E TV/NY: Manage distribution & revenue growth for all AETN products. Lead person in NY Office. BA/BS, 5 + yrs affiliate sales exp at cable or broadcast net. Apply: (12/7)

JOB OPENING: MGR, TECH SVCS/HBO/NYC: Involved in tech aspects of content acquisition, troubleshooting, fixing content issues. Req: TV, post-prod or pre-production bkgrd, knows film elements, min 3-5 years exp. Res to: [email protected] (12/7)

JOB OPENING:  RESEARCH ANALYST/Rainbow Media/AMC/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog& Mktg team w/data collection & analysis. Nielsen, MRI a +. Rez ref #4809BR (12/7)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4-Comcast Networks/NY: 1+ yr industry exp; Resp for tracking inventory, assist in training, process MSA posting & supporting sales staff. Contact [email protected]   (12/7)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: New season of Emmy winning Reality Show. Rsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (12/12)

WINTER INTERNSHIP CREDITS ONLY:  ART DESIGN 8 MKTG INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, In Design, and Illustrator; good computer skills. Email: [email protected]    (12/12)

WINTER INTERNSHIP CREDITS ONLY:  MARKETING INTERN/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: [email protected]  (12/12)


Interested in posting your Video Resume?  Contact [email protected] for more information ….


SITUATION WANTED: VIRTUAL PROJECT MANAGER:TV production, admin and personal assistant support. Let me make your life easier.  E-mail – [email protected] (12/12)

SITUATION WANTED: Dread networking? Not sure what to say? Hate going alone? You’re missing career opportunities!  For professional networking help – [email protected] (12/8)

SITUATION WANTED:  RENT $$$: Experienced reality producer w/tons of show ideas & NO time to develop them as I’m always working, needs a housing deal & time to develop/sell them. Your company wants ’em: [email protected] (12/8)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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