Thursday, December 22nd, 2011


Good morning. It’s Thursday, December 22, 2011, and this is your first early morning briefing.

Tonight’s Finales:
FOX: The X-Factor at 8p
OWN: Don’t Tell the Bride at 9p
Discovery Channel: Weed Wars at 10p
FX: The League at 10p & 1030p
Lifetime: Project Accessory at 10p


On Christmas night, Univision Network debuts a follow up series to its successful summer reality show, Pequenos Gigantes (Little Giants) when new series, El Gran Show de los Peques opens at 8p.  In the new series, young stars are back in the two-hour weekly show singing, dancing and participating in interviews, parodies, acting and more.

Beginning January 15, FOX welcomes new animation series Napoleon Dynamite as part of the network’s Animation Domination lineup on Sunday nights in the 830p time slot.  As of this date, FOX’s Animation Domination schedule includes The Cleveland Show at 730p; The Simpsons at 8p; Napoleon Dynamite at 830p; Family Guy at 9p; and American Dad at 930p. 

Early in the New Year, A&E Network brings back new seasons of Hoarders and Intervention with back-to-back premieres on January 2 at 9p and 10p respectively.  The fifth season of Hoarders, produced by Screaming Flea Productions, captures more dramatic moments and emotional transformations.  Intervention opens its twelfth season profiling people whose dependency on drugs and alcohol leads them to other compulsive behaviors.  Intervention is from GRB Entertainment.

Our Canadian neighbors can now see the critically-acclaimed drama The Wire created by David Simon as it returns to HBO Canada, a multiplex channel of Astral’s The Movie Network (Eastern Canada) and Corus Entertainment’s Movie Central (Western Canada).  Beginning with the first season, The Wire is presently airing Thursdays at 8p on HBO Canada as well as via HBO Canada OnDemand and through the On Demand Online services offered by participating television providers.  Season two will be available on demand and online starting in January while seasons three to five will each in subsequent months. 

As the year comes to a close, Nielsen offers up some Tops of 2011 tid-bits:

  • Super Bowl XLV on February 6, 2011 between the Green Bay Packers and Pittsburgh Steelers was the top individual telecast of the year with 111 million viewers, which also makes it the most-watched telecast ever. 
  • FOX’s American Idol continues to reign as the top primetime program with its Wednesday and Thursday airings, a position the show has held since its fifth season in 2007. 
  • The most time-shifted program with the highest audience share of the year is FX’s frosh American Horror Story.
  • And, the series that generated the most online buzz with a 54% share of mentions was NBC’s Chuck, according to NM Incite, a Nielsen/McKinsey company.  

John Sadler, VP/Affiliate and Distribution Sales with Jewish Life TV (JLTV) died on December 19 at the age of 48.  During his career, Mr. Sadler had worked at AMC, VOY, Tech TV and Jones Education Networks.  Mr. Sadler is survived by his wife and two children.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach. If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.



Top 10 M-F Syndicated Strip Series for the week of 12/5-12/9/11 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                  7.5 AA
Judge Judy (CTD)                                           7.0 AA
The Big Bang Theory (WB)                              6.4 AA
Two and a Half Men (WB)                                6.3 AA
Jeopardy (CTD)                                              6.3 AA
Family Guy (2/T)                                            4.2 AA
Entertainment Tonight (CTD)                           3.7 AA
How I Met Your Mother (2/T)                           3.5 AA
Family Feud (2/T)                                           3.1 AA
Dr. Phil Show (CTD)                                        3.0 AA
Inside Edition (CTD)                                        3.0 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 12/5-12/9/11 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                              3.9 AA
Two and a Half Men (WB)                                3.3 AA
Family Guy (2/T)                                            2.9 AA
How I Met Your Mother (2/T)                           2.4 AA
Wheel of Fortune (CTD)                                   1.8 AA
Judge Judy (CTD)                                           1.8 AA
Jeopardy (CTD)                                              1.5 AA
Seinfeld (SPT)                                                1.5 AA
Friends (WB)                                                  1.4 AA
Maury (NBU)                                                  1.2 AA
King of the Hill (2/T)                                       1.2 AA
That 70s Show (2/T)                                       1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  NBC claimed the #1 spot among A18-49 viewers Tuesday at 2.0/6, according to final national ratings from Nielsen. At 8p, CBS won with a NCIS repeat at 2.0/6 and NBC’s new Who’s Still Standing? was a tenth of a rating point behind at 1.9/6.  NBC did best by a skosh at 9p with its SNL Special: Gilly Christmas at 2.2/6 while CBS’ NCIS: Los Angeles and Univision’s La Fuerza del Destino were close behind as they tied for #2 at 2.1/6 each. NBC polished off the final win of the night with more of the SNL holiday special at 2.1/6 and CBS placed second with an Unforgettable encore at 1.7/5.

Live + Same Day Household Ratings: Tuesday, December 20, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.7/11         NCIS [r] 7.8/13, NCIS: Los Angeles [r] 7.2/12, Unforgettable [r] 5.2/9

NBC: 3.5/6           Who’s Still Standing? 3.4/6, SNL Special: Gilly Christmas [r] 3.5/6

ABC: 3.0/5             Last Man Standing [r] 3.6/6, Last Man Standing [r] 3.3/5, The Middle [r] 2.7/4, Suburgatory [r] 2.2/4, Body of Proof [r] 3.0/5

FOX: 1.9/3          Glee [r] 2.0/3, New Girl [r] 1.8/3, Raising Hope [r] 1.7/3

UNIV: 1.9/3         Una Familia con Suerte 1.9/3, La Fuerza del Destino 2.6/4, Aqui y Ahora 1.3/2

ION: 1.1/2           Criminal Minds 1.0/2, Criminal Minds 1.2/2, FlashPoint 1.0/2

TELE: 0.8/1         Maid en Manhattan 0.9/1, Flor Salvaje 0.7/1, La Casa de Al Lado 0.9/2

CW: 0.4/1           90210 [r] 0.4/1, Ringer [r] 0.4/1

TF: 0.2/0             Reto de Mujer 0.2/0, Correo de Inocentes 0.2/0, El Capo 0.3/1

A18-49:  NBC 2.0/6, CBS 1.9/5, UNIV 1.6/5, ABC 1.1/3, FOX 1.1/3, ION 0.6/2, TELE 0.6/2, CW 0.3/1, TF 0.2/1






Happy Holidays | Merry Christmas | Happy New Year

Cynopsis Media will be off from December 23, 2011  January 2, 2012.

Don’t forget to read the 2011 Year in Review on January 1st 2012!

Past editions, classifieds, & industry calendar of events can always be found on our website..

This day in History: 2010 – The repeal of the Don’t Ask Don’t Tell policy, the 17-year-old policy banning on homosexuals serving openly in the United States military, was signed into law by President Barack Obama.

Answer to Yesterday’s Trivia Question: Whose address was approximately 28128 Pacific Coast Highway? Jim Rockford. Kudos to: Andrew Goldman-HBO/NY; Karyn Schultheiss-TouchPoint Integrated Communications/Darien, CT; Jessica Chonody-Turner Broadcasting/NYC; Carol Teichman-Comcast Spotlight/Bloomfield, CT; Joe Hogan-Turner Broadcasting/Chicago; Will Allmendinger-Captivate Network/Chicago; Adam Leston-WDJT/Milwaukee; Dale Warshaw-KMSB/KTTU/Tucson; Richard Lawrence-Rebel Entertainment Partners/LA; Warren Weideman-Producer/LA; Randall Bosley-Studio Talent Group/Santa Monica; Alan Perris-The Television Academy/North Hollywood.

Today’s Trivia Question: Who was Ava Elizabeth Patterson-Davis better know as? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES EXECUTIVE/RLTV/NY: Revenue goals, new bus development and sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs direct selling experience. Send to [email protected] (1/4)

JOB OPENING: MKTG COMM MGR/Weather Channel/NY: Exp Mktg Comm prof w/ ext creative/tech & prof presentation develpmt skills. Req excep written/verbal skills. Understanding of media rsrch & media exp a +.Resumes: [email protected] (1/4)

JOB OPENING: AE AFFILIATE DIST/GSN Santa Monica: 5+yrs cbl network exp. BA/BS in related field. Strong comm, hvy travel, dig/integrated campaigns. Send res + CL to [email protected] (1/4)

JOB OPENING: DIR, DIGITAL AD SALES MKTG/Syfy/NYC: Oversee Digital Ad Sls Mktg campaigns across all platforms including On Air, Web, Games, Mobile and Social. Min 10 yrs Ntwk/Web exp. To apply, click: (1/4)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP [email protected] (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: [email protected] (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: [email protected] (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: [email protected] (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of and our new English language Hispanic News Website 7 yrs exp. To apply, visit: Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: (12/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected]  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Disney Prep & Landing, Prep & Landing: Naughty vs Nice, I Want a Dog for Christmas Charlie Brown, Grey’s Anatomy [r]
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: Big Bang Theory [r], Rules of Engagement [r], Person of Interest [r], The Mentalist [r]
CW: Vampire Diaries [r], The Secret Circle [r]
FOX: X-Factor [f]
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: Who’s Still Standing, The Office [r], Whitney [r], Prime Suspect [r]
PBS: Christmas at Belmont 2011, This Old House Hour, Independent Lens
TELE: Una Maid en Manhattan, Flor Salvaje, La Casa de la Lado
UNIV: Una Familia con Suerte, La Fuerza del Destino, La Rosa de Guadalupe en Navidad

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