A CYNOPSIS MESSAGE FROM PROGRAM PARTNERS, INC.

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Cynopsis

12/21/06

Good Morning, it’s Thursday, December 21, 2006 and this is your first early morning briefing.
 
While you now know Time Warner Cable and the NFL Network did come to terms with the network’s offer of a freeview week which will be shown on TWC’s digital tier, no such agreement has been reached with Cablevision.  In fact Cablevision has turned down NFL Networks freeview offer for the week of December 24-30th. Cablevision preferred to air just the Texas Bowl on December 28, featuring Rutgers vs. Kansas State.  NFL Net preferred to keep the full week in check and not allow Cablevision to cherry-pick just the game.

Tonight’s Finales:
Fox Reality:  My Bare Lady at 8p
MTV:  Rob & Big Black at 1030p

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Program change for CBS – Rules of Engagement slides in on Mondays at 930p following Two and a Half Men, as of February 5.  Rules is from Sony Pictures TV and CBS Paramount Network TV, with Happy Madison Prods.  Per Variety, CBS will air seven consecutive episodes of Rules on Monday nights thru April 2, then on April 9th King of Queens will return. With the addition of Rules, Old Christine will move to Mondays at 830p as of March 12, one week after the finale episode of The Class.  (Updated Primetime Broadcast Schedule available on the homepage at www.cynopsis.com)

IFC has renewed The Henry Rollins Show for a second season beginning April 13. The half-hour late-night talk show will have 20 episodes and Janeane Garofalo will add editorials during four of those episodes. The show is created and executive produced by Swift River Productions.

MSG will premiere a new weekly, live half-hour series, Aéropostale College Basketball Weekly starting tonight at 530p. The 12-episode series will coincide with the college basketball season and will air as a lead-in to college basketball games airing on MSG and FSN/New York. Tonight’s inaugural episode will air live from Madison Square Garden just before the Aéropostale Classic which features Gonzaga vs. Duke. The show, hosted by Jason Horowitz, with Gus Johnson and guest cameos by CBS College Basketball Analyst, Seth Davis, will offer highlights, analysis and commentary on the local teams in the tri-state region.

Travel Channel will debut season three of Anthony Bourdain: No Reservations on January 1 at 10p. During the new season, Bourdain will take viewers to Ireland, Ghana, Namibia, Russia, Hong Kong, Tuscany among other exotic locations, as well as a few destinations state-side such as New York and Los Angeles. The show is produced by Zero Point Zero Productions for the Travel Channel.

Spike TV will bring back its reality series Ultimate Fighter for a fifth season on April 5 at 10p. This is the show that follows 16 mixed martial artists who compete in Las Vegas for 6 weeks to be named the Ultimate Fighter and receive a contract with the Ultimate Fighting Championship organization.

In the New Year, Discovery Channel will revamp its Monday night schedule to include the second season of Futureweapons beginning January 15 at 9p, followed by Stunt Junkies at 10p and 1030p.

Sundance Channel has announced a returning series slate for first quarter 2007 that includes Slings and Arrows premiering on February 18 at 8p and Ladette to Lady debuting on February 9 at 9p. Other returning series or reprisals of original series include One Punk Under God, Iconoclasts and City of Men.

The Hallmark Channel has recently expanded its coverage via Comcast in the New England area including Boston. The network now reaches 75 million subscribers nationwide.

For you who like lists: Nielsen has released a first-ever year-end recap of some of the more popular media trends among Americans, compiled by the various Nielsen brands.   Nielsen plans on releasing information like this more often in the future.

Top 10 “Timeshifted” Primetime TV Programs – 2006
Program/Network                                      % Viewership Increase
Studio 60 on the Sunset Strip – NBC                    10.9
Heroes – NBC                                                    9.1
Gilmore Girls – CW                                              7.9
America’s Next Top Model – CW                            7.7
30 Rock – NBC                                                   7.5
Friday Night Lights – NBC                                     7.5
The Nine – ABC                                                  6.7
Supernatural – CW                                              6.7
Kidnapped – NBC                                                6.6
One Tree Hill – CW                                              6.6
Smallville – CW                                                   6.6
Source: Nielsen Media Research
Note: Data from Dec 26, 2005 – Dec 3, 2006. Percent Increase in viewership is based on difference between Live Household Ratings and Live+7.

Top 10 Box Office – All Theatrical – 2006 -Ranked by Total US $
Pirates of the Caribbean: Dead Man’s Chest – $423,315,812
Cars –                                                     $244,082,982
X-Men: The Last Stand –                            $234,362,462
The Da Vinci Code –                                   $217,536,138
Superman Returns –                                   $200,081,192
Ice Age: The Meltdown –                            $195,330,621
Over the Hedge –                                      $155,019,340
Happy Feet –                                            $149,244,791
Talladega Nights: The Ballad –                     $148,213,377
Casino Royale –                                        $137,501,384
Source: Nielsen EDI
Note: Data from Jan 1  Dec 17, 2006, US and Canada Only

Top 10 DVD Sales – 2006
Harry Potter and the Goblet of Fire – Warner Home Video
Chronicles of Narnia: The Lion, The Witch, and the
Wardrobe – Disney/Buena Vista Home Video
Cars – Disney/Buena Vista Home Video
Pirates of the Caribbean: Dead Man’s Chest – Disney/Buena Vista Home Video
Wedding Crashers – Warner Home Video
King Kong – Universal Home Entertainment
Walk the Line – 20th Century Fox Home Entertainment
Over the Hedge – Paramount Home Video
Little Mermaid – Disney/Buena Vista Home Video
Chicken Little – Disney/Buena Vista Home Video
Source: Nielsen VideoScan
Note: Data from Jan 1  Dec 10, 2006. Based on unit sales. Does not include sales from Wal-Mart. Most other sell-through retailers are included.

MTV has launched its first branded mobile content subscription service called Bananas, which will feature exclusive content from MTV, MTV2 and mtvU. Bananas will offer two tiers of content: programming from MTV and music ringtones from record labels. Consumers will be able to download TV show clips, cast photos, graphics, in addition to ringtones and wallpapers from current shows such as Rob & Big, Laguna Beach to classic MTV programs like Beavis & Butt-head.

This month, Style Network has launched three of its programs – Clean House, Whose Wedding is it Anyway? and Split Ends – on the iTunes Store for download and purchase at the standard rate of $1.99 per episode.

By the way, have you checked out the Cynopsis Daily Video lately?  It’s available streaming online at www.cynopsis.com or click here, every day by 7am, as well as on iTunes.  Today’s video includes a “commercial” for a breakthrough product called the Jaconey Wine Helper that shouldn’t be missed!

 
Casting Call: TLC is looking for parents with kids under 6 in the Tampa Bay area to share their ideas and stories about raising children for its new show Surviving Motherhood. To be considered for the show, parents can call 215-928-3742, fill out the online application at www.banyan.com or email at moms@banyan.com.

 
Jerome Kane has joined Hollywood Media Corp. as EVP of its Broadway Ticketing Division, where he will assist the division’s strategies and operations and work in tandem with Matt Kupchin, President of the division.

Bravo has upped Francesca Sullivan to VP/Multi-Platform Program Planning and Carolyn Hommel to Director/Program Planning. Francesca’s primary duties include heading the Upfront program strategy and scatter market planning. Carolyn will continue in her role working on long-term program planning and creating strategic scheduling options and stunts. Both report to Jerry Leo, VP/Strategic Program Planning.   Well done, ladies!!!

A&E Television Networks has added four executives to its Digital Media unit: R. Lee Barstow has been hired as Senior Director/Digital Media, Marketing and Business Development to supervise audience growth across digital media platforms for A&E Network, The History Channel and The Biography Channel; Lori Greene is the new Senior Director/Digital Media for The History Channel and The Biography Channel where she will manage the digital media efforts for History.com and Biography.com; Marcia Zellers joins as Senior Director/Digital Media for A&E and Crime & Investigation Network to head digital media efforts for AETV.com and Crime & Investigation Network; and Beth Harrison has been made Director/Advanced TV and Emerging Media to create strategy and planning for product development and services for all AETN brands with ITV, IPTV, mobile and games. All four report to Jim Turner, VP/Digital Media, AETN.

The New York Times has appointed Murray Gaylord to lead its marketing initiatives for its digital products. Previously, Murray was the VP/Brand Marketing at Yahoo!. He will now supervise marketing, customer service, research and web analytics at NYTimes.com.

 
Today in Cynopsis Kids, or listen to the audio version here:

• PRIMEDIA discontinues Education Segment, home to Channel One
• DHX Media acquires TV library, includes kids shows
• FUNimation Channel gets digital carriage in Seattle

Today in Cynopsis Multicultural and International Edition, or listen to the audio version here:

• Fourth largest global ad agency Publicis Groupe SA to acquire Digitas Inc.
• Official word now in that Canada-based Alliance Atlantis Communications, Inc. is looking to sell
• Logo teams up with Sprint Vision and Power Vision networks to launch video application

Tuesday – A18-49 Analysis: FOX ranked #1 Tuesday night with 3.2/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC came in second at 2.7/8, and then CBS 2.5/7, ABC 2.0/6, UNIV 1.7/5, CW 1.1/3 and TELE 0.4/1. The 8p hour was competitive yet NBC’s new game show Identity came in first with 2.9/8, just a tenth of a rating point ahead of ABC’s Charlie Brown holiday special. At 9p, FOX’s House repeat was #1 with 3.8/10. NBC took control again at 10p with its encore of Law & Order: SVU delivering a 2.7/8.

Live + Same Day Household Ratings: Tuesday, December 19, 2006 – time period averages. Source: Nielsen Media Research

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CBS         6.2/10     NCIS [r] 7.2/12, The Unit [r] 5.8/9, CSI: NY [r] 5.5/9

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NBC        5.7/9        Identity 5.4/9, Law & Order: Criminal Intent [r] 5.8/9, Law & Order: SVU [r] 6.0/10

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FOX         5.5/9        House [r] 4.6/8, House [r] 6.4/10

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ABC         3.8/6        I Want a Dog for Christmas Charlie Brown 4.8/8, Big Day 3.1/5, Boston Legal [r] 3.5/6 

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UNIV       2.1/4        La Fea Más Bella 2.7/4, Mundo de Fieras 2.0/3, Ver Para Creer 1.7/3

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CW         1.9/3        Gilmore Girls [r] 1.7/3, Victoria Secret’s Fashion Show 2.0/3

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TELE      0.5/1         Marina 0.5/1, Amor Mio 0.5/1, Amores 0.4/1, Decisiones 0.5/1

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A18-49: FOX 3.2/9, NBC 2.7/8, CBS 2.5/7, ABC 2.0/6, UNIV 1.7/5, CW 1.1/3, TELE 0.4/1

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A CYNOPSIS MESSAGE FROM MUSIC CHOICE

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The History Channel Presents this day in History: 
1937: Walt Disney’s Snow White and the Seven Dwarfs debuts.  It was the first feature-length animated movie and an instant classic.

Answer to Yesterday’s Trivia Question: Who was the mild-mannered houseboy by day and karate-chopping crimefighter by night for publisher Britt Reid?  KATO FROM GREEN HORNET     Kudos to:  Ron Strauss-Millennium TV Sales/NY;  Christine Ferrara-WSBK/Boston; Laura Lynn Berrios-“30 Rock”/NY; Dick Cox-DCA/Stratford CT; Kathy Yarbrough-The Graham Group/New Orleans;  Ron Salcedo-Zimmerman/Nashville; Diane Justice-CMT/Nashville; Valerie Reid-MMT Sales/Chicago; Tom Meredith-OTX/Culver City CA;  Marc Freden-On the Marc Prods/LA; Karen White-Pacific Soundwaves/Burbank; Sidney Clifton-Film Roman/Starz Media/
Burbank

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A CYNOPSIS MESSAGE FROM ABC FAMILY

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·  Strongest Original Movie with Total Viewers (4.7 Million), A18-49 and W18-49

·  More Total Viewers Than Any Basic Cable Program for the Entire Day

Source: NTI, Live 000s, 12/10/06.  Total Viewers = P2+.

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Today’s Trivia Question:  Yesterday in Cynopsis we mentioned Rocky Balboa would be opening this week at the movies.  On what reality TV show did Sylvester Stallone appear and produce?  ( click here) with your answer and be sure to include your name, company, city and time zone.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you have been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.
 
Later — Cyn
12-21-06
 
Cynopsis Ad Sales:
Mark Bohn- 203- 583-1224 / mark@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com

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Copyright Cynopsis 2006

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A CYNOPSIS MESSAGE

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Headlines in this week’s Cynopsis: Weekender :

• A Programming Christmas Carol by Dave Zornow
• ’tis The Season … by Louis Chunovic
• Reading Mad With Clara by Ken Olshansky
• It’s Not The Programming.  It’s the Promos. By Circlewipe
• A Politically Correct Holiday Wish by Anonymous

Weekender is published every Thursday and arrives to subscribers’ email inbox by approx 1030a
Go to www.cynopsis.com for your free subscription

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: FRELNCE TECH CONS/FORMAT PROD/AETN,Int’l/NY: Resch tech re master/distrib content, troubleshoot sys. Screen/prep mats for edit for int’l dub master. BA in Tech/Media, 2yrs tech, vendor or TV prod exp. Apply: www.aetn.com (1/5)

JOB OPENING: PROMO SCHED COORD/BBCAmerica, NY: All promo schdlng oprtionl rspnsblts, esp. inpt & mgmt of trfc mgr Gabrl, ovrsee transmsn lgs & outgng comm. Re: Cvr ltr & res to   human.resource.bbcany@bbc.co.uk (1/4)

JOB OPENING: MANAGER OF TOYS LICENSING/NY: 4+yrs licensing and consumer products; toys a plus. Manage product licensing for Mattel/Fisher-Price Nick Toys. Must have mgt experience. EOE/M/F/D/AAP. Apply www.mtvncareers.com. (1/4)

JOB OPENING: TRAFFIC MANAGER, AD SALES/MUSIC CHOICE/NYC: Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison with Operations dept. 3 years exp. jobs@musicchoice.com (1/3)

JOB OPENING: BRAND MANAGER/Gemstar-TV Guide/NY:  7+ yrs exp; Responsible for driving brand strategy throughout the organization and providing marketing support for cross-platform initiatives. Email: nyjobs@tvguide.com  (1/3)

JOB OPENING: ASSOCIATE PRODUCER/NY based Nationally Syndicated Television Show: Must have at least 3 years experience RESUMES: TALKSHOWJOB@AOL.COM   (1/3)

JOB OPENING: MGR/CONSUMER RESEARCH/iN DEMAND/NYC:  Design & manage all phases custom market research. Manage syndicated res studies & vendors.  BA/BS req’d +3-5 yrs market res exp.  www.resume@indemand.com (1/3)

JOB OPENING: VP DEVEL/PROD/NY: Devel/Sell prog. for estab. tv prod co. req’d; Proven track rec in devel/prod, Strng writing, Knwldg of prod., budgets & A+ contacts a must. 5+ yrs exp (ntwrk/cable) Send res to:  televisionjob@gmail.com         (1/3)

JOB OPENING: LICENSING MGR/WTTW-11, top PBS-Affiliate Station/Chicago: 4+ years working with footage, licensing & IP issues. See web site for full description & application instructions: http://www.wttw.com/main.taf?p=7,7 (12/23)

JOB OPENING:  FREELANCE COORD, INTEGRATED MARKETING/MTV/NYC: 2+yrs exp mrktng in TV/Agency/Promotions, Exp in mrktng/content in online/digital, Strng Writ/Pres skills, Strng PPT, EOE/M/F/D/AAP. Send resume to www.MTVIMjobs.com (12/23)

JOB OPENING: SALES ASST/BET NETWORKS/Chicago: Entry Level/detail oriented/excellent communication and organizational skills needed/Work with Planner & AE to service clients daily.  Forward resume: kandice.askew@bet.net  (12/23)

JOB OPENING: MGR PROG & MKT RSRCH/A&E TV/NY: Compile/analyze data for Prgrmng & Cons. Mktg. Design & direct rsrch. BA/BS & 3-5 yrs TV rsrch @ cable/b’cast/rep/syndic/agency. Knwldg Nielsen & primary rsrch. Res:  Recruiter2@aetn.com (12/22)

JOB OPENING:  VP/GM /Comcast Spotlight/San Francisco: We require a proven history of sales success, exceptional customer focus & strong leadership qualities. Pls apply on-line to Req #38783 at  www.comcast.com An EEO/AA employer. (12/22)

JOB OPENING:  ACCT EXEC/AETN Digital Media NY: Sell interactive advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4yrs in sales -min 2yrs internet sales- Res & sal req.  recruiter3@aetn.com (12/22)

JOB OPENING: ONLINE STRATEGIST/KSL Media/NY: Entrepreneurial online media planner/buyer to help build online department, min. 2 yrs. interactive experience. Send resume/cover letter/salary to: resumes@kslmedia.com (12/22)

JOB OPENING: WRITER/PROD, ON-AIR PROMO/ABC TV Network- Hollywood: Drama/Mini/Reality/Specials 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Apply: www.disneycareers.com (12/22)

JOB OPENING: PRINT MEDIA BUYER/ Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: Rgoodman@activeinternational.com  or call 845-732-8943 (12/22)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

WINTER INTERNSHIP/CREDITS ONLY : Scripted and Reality TV company/LA:  seeking winter interns with great computer, organizational, writing, reading and people skills.  Great learning opportunity.  College credit. Email dev@wildriceproductions.com (12/23)

WINTER INTERNSHIP/CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please fax resume to 212-615-3268 to the attention of Jennifer Zappola (12/23)

WINTER INTERNSHIP/CREDITS ONLY: ACCOUNTING INTERN/Banyan Productions: prepare journal entries/account reconciliations, paying daily expenses, preparing/making deposits, bank reconciliation and preparing cost reports. Email resume to vt@banyan.com  (12/23)

WINTER INTERNSHIP/CREDITS ONLY : NEWS PRODUCTION/NJ: Local weekday news. Assist in news production and reporting.Open to Communication majors only.Send resume and cover letter to jobs@wmbctv.com  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  FINANCIAL /Big Tent Entertainment/NYC: Great opportunity w. mktg & licensing company. Invoicing, royalties reporting, daily record keeping, etc. Email resume to intern@bigtent.tv              www.bigtent.tv (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  MARKETING /Big Tent Entertainment/NYC: Hands on experience with a mktg & licensing company. Mktg materials, MRD, trade shows, PR, and general office management. Email resume to intern@bigtent.tv             www.bigtent.tv (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  PUBLICITY INTERNSHIPS/ Hallmark Channel/CA-2 avail. in Network Publicity and 1 avail. in Corp. Comm.  Please apply: resumes@hallmarkchannel for further info  (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: RETAIL DEV/PROMO EXEC: Prof w/ mktg, lcsng sales, promos & retail dev exp. Create & implmnt retail brand strategies & promos at mass & other dist. channels. Strng creative. Retail contacts. industryexec@hotmail.com           (12/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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WHAT’S ON TONIGHT: Thursday, December 21, 2006

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ABC:       Ugly Betty, Grey’s Anatomy, Men In Trees
CBS:     Rudolph the Rednosed Reindeer, CSI, Shark
CW:       Smallville, Supernatural 
FOX:     ’til Death, The War at Home, The O.C.
i:        Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT:     Wicked Wicked Games, Watch Over Me
NBC:     Identity, The Office, My Name is Earl, Scrubs, 30 Rock, ER
TELE:    Marina, Amor Mio, Amores, Decisiones
UNIV:    La Fea Mas Bella, Mundo de Fieras, Aqui y Ahora