Thursday, August 4th, 2011


Good morning. It’s Thursday, August 4, 2011, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
TV One: The Ultimate Merger at 9p
MTV: Jersey Shore at 10p


Before its fall season rolls out, The CW added more episodes to four returning series. The network ordered two episodes each for Gossip Girl and 90210 and one episode each for Supernatural and Nikita.  The CW is ordering more eps now to avoid airing so many reruns during midseason.  This new order takes the season order for Gossip Girl and 90201 to 24 eps each and Supernatural and Nikita to 23 eps each. 

A second season is on tap for NY INK, the latest series in TLC’s Ink franchise.  NY INK debuts its second season with ten one-hour episodes this December and the series will continue to follow “tattoo king” Ami James and his staff based at his shop in SoHo.  NY INK is produced by Original Media for TLC. 

This November, FUEL TV, an entertainment and sports network under Fox Sports Media Group, launches Punk Payback with Bas Rutten, a new street fighting survival series with a humorous bent.  Rutten, a former UFC Heavyweight Champion and three-time King of Pancrase World Champ, will host the ten-episode half-hour series set to premiere November 2 at 930p.  Punk Payback with Bas Rutten serves up combat tips and moves to help viewers avoid being punked on the street. Brentwood Communications International, Inc. (BCII) produces the series.

Canada’s Slice, a Shaw Media network and a division of Shaw Communications Inc. announces its fall schedule commencing the week of September 5. New series premieres include:

September 7: Cake Walk: Wedding Cake Edition (World Premiere) with 13 one-hour eps at 9p.
September 8: Shotgun Reno (World Premiere) with 13 half-hour eps at 9p; Dance Moms (Canadian Premiere) with 6 one-hour eps at 10p.
September 9: Intervention Canada (World Premiere) with 13 one-hour eps airing back-to-back at 8p and 9p; Mob Wives (Canadian Premiere) with 10 one-hour eps at 10p.
September 11: Drop Dead Diva, Season 3 (Canadian Premiere) with 13 one-hour eps at 10p.
September 12: Risky Business (World Premiere) with 13 half-hour eps at 9p; ‘Til Debt Do Us Part: Baby Edition (World Premiere) with 7 half-hour eps at 930p.

Slice also brings back new seasons of several returning shows:

September 6: The Real Housewives of New York City, Season 4 (Canadian Premiere) at 10p.
September 7: The Real Housewives of New Jersey, Season 3 (Canadian Premiere) at 10p.
September 12: Project Runway, Season 9 (Canadian Premiere) at 10p.
October 17: Princess, Season 2 (World Premiere) at 8p.

BET said 1.2 million total viewers watched the premiere of new dance competition series, Born to Dance: Laurieann Gibson Tuesday night at 10p.  The eight-week series is produced by BET Networks.


Yesterday at the TV Critics’ Association press tour, CBS Entertainment President Nina Tassler revealed details about Ashton Kutcher’s new role on sitcom Two and a Half Men.  Tassler said Kutcher will play Walden Schmidt, an internet billionaire with a broken heart.  She also said the season nine premiere of Two and a Half Men would air over two weeks kicking off September 19 at 9p.  Tassler further said the opening episode of the revamped sitcom is “smart, funny, irreverent, and as risque as the show has always been.  People who are fans of the show will be really happy, and we feel that show has an opportunity now to recruit a new audience.”

Ted Danson is in for the 12th season of CBS’ procedural CSI and Marg Helgenberger, who has been on the show since it began in 2000, is leaving at the end of the 12th season.  As previously reported, Danson is joining the series as investigator D.B. Russell.  Helgenberger announced last February that the 11th season of CSI would be her last, though she has opted to continue her role on the show and will appear in the upcoming 12th season. 

Stand-up comedienne Charlyne Yi (NBC’s Love Bites, Knocked Up) joins FOX’s House as a series regular playing a new member of the Princeton-Plainsboro diagnostics team.  House premieres its eighth season on FOX October 3 at 9p and Yi’s first appearance happens in the new season’s second episode.

German actor Tom Wlaschiha cast as the deadly assassin Jaqen H’gar for season two of HBO’s Games of Thrones

Sarah Hagan landed a recurring role on The CW’s 90210, reports TVLine.  Hagan will portray Alana, a smart sorority sister of Naomi’s at California University.  90210 debuts its fourth season September 13.

Documentary filmmaker Morgan Spurlock (Super Size Me, Where in the World is Osama Bin Laden) is teaming with Hulu on an original long-form series, A Day in the Life.  The series sports six 22-min. episodes, shot in documentary-style following 24 hours in the life of a famous person.  Episode one features Richard Branson and it will stream exclusively at free Hulu and the subscription service Hulu Plus starting August 17.  The other new episodes will be added weekly.  The series is produced through Spurlock’s production company Warrior Poets. 


Top 10 M-F Syndicated Strip Series for the week of 7/18-7/22/11 ranked in order by HH Rtg
Judge Judy (CTD)                                           6.8 AA / 6.8 GAA
Wheel of Fortune (CTD)                                  6.3 AA
Two and a Half Men (WB)                               6.1 AA / 6.1 GAA
Jeopardy (CTD)                                              5.4 AA
Family Guy (2/T)                                            4.3 AA / 4.3 GAA
Entertainment Tonight (CTD)                           3.4 AA / 3.4 GAA
My Wife and Kids (DAD)                                  3.2 AA / 3.2 GAA
Inside Edition (CTD)                                        3.0 AA / 3.0 GAA
How I Met Your Mother (2/T)                           2.8 AA / 2.8 GAA
Judge Joe Brown (CTD)                                   2.8 AA / 2.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 7/18-7/22/11 ranked in order by A18-49 Rtg
Two and a Half Men (WB)                                3.3 AA / 3.3 GAA
Family Guy (2/T)                                            2.8 AA / 2.8 GAA
How I Met Your Mother (2/T)                           1.9 AA / 1.9 GAA
Judge Judy (CTD)                                           1.8 AA / 1.8 GAA
The Office (NBU)                                            1.7 AA / 1.7 GAA
My Wife and Kids (DAD)                                  1.5 AA / 1.5 GAA
Seinfeld (SPT)                                                1.5 AA / 1.5 GAA
Wheel of Fortune (CTD)                                  1.4 AA
Everybody Loves Raymond (CTD)                    1.3 AA / 1.3 GAA
Maury (NBU)                                                  1.3 AA / 1.3 GAA
King of the Hill (2/T)                                       1.3 AA / 1.3 GAA
That 70s Show (2/T)                                       1.3 AA / 1.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:   FOX topped Tuesday with a 2.6/8 A18-49, the same ratings level as the previous week, according to final national ratings from Nielsen.  At 8p, FOX smoked out the competition with Hell’s Kitchen at 2.7/9 followed by ABC’s Wipeout at 2.0/7.  NBC swept in to win the 9p hour with America’s Got Talent at 3.0/9 with FOX’s MasterChef next at 2.5/7 followed in third by ABC’s new series launch Take the Money and Run at 1.9/5 and in fourth the premiere of La Fuerza del Destino on Univision at 1.7/5.  Also this hour, Telemundo debuted Flor Salvaje at 0.5/1, ranking sixth overall.  Then at 10p, NBC’s America’s Got Talent remained in first place at 3.1/9 and a tie occurred for second place between CBS’ 48 Hours Mystery repeat and Univision’s Aqui y Ahora at 1.1/3 apiece.

Live + Same Day Household Ratings: Tuesday, August 2, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 5.5/9        It’s Worth What? 3.0/5, America’s Got Talent 6.8/11


CBS: 4.9/8          NCIS [r] 6.3/11, NCIS: Los Angeles [r] 5.1/8, 48 Hours Mystery [r] 3.3/6

FOX: 3.5/6           Hell’s Kitchen 3.6/6, MasterChef 3.4/6

ABC: 3.1/5           Wipeout 3.7/6, Take the Money and Run [p] 2.9/5, Combat Hospital 2.5/4

UNIV: 1.9/3         Teresa 2.1/4, La Fuerza del Destino [p] 2.1/3, Aqui y Ahora 1.4/2

ION: 0.8/1           Without a Trace 0.6/1, Criminal Minds 0.8/1, Criminal Minds 1.0/2

TELE: 0.7/1         Mi Corazon Insiste 0.6/1, Flor Salvaje [p] 0.7/1, La Casa de Al Lado 0.8/1

CW: 0.3/1           90210 [r] 0.4/1, Shedding for the Wedding [r] 0.3/0

TF: 0.3/0            Dona Bella 0.2/0, Cine de Las Estrellas Tue [r] 0.3/1

A18-49:  FOX 2.6/8, NBC 2.4/7, ABC 1.6/5, UNIV 1.5/4, CBS 1.3/4, TELE 0.5/1, ION 0.4/1, CW 0.2/1, TF 0.2/1 



Nicholas Walters advances to VP/GM of Viacom International Media Networks (VIMN) & CIS (RCIS).  This is a newly-minted role where Nicholas will oversee the strategy, development and implementation of complete local operations and will manage VIMN’s now-open Moscow office.  Nicholas will further continue to supervise the Corporate Development efforts for VIMN’s Emerging Markets region.  Based in both London and Moscow, Nicholas reports to Bhavneet Singh, Managing Director and EVP, Emerging Markets, VIMN and is supported by Irina Nazarendo, Senior Commercial Manager, VIMN Russia.

Octagon, a worldwide sports and entertainment representation and marketing agency, established a new office in Nashville, Octagon Entertainment.  The company added Stuart Dill as a SVP and he will also serve as GM to head the new Nashville office and the company’s management in the country music genre.  Stuart will work in tandem with Octagon Entertainment Managing Director John Ferriter and Octagon Music Managing Director Peter Rudge on artist development among other projects. 

This day in History:   1735 – Freedom of the press was established with an acquittal of John Peter Zenger. The writer of the New York Weekly Journal had been charged with seditious libel by the royal governor of New York. The jury said that “the truth is not libelous.”

Answer to Yesterday’s Trivia Question: What sitcom character said, “I wish I were Einstein cause then I’d invent a time machine and go back to when you were nice.”?  RAY BARONE on EVERYBODY LOVES RAYMOND  Kudos to: Andrew Goldman-HBO/NY; Carl Mayer-Active Int’l/NY; Allison Wright-MTV Networks/Detroit; Bill Kopac-ICON Int’l/CT; Tena Hawkes-Univ of AZ/Tucson; Larry Glazer-WTTW/Chicago; LeeAnn Baker-Weigel Bcsting/Chicago; Susie Hernandez-Arizona Public Media/Tucson; Marc Grayson-Mediamidget/Encino; Adam Rosen-Doors Without Handles Ent/PTZ; Steve Wishnoff-Lifeworks/Hollywood; Cammie Buerry-Station Casinos/Las Vegas; Brandon Lane-9 Story Ent/Toronto

Today’s Trivia Question:   Who said this out of frustration:   “Oh, yeah, what are you gonna do? Release the dogs? Or the bees? Or the dogs with bees in their mouth and when they bark, they shoot bees at you?”  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: WEB ANALYST/Lunchbox Advertising/Culver City: Define & execute tracking, reporting, & analysis of website data. Must know Web Analytic tools. Apply: [email protected] (8/11)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/National Geographic Channel/DC:  Programming Dev/Mktg Research, Nielsen exp, BA/BS & 5+yrs media research exp. Apply: (8/11)

JOB OPENING:  DIR, RESRCH/MIA FL: 7+ yrs exp. resrch/consltng, strategic mindset & exceptnl mgmt, strong analytical & comm/present skills for media co. Exp’ed. w/ LATAM mkts, USH exp. a plus, Spanish a must. Send res 786.273.4115  (8/11)

JOB OPENING:  ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (8/11)

JOB OPENING:  SALES PLAN’R NAT’L & REGIONAL SALES/Screenvision/NYC: Mng all accts for assigned Acct Execs. Fulfill requests for proposals by clients. Track campaign progress. Apply: (8/11)

JOB OPENING: PRODUCER- 5+ yrs exp-Branded Entertainment NYC Oversee creative, execution, project management. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (8/10)

JOB OPENING: VP, PRGRM RSRCH USA/NBCUniversal/NYC: 8+ yrs exp in Prgrm Rsrch. Proficient of all Nielsen tools – Galaxy Explorer and NPower. Familiar w/prgrmmng on all major brdcst & cable ntwrks (job#2545BR) (8/10)

JOB OPENING: DIGITAL RESEARCH MANAGER/NY: Job# 822BR Responsible for digital media landscape research to support company-wide strategic initiatives. To apply, please visit (8/10)

JOB OPENING: MOBILE APPLICATION SUBMISSIONS COORDINATOR/NBCU/NYC: Entry level. Support mobile app publishing for NBCU brands. Help w/ app store best practices, comm app related info, keep up with trends. (8/10)

JOB OPENING: MGR, INTEGRATED MEDIA SALES/ISC/Daytona Beach FL: Dev new biz for ISC assets  MRN Radio, websites & Sprint Vision. 3-5 yrs exp media sales. Apply: (8/10)

JOB OPENING: MGR CUST ACQUIS & DATA/LodgeNet/NY: Exp w/web/mobile cust acquis methods, mobile ind/apps, db mining/mkt req. Target groups; app download/usage, create db of users, dev mktg & partner prog. Apply [email protected] (8/10)

JOB OPENING: DIR OF DEV/NY PROD CO:  Must have a Rolodex of close network contacts and experience producing sizzle tapes that sell. [email protected] (8/10)

JOB OPENING: MEDIA SALES/NY: Branded ent co: must have a Rolodex of brand contacts and success in sponsorships, strategic partnerships and/or sales,packaging and selling content and media [email protected] (8/10)

JOB OPENING: SPORTS MARKETING MGR/UNIVISION/NY: Create custom sales pitches w/producers. Develop sponsorships. Run ad sales portal. 5 yrs+ Exp. Soccer fan a must, Bilingual/Spanish a plus. See details at (8/9)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. (8/9)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCUniversal/Syfy & Chiller/NYC: 7+ years digital analytics experience. Proficient with Omniture, comScore, Nielsen. (job#2545BR) (8/9)

JOB OPENING: SALES MARKETING DIR/ ION/NY: Wk w Network team, develop client solutions, presentations, implement mktg initiatives, 5-7 yr mktg/mgmt exp reqd. Full ad: . EOE (8/9)

JOB OPENING: HEAD OF PROGRAMMING/New York: Dream job at est indy TV prodco. Hire/Oversee Showrunners for reality/doc projects. Proven creative & mgt skills/net contacts. [email protected] (8/9)

JOB OPENING: iTV Client Services Specialist/DISH Network/NYC: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 1-3 yrs creative PM experience. Email [email protected]. (8/9)

JOB OPENING: ACCOUNT EXECUTIVE/ ION Media Networks/ NY: National Sales; 5+ yrs exp TV adv, proven track record of increasing revenue. Est client base; team player. Apply at [email protected] EOE (8/9)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at (#2620BR) (8/9)

JOB OPENING: MGR, RSRCH/E! NETWORK/LA: identify & max, opps to increase aud share & remain competitive in TV landscape. 4+yrs media rsrch exp. Apply: (8/6)

JOB OPENING: MULTIMEDIA DESIGNER/EDITOR/LODGENET/NYC: Superior design. Prnt & Digtl ads, mrktg, presentation, web. Video edit and animate. CS5, PowerPnt, FCP, AE. Flash & html a plus. 3+ yrs prof exp. Email: [email protected] (8/6)

JOB OPENING: RSRCH STRATEGIST/Discovery/NY: 5+ yrs ad sales research exp., Comm Nielsen findings & create strategic positioning docs for Discovery Channel. Knwldg of Nielsen apps a must., req.4310 (8/6)

JOB OPENING: ACCT SERVICE REP/DISH Network Ad Sales/NYC: Join fast-growing Nat’l sales team. Support, Dvlp & grow new & existing international ad sales biz. 1+ yrs media or sales asst exp. Resumes: [email protected](8/6)

JOB OPENING: EDITORIAL DIRECTOR/NY: Maintain the Vevo voice & tone across all content elements.Create/review all editorial copy for content. Apply: (8/5)

JOB OPENING: DIR, ORIG PRGRMNG/NY: Resp for all aspects of the creation of orig prgrmng from producing in the field through post prod. Apply online at: (8/5)

JOB OPENING: TVLAND PUBLICIST/MTV Networks/NY: Create/execute dig/consumer PR plans. 2+yrs PR exp incl red carpet, tntpoles. Knwldg & relationships w/mainstream consu outlets. EOE/M/F/D/AAP Apply (8/5)

JOB OPENING: MGR CELEB TALENT/Nickelodeon/LA: 3+ yrs talent/music booking exp.; mng bookings for shows/mktg/awards/special events. Implmnt talent devel & long term plans for dept. Gen knwlg Nick Brand. Apply: (8/5)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (8/5)

JOB OPENING: VP SCHEDULING/SUNDANCE/NY: strategic planning & scheduling of SUNDANCE Channel and VOD services. 7+yrs exp @ a major cble/tv network [email protected] (8/5)

JOB OPENING: VP, MKTG & ON-AIR PROMO/REELZ/Albuquerque, NM: Oversee execution of consumer mktg campaigns, on-air promo & creative design. A hands-on position. 8+ yrs exp at a cbl/brdcst ntwrk req’d. Apply: [email protected] (8/5)

JOB OPENING: BUS DVLPMNT ANALYST/BOS: 3-5yrs exp media, bus dvlpmnt or strat. plan’g. Full info/apply: (8/5)

JOB OPENING: DIR STRAT MKTG & DIGITAL/USA NETWORK/NYC: Dvlp,write, pitch,high-impact multi-plat client solutions within fast-paced mktg/sales environment.Strong Digital a must. 8+yrs exp TV/DIG. Apply: (8/5)

JOB OPENING: SR MGR DIGITAL SALES OPS/ABCFam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @  ID# 294583.   (8/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/11)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/BRAVO TV/NYC Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: OASIS MEDIA/WEST HOLLYWOOD: A-List talent mngmnt co. seeks office asst intern for the fall; must have excellent social skills & background in either liberal arts or bus. Email: [email protected] with cvr/resume (8/10)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Proactive, resourceful and motivated LA-based NYU grad seeking ASSISTANT position. 2+ years exp as Office PA, superb references and internships. 85+ WPM, Computer/Internet/Social Media savvy. [email protected] (8/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT.  [email protected] (8/11)

SITUATION WANTED:  Emmy-winning PRODUCER/WRITER/DIRECTOR relocating to LA, seeking staff or freelance position. 20 yrs exp. in all genres- travel, reality, doc, talk, sports, etc.  Proficient Avid editor and shooter. [email protected] (8/11)

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. [email protected] (8/10)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/5)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:   Wipeout, Expedition Impossible, Rookie Blue
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Big Bang Theory [r], Rules of Engagement [r], Big Brother, The Mentalist [r]
CW:   Vampire Diaries [r], Plain Jane [r]
FOX: So You Think You Can Dance, Glee [r]
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Community [r], Parks and Rec [r], The Office [r], 30 Rock [r], L&O: SVU [r]
PBS:   Antiques Roadshow [r], Killer Stress: A Nat Geo Special [r], This Old House [r]
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de la Lado
UNIV: Teresa, La Fuerza del Destino, El Equipo

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