Thursday, August 3rd, 2006


Cynopsis: Kids!


Good morning. It’s Thursday, August 3, 2006 and this is your first early morning Kids! briefing.

MTV Network’s college network, mtvU, has inked a deal to acquire Y2M: Youth Media & Marketing Networks, parent company of College Publisher, which operates an interactive network of 450 online US college newspapers.  The deal will provide MTVN and its national advertisers with the opportunity to connect with the college market through Y2M, giving them access to upwards of five million college students with a subscriber base of 2.1 million.  mtvU broadcasts to 750 US colleges, a combined enrollment of 7 million students.  The deal is in keeping with MTVN’s current strategy of expanding its digital reach through multiple platforms and devices and comes on the tails of MTVN’s purchase of Neopets, iFilm, Xfire and GameTrailers.


PorchLight Entertainment has teamed-up with Chicago-based Eat Your Lunch to develop Freaky Frankenbike Patrol, a 2D animated comedy/action series targeting Kids 6-11. Under the agreement, PorchLight will have worldwide broadcast, home video, and licensing and merchandising rights to the series.  Freaky Frankenbike Patrol follows the misadventures of three middle-school boys who create their own wild bicycles that they use to ride out of their boring suburban life and into all kinds of trouble. The series will be produced at PorchLight’s Animation Studios in LA.

Actress Helena Bonham Carter (The Wings of the Dove, Wallace & Gromit in the Curse of the Were Rabbit, Corpse Bride) has joined the cast of Warner Bros’. fifth movie adaptation of J.K. Rowling’s Harry Potter book series, Harry Potter and the Order of the Phoenix.  Bonham Carter has signed on to play Bellatrix Lestrange – for the uninformed, she is Sirius Black’s cousin and a Death Eater, who is also a follower of Lord Voldemort’s, the one whose name shall not be said.  To that end, Bonham Carter is one of handful newcomers to the Harry Potter cast.  Also joining the cast of HP5 are Imelda Staunton as Dolores Umbridge; George Harris as Kingsley Shacklebolt; Natalia Tena will play Nymphadora Tonks; Kathryn Hunter in the role of Mrs. Figg; and 14-year-old actress Evanna Lynch, who will portray Luna Lovegood.  Additionally, composer Nicholas Hooper is creating the score for the movie.

Elsewhere, New Line’s movie adaptation of The Golden Compass has a new cast member in Eva Green (next appearing in the upcoming Casino Royale).  Green has been cast in the role of the witch queen, Serafina Pekula, who provides young Lyra with information about the fate of the universe.  Based on the first book in author Phillip Pullman’s His Dark Materials trilogy, New Line has slated The Golden Compass for a November 16, 2007 release.


Cartoon Network will kick off the new school year by introducing the first annual National Recess Week, this September 18-22, in partnership with the National Parent Teacher Association, the National Education Association, Hands on Network and the National Association for Sport & Physical Education.  As part of the network’s Rescuing Recess campaign, National Recess Week will include special events at schools nationwide in and effort to underline the importance of recess for kids and encourage schools to support the return of recess as part of each school day.  Launched this March 2006, the Rescuing Recess campaign is part of Cartoon Network’s overall Get Animated initiative that aims to get kids active, involved and leading healthy lives.  Beginning with an event in NYC on September 18, the week will conclude on Cartoon Network with a new episode of its series Codename: Kids Next Door, titled Operation R.E.C.E.S.S.  Additional information and materials can be found at

Clarification: KOL’s Secret Slumber Party on CBS will air Saturday mornings 7-9a and 11a-12n on many affiliates, however, the schedule day and time may differ from market-to-market.  But, of course, you knew that.


Warner Bros. Consumer Products has been tapped by four European soccer clubs to serve as their Master Licensee in the US, Canada, Mexico, Central America, Brazil and the rest of South America.  Under the deal soccer clubs FC Barcelona, Juventus FC, Manchester United and Paris Saint-Germain have granted WBCP the rights to license, manufacture, distribute, promote and sell club-branded merchandise.  Product categories will include leisure apparel and accessories, toys and games, house wares, stationery, gifts and collectibles.  WBCP other soccer related representation includes 2006 FIFA World Cup, the UEFA Euro 2008, the Mexico National Team and A.C. Milan, among others.


Eight hours a day for four straight days, 400 new words, and 28 games.  Who will win?  Probably a very good speller.  The 2006 US Scrabble Open (f/k/a the National Scrabble Championship) will take place August 4-9, at the Arizona Biltmore Resort & Spa.  Organized by the National Scrabble Association and its Executive Director John D. Williams Jr., and sponsored by Hasbro, more than 600 of the world’s best Scrabble players are expected to take part in the 2006 US Scrabble Open, with the top two playing a best-of-five match, which will air on ESPN later this year.  The players range in age from 13 years old to 91 and they come from all over.  Hey John, you know if we played by my rules I just might have a chance.

Casting:  Show of Force, a production company, in association with Earthwatch Institute, is looking to cast three US students ages 16-18 years, to take part in EcoTeam, an environmental/ecological expedition that will be featured online and produced as a TV series.  The EcoTeam will travel around the world visiting rain forests, deserts, glaciers, and coral reefs to investigate and learning about environmental issues from scientists at the Earthwatch Institute and Scripps Institution of Oceanography.  Adventurous high school kids, who can afford to take off the second semester of the 2006-07 school year, can apply at Applications will be accepted through September 15, 2006.


Brian McHale has joined Starz Entertainment Group LLC as VP/Information Technology.  He will be responsible for areas of IT including software development, database administration, service delivery and operations.  Based at the company’s Englewood, Colorado office, McHale will report to Bill Myers, EVP/Finance and CFO.  Prior to this McHale was VP/Global Operations, Discovery Communications.

David A. Krishock has been named President, Books Are Fun, Ltd., the Reader’s Digest Association, Inc. display marketing business.  He takes over for interim President, Thomas Berry, who will return full time to his role as VP/Controller, RDA following a transition period.  Krishock was President/CEO, Scholastic Book Fairs (2001-05), and prior to that President/CEO, Suntory Water Group (1998-2001).


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 1, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1314; K6-11 757; TWEENS 9-14 592
DISNEY CHANNEL:     K2-11 1128; K6-11 727; TWEENS 9-14 599
CARTOON NETWORK: K2-11  833; K6-11 601; TWEENS 9-14 369
TOON DISNEY:          K2-11  212; K6-11 147; TWEENS 9-14 105
Source: MTVN Research from Nielsen Media Research Data

And a quick housekeeping note — Cynopsis will be on vacation (no editions) during the week of August 7th, but no worries – we’ll be back in full force on August 14th

Answer to Yesterday’s trivia question
: Who were the co-hosts of “Wake Up San Francisco?”  DANNY TANNER AND REBECCA DONALDSON FROM FULL HOUSE   Kudos to:  Donna Seife-American Booksellers Association/Tarrytown, NY; Rick Dillow-Watch This Video/Virginia Beach; Alicia Lordi-NBC Universal/NY; Emily Schwab-Classic Media/NY; Barb Throm-creative LAB/St. Louis; Kristen Tuinstra-zonderkidz/Grand Rapids MI; Ashley Holmes-Mediacom/Burbank; Katie Kotchka-Edelman/LA; Steve Clune-Disney Channel/Burbank; Korina L. Clements-THQ/Agoura Hills; Mary Warner-Sullivan Entertainment Inc/Toronto; Kristen McGregor/Toronto; Aaron Buckstein-Nelvana Limited/Toronto

Today’s Trivia Question: I live a double life – as a normal girl at school during the day and famous pop star at night.  My real life dad is my TV dad, who coincidentally loves to sing as well.  Who am I? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

Ad Sales: Note new email addresses!
   Cynopsis & Cynopsis Kids: Mark Bohn – 203-583-1224 / [email protected]
   Cynopsis MCE: Victoria Hoffman  203-556-6476 / [email protected]
Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
Features available at Cynopsis website:
   Cynopsis Daily Video Podcast and all Cynopsis editions’ audio podcasts – streaming (download optional)
   Classified Ads
   Subscribe new address or change email address
   Media Kits for all editions
   Cynopsis Contact info

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2006

Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: DIGITAL MEDIA DIRECTOR/National Geographic Channel International/DC:  To learn more about this job, visit our website at EOE (8/17)

JOB OPENING: RESEARCH ANALYSTS– Discovery Nets, Silver Spring, MD: Mrktng, prod, programming research support. 1 yr exp, strong analytical skills & Excel.Media research, Nielsen a +. Apply at ; Job Req#4148, 4149 (8/16)

JOB OPENING: SALES PLAN’R/BET/CHG: Act as liaison between agency & Acct Mgr. Work w/ Sales Asst & Traffic coord assigned to each account. BA req’d. Sales Planning or advertising agency buying/plan’g exp. [email protected]   (8/16)

JOB OPENING: RESEARCH ANALYST/NY-XM Satellite Radio: Sales Research-creates presentations, generates requests & reports.Knwldg of nat’l ad sales and tools; Nielsen, Arbitron, TNS + Simmons preferred. 1+yr. exp. Apply Here (8/16)

JOB OPENING: JR PUBLICIST/LA: Need exp’d pitcher, idea generator, strong writer, w/ basic strategic plan’g exp. TV/ent publicity exp a must. List salary req’s/cover letter: [email protected] (8/15)

JOB OPENING: MANAGER /Fox Broadcasting/LA: Lead the analytical functions of the audience res. dept. 5-7yrs tv res. exp. & BA Deg req’d.Advanced nat’l TV analysis and written/verbal skills. (8/15)

JOB OPENING: SR. PRODUCER/DISNEY ONLINE/N. Hollywood CA: Track and coordinate the team’s projects, ensuring deliverables are met in a timely manner, oversee QA and report progress to management. JOB # 28476 (8/15)

JOB OPENING: RESEARCH ANALYST/National Geographic Channel/Washington, DC: 1+ yrs cable/broadcast rsch exp pref’d. Exc presentation & writing skills. Apply at (8/5)

JOB OPENING: RESEARCH /ABC Primetime/NY: We have 2 temp positions lasting for 3 months with amid Sept start date. Candidates should have Nielsen ratings experience & knowledge of Excel, Galaxy & Npower. Apply:  [email protected] (8/5)

JOB OPENING: ACCOUNT EXECUTIVE/NBCU/NY: Develop & negotiate adv. sales campaigns for CNBC Europe/Asia-Pacific. Negotiate advertising sales against CNBC Int’l sales & business development goals. Apply Job#535975 (8/5)

JOB OPENING: ASSOC SALES MGR/HBO/NYC : Sell and market HBO orig prog in non-theatrical ancillary mrkts, incl airline, hotel, and home ppv, military and educational accts. For info , req#61297 (8/5)

JOB OPENING: DEVELOPMENT DIR/Banyan Prod/Philadelphia: Create strong show treatments & pitch at highest network level. Strong writing skills, Knwldg of prod. budgets & network connections a must. 3 yrs exp @ dir level. [email protected] (8/5)

JOB OPENING: SR RESEARCH MGR/TURNER CORP STRATEGIC RESEARCH/ATL: Chal position for seasoned career researcher w/exc creative & collaborative skills in highly profess’l enviro. Strong analytic, proj mgt & team leader skills. Support wide-ranging corp & ntwrk bus. initiatives as strategic advisor & partner. Opps for profess’l & career growth: TBS portfolio of news, ent, & animation. 6+yrs TV res. exp. Req’d. Res: [email protected] (8/5)

JOB OPENING: EXEC DIR OF PROGRAM & PROMOTION PLAN’G/SCHEDULING/STARZ ENT GROUP/ENGLEWOOD CO: To organize, direct, support all program planning, scheduling activities for 7 channels.Apply at No calls please.EOE (8/4)

JOB OPENING: ASSOC GRAPHIC PROD/DESIGN CO/NYC: 2+ yrs exp broadcast design; exc. written/verbal skills; prof w/MS Off; basics of After Effects, Photoshop, Illustrator, 3D, video & post prod; (8/4)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.

SUMMER INTERNSHIP CREDITS ONLY: RADIO DISNEY/NY: Needs internship applicants in ALL DEPARTMENTS.  If you have an interest in working with the most recognized name in family entertainment email to: [email protected] or fax 212-615-3268 (8/15)


SITUATION WANTED: BUSINESS DEVELOPMENT SPECIALIST: With 9 years exp. in post, compression, int’l licensing, home video seeking new opportunities in film or television in NYC. Extensive technical skills. [email protected] (8/17)

SITUATION WANTED: TRAFFIC MANAGER with 12 years exp seeks position in Radio/TV/Entertainment Industry in NY Area only [email protected] (8/15)

SITUATION WANTED: Passionate MARKETING, SALES & BUS DEV PROF w/proven expertise in managing relationships & creating innovative strategies to deliver exceptional results in the entertainment industry. Happy to send res [email protected] (8/15)

SITUATION WANTED: ENTREPRENEURIAL OPERATIONS EXEC: Seeks company to manage/run/grow. If you’re looking for a leader’s leader, let’s talk. 20 yrs entertainment experience, MBA. [email protected] (8/4)

SITUATION WANTED: MARKETING/PR PRO: Outgoing, detail-oriented go getter with 3+ years film/tv experience. Press release writing, pitching, & press database building. [email protected] (8/4)

SITUATION WANTED: BUSINESS DEVELOPMENT SPECIALIST: Available to bring growth & new business opportunities to high-end creative & content company (LA area). 10+ yrs exp, self-starter, hard working, team player. [email protected] (8/4)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]