Thursday, August 29th, 2013


College Football kicks off

#24 USC at Hawaii
Tonight 11 PM ET

24-hour home of CBS Sports

Cynopsis: Sports

Good morning. It’s Thursday, August 29, 2013, and this is your first early morning Sports briefing. 

The U.S. Ski and Snowboard Association found its future chief. The organization named Olympian Tiger Shaw as COO, starting Oct. 1. He will succeed Bill Marolt, who previously announced his intention to retire after leading the USSA for 18 years but will remain president and CEO through the Sochi Olympic Winter Games. Shaw competed as part of the U.S. Olympic Team in the 1984 Olympic Winter Games under then Head Alpine Coach Bill Marolt, and is a two-time Olympian, a nine-time U.S. Champion and was most recently was Senior Director, Response Services at Global Rescue LLC.

On the Air

Keith Olbermann’s return to the ESPN camp on Monday saw 319,000 viewers tune in to the premiere of his new series Olbermann. That is a decent uptick over last year’s average on ESPN2 in the time period of around 240,000 viewers. Olbermann also drew a 0.2 Nielsen score among adults 18-49 and 25-54.

Sports talk personality Chris “Mad Dog” Russo locked in a pair of deals including a new three-year contract with SiriusXM to extend his term hosting a daily all-sports radio show. Russo’s on-air role will now be expanded to include a significant presence on the MLB Network Radio channel on SiriusXM. In addition, MLB Network announced that Russo will join its roster of on-air talent to host a new weekday baseball show launching next spring, in addition to appearing across its studio programming. The show will be produced by MLB Network and simulcast on MLB Network Radio on SiriusXM.

FOX Sports kicks off this season’s college football action tonight with a special one-hour edition of FOX College Thursday at 7p, followed by its first Thursday Night Game of the Week pitting Utah State/Utah at 8p on FOX Sports 1. Pregame will be hosted by Erin Andrews with analysts Joel Klatt, Eddie George, Mike Pereira and Clay Travis. Justin Kutcher, Petros Papadakis and sideline reporter Kristina Pink call the action from Rice-Eccles Stadium in Salt Lake City.
Meanwhile, CBS Sports Network launches the football season tonight at 11p with USC/Hawaii at Aloha Stadium in Aiea, Hawaii. Andrew Catalon and analyst Aaron Taylor call the action, with Lauren Gardner reporting from the sidelines. Inside College Football will run starting at 10p with Adam Zucker hosting, along with analysts Brian Jones, Randy Cross and Houston Nutt.

NASCAR released a statement yesterday playing down a report that NASCAR might trigger its deal with NBC and FOX a year early. “Despite recent reports to the contrary, nothing substantive has been presented to NASCAR regarding broadcast partners’ plans to alter our TV agreement in 2014,” said NASCAR Vice President Of Broadcasting And Production Steve Herbst. “We’re very happy with our current broadcast partners and fully expect and are excited to be back with FOX, Turner and ESPN next year. These types of discussions happen regularly across the sports television landscape, very rarely resulting in changes to a media rights agreement.”

On the boxing front, ESPN reports that HBO locked in deal for the American rights to broadcast the scheduled 12-round fight between heavyweight contender Tyson Fury and David Haye, which takes place on Sept. 28 in Manchester, England, as part of a tripleheader from three different countries. The other fights will come from Montreal with Adonis Stevenson/Tavoris Cloud and Carson, CA pitting Julio Cesar Chavez Jr. against Brian Vera.

International boxing rights distributor Octapixx LIVE announced that its August 31 Triple Thunder card with Ilunga Makabu facing Eric Fields. In the US, beIN Sport will carry the card.

ESPN revealed that its 2013-14 Big Ten Conference men’s college basketball regular-season schedule will see 37 conference games will be televised across ESPN, ESPN2 and ESPNU. The lineup includes top Big Ten games as part of ESPN’s weekly Super Tuesday doubleheader with the Southeastern Conference. ESPN will also continue to showcase the Big Ten on Thursdays and Saturdays throughout the season. Highlights include Michigan/Michigan State in a Saturday Primetime Presented by DIRECTV telecast on January 25. Big Ten telecasts were ESPN’s most-viewed conference last season, averaging 1,852,000 viewers.

Bloomberg’s Sportfolio returns tonight for its fall season with a look at the business strategy and operation of the 95th PGA Championship at Oak Hill Country Club. The episode launching in the show’s new slot, Thursday nights at 9:30p and 12:30a on Friday.


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Roberta Caploe

Sponsorship & Promotion

Lenovo is activating its sponsorship of the NFL with a promotion that will let a fan play real-life coach, joining the 2014 Pro Bowl Alumni Captains Deion Sanders and Jerry Rice another fantasy football champion to help select one of the two teams playing in the 2014 game. Lenovo’s Fantasy Coach of the Year will be announced following the regular season and will be flown to Hawaii to be a part of the team to help choose a Pro Bowl squad and to then see them in action during the 2014 Pro Bowl on Sunday, January 26. The winner will be determined using an algorithm combining win-loss percentages, league championships, a difficulty-of-league index and a “quality moves” indicator  taking into account sit/start point differential.

Digital & Technology

ESPN launched ESPN Deportes and ESPNEWS on WatchESPN, allowing fans to access the Spanish-language sports network as well as the 24/7 news and information network in addition to others currently available via WatchESPN, including ESPN, ESPN2, ESPNU, ESPN3 and ESPN Goal Line/Buzzer Beater. 

Meanwhile, ESPN Digital Media accounted for 28% of all sports category usage across digital platforms in July, according to the company. Overall, ESPN digital properties drew 46.8 million unique visitors, logging 4.3 billion minutes of usage and 558.3 million visits.

USA Today Sports Digital Properties re-launched news site The Big Lead, to “incorporate a device responsive layout to maximize the experience for mobile users (over 50% of traffic) and audiences coming to the site from social media platforms (over 40% of traffic).”

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.
North Carolina vs. South Carolina
Today, 6:00 pm ET. Thuuz rating: 83
Jadeveon Clowney kicks off the college football season, as well as his Heisman quest. On ESPN.


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.

ON THIS DAY in 1982: George Brett gets his 1,500th hit.

*Note: Tuesday’s edition of ON THIS DAY should have read 119.

In The Know: What team won the very first BCS National Championship? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What father/son duo both won Rookie of the Year honors with one receiving it in the NFL and the other in the NBA? Answer: Calvin and Grant Hill. Kudos: Jim Maloney-CBSSN/NY; Michael; David; Eric Weinstein-iStreamPlanet/NY; John Miller-NBC Sports Group/Stamford; Adam Zimmerman-CSE/Atlanta; Fred Petrosino-JBG/Jupiter; Simon Bassett-CBC Sports/Toronto; Ron Salcedo-Zimmerman/Nashville; Julie Syers-Briggs & Caldwell/Houston; Bill Goodfriend-Charter Media/St. Louis; Bill Adusei-Comcast SportsNet/Houston; Greg Moloznik-GLM Media/Scottsdale; Brad Haag-Yahoo!/Denver; Se Chavez-KFWB News/Talk 980/LA; Jack Simmons-Fox Sports/LA; Alan Perris-The Television Academy/North Hollywood; Patrick Kang-20th TV/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR, SOCIAL MEDIA/LA: Oversee FX Networks social media presence & manage social media team on multiple services. Oversee development of content and applications. 6+ yrs media exp. Apply: (9/6)

JOB OPENING: SR RSRCH ANALYST/ESPN/NYC: Will report, track & provide analysis of nat’l & local TV ratings data for the ESPN networks and ESPN on ABC, as well as competitors. Min 1 year exp. Full info/apply: HERE (9/6)
JOB OPENING: VP, REMOTE OPS &ENGINEERING/CBS SPORTS/NY: Manage operations and engineering for remote events. 10+ yrs remote broadcast engineering exp. Apply ID 15827BR (9/6)

JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at (9/4)

JOB OPENING: LONGFORM DEV COORDINATOR/NY-Weather Channel: Assist w/dev and program’g tasks; includ admin supp’t. Strong writing, computer, organiz’l skills. Knwldg pop culture, TV trends. 1-2 yrs exp studio/TV pref’d. Resume: [email protected] (8/31)

JOB OPENING: INTEGRATIONS PRODUCER/LA: Mid Oct – Feb. Responsibilities incl: developing and securing trade-outs with local and regional retailers for home renovation TV series Credits a must. Resume: [email protected] (8/31)

JOB OPENING: DIR BIZ DEV: Captivate Network LA or SF. Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (8/31)

JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

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