Thursday, August 26th, 2010



Bloggers design it. We build it. One lucky viewer wins it.

The August 19th season premiere of television’s only interactive
homebuilding series
delivered double-digit gains among A25-54.
UP 37% over a year ago. UP 30% over prior 13 weeks.

We’re raising a lot more than roofs.

DIY Network’s Blog Cabin. Thursdays at 10pm ET.
Source:  The Nielsen Company. For details, visit .



Good morning. It’s Thursday, August 26, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Travel Channel: Best Places I’ve Ever Been at 10p
Food Network: Family Style at 1030p

Tonight’s Finales:
USA Network: Burn Notice at 9p; Royal Pains at 10p


Spike TV debuts its new unscripted original series Auction Hunters on November 9 at 10p. Over eight half-hour episodes, the series highlights two prospectors, Clinton “Ton” Jones and Allen Haff as they win auctions and acquire abandoned treasure in storage units then sell it for a profit. Gurney Productions is producing.

NBC says it is delaying the premiere of its new fall reality series School Pride, reports THR. NBC will shift the school makeover series three weeks to now debut on October 15. In its stead, NBC will air two-hour Dateline episodes on Friday nights.

TLC is further relating stories of multiple births, this time with a new reality series featuring America’s first Latino sextuplets. The eight-episode series, Sextuplets Take New York premieres September 14 at 10p. In each episode, cameras follow challenged parents Victor and Digna Carpio as they juggle six toddlers at 22-months old and one active 9-year-old son in their modest house in Queens, NY. Figure 8 Films produces the series for TLC.

After eight years, FOX News’ chief White House correspondent, Major Garrett is leaving the cable news channel as of September 3 to join the National Journal. At FOX News, Garrett’s position in Washington, D.C. will be filled by White House correspondents Wendell Goller and Mike Emanuel.

Shalom TV, the free VOD Jewish cable network currently available in more than 38 million homes, will broadcast the Jewish High Holiday services via national cable TV for the first time. Designed for those who cannot attend a synagogue service, the Rosh Hashanah and Yom Kippur congregational programs will air beginning the week of September 5. The different parts of the services will be presented as individual programs such as liturgy, Torah readings, Shofar Service on Rosh Hashanah and more led by Rabbi Mark S. Golub, president of Shalom TV from his home community in Connecticut. Shalom TV is available through Comcast, Time Warner, Cablevision, Verizon FiOS, Cox, RCN, Bright House, Armstrong, Service Electric Cable vision, Buckeye CableSystem, MetroCast, Blue Ridge Communications, Frontier and Rogers Cable (Canada).

Universal Sports is set to broadcast live the Vuelta a Espana (Tour of Spain) cycling coverage starting this weekend. Universal Sports’ coverage begins with the half-hour 2010 Vuelta Preview Show tonight at 9p followed by the stage 1 live from Seville, Spain at 4p on Saturday preceded by a re-airing of the preview show at 330p. Universal Sports will cover more than 176 total hours throughout the three-week race everyday at 10a with rebroadcasts in primetime nightly at 8p until the cyclists roll into Madrid on September 19. During the two rest days on September 6 and 14, the network will air special Vuelta Recap Shows at 10a. Vuelta is the third and last of the three Grand Tours of Cycling including Giro and Tour de France.

In September, ExerciseTV is offering the world television premiere of full workouts available on two new DVDs: Jillian Michaels: Shred-It with Weights and Billy Blanks Jr: Dance with Me Cardio Fit, both from ExerciseTV and Lionsgate. Also available are the first-ever downloadable workout video classes from Crunch. ExerciseTV On Demand is available for free in 38 million digital television homes.

MTV’s frosh season finale of The Hard Times of RJ Berger on Monday at 10p, delivered the best ratings of the show’s season in key demos including a 1.35 rating among P12-34 as well as 1.3 million total viewers. During its first season, Hard Times was the network’s #2 series among M12-34 behind Jersey Shore and also tied with Rob Dyrdek’s Fantasy Factory.

Dr. Maura Clancey, 50, a media research veteran with Knowledge Networks, died last Monday. Ms. Clancey earned three degrees at the University of Maryland including a BA in Government and Politics; a MA in Speech Communication; and a PhD in Public Communication. For the last 20 years, she worked at Knowledge Networks-SRI as a SVP and prior to that was part of the Media Analysis Project at George Washington University and a Director/Research at C-SPAN. She is survived by her husband and two sons. Per her family’s request in lieu of flowers, donations in her name are requested and appreciated to the American Cancer Society or the Jefferson Foundation (benefitting Thomas Jefferson University Hospital), 925 Chestnut St., Suite 110, Philadelphia, PA 19107.


Listen. Learn. Network. Pitch. Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 13th – 15th, 2010  Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Learn at Master Classes, AttendPitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, G4, ITVS, MTV, Nat Geo, PBS, Spike, TLC, WE, OWN and more

For Registration, Schedule and Speaker Information visit:
10% Discount Rate for Cynopsis Readers. Use code CYN2010


Twentieth Television said the sci-fi animated comedy Futurama from Matt Groening is now sold into broadcast weekend syndication to the Tribune television stations starting in fall 2011. To date, Futurama will be seen in the top five markets including New York, Los Angeles, Philadelphia and Dallas as well as on Weigel Broadcasting’s WCIU in Chicago. Futurama is cleared on 30% of the US for weekends on Tribune’s WPIX/New York, KTLA/Los Angeles, WPHL/Philadelphia, WDCW/Washington, D.C., KDAF/Dallas, KIAH/Houston, KCPQ-KMYQ/Seattle, WSFL/Miami, KRCW/Portland, WXIN-WTTV/Indianapolis, WTIC-WCCT/Hartford, WGNO-WNOL/New Orleans; and Weigel Broadcasting’s WCIU/Chicago. The sixth season of Futurama is currently airing on Comedy Central.


A spinoff of ABC’s daytime talk show The View, sporting a more male point of view is in the works, reports Daily News. Barbara Walters and Bill Geddie, creators of The View are developing the new talk show based in Los Angeles aiming for an afternoon time slot. Similar to The View, the new show would feature five co-hosts discussing a variety of topics. Reportedly, Walters and Geddie hope to tap former Today show host Bryant Gumbel, Filipino-American comedian Alec Mapa, former BET news anchor Jacque Reid and former FOX News host E.D. Hill.

FX has a new comedy in development titled 13th Grade from Derek Waters who is partnering with actor Michael Cera and writer Emily Kapnek, cites Variety. Waters is behind the Funny or Die web series, Drunk History. The trio will executive produce the comedy about a high school graduate who is happy where he is until his girlfriend rejects him for being stuck between childhood and adulthood. Waters will also star in 13th Grade who created the concept along with Paige Gullivan; Cera is co-writing the script with Gullivan. Naomi Odenkirk and Mosaic will also executive produce with FX Productions producing the series in-house.

NBC ordered a put pilot for a new single-camera comedy from the creators of the recently canceled Starz sitcom Party Down, per Variety. The new project Temps is from Rob Thomas, Jon Enbom and Dan Etheridge who are executive producing with Jennifer Gwartz and Danielle Stokdyk who all worked for two seasons on Party Down. Temps will center on a group of recent college grads who have to take temp jobs to pay their bills. Warner Bros. Television is producing.


Top 10 M-F Syndicated Strip Series for the week of 8/9-8/13/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.8 AA
Jeopardy (CTD)                                               4.9 AA
Judge Judy (CTD)                                            4.2 AA / 6.6 GAA
Two and a Half Men (WB)                                 4.2 AA / 5.6 GAA
Entertainment Tonight (CTD)                            3.6 AA / 3.7 GAA
Oprah Winfrey Show (CTD)                               3.2 AA / 3.2 GAA
Family Guy (2/T)                                             3.1 AA / 3.6 GAA
Everybody Loves Raymond (CTD)                      3.1 AA / 3.9 GAA
Inside Edition (CTD)                                         2.7 AA / 2.8 GAA
The Office (NBU)                                              2.6 AA / 3.1 GAA
George Lopez (WB)                                          2.6 AA / 3.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 8/9-8/13/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.1 AA / 2.8 GAA
Family Guy (2/T)                                             2.1 AA / 2.5 GAA
The Office (NBU)                                             1.9 AA / 2.2 GAA
Everybody Loves Raymond (CTD)                     1.5 AA / 1.8 GAA
Wheel of Fortune (CTD)                                   1.4 AA
Seinfeld (SPT)                                                 1.4 AA / 1.7 GAA
King of the Hill (2/T)                                        1.4 AA / 1.6 GAA
Friends (WB)                                                   1.4 AA / 1.7 GAA
Jeopardy (CTD)                                               1.2 AA
Judge Judy (CTD)                                            1.2 AA / 1.8 GAA
Entertainment Tonight (CTD)                            1.2 AA / 1.2 GAA
George Lopez (WB)                                          1.2 AA / 1.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis:  NBC hit a high note Wednesday night with a 2.7/8 among A18-49, according to final national ratings from Nielsen. ABC took out the competition during 8p with Wipeout at 2.7/9 followed by NBC’s Minute to Win It at 1.9/6. At 9p, NBC was successful with America’s Got Talent at 3.1/9 while UNIV remained in second place, this time with Soy Tu Duena at 2.2/6. NBC was rock solid through 10p as the second half of America’s Got Talent won with 3.1/9 and ABC was next with a Primetime: What Would You Do? repeat at 1.4/4.

Live + Same Day Household Ratings: Tuesday, August 24, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.6/10      Minute to Win It 3.8/7, America’s Got Talent 6.5/11


CBS: 4.6/8         NCIS [r] 5.9/10, NCIS: Los Angeles [r] 4.6/8, The Good Wife [r] 3.5/6

ABC: 3.0/5         Wipeout 4.4/8, Shaq vs. 2.3/4, Primetime: What Would You Do? [r] 2.4/4

FOX: 2.5/4         Glee [r] 2.5/4, Glee [r] 2.5/4

UNIV: 2.1/4       Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.5/4, Aqui y Ahora 1.7/3

ION: 1.2/2         Without a Trace 0.8/1, Criminal Minds 1.3/2, Criminal Minds 1.4/3

CW: 0.5/1         Plain Jane [r] 0.6/1, Life Unexpected [r] 0.4/1

TELE: 0.4/1       El Clon 0.5/1, Fantasma de Elena 0.4/1, La Diosa Coronada 0.4/1

TF: 0.3/1          Cine de Las Estrellas [7p start] 0.2/0, Regreso a la Guaca 0.2/0, Rosario Tijeras 0.4/1


A18-49: NBC 2.7/8, ABC 2.0/6, UNIV 1.8/5, FOX 1.5/5, CBS 1.2/4, ION 0.4/1, TELE 0.4/1, CW 0.3/1, TF 0.3/1



Paul Montoya was elevated to President/Media Sales at CBS Television Distribution (CTD) to head three sales offices in New York, Chicago and Los Angeles. Paul will manage the national ad sales for all CTD series such as Wheel of Fortune, Jeopardy!, The Oprah Winfrey Show, Dr. Phil, Rachael Ray, The Doctors and many more. Paul will additionally oversee integrated marketing, inventory management and revenue forecasting. Paul is based in New York and replaces retiring Steven Hirsch in this position.

This day in History:  1957 – The first Edsel made by the Ford Motor Company rolled out.

Answer to Yesterday’s Trivia Question:  What TV police inspector drove a 1970 426 Hemi Plymouth Barracuda convertible, painted bright yellow?  NASH BRIDGES  Kudos to: Jennifer Marozzi-Cox Media/Manchester; Greg Conklin-Gray Television/NY; Tony Ferranti-MMSI/Warwick; Monica Caraffa-RDR Promotions/Media; Kevin Schmidt-NCC/Chicago; Linda Wooldridge-Rovicorp/Tulsa; Meg Glenn-Comcast Spotlight/Jackson; Beth Stockton-Meredith Local Media Group/Kansas City; Bryce Wagoner-Shield Pirate Prods/LA; Joseph Quan-Red Varden Studios/LA; Brooke Thomas-23:30 LLC/Agoura Hills; Jed Seidel-20th Century Fox/LA

Today’s Trivia Question:   Who bought a 1952 Ford sedan nicknamed the Love Bandit?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.



Leonard Maltin, Sam Rubin Launch New REELZCHANNEL Originals.

Leonard Maltin reviews and recommends movies from the biggest blockbusters to the smallest hidden gems on Maltin on Movies.  Now on Fridays at 6pm ET.
The biggest stories in entertainment on Hollywood Uncensored with Sam Rubin
Launching September 4th .

Be Associated With Today’s BIGGEST Movies and HOTTEST Stars!
51 Million Homes Nationwide – High Definition
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: [email protected] (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. [email protected] Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: SR. TELEVISION PUBLICIST/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office.6+ Years Exp in TV Publicity. Resume: [email protected]  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipeout [R], Rookie Blue, NightlinePrime: Secrets of Your Mind – Why We Do What We Do
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   Big Brother 12, CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  Bones [r], Fringe [r]
ION:   Without a Trace, NCIS, NCIS
NBC:  Community [r], 30 Rock [r], The Office [r], Community [r], Law & Order: SVU [r]
PBS:  This Old House Hour, Antiques Roadshow, Chasing Churchill: In Search of My Grandfather [r]
TELE: El Clon, El Fantasma de Elena, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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