Thursday, August 26th, 2004





Good morning. It’s Thursday, August 26, 2004, and this is your first early morning briefing, coming to you live from sunny downtown Burbank.

The Olympics gets another gold on Tuesday night with an overall 8.2/23 A18-49 demo rating according to Nielsen Media Research.    In non sporting programming, CBS was #1 posting a 3.4/9 for a repeat of Navy NCIS and original eps of Big Brother (4.0/10) and Amazing Race (4.4/11). Through the first 12 days of NBC’s Olympic coverage, the games have attracted 192 million unduplicated viewers overall, with an average of 26.1 million viewers per primetime session.

Originally scheduled to move into the broadcast booth for just a handful of games, filling in for ESPNer Mike Patrick, Pat Summerall has agreed to sit in for the first game of the regular season on 9/12.  Patrick is home recuperating from triple bypass surgery and is expected to return to the both in October.

Casting Note:
Aiesha Tyler will join the cast of CSI for a multiple-episode story arc, playing an offbeat scientist joining the Las Vegas crime scene team.  She will also do a group of eps on the Fox drama series 24 as a data analyst.

The top five line up of DMA markets according to the most recent list released by Nielsen Media Research, has changed. New York is still #1 (accounting for 6.71% of the total US TV population, down slightly from 6.80% a year ago).
Los Angeles is #2 (4.9%)
Chicago is #3 (3.1%)
Philadelphia is #4 (2.6%)
Here’s a change —  Boston steps up to #5 (2.18%) flip flopping with San Francisco, now #6 (2.15%).
The rest of the top ten remains the same.
Nielsen has also made an adjustment to the number of TV Households at 109.6 million, up from last year’s estimate of 108.4 million. That also ups the total number of total viewers age 2+:  277.93 million, up from 275,58 million a year ago. The new numbers go into effect on Monday, 9/5.

If you’ve watched any of the Olympics, you’ve probably seen the Corvette ad with the music from the Rolling Stones – Jumpin’ Jack Flash, featuring a young man, approx 12 or 13, imagining what it would be like to drive a Corvette, flying down the street and in fact into the air. Among my car-conscious 13 year old, this commercial was a recent favorite.  Among many safety groups – not so much.  In fact, these safety groups have pressured GM to pull the ad.  Spokesman Joe Jacuzzi for General Motors said, “we’ve decided to pull it due to responses and feedback we’ve received…It’s a big ad and it’s been airing for a while, but we’ve got a whole campaign.” 

Gemstar-TV Guide International, Inc. has named Terry K. Quan VP/Business Development for the TV Guide Television Group. Terry will be based in LA, reporting to Sheldon Rabinowitz, SVP/Business Development and Finance for the TV Gu.  In his new role, he will manage and coordinate the development activities on behalf of the Company’s cable and satellite businesses, including TV Guide Channel, TV Guide International, TV Guide’s interactive program guide business and its new interactive services, including non-linear networks.

Starz Encore Group has announced the appt of Edward L. Huguez as EVP/Sales, beginning September 1.  Edward makes the move to Starz from Midstream Technologies Inc., where he was Pres/CEO and Chairman for three years.

Cynopsis has turned a corner.  Since its launch, all new subscription requests have been handled personally by me so that all new subscribers would be added to the list so they’d be sure to receive the very next edition of Cynopsis.  That is now changing.  With the increase of daily new subscriptions to Cynopsis (approx 75-100 daily), as well as the other two Cynopsis editions, the need has arisen for this process to be dealt with via forms, internet sites, and automatics.  I suppose a little good news / bad news, but also necessary to assure all new subscribers (or new email addresses, or even cancelled subscriptions) are handled before the next edition.  Thanks for your continued patronage, and if you are recommending anyone sign up for this edition, or any Cynopsis edition, please encourage them to visit to do so.

Tuesday, August 24, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     15.2/24 Olympic Summer Games 2004 15.2/24

CBS     6.1/10  Navy NCIS [r] 5.6/9, Big Brother 6.2/10, Amazing Race 6.4/10

ABC     3.2/5   Extreme Makeover: Home Edition [r]3.6/6, According to Jim [r] 3.4/5, Less than Perfect [r] 2.9/4, In the Jury Room 2.8/5

FOX     3.1/5   Trading Spaces [r] 3.0/5, That 70’s Show [r] 3.1/5, That 70’s Show [r] 3.3/5

WB      1.7/3   Gilmore Girls [r] 1.9/3, One Tree Hill [r] 1.5/2

UPN     1.5/2   All of Us [r] 1.8/3, Eve [r] 1.8/3, THe Player [r] 1.3/2

A18-49  NBC 8.2/23, CBS 3.4/9, Fox 2.3/6, ABC 1.7/5, WB 0.9/3, UPN 0.9/2



Top 10 Primetime Program for 15 weeks!

Top 15 Program for 27 weeks!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Week ranks= 9/22/03-8/22/04, excludes specials.  Rank based on HH Rating.

The History Channel presents This Day in History:
1920:  Women are guaranteed the right to vote when Tennessee ratifies the Nineteenth Amendment, which is formally proclaimed adopted by Secretary of State Bainbridge Colby.  After more than 70 years of struggle by woman suffragists, Congress and the states agreed that gender, like race, could not bar a U.S. citizen from the franchise.

Answer to Yesterday’s Trivia Question:  A little movie trivia —  what kind of car was Brian’s first in the film Too Fast Too Furious? As my husband, son and I are doing the “Hollywood” thing this week, and were at Universal Studios yesterday, my son (13) swears the name of Brian’s first car in the film was a NISSAN SKYLINE. (The Mitsubishi Eclipse was his first car in the first movie, Fast and the Furious.)  Kudos to: Tom O’Connor-ABC/NY; Henry Gallegos-ITN Networks/NY; Andy Bennett-Brighter Child Interactive/Worthington OH; Dennis Rodriguez-NBC Universal/NY; Adam Clay-KHOU/Houston; Kenny Mueller-NCC/Dallas; Cathy Lyons-KTRV/Boise; Manuel Jaramillo-Univision/Bakersfield.

Today’s Trivia Question: Early in Phyllis Diller’s career as the first female stand-up comic, she did her comedy in a burlesque house. The question is, what famous writer was a burlesque dancer at the same club during the same time? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


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Later — Cyn

Cynthia Turner’s Cynopsis
08/25/04 1:26am
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Copyright Cynthia Turner 2004


JOB OPENINGSR SUPPORT ANALYST, MSA/NY. Business consult with cable nets on Gabriel sales/traffic system; plus train, troubleshoot and implement. Strong industry background req; some tech experience a plus. Resume:

JOB OPENINGDIRECTOR, DEVELOPMENT/OLN, CT 5+ yrs program dev exp; Resp for review of program proposals, dev of new programs, relationship dev w/producers/prod companies. Resume/salary:

JOB OPENING:  SERIES PRODUCER & LINE PRODUCER for major reality/history TV series for Wall to Wall, NY. Must have relevant experience & be able to spend 5 months on location. Please email resumes to

JOB OPENING: ASSISTANT MARKETING MANAGER/L’Oreal USA, NY. 3+ yrs exp, college mktg major degree req’d. Consumer prod exp pref. Beauty, fashion and trendy style experience a +! E-mail:
, subj Mktg Track.  (9/2)

JOB OPENINGPRODUCT DEVELOPMENT/MARKETING MANAGER-L’Oreal USA, NY. 5+ yrs exp w/college deg. Analysis of brand, write product briefs, interact w/Labs, timelines. Email:
, subj Global Mktg Mgr  (9/2)

JOB OPENINGLONG TERM CONTRACT WEB DESIGNER-L’Oreal USA, NY. Work within interactive mktg team to mng design of websites for Redken 5th Avenue. 3+ yrs web design exp, Cllg deg req. E-mail:
, subj Web Designer  (9/2)

JOB OPENINGDIRECTOR SALES & MARKETING/LA. Solid promotions, partnerships and event marketing background for seasoned candidate. Email:
; see full job desc @ (9/2)

JOB OPENINGPRODUCTION ADMINISTRATOR-IFC, Jericho, NY. 1-3 yrs exp in tv/film prod. Working with internal/external producers to ensure all prod needs are met in producing on-air materials/pgms for IFC. Apply:

JOB OPENINGVP CONSUMER MARKETING-NBC Universal/NY. Media strategy/direction for BRAVO consumer marketing & promotion. Coordinate w/PR & on-air online depts. & ad sales. MBA +10 yr. exp. Cable pref. Req. 371585  (9/2)

JOB OPENINGMANAGER-CLIENT DEVELOPMENT/Encino CA. Sales manager to develop new business, expand existing relationships and represent our market research products and services. EOE. Email resume/salary history:

JOB OPENING:   TRAFFIC DIRECTOR, Si TV/LA. 5-8 yrs bcst TV exp, local, network or cable in traffic dept. VCI Starrs II+ exp pref; min 3 yrs mgmt exp; superb comm skills, high detail attn. Bachelor’s degree. Resume:

JOB OPENINGPRODUCTION ACCOUNTANT/ for new PBSKIDS show from Shadow Projects, Inc, must be able to work local in Hamptons, Long Island, NY area. Email resume (MS word)/& cover letter to

JOB OPENINGSONGWRITERS/for new PBSKIDS show from Shadow Projects, Inc, must be African American or Hispanic or World Music oriented & of genuine ethnic origin. Email resume (MS word)/& cover ltr to

JOB OPENINGRESEARCH ANALYST-King World/CBS-Short Hills, NJ. 1-3 yrs exp analyzing local mkts data, writing research-based sales pres.; knwldg of Nielsen, WRAP Sweeps, Ovnt systems; Pwrpnt, Excel. Resume:

JOB OPENINGSALES PLANNER/Paramount Ad Services, NY. Minimum 1yr exp req in buying/sales. Work closely with sales team/agencies. Great launching pad for sales career. Apply online at

JOB OPENINGDIRECTOR OF PUBLICITY/Beck Media & Mktg, NY. Oversee PR ops for daily TV series.5+ yrs relevant exp including daytime/synd/news pref.; exc writing skills.Resume/cvr ltr:
, subj: NY PR Dir  (8/27)

JOB OPENINGRESEARCH MGR /The WB Network, NY. 3+ yrs research exp in nat’l ad sales brdcst/cble. Strong user of Nielsen/MRI req. Prev exp analyzing data/creating presentations/one sheets req. Send CVs to:

JOB OPENINGSony Pictures TV seeks SR ANALYST IN AD SALES for Research Dept. 3-5 yrs experience req. Nielsen software proficiency req. Midtown Manhattan. Please submit resume to
for consideration  (8/27)

JOB OPENING:  FREELANCE PRODUCER, Scholastic Inc./NY. Produce several consumer software titles. Manage creative & technical dev, product’s budget & sked. 2 yrs interactive exp. Apply at Job #38972922    (8/26)

JOB OPENING:  SR.PRODUCER/Disney Channel/Media Relations/Burbank/ Job Ref# CYNSRAP/ Email resume: A

JOB OPENING:  ASSOCIATE PRODUCERS, PRODUCERS, SUPERVISING PRODUCERS/BET. TV prod exp & a love for our culture, w/bckgrnd in entertainment. Please e-mail resume, salary history, and why you’re right for BET to t
EEO  (9/1)


SITUATION WANTED:  CABLE TV PUBLIC AFFAIRS/CORP COMMUNICATIONS VET With bkgrnd in Gov’t Affairs & Community Relations seeks NYC opportunity. 11 yrs @ Corp & Sys levels of TW Cable. (917) 441-0920 or e-mail

SITUATION WANTED:  CASTING ASSISTANT/COORDINATOR, TALENT ASSOCIATE. NYC based, 3 years experience in TV and film seeking the above position(s). Hard working, outgoing,can start immediately. If interested please contact:

SITUATION WANTED:  CREATIVE / MARKETING / PRODUCER EXECUTIVE seeks a F/T position in the Entertainment/Publishing/Toy Industries. 20+ years experience (Disney, Universal Studios, Mattel, Conde Nast).
or 917.385.9339 (9/1)

SITUATION WANTED:  Results driven MARKETING EXECUTIVE with direct marketing/CRM/CPG experience seeking senior level opportunity. Experience in media/entertainment, telecom and packaged goods. Contact
. (9/2)

SITUATION WANTED:  Need a P.A.? I’m your man. Seriously driven young career changer is seeking a break into television. Hard working, and can schlep with the best of them. Please contact Kent at

SITUATION WANTED: ADVERTISING MANAGER with experience in Production from Creative through Completion seeks opportunity. Ten years experience-great people skills. Call (516) 902 8700 or e mail

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ABC             Extreme Makeover [r],  Thursday Movie: Charlie’s Angels
CBS             Big Brother, CSI [r], Without a Trace [r]
FOX             Simple Life 2 x4 [r]
NBC             Olympic Summer Games 2004
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             WWE Smackdown
WB              Blue Collar TV, Reba [r], Studio 7
TELE            Prisonera, Gitanas, Zapata
UNIV            Mariana de la Noche, Amarte es mi Pecado, Aqui y Ahora

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