Thursday, August 23rd, 2007

Cynopsis: DIGITAL


Good Morning, it’s Thursday, August 23, 2007 and this is your first early morning digital briefing. 

YouTube finally unveiled its plans to use in stream overlay ads on its video sharing site. The semi-transparent ads, which appear on the bottom fifth of the video player, begin to appear 15 seconds into a clip and last up to 10 seconds. User can click on an ad to pull up a separate video trailer. Advertisers can use the system to target viewers by age, s#x, geography, daypart and even video genre. Google will sell the InVideo ads at a rate staring at $20 per thousand impressions, initially only to partner video makers. Also, the ads will only come up when the videos are played on Not surprisingly, overlay ad pioneer VideoEgg is already crying foul!


Virgin Mobile USA partnered with Intercasting Corp. to launch a series of mobile social networking sites targeting niche audiences and specific demographic groups. The WAP-based sites include,, LGBT site, Hispanic-focused and the popular community site Intercasting’s Anthem platform specializes in optimizing social networks for mobile use. Pricing options vary based on usage, letting users pay by the day, by month or by volume.
MySpace and MTV are partnering to launch the first ever interactive, real-time Presidential dialogue series. The inaugural dialogue will begin with former Senator John Edwards in New Hampshire on Thursday, September 27, webcast live on MySpaceTV and (Sen. Edwards is the first of 11 candidates confirmed to participate.) Viewers can participate by uploading videos, participating in real-time polling and chatting via instant messaging.
CBS Sportline dropped “line” from its brand name, changing it to simply CBS The Sportsline moniker was left over from the independent site, which launched back in 1995 then was acquired by Viacom in 2004.
Goldstone Technologies entered into an agreement with US-based Echelon Studios to boost its video library content for its Video-on-Demand subscribers. The revenue-sharing arrangement will add more than 3,500 Echelon titles to the IPTV service, available in several Asia Pacific countries.
PBS Kids Sprout relaunched its website adding preschooler generated content, parent blogs, new casual games and other web 2.0 features. For instance, “My Refrigerator” allows preschoolers and their families to create a virtual refrigerator displaying their photos and artwork, which can be sent via email to their friends and other family members.
London-based online video solutions provider ROO joined with Aardman Animations to re-launch the Wallace and Gromit website. The new site ads extensive video clips from the Wallace and Gromit archive, as well as free wallpapers and visuals embeddable on blogs and personal profiles. It also enables user-generated mash-ups, using the Nick Park characters. 


Google unveiled Sky, providing images of the heavens from several third party science organizations here on Earth. Google Earth users will be able to see as many as 100 million individual stars and 200 million different galaxies through high-resolution cameras pointed into space. Like Google Earth, the user interface allows dragging, zooming and scanning. To try it out, download the latest version of Google Earth.
Social video networking site debuted new “remote video” embeddable tags allowing users to integrate live video streams into their personal profile pages.


The NAB wrote a letter to provide the FCC with further detail on its DTV Transition campaign to educate consumers on what they will need to do to receive digital signals after February 17, 2009. A five-man staff will head a campaign that includes briefing reporters in major cities, planning ad buys and retailer point-of-purchase guides and devising a multifaceted PSA campaign including spots, crawls and a comprehensive graphics package that will go out starting in December.
Digital media company DivX acquired the video search and discovery assets of Veatros L.L.C. spun out of the University of Kansas. DivX will integrate the real-time video processing technology into its DivX Connected platform, a living room media networking solution.
Tivo‘s recently-reduced $300 HD DVR hit stores. (Here’s a link to David Pogue’s gushing review of the device when it retailed for $800). It features the latest Tivo upgrades including a function than enables movie and TV downloads from and Home Movie Sharing with other Tivo users. DirecTV, which no longer offers Tivo DVRs to its customers, is also out with new DirecTV-branded HD DVR for about the same price.


Bay Area-based digital ad agency AKQA acquired search marketing firm SearchRev, known for managing search engine campaigns for clients such as Yahoo!, Shutterfly and Coke. SearchRev will continue to run as a stand-alone unit headed by co-founders David Kandasmy and Eduardo Llach.


A new global survey of consumer digital media habits by the IBM Institute for Business Value found that the internet is severely cutting into TV-watching time. Among respondents, 19 percent stated spending six hours or more per day on personal Internet usage versus 9 percent who reported the same levels of TV viewing. One to four hours of TV usage was reported by 66%, compared with 60% for the Web. Online and mobile video adoption is on the rise. Eighty-one percent surveyed said they’ve watched or want to watch PC video; 42 percent indicated they’ve watched or want to watch mobile video. Social networking usage is also increasing rapidly across the world.
Top Ten Visited U.S. Broadcast Network TV Show Websites (week ending Aug. 18, 2007)
Rank       Network                 Website                     Mkt. Share of Visits
1              CBS              Big Brother 8                            29.84%
2              NBC              America’s Got Talent                 12.63%
3              FOX              So You Think You Can Dance       8.83%
4              FOX              American Idol                            3.50%
5              FOX              Hell’s Kitchen                             3.28%
6              FOX              America’s Most Wanted               3.06%
7              CBS              Pirate Master                             2.99%
8              FOX              The Simpsons                            2.11%
9              NBC              Deal or No Deal                          1.60%
10            ABC              Grey’s Anatomy                          1.58%
Source: Hitwise


Travel Channel Media made a number of new hires and promotions:

  • Patrick Lafferty was upped to Chief Creative Officer overseeing television, video, and audio production, marketing, communications and new platform development for the Travel Channel and
  • Jonathan Sichel was upped to SVP/Commercial Affairs and Operations, overseeing legal, business and administrative functions and integrated travel media businesses.
  • Michael Klein becomes SVP/Content, responsible for the development, strategic planning, management and execution of content for the Travel Channel, platform extensions and partnerships
  • Mickey Mckenzie was promoted to VP/Production Management and Operations, overseeing all business aspects of programming deals
  • Matthew Gould was named VP/Development, overseeing the incubation and launch of all new television programs as well as VOD strategy
  • Linette Hwu was hired as VP/Legal Affairs. Linette is responsible for all legal functions of the integrated travel media business, including the Travel Channel network, as well as all interactive, VOD and mobile extensions
  • Rex Recka was named VP/Business Affairs, overseeing content negotiations for every aspect of the integrated travel media business
  • Kay Robinson was named Corporate Director of People Services, in charge of Human Resources
  • Adam Sutherland was hired as VP/Strategy and Business Development for the Travel Channel, overseeing new growth initiatives across multiple business units and platforms

Wall Street Journal Online
named Almar Latour as its new Managing Editor, effective September 4. Almar previously served as Bureau Chief for the Journal’s technology group. He replaces Bill Grueskin, who was recently named Deputy Managing Editor of The Wall Street Journal.
WorldNow hired Adam Gordon as Chief Revenue Officer, National Ad Sales. The former IBS national sales executive will oversee all national and regional sales efforts from the WorldNow headquarters in Manhattan, reporting to Bob Mischel, COO/CFO.


Playboy is getting into the social networking craze with, a new attempt to market to the student body in the language it is most comfortable with. It’s free to join, but enrollment is by invite only and limited to college students with .edu email address. Not unlike Facebook, it is all about letting your friends know how much of a party animal you are, allowing users to upload photos, videos and messages visible to only those within your group. Playboy says it will keep nudity off the site but not necessarily scantily clad women and will do its best to bar non-student campus personnel from joining. Social networking platform Ning, co-founded by Netscape’s Marc Andreessen, is powering PlayboyU.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: EXEC ASST/NYC/CITY LIGHTS: Support President. Must be detailed-oriented, prof. phone demeanor and excellent comm/org/admin skills. Strong PC skills and multi-tasking. Send resume to [email protected] (8/30)

JOB OPENING: SVP, Media Sales Research/Warner Bros. TVD/NY: Knowledge of financial forecasts and analysis/network, cable, syndication. Nielsen Research. Nat’l up-front presentations. Email: [email protected] RE:UCTC/85699BR (8/30)

JOB OPENING: DIR. AD SALES/Ovation TV/W. Coast: Dvlp solutions and position network to senior levels of advertiser at client/agency to max. sales/inventory/cpm goals. 5yrs media or w coast exp BA/BS. Re 2: [email protected] (8/30)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (8/30)

JOB OPENING: TEMP RESEARCH MGR/Telemundo TV Stations/NY: Servicing TLMD sales and news: reports, analyses, presentations, etc. 3+ years research exp. Advanced Excel, PowerPoint, Word skills. Apply: [email protected]   (8/30)

JOB OPENING: TRAFFIC & MEDIA PLANNER/FEARnet Phila, PA: Handle traffic issues and placement of ads broadband video for network. 2-3 years min. traffic exp. w/in a network, SIMS software a +. Apply: Req#52464 (8/30)

JOB OPENING: PRODUCERS AND ASSOCIATE PRODUCERS/New York based Nationally Syndicated Talk. Need ASAP. Must have talk experience. email: [email protected] (8/29)

JOB OPENING: MARKETING RESEARCH ANALYST/Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required. Contact: [email protected] (8/29)

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience. Pls send resume to: [email protected] (8/29)

JOB OPENING: COMMERCIAL/TRAFFIC OPS ADMINISTRATOR-NBC UNI/NY: Temp to perm. Degree w/ min 2 yrs related exp. keyword job#558504 (8/29)

JOB OPENING: RESEARCH COORDINATOR/ CBS/LA: For our TV Research department. Please apply online at and reference job number 2260. EOE (8/29)

JOB OPENING: EXEC ASST/BET/LA: 5+yrs entertainment exp.Support top network all aspects of Entertainment Prog dept;Liaison with all internal depts. Some travel & long hours reqd. Resume: [email protected] (8/29)

JOB OPENING: ADVERTISING ACCOUNT EXEC/West Nyack, NY: Cablevision seeks Account Exec for Local Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit and apply to job 4147BR (8/28)

JOB OPENING: SALES COORD/Cablevision/NYC: Min. 1 yr exp. Asst the Dir. National Ad Sales in the daily operation of sales. Strong PC skills inc. Word, Excel and Ppoint. Please visit apply to req id 4085BR (8/28)

JOB OPENING: DIR RSRCH/TRIFECTA/NY: Resourceful, self-starter to support Nat’l Ad Sales, Dist& Prod Co. LA & NY based. Strong analytical/data interpretation/knwldg Nielsen Sys, NPower, Galaxy & Myevents. Res: [email protected] (8/28)

JOB OPENING: DIR PRIME RESEARCH/ABC NY: Resp for the analysis of Nielsen rtgs for the network. Strong writing, analytical, estimating skills a must. Knowledge of Galaxy, NPower req. 5-8 yrs exp. Apply #108770 (8/28)

JOB OPENING: AR ADMIN/BBC NYC: Cash collections, credit control, track collections & AR status of all sales departments. Minimize level of outstanding debt, reconcile customer accounts. Resume to [email protected] (8/28)

JOB OPENING: ASST DIR., SALES CONS PROD/BBC NYC: Manage exist accnts, dvlp new rev stream US & Canada. Manage 3rd party vid license rltnshps, mange prod distrib, dvlp new opp & grow exist cust biz. Res to[email protected] (8/28)

JOB OPENING: SALES ACCT EXEC/BBC NYC: Gen rev, biz devlpmnt, client meetings. Manage & build biz in growth markets. Acct Management, strong comm. Skilz, ability to dvlp cust accnt rltnshps. Res to [email protected] (8/28)

JOB OPENING: PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. (8/28)

JOB OPENING: PRODUCTION/COORDINATOR Comedy Central & Spike TV, NY, NY: Self starter w/ TV post-prod exp. Attention to detail, strong written, communication & MS/Office skills. Apply: [email protected] (8/25)

JOB OPENING: MANAGER, AD SALES MARKETING fuse TV/NY: Executes Ad sales upfront, communication, and trade strategies. 5+ yrs exp within a network or cable tv, ent, media or ad agency is required. Apply @ [email protected] (8/25)

JOB OPENING: MGR, INTEGRATED MKT fuse TV/NY: execute multi-platform integrated mkting opportunities for potential/existing Ad Sales clients. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (8/25)

JOB OPENING: VP, DEVELOPMENT-NBC UNI/Universal City: Work w/ EVP to develop TV programming, enhance relationships w/ broadcasters. Degree w/ min4 yrs related exp. keyword job#618712. (8/25)

JOB OPENING: SYNDICATION ACCOUNT EXECUTIVE/IMG/NY: 2-3 yrs television/syndication sales experience, strong presentations skills, highly organized, some travel required. Email resume — [email protected] (8/25)

JOB OPENING: SALES ASST/VERSUS/G4/CHI: Support sales/ plan’g staff w/daily maint of nat’l ad accts & other office duties.Strong PC skills &Strong comm. Skills and attn to detail a must.BA req’d: [email protected] (8/25)

JOB OPENING: EXEC PROD/VIEWPOINT CREATIVE/LA: 4+ yrs Exec Prod w/ cbl & ntwk mktg & promo exp. Strg biz, intrprsnl, client & judgment skills required. Must be collaborative. Resume & salary hist. to [email protected]   (8/25)

JOB OPENING: VIDEO ANALYST/ Operations/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual editing background, good organizational skills, good visual discrimination skills. Reply to [email protected] (8/25)

JOB OPENING: MANAGER PR/Marketing/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual with excellent writing skills. Experience in PR, Internet and Blogging required. Reply to [email protected] (8/25)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.
Email: nccr&[email protected]   (8/25)

JOB OPENING: TV Buyer/KD&E Inc./NY: 3+ yrs exp in national & local TV buying. Detail Oriented, Excellent organizational skills, multi-tasking, Responsible for Negotiating and maintaining buys. Go to (careers) (8/25)

JOB OPENING: INTERACTIVE SALES OPERATIONS ASSISTANT/Oxygen/NY: Work to fulfill Online and VOD schedules. Candidate w/strong computer and internet skills 1+ year cable or online experience. Resume to: [email protected] (8/24)

JOB OPENING: TEMP DIR SCHED/SUNDANCE CHANNEL/NY: 3-5 yrs sched exp. Plan all inventory; plan/sched all day parts on net. Oversee scheduling of sponsorship spots. Plan monthly VOD offerings. Resumes to [email protected] (8/24)

JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills. Interested candidates can apply on line at position #4583 (8/24)

JOB OPENING: ACCOUNT EXEC. AD SALES (LOGO TV)-/MTV Networks, NY NY: 5yr Exp in Media Sales/Consumer Mktg based selling/Non Rated Channel/Heavy Client Volume/apply on-line EOE/M/F/D/AAP (8/24)

JOB OPENING: PRODUCTION/PRODUCTION COORDINATOR  A&E Television Networks, Stamford, CT: Work closely with Production Management to support fast-paced production department. Apply [email protected]   (8/24)

JOB OPENING: ASSOCIATE DIRECTOR, AD SALES RESEARCH/FX & Fox Reality/NY: Provide ad sales with qual & quant insights for traditional & new media; 4+ yrs cable/broadcast rsch; strong presentation & writing skills, (8/24)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: SHOW PRODUCTION/matrixx: Seeks fall intern. Will assist with all areas of production, pre-production. Must be available at least 2 full days. Email: [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: DEVELOPMENT, SHOW PROD/Banyan Productions: Seeks fall intern. Will assist with all areas of production, pre-production Must be available at least 2 full days, must receive credit. Email: [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: POST PRODUCTION/Banyan Productions: Seeks fall intern. Intern will follow path of asst Editor or Protools Asst. Organization of avid projects,digitizing, rough assembly of shows. [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: NY Int’l Children’s Film Fest Interns, must be responsible, intelligent, organized & can commit 12 hrs/wk min. Great opp to get involved in a major citywide event. Cvr letter & resume: [email protected]  (8/29)

FALL INTERNSHIP CREDITS ONLY: Seeking interns with major in Mktg, Comm and Journalism. Learn in an active mktg/press environment consisting of publicity work, advertising and online marketing. Send res/cover letter to: [email protected]   (8/29)

FALL INTERNSHIP CREDITS ONLY: AWARDS SHOW INTERN Major awards show LA office seeks savvy intern. Prod rsrch, track media breaks, update contacts. Need PR, media or prod background; MAC, Excel, Internet, organiz’l skills. [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: True Entertainment/NYC: TV Production facility looking for hard working, versatile interns for production, post prod & administration. Please email resume [email protected]   (8/28)

FALL INTERNSHIP CREDITS ONLY: TV Prod. Co/NY seeks hardworking, organized intern. Creative, fun atmosphere; great place to learn production and development. Email [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: PROMOTIONS INTERNSHIP Radio Disney AM1560 NY: Fall and Spring 08′ interns. Will be assisting Promotion Staff with live appearances throughout the tri-state area. Please fax resume: (212)615-3268. Attn: Promotions Mgr.

FALL INTERNSHIP CREDITS ONLY: Budd Friedman, founder of the Improv Comedy Clubs is looking for an Intern. Budd’s site: will launch next month. Learn about comedy business from the best! Make contacts for future pd work. [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION & DEVELOPMENT INTERNS/Classic Media/NYC: Dept focused on producing new children’s tv and film content seeks creative interns for fall 2007. Email resume and cover letter to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: Nickelodeon Talent & Casting Dept.- Seeks Intern. General office duties incl. TV/Film research. No pay/College credit only. Email res/cover to [email protected] (8/24)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: F/T MARKETING/PR: Outgoing, detail-oriented NYC-based go getter with 4+ years film/tv experience. Press release writing, pitching, press database building & news clipping. [email protected] (8/29)

SITUATION WANTED: EXPERIENCED PRODUCTION MANAGER seeking NYC based challenging career in consumer marketing, advertising, promotional marketing, or network telecommunication. Contact: [email protected] (8/29)

SITUATION WANTED: MASTER CONTROL OPERATOR/NY/CT: Award Winning. Harris System Experienced, Network and Cable Network Experienced contact [email protected] (8/25)

SITUATION WANTED: Producer: NY based w/ diverse doc, reality, news, music, sports and development experience. Strong coordinator, shooter, interviewer writer and editor. Visit for reel & more info. [email protected] (8/24)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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