Cynopsis: Sports
08.15.13

Good morning. It’s Thursday, August 15, 2013, and this is your first early morning Sports briefing. 

“I can tell you that when I took this job over 20 years ago, no one – including me — could have imagined a time when we would play a regular-season National Hockey League game at Dodger Stadium on a Saturday night and a game at Yankee Stadium the following afternoon as we launch the Coors Light NHL Stadium Series with two games, within 15 hours, in two world-famous ballparks  on opposite sides of the country,” proclaimed NHL Commissioner Gary Bettman to open Wednesday’s Cynopsis Sports Business Summit. “Yet that is what will happen next January 25 and 26.”

Opening with a standing room only crowd at the Grand Hyatt yesterday, the Summit broke down and dissected sports media to its core, with speakers that included David Levy’s first public forum since being named President of Turner Broadcasting System, Inc, a preview of Fox Sports 1, a touching tribute to Telemundo’s Andres Cantor as well as frank conversations from the likes of Subway’s Global CMO Tony Pace, marketing heads for the NFL, NBA, NASCAR, MLS and the USOC, and top programming executives. Lots of nuggets as well such as the USOC making big plans for the Paralympics with NBC.

Hot topics included but were not limited to: how soccer had finally become established in America, the escalating rise of sports rights and its long-term effects, the future of streaming and the second screen. Thanks to everyone for attending and a bigger one to all of our speakers for making it such as success!

On the Air

ESPN is overhauling the show open for its Monday Night Football franchise, tapping filmmaker/director Peter Berg to create a new dynamic. The one-minute, 30-second open chronicles the 44-year history of the series by merging football moments from past MNF games with images of “touchstone cultural events of the past four-and-a-half decades.” The timeline-themed open makes its debut at 6:55p before ESPN’s MNF regular-season opener between the Eagles and Redskins on Sept. 9. Berg enlisted Hollywood trailers house Ignition Creative to help him create his vision.

CBS Sports Network unveiled its college football plans for the new season, with games from the Mountain West, Conference USA, Army and Navy football, the Patriot League and NCAA Division II.  Overall, the Network will air 51 games this season, including more Mountain West contests than ever before. New voices on the channel include Adam Archuleta, former Penn State coach Tom Bradley and Corey Chavous. Rashan Ali joins as a sideline reporter this season, while former NFL and Colorado tight end Christian Fauria will serve as studio analyst. Andrew Catalon comes to CBS Sports Network as lead college football play-by-play announcer and will team with Aaron Taylor and reporter Lauren Gardner, forming the Network’s lead broadcast team.
 
Speaking of college football, ESPN Regional Television agreed in principle to acquire the Famous Idaho Potato Bowl from the Humanitarian Bowl, Inc., pending the approval of a long-form agreement. The 17th annual game will be played on Saturday, Dec. 21, 2013 at 5:30p on ESPN and pits teams from the MAC and MWC. The acquisition marks the eighth bowl game to be owned and operated by the network.
 
Another new series set to go for FS1 with FOX Sports 1-On-1, a half-hour program airing on the new channel featuring the stars of FOX Sports interviewing the biggest stars in sports. The first episode features Michael Strahan sitting down with Tom Brady this Saturday at 2:30p. Other episodes will feature Curt Menefee with Minnesota Vikings running back Adrian Peterson; John Lynch with NFL commissioner Roger Goodell, and Chris Myers with NBA Hall of Famer Charles Barkley.
 
ESPN also announced site plans for the 10th college basketball season of College GameDay Covered by State Farm. The eight-week program originates from the site of ESPN’s Saturday Primetime Presented by DIRECTV telecast begins Saturday, Jan. 18 with a special split-site show from Philadelphia and Storrs. Other sites include East Lansing, Syracuse, Memphis and Durham. Rece David hosts and is joined by Jay Bilas, Digger Phelps and Jalen Rose.

CBS Sports carries ArenaBowl XXVI on Saturday at 1p pitting the Rattlers and Soul. The matchup marks the first time in AFL history that the same two teams from the year before meet in the ArenaBowl championship game. Andrew Catalon and Anthony Herron handle microphone duties, along with reporters Ari Wolfe and Sherdrick Bonner.

Sunday’s episode of Travel Channel series Adam Richman’s Fandemonium was taped at the Indy 500. In the episode, Richman heads to the Brickyard in Indianapolis for the tailgate inventions, race-themed food, and die-hard fans of the Indy 500.

Golf Channel will offer a special edition of Morning Drive from Turning Stone Resort’s Atunyote Golf Club on Wednesday, Aug. 28 to deliver on-site coverage of the sixth annual Notah Begay III Foundation Challenge. The series will expand to three hours starting at 7a with Damon Hack and Holly Sonders reporting live from Atunyote Golf Club. 

A CYNOPSIS MESSAGE

Sponsorship & Promotion

WWE detailed its digital and social media initiatives during SummerSlam Week, with the PPV set to be broadcast live on Sunday at 8p. Digital initiatives include a WWE.com Social Hub, a Summerslam Kickoff Show that will be simulcast free on YouTube, WWE.com, WWE app, Facebook and Yahoo! and feature celebrity social media ambassadors. Other components include a Google Glass initiative, a social media Hospitality command center, and Hide-and-Tweet contests.

Yahoo! Sports is teaming up with Buffalo Wild to announce the first ever Buffalo Wild Wings and Yahoo! Fantasy Football National Draft Day on August 24. That day, Yahoo! Fantasy Football managers can go to any local Buffalo Wild Wings to get draft advice, some free swag, and draft their Fantasy Football teams. Leagues will receive draft kits that include coupons for $100 in free BWW food, a championship brag flag and t-shirts

Baseball Commissioner Allan H. (Bud) Selig will once again take part in the MLB Beacon Awards Luncheon on Saturday, August 24th in Chicago, before that evening’s Civil Rights Game between the Chicago White Sox and the Texas Rangers. The two annual events celebrate individuals whose lives have been emblematic of the spirit of the Civil Rights Movement. Other notables include ESPN’s Michael Wilbon, former White Sox player Frank Thomas and Willie Horton. The Luncheon itself will honor Bo Jackson and music legend Aretha Franklin as recipients of this year’s MLB Beacon Awards.

Hospital for Special Surgery in New York City has been designated as the first National Medical Center of the United States Olympic Committee’s (USOC) National Medical Network. For years, HSS doctors have served U.S. Olympic athletes and hopefuls as the team physicians for USA Swimming, USA Volleyball, and US Rowing.

Digital & Technology

Tennis Channel is launching an online store on Aug. 14, featuring network merchandise and gear. The channel partnered with Delivery Agent to launch the curated Tennis Channel retail environment under the ShopTV brand. The new online store can be accessed via TennisChannel.com and ShoptheTV.com. The network plans to grow its commerce presence in the merchandise play and expand its offerings by creating special edition items inspired by Tennis Channel’s sport and lifestyle programs.

NBC’s Rotoworld is teaming up with daily fantasy sports game provider FanDuel on a new promotion that provides customers who spend $15.00 or more on FanDuel.com to receive complimentary access to Rotoworld’s Draft Guide & Season Pass package which includes the Rotoworld Player Tracker, RotoDirect, and Rotoworld Oracle, to help project who to start each week. Other packages are also available at the Rotoworld site.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.

Southeast vs. New England, Little League World Series Tonight, 7:00 pm ET. Thuuz rating: 75
Get a jump on scouting major league stars of the future. On ESPN 2.

A CYNOPSIS MESSAGE

CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW.

ON THIS DAY in 1997: The Dodgers retire Tommy Lasorda’s #2.

In The Know: From what school was Bo Jackson drafted? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who was the most recent Major League Baseball player who managed his team and played for it at the same time? Answer: Pete Rose for the Reds from 1984-86. Kudos: Phyllis McQuillan-MSG Media/NY; David Tratner-Rodale Inc. Active Living Group/NY; Andreas Droste-NBC Sports/NY; Benjamin Simonds-NFL/NY; David Schaefer-Golf Channel/Orlando; James Taguchi-WTVR/Richmond; Allison Wright-Viacom Media Networks/Detroit; Chad Conwell- Sinclair Broadcast Group/Dayton; Gretchen Brady-KDAF/Dallas; Bill Robertson-Tunheim Partners/Minneapolis; Rick Pike-InterMedia Advertising/Woodland Hills; Anne Wettig-Fox Sports 1/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City; Don Surath-CBS Local Media/San Francisco.

Later — Chris
Chris Pursell for Cynopsis | Sports
08.15.13

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JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/ nat’l & local NR anlysis. Apply: [email protected] (8/22)

JOB OPENING: SR ANALYST AD SALES RSCH/NBCU/NYC: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually communicate & provide mktplce insight URL or Email: HERE (8/22)

JOB OPENING: DR SALES PLANNER/Travel/GAC/NYC: Mng, assist sale of long & short form invntry. 2 yrs sales exp, we are looking for career focused pro w passion to develop career in Ad Sales. www.scrippsnetworks.com #3843 (8/22)

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JOB OPENING: SR SALES PLANNING ANYST/NYC: 1-3 yrs exp. Contract mainten, inventory mng, traffic coord, stewardship eval, budget & plan rvw & apprvl, weekly rev reports gen, ratings impact & system upkeep. Agency/Netwrk exp + APPLY HERE (8/22)

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JOB OPENING: TV SYND SALES ASST/NYC: Review/enter sales contracts into an order processing sys to main accurate sales data, assist w/billing revisions & stewardship reporting. BA, strong math & PC skills req’d. 1-2 yrs media exp pref’d. Resume HERE (8/21)

JOB OPENING: ASSOC DIR, VOD SALES PLAN’G/Fox Broadcasting Co/NY: Mng/track/steward/forecast VOD & other dig. convergence deals as well as pricing, plan’g & rev. analysis responsibilities.BS/BA Deg req, Strong Excel skills a must. Apply: http://bit.ly/11MJTHK (8/20)

JOB OPENING: ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Maintain addressable proposals, monitor campaigns, coord btwn client & traffic. Min 2-3 yrs Addressable, TVE or Digital exp. 4-year degree. http://bit.ly/1b3GNV7 (8/17)

JOB OPENING: DIG. SALES EXEC/NCC MEDIA/Chicago: Min of 3-5 yrs dig media sales exp. Fluent knwldg of online Advrtsng space incl. display, video, tablet/mobile & targeting solutions. Proven sales track record a must – reply HERE [email protected] (8/17)

JOB OPENING: SALES TRAFFIC ANALYST/NY, NY: Mng inventory (all aspects), regular reporting, provide sales support on sales related functions, Mng barter deals, kwldg of wide orbit a+ 3-5 yrs, res & $$ to [email protected] (8/17)

JOB OPENING: AE DIRECT RESPONSE/ION/NY: Reqd 3 yrs DR Ad Sales, strong agency & client relationships, grow & develop new business, increase rates. Team Player. Strong oral/written/computer skills. Apply at [email protected] EOE (8/16)

JOB OPENING: COUNSEL/BURBANK: 4+yrs relevant dev/prod exp @ TV studio or law firm. Animation exp. pref. handling orig. prgrmng matters. Ample exp handling dvlpmnt & prod of origi prgrmng for TV  rights /content clearance matters. Apply HERE (8/16)  

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JOB OPENING: SR. MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (8/16)

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FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)

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