Thursday, April 8th, 2010


Disney XD – Bringing it
We’re so pedal-to-the-metal it’s ridiculous, and kids get it–big time.
March marked our 15th consecutive month of double digit growth with
premieres of I’M IN THE BAND and KICK BUTTOWSKI setting ratings records.

We’re bringing it–and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801

Source:The Nielsen Company via Startrak. 12/31/07-3/28/10 double digit growth vs same month in prior yr. Record:10/2/00-2/13/10. M-Su 6A-12A,K6-14,Live+SD AA(000).Subject to qualif available upon request.

Cynopsis: Kids!


Good morning. It’s Thursday, April 8, 2010, and this is your first early morning Kids briefing.

A group of British kids will get to question politicians from the UK’s three biggest political parties in front of a live studio audience of kids, when the series Election returns for a half-hour CBBC General Elections 2010 special, Election: Your Vote, which will air Thursday, April 22 at 4:35p on BBC One, and encore on CBBC on April 25 at 5:15p.  Four kids (1113), each representing a specific issue, will get their chance to press Alan Johnson (Labour Party, Home Secretary), David Cameron (Conservative party leader) and Lembit Opik (Liberal Democrat, MP) on their plans to make Britain a better place for kids.  Hosted by Angellica Bell and the debate helmed by Andrew Neil with Sharon Osbourne, Julia Bradbury and Evan Davis serving as celebrity mentors.  At the end of the program the audience kids will vote on which of the four issues they believe is most important to kids.

During her appearance at the White House‘s annual Easter Egg Roll on Monday, Harry Potter author J.K. Rowling, read to kids from one of her Potter books and answered their questions, which included queries about another Harry Potter book, per The Washington Post.  Rowling wouldn’t say no to another book, but according to the report she did say, “maybe 10 years from now.”  Rowling did tell the kids that she would like to write more books and offered that she is working on one explaining, “I’m quite sure in the not-to-distant future I will bring out another book.”


Nickelodeon names Technicolor‘s Bangalore-based animation studio, Paprikaas, as the animation studio the Kung Fu Panda TV series (26 episodes).  The series is based on DreamWorks Animation SKG’s feature film of the same name.  This agreement builds on the existing partnership between Nickelodeon, Technicolor and Paprikaas, which produced the CGI animated Penguins of Madagascar TV series.


Cartoon Network picks up an additional 13 episodes of its new animated series Adventure Time, following the series’ premiere on Monday night at 8p.(see ratings below). Created by Pendleton Ward and produced by Cartoon Network Studios in partnership with Frederator Studios, new episodes of Adventure Time will continue to debut into the fall.

Germany’s Your Family Entertainment has launched its Germany-language kid/family TV channel, yourfamily, in France on the IPTV-Platform SFR.  Together with ProSieben Sat.1 Welt, RTL, n-tv, KidsCo, among others, yourfamily is part of an exclusive German language collection of channels.  SFR customers can get the yourfamily channel by subscribing to the German-language channels (

The preschool science/math-centric series Peep and the Big Wide World celebrates Earth Day with a new two-part special, An Inconvenient Tooth, on April 22 exclusively on public television stations nationwide (check local listings).  The episode focuses on sustaining the resources the Earth has as Beaver Boy realizes he is gnawing down too many trees, which take he discovers take a very long time to grow.  The series is narrated by Joan Cusack.  Kids/parents can find episode related sustainability activity ideas, such as Tree Detective, at . All four seasons of the series airs on public TV stations and season one airs nationwide in Spanish on V-Me.

The first 12 episodes of The Electric Company, the Sesame Workshop and PBS Kids Go! new series, are now available for download at the iTunes store for $1.99 per episode/$19.99 for the dozen.  Later this month The Electric Company podcasts, sponsored by American Greetings and Beaches Resorts, will be available for free on iTunes and


HIT Entertainment names Fisher-Price as worldwide master toy licensee for Angelina Ballerina.  Fisher-Price, a subsidiary of Mattel, is creating a toy line based on the new CG animated series Angelina Ballerina The Next Steps, which features Angelina at a school for the performing arts.  The new preschool line will feature figures, dolls, playsets, dollhouses, vehicles, plush toys, electronic learning products and developmental toys.  The first products in the line will debut in the US this fall 2010 exclusively at Target stores and website.  The toy line is set to rollout around the world from 2011.  Based on the books by author The Angelina Ballerina The Next Steps series is a production of HIT Entertainment and THIRTEEN in association with Nick Jr. UK and

THQ unveils plans to release The Last Airbender video game exclusively for Wii and Nintendo DS/Nintendo DSi systems this June 2010, based on the Nickelodeon Movies and Paramount Pictures live-action feature film of the same name, directed by M. Night Shyamalan.  The game lets players master their “bending” skills and play as either Aang, of through the perspective of his rival, Zuko, reliving action/battle scenes from the movie.  Based on Nickelodeon’s animated series Avatar: The Last Airbender, the movie, The Last Airbender, opens nationwide July 2, 2010.

Ludorum names several UK licensees for DC Thomson’s Dennis and Gnasher TV series, which airs weekdays on CBBC and BBC One.  Signing on as the UK DVD partner for the property is 2Entertain, which released its first DVD title, Double Trouble, last month.  Other newly appointed licensees include Blues for the apparel license and have already been listed for outerwear in Asda’s George as well as Mothercare and BHS, with TV Mania as the licensee for nightwear and underwear.  Smiffys is launching kids costumes and a new novelty line.  Vogue is developing a new range of houseware products.  Dennis and Gnasher licensed product will be available at leading retailers from spring 2010.


Sesame Workshop appoints Lorenzo Dunoyer as Sr. Producer, Plaza Sesamo, the Latin American version of Sesame Street.  Dunoyer will oversee production on the Spanish-language series that airs across Latin America and in the US.  He will report to Andrew Ames, VP/Global Production, Sesame Workshop and work closely with Javier Williams, Executive Producer/Studio Production, Televisa.  Dunoyer was most recently sr. Consultant of content and production for RTVC/Senal Colombia.


Adventure Time, Cartoon Network‘s new comedy, premiered Monday, April 5 at 8p as the top show on all TV in the time period among K2-11 (1.7 million) and K6-11 (1.2 million) up by +110% and +171% over the same time period last year, per preliminary Nielsen Media Research data.  The series premiere was also the top show of the night with Boys 2-11 (1.2 million), Boys 6-11 (949,000) and Tween Boys 9-14 (677,000), an increase of +112%, +165% and +224% respectively.  The debut now also serves as the network’s top telecast of the year-to-date among Kids/Boys 2-11 and Kids/Boys 6-11.  The launch of Adventure Time along with primetime episodes of The Marvelous Misadventures of Flapjack (8:30p), Chowder (9p) and 6Teen (9:30p), made Cartoon Network top for the night in all TV with boys demos.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1115; K6-11 545; TWEENS 9-14 407
DISNEY CHANNEL:     K2-11   911; K6-11 562; TWEENS 9-14 407
CARTOON NETWORK: K2-11   528; K6-11 343; TWEENS 9-14 247
DISNEY XD:               K2-11   138; K6-11   83; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  This sitcom dragon (think ALF in dragon suit) awoke from a few centuries long nap, and crash-landed in the home of actor Brian and his eight year old daughter Jessica. What was the name of the show?  SCORCH  Kudos to:  John May-Cartoon Network/Atlanta; Chris Valley; Chip Beaman-Soundelux Design Music Group/Hollywood; Christopher Swiszcz-Playhouse Disney/Burbank; Brian E.S. Jones-Cartoon Network/Burbank

Today’s Trivia Question:   He’s probably one of the cheapest business owners – even choosing the name of his business by adding a letter to the previous business’ sign out front.  The business tagline?  “Come spend your money here.”  Who is this guy?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Upcoming Upfront 2010 Special Editions:
Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

Special Editions are sent to Cyn opsis subscribers and available at .

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising! 
[email protected], 203.218.6480

Later —
Gwen Billings for Cynopsis Kids!
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR, NETWORK PROGRAM PUBLICITY/Hallmark Channels/LA:  Develops/executes comprehensive & effective publicity campaigns  using trad’l & new media platforms.  View full posting & apply:   “Jobs” (4/15)

JOB OPENING:  ONAIR BMS SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity – SL103 (4/15)

JOB OPENING:  SR CONTRACT ADMINISTRATOR/Bethpage, NY: Resp for mngng compliance w/ all facets of the company’s numerous prgrmng/affiliation agreements. Addtn’l info and to submit click attached link: (4/15)

JOB OPENING:  ACCOUNT EXECUTIVE/Norwalk, CT:  Seeks AE for local ad sales. 1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 11018BR (4/15)

JOB OPENING:  ACCT EXEC, AFFIL DIST/GSN/NY: BA/BS. 3+yrs exp. min. Creating, selling in, executing & managing sales & marketing initiatives. Send res & cl w/salary to [email protected] (4/15)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (4/14)

JOB OPENING: SALES COORDINATOR/EA to SVP/TV One LLC/Silver Spring, MD: Supp. sales/mrkting planning; asst. with identifying new distribution opportun.; conduct research and EA support w/strong MS Suite. Visit: (4/14)

JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/ agency. Apply: (4/14)

JOB OPENING: TV EXEC. ASSIST/NYC: Personal Assist to Daytime Show Exec. Entry Level Position -Heavy administrative, scheduling light accounting, Excel proficiency & attention to detail a must.Resume:  [email protected] (4/14)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (4/14)

JOB OPENING: MANAGER RATINGS RESEARCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings,MS Office # 233706 (4/13)

JOB OPENING: VP PROGRAMMING/Si TV/LA : Min. 10 yrs exp in TV programming & development including scripted & unscripted formats. Strong understanding of Si TV brand & viewer preferred. [email protected] EOE (4/13)

JOB OPENING: NEWS PAPER MGR/Pearl River NY (15 miles NYC): 5+ yrs exp. in buying Newspaper, have contacts, neg. costs, work with agencies & sales. Resume to: [email protected] or call 845-732-8943 (4/10)

JOB OPENING: ATTORNEY /iN DEMAND/NYC: Analysis/counsel on entertainment issues. Draft/negotiate/review contracts. Stndrds & Practices. Copyright/trademark enforcement. JD, NYS Bar, 3yrs+ cable/ent. Apply: [email protected] (4/10)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply (4/10)

JOB OPENING: SR DIRECTOR, MEDIA PLANNING/Nickelodeon/NYC: 7+yrs Media Plan/Promo Sked exp @ Adbased TVNet, 5yrs mgmt exp, Strng knwlge Reach/Freq/GRP/Dupe info & NICK brand & TV content, Apply (4/10)

JOB OPENING: DIR, MKTG & CREATIVE/PlumTV/NY: Creative, strategic pro to develop custom sponsorship packages for nat’l sales team. 10+ yrs media sales mktg, large rolodex w/in luxury ind. pref. See full post at (4/10)

JOB OPENING: NBC Universal/NY:Bravo Network seeks talented PRINT ART DIRECTOR. For full description & to apply visit Job# 1163396 (4/10)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (4/10)

JOB OPENING: ACCT EXEC/Univision NAT’L TV Sales /NY: Prior Brdcst sales exp req’d. Detail-oriented, strong comm, negotiator & new biz dev skills. Solid client relationships. 4 yr BA deg req’d. Email: [email protected] EOE (4/10)

JOB OPENING: RSRCH STRATEGIST/ The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch (Nielsen) exp. Full desc: @ apply:   (4/9)

JOB OPENING:  VP BUS AFFAIRS Disney Channel/XD/Playhouse Disney/LA: Min of 10 years exp in TV bus affairs – live action, scripted series development/ production; provide guidance to SR mgmt. Apply #234364   (4/9)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Spanish fluent -Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing. Res: [email protected] EOE(4/9)

JOB OPENING:  DIR SALES DEV & MKTG/Disney ABC TV/NY:  Spearhead sales dev materials & trade comm plans for Disney Channel/DisneyXD/Disney Media. Partner w/ Rsrch; Ad Sales Mktg;Cross-platform. 7+ Yrs exp. 233986 (4/9)

JOB OPENING:  DEVELOPMENT ASSOC. PRODUCER/STORY HOUSE Prods/DC: 2+ yrs exp casting, producing, and/or dev writing. Strong knwldg non-fict TV. Must be driven & passionate. Job descrip & apply @ (4/9)

JOB OPENING:  CONTENT SALES MGR (2)/Thought Equity Motion/NY, LA,: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (4/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (4/15)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 PRODUCTION Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 GRAPHIC DESIGN Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 NEW MEDIA/DIGITAL MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected]  (4/14)

SUMMER INTERNSHIP CREDITS ONLY: MEDIA PLANNING INTERN/Crossmedia, NY: Bright intern for 2-3 days/week. Projects inc online/offline media, research & admin. More info at . Send res/CL to [email protected] w/ Intern/Cyn in subject (4/14)

SUMMER INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN/The Met Museum of Art 10 hrs/wk. Scan/silo/proof images on MMA Store site. Must have prof demeanor, attn to detail & able to work ind. Photoshop knwlg a must. Cov ltr/res: [email protected] (4/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NON-FICTION PRODUCER (field and post). 10+ yrs exp. Knack for story, great interviewing skills, organized, network credits. 3 Emmy noms; also shoots. LA based, will travel. [email protected] (4/15)

SITUATION WANTED: MERCHANDISE & CONSUMER PRODUCTS(L.A.), 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/15)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA): Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/15)

SITUATION WANTED: VIDEO EDITOR/NYC: Dedicated & experienced. Solid post-production skills; knowledgeable in Final Cut, Photoshop, DVD Studio Pro. References available. Contact [email protected] (4/14)

SITUATION WANTED: PR MGR/BOSTON: Excellent analytical skills, organizational skills, and a great multi-tasker. 5+ years in broadcast television, PR, marketing, communications, and promotions. Willing to relocate! [email protected] (4/13)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/13)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (4/10)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/10)

SITUATION WANTED:  FILM-MAKER  New Media, HD production development. Solid production skills, including camera work, editing, and directing. Feature film, video, and new-media credits. References available. [email protected] (4/9)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/9)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/9)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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