Thursday, April 6th, 2006




The Only BROADLINE Kids Schedule
A Fully Integrated 3-Hour Block with Compelling
Broadcast Series and Online Web Communities  

A One-Stop Saturday Morning Destination for Kids 6-11!
Contact: Karl Kuechenmeister,SVP 917/208-4023 Dave Danowski,VP 917/208-4038 Stacey Sacket,AE 516/972-2206

Cynopsis: Kids!


Good morning. It’s Thursday, April 6, 2006 and this is your first early morning Kids! briefing.

Disney has unveiled Disney Mobile, a family-targeted mobile virtual network operator, based in the US at Sprint PCS.  Disney Mobile will offer customizable tools that parents can use to manage their kids’ cell phone use, as well as when they can use the phone.  The phones also include a Family Locator feature that lets parents locate their kids’ phones via Global Positioning System, as well as the Family Alert service, which will make sure kids don’t miss the message from Mom and Dad.  On the kid side the Disney Mobile phones will feature cameras, messaging and the ever popular ringtones and other content.


If you’ve ever watched Nickelodeon’s buddy comedy Drake and Josh then you’re gonna be happy.  Nickelodeon Movies is partnering with The Collective to produce an action/comedy from actor/writer/producer Dan Schneider, starring Drake Bell and Josh Peck.  The movie is about a wealthy but extremely sheltered young man (Peck) who is thrust into the real world and quickly finds himself in over his head.  To help survive, he receives a crash course in life experience from a likeable slacker (Bell).  The movie is based on an original screenplay penned by Schneider and Steve Molaro.

Lion Television has established a new kid’s programming group, and named Karl Wooley (co-creator The Tweenies) as its Head of Children’s Programming.  The new group’s development slate includes: Click City a wireless phone game show; Thought Court, a kids court program where a jury of kids hears fictional cases; Antics Roadshow, the big show arrives in town, looks for kids with odd and/or funny talents and finishes bith a bit Saturday morning event; Space Pirates, a virtual reality live action/adventure game.


Luk Internacional (Spain) has acquired the animated series Hoze Houndz (78 x 60 min) from Amberwood Animation.  Targeted to K7-11 the series was commissioned by The Family Channel (Canada).

MTV Networks International has signed a 5-year agreement covering the television rights to 104×5 Pic Me from Jam Media.  The network will air the show on its Nickelodeon channels in Australia, Italy, Japan, Latin America, the Netherlands and Scandinavia starting later in the spring.

Buena Vista International Television (BVITV) signed a multi-year agreement with KTK for its KTK and Euroasia channels across Kazakhstan. The deal covers several genres including first-run features such as Spy Hard, 10 Things I Hate About You, Gone in 60 Seconds, Signs and both Father of the Bride films.   In a separate agreement, KTK also licensed action-packed Jetix Europe programming for the launch of its first Jetix branded block. Programming includes Gadget and the Gadgetinis, Sonic X and The Secret Files of the Spydogs.

Animal Planet International (API) has announced several new agreements.

  • The network is partnering with WWF (the original WWF, a global conservation organization) to produce Planet Action, an eco-reality show.  The 6×60 series will showcase real amateur environmentalists as they struggle with environmental crises in six different conservation projects.  It will air on Animal Planet in Africa, Asia, Europe, Latin America and the Middle East starting in May 2006.
  • Tele Images International and API will co-produce Great Savannah Race.  The HD-filmed natural history program will document the wildebeest migration in Africa over the course of 18 months with the aid of satellite technology.  The 3×60 documentary will air in the same territories as Planet Action in summer 2006.  The annual wildebeest migration is the largest movement of wildlife on the planet.


Amity Entertainment, Inc., has acquired the US and Canadian distribution rights to the animated property Little Hippo (52 x 15 min, 1 x 90 min).  Targeted to preschoolers, Little Hippo is based on the kid’s book of the same name by Christine Chagroux.  The TV series follows the misadventures of a 6-year-old hippo and his older brothers Tim and Tam.  In the movie Little Hippo happens on a gang of pirates planning to loot a village.  Little Hippo befriends a small tiger and together they foil the pirates’ plan.  Produced by Belgium-based Neuroplanet, the Little Hippo TV series has aired in 60+ countries and the feature film, directed by Bernard Deyries was released theatrically in France and Germany.


Gameloft, a developer/publisher of mobile games, has entered into an agreement with Sony Pictures Digital to develop, publish and distribute mobile games based on Open Season, the first CG animated feature from Sony Pictures Animation.  Open Season is scheduled for release on September 29, 2006.  Additionally, under the deal Gameloft will produce mobile games for Sony Pictures Animation’s second feature, Surf’s Up, which is scheduled for release in summer 2007.

Hands-On Mobile (f/k/a MFORMA), publisher of mobile lifestyle, games and products, has signed a multi-year global agreement with Kiloo, the game developer, and TT Games Publishing Ltd. to release a suite of mobile-entertainment products based upon the LEGO Classic brand. The first product to launch will be LEGO Bricks, a mobile puzzle game.  Under the agreement with Kiloo, Hands-On Mobile will launch LEGO Classic mobile titles throughout the US Europe and the Pacific Rim.

Still Motion Media has launched MobiStories, which are downloadable virtual picture books, video and audio, that can be played back on most consumer media devices (e.g. video iPods, PSP’s, DVD players, computers, mobile phones etc.).  Sponsored podcasts of MobiStories are currently available at iTunes Music Store, while sponsor-free MobiStories are available for purchase at Still Motion Media’s website.

ACE COMM Corporation, a value-added services provider, is featuring its newest version of its Parent Patrol access control application at CTIA Wireless 2006 in Las Vegas this week.  Parent Patrol lets parents place limitations on their kid’s mobile phone use. In partnership with RuleSpace LLC, Parent Patrol also offers web content classification and filtering for traditional and mobile-formatted website.

Feld Entertainment, Inc. and, Cookie Jar Entertainment join together to launch The Doodlebops US live tour.  While the 40 city Doodlebops tour officially kicks off this fall 2006, a special preview of the show will be held at NYC’s Madison Square Garden on April 12, following the morning performance of Ringling Bros. and Barnum & Bailey circus.  The Doodlebops airs in the US on Disney Channel and in Canada on the CBC.


The recipients of the 65th Annual Peabody Awards were announced yesterday by the University of Georgia’s Grady College of Journalism and Mass Communication. The Peabody Awards honor those in electronic media each year, recognizing distinguished achievement and meritorious public service by stations, networks, producing organizations and individuals.  The 65th Annual Peabody Awards will be handed out at a ceremony hosted by Jon Stewart, a two-time Peabody recipient, on June 5, 2006 at the Waldorf Astoria in NYC.  Recipients for programming targeted to kids, teens and young adults this year include:

  • A Place of Our Own (Los Ninon en Su Casa): A public-service project, designed to provide parents and child-care providers with information to help kindergarteners develop social, emotional and cognitive skills, featured in daily TV programs and websites in Spanish and English and 200+ bi-lingual outreach workshops. Produced by KCET LA in association with Sesame Workshop and 44 Blue Productions Inc.
  • Radio Rookies Project: Radio Rookies is a Public Radio initiative that provides teenagers with the tools and training to create radio stories about themselves, their communities and their world.  Produced by WNYC Radio/Radio Rookies.
  • Classical Baby HBO: HBO Family’s series that brings together animation and the music of Tchaikovsky, Bach and Ellington for kids and families.
  • Battlestar Galactica: Sci-Fi Channel’s re-imagined revival of the 1970s outer-space saga.  Produced by NBC Universal Television Studio.
  • South Park: Comedy Central’s politically incorrect satirical and topical series features rudimentary style animation.  The series is for older teens and up, but the characters and stories have permeated the mainstream culture and is a quite popular download on iTunes.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/27-4/2/06:
Total Day          (000)   Primetime        (000)
NICK:                 1401   DSNY*:             1496
DSNY*:                815   CARTOON:         920
NAN**:                 636   TOON DIS:         166
CARTOON:         634   NAN**:                 636
TOON DIS.:        135   MTV:                       94
NOG/THE N:       110   ANIMAL PLANET: 84
MTV:                      62   BET:                      84
NKTOONS:           58   ESPN:                    70
BET:                      58   NKTOONS:            66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/27-4/2/06:
Total Day           (000)   Primetime       (000)
NICK:                   782   DSNY*:             1110
DSNY*:                494   CARTOON:         629
NAN**:                 487   NAN**:                 487
CARTOON:         392   TOON DIS:            86
TOON DIS.:           72   MTV:                      69
MTV:                      44   BET:                      64
BET:                       40   DISCOVERY:        51
NKTOONS:            35   NKTOONS:            40
DISCOVERY:         32   ESPN:                   45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/27-4/2/06:
Total Day          (000)   Primetime          (000)
NICK:                   566   DSNY*:               987
NAN**:                 494   NAN**:                494
DSNY*:                417   CARTOON:         465
CARTOON:         275   MTV:                    202
MTV:                   144   BET:                     101
BET:                      62   COMEDY:              97
TOON DIS.:           48   ESPN:                    76
COMEDY:             44   DISCOVERY:         75
DISCOVERY:        44   THE N:                   47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 4, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1259; K6-11 590; TWEENS 9-14 378
DISNEY CHANNEL:       K2-11   747; K6-11 447; TWEENS 9-14 356
CARTOON NETWORK: K2-11   634; K6-11 376; TWEENS 9-14 250
TOON DISNEY:              K2-11   134; K6-11   54; TWEENS 9-14   29
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: This horrible sorcerer was evil.  He lived in a hovel at the edge of the forest waiting to catch an appetizing small blue snack.  Who was he?  GARGAMEL      Kudos to: John Harman-Screenvision/NY; Vaibhav Bhatt-Discovery Kids/NY; Mimi Borowich-MDS/NY; Alison Hill-Cartoon Network/Atlanta; Heather Floore-KTVD/Denver; Bethany Scheuerman-GRP Media/Chicago; Julie Syers-Briggs & Caldwell/Houston; Greg Munro-Comcast Spotlight/Denver; Matthew C. Bergeron-Disney ABC Cable Networks Group/Burbank; Phil Harnage/Santa Monica; Justin Meadows-Disney ABC Cable Networks Group/Burbank; Este Mlynowski-Horizon Media Inc/LA; Cherie Oldenburg-Alliance Atlantis Communications/Toronto; David Kiltz-Korhani of Canada/Toronto

Today’s Trivia Question: Who would gladly pay you on Tuesday for a hamburger today? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
04.06.06 – 3:46a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


JOB OPENING: AD SALES ASSISTANT/Galavision, NY. Detail-oriented, exec comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Resume: [email protected] (4/20)

JOB OPENING: RESEARCH ANALYST/Discovery Nets-NY: Min 2-4 yrs research exp & proficiency in Nielsen sys; will consider at Sr Analyst level. Strong analytical /comm/computer/presentation skills. Apply: /Job Req #3620  (4/13)

JOB OPENING: INTERACTIVE MRKTNG MGR/CBS Radio-Digital Media/Altitude Group/NY. Develop creative marketing/advertising ideas & solutions for integrated natl programs. 4-6 yrs interactive exp req; MBA +. Resume: [email protected]. (4/13)

JOB OPENING: SALES DEVELOPMENT MGR/CBS Radio-Digital Media/NY: Work w/stations to grow online sales @ local level. Heavy presenting; Excellent communicator; Travel; 3-4 yrs media-related exp.;online +. Resumes: [email protected] (4/13)

JOB OPENING: ART DIRECTOR/LA : New Age Co ( looking for someone w/strong exp designing content & consumer driven websites. Email res: [email protected]   (4/13)

JOB OPENING: FREELANCE VIDEOGRAPHERS/EDITORS/Plum TV/NY: 2 yrs exp-FCP, Photoshop, and shooting broadcast-quality DV. Skilled in sound & lighting. Send DVD & resume to: NSP Plum TV  419 Lafayette, 7th Fl NY, NY 10003 (4/13)

JOB OPENING: MEDIA SALES ASST/KING WORLD, Santa Monica. Create/prod sales materials & proposals; distrib contracts/research materials; assist VP. Media sales/ ad agency exp prefd. Resume: [email protected] (4/13)

JOB OPENING: MANAGER, LICENSING MTV/NYC: 3+yrs licensing exp w/consumer prod in media/entertainment, Strng Word/PPt/Excel skills, Strng fin/acct skills, org skills & highly detailed EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: DIRECTOR, MARKETING URGE/ MTV/NYC: 6+yrs Consumer Mrktg exp in ent/media/digital media, Strng exp in customer acq/retent esp. in subscript prod., Wrking knwldg of web tools EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: DIRECTOR, ON AIR PROMOTIONS/FREELANCE, MTV Espanol/NYC: 3+yrs Sr Writ/Prod in TV Promos, Exp managing writ/prod in TV/comms, Strng concept skills, Fluent Spanish EOE/M/F/D/AAP. Send resume [email protected]  (4/12)

JOB OPENING:  MANAGER, INTEGRATED MARKETING, VH1/NYC: 5+yrs exp in marketing/ad agency/entert/media, Strg knwldge of Xcel/Word/PPt, Strng writ/comm skills, Strng orginz & detail, EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING:  MANAGER ACQUISITIONS/VH1/CMT/Logo/NYC: 5+yrs ent. industry, Basic knwlg acq & contracts, Knwlg research/ratings/emrging tech, Strng Xcel/PPt, Strng Knwlg PopCult/Gay/Country EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: SENIOR RESEARCH PROFESSIONAL/SMITHGEIGER /LA/NY. Design & enterprise quant & qual research plans. Deliver findings to blue chip clients. Adv degree. 8 years exp. Exc comm a must. [email protected]   (4/12)

JOB OPENING: EXEC PERSONNEL ASST 4 PRES/Darnestown MD: MBA Prefd.  Will need to do everything for busy CEO. Must have Exc. written/oral skills. Ability 2 travel & WKL8. Resumes to: [email protected]  (4/12)

JOB OPENING: SR RESEARCH ANALYST/ BVTV, LA: Processes ratings via Galaxy Expl, NPower, MrktBreaks, Wrap Sweeps & Overnights, Excel, and PwrPt. 2 yrs synd/brdcast/cable exp; Send resume: [email protected] (4/9)

JOB OPENING: TRAINING MANAGER/Fox Cable Networks/NYC: Create curriculum & train staff on bus process, sys functionality & upgrades, troubleshoot, 2-4 yrs Sales Plan or Sales Ops, Deal Maker reqd, apply at (4/11)

JOB OPENING: ADMINISTRATOR AD SALES MRKTNG/GSN/NYC: 3+ yrs mktg exp. Dvlp Ad Sales Mktg Collateral, execute added value elements & plan events. Proficient  MS PP. Organized, detailed w/strong writing skills. Res: [email protected]   (4/11)

JOB OPENING: EXEC ASSIST/NICK JR/NY: Assist Exec Prod animated pre-school series. Mng daily sched/communic, coord meetings, travel, T&E. Supplies/admin supp for production. Bi-lingual Spanish pref’d. Fax res Marc 212-654-4735.EOE   (4/11)

JOB OPENING: SR. RESEARCH ANALYST/SCREENVISION/NY, Cinema: Support sales & all other business units w/Nielsen, MRI/Simmons data and primary research. 2-4 yrs ad sales, TV exp prefd. Email res: [email protected] , EOE  (4/11)

JOB OPENING: SR PROJ MGR/Corp. Strategic Research/ATL: Work/play hard; fun enviro. Strong analytic & project mgmt skills. Report bdcst/cable, support Turner PR & strategic res. initiatives. 6+yrs TV exp [email protected]   (4/11)

JOB OPENING: DIR, ONLINE VIDEO PROD, UGO NETWORKS, INC./NY: Own strategy, technology and production of online video content, plan/execute on budget.  2+ years similar experience reqd. Apply at [email protected].  (4/11)

JOB OPENING: ONLINE MKTG MGR, UGO NETWORKS, INC./NY: Oversee/execute online mktg initiatives, incl. planning, reporting, analysis.  Knowledge of entertainment critical/Online exp reqd. Apply at [email protected].  (4/11)

JOB OPENING: RESEARCH ASSISTANT/King World Media Sales/New York. Monitor and analyze Nielsen ratings data. Maintain program lineups. Motivated individual who works well within a team environment. E-mail: [email protected]   (4/11)

JOB OPENING: MEDIA PLNG/Davis Elen Adv/LA: 5+ yrs of agency exp. Must be strategic, good presenter & manager. A fast pace on retail oriented clients.  Contact Pam McCarthy, HR, 213-688-7071; [email protected]     (4/11)

JOB OPENING: PRODUCERS/ASSOCIATE PRODUCERS/PRODUCTION ASSISTANTS: New York-based nationally syndicated daytime talk show is looking for Producers/APs/PAs with previous talk show experience. Resumes: [email protected] (4/11)

JOB OPENING: VP PROD/Smithsonian Networks/D.C. Newly-created venture Showtime Networks/Smithsonian Institution. Oversee orig/co-prod of non-fiction prog. Strong writing, editorial judgment, creative vision. [email protected] (4/8)

JOB OPENING: RES & DEV HEAD/Smithsonian Networks/D.C. Newly-created venture Showtime Net/Smithsonian Institution. Dev concepts, solicit prog proposals. Self-motivated. Extensive writing skills & TV prog dev. [email protected]      (4/8)

JOB OPENING: EXEC. IN CHARGE PROD. Prod whiz for budgets/schedules/multiple series. MUST have 10+yrs exp. as EIC in cable/synd. Incredible Opportunity. No calls. Resumes (attach & paste): [email protected]  (4/8)

JOB OPENING: DIR EMERGING PLATFORMS: Builds rev streams for digital media space, integrates Kids TV content w/in new media platforms. 5 yrs ad/promo agency exp developing prgrms targeting kids. Resume: [email protected]  (4/8)

JOB OPENING: AFFILIATE MKTG: Experienced in premium and/or PPV/VOD. 3+ years cable network or system marketing/field work and BA required. Email cover letter and resume to [email protected] at HorseTV Channel in the LA area (4/8)

JOB OPENING: EXEC ASSIST/NICKJR/NY: Assist Exec Prod of animated pre-school series. Manage daily sched, phone, meetings, travel. General admin office support. Bi-lingual Spanish pref’d. Fax res to Marc, 212-654-4735. (4/8)

JOB OPENING: AFFILIATE PR MGR/Rainbow Media/NYC: Degree req’d in Mktg, PR or Comm. Min 1 yr cable industry PRexp.Strong writing & pitching skills, knowledge of key trade & consumer press req’d. 16038, [email protected] (4/8)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: LOCAL RESEARCH INTERN/ ABC AFFILIATE RELATIONS/LA: Assisting creation of sales sheets & analysis/ tracking of ABC local performance. Knowledge of Excel & PowerPoint required. Resumes: [email protected]  (4/13)

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: PR INTERNSHIP/AMC/ LI & NYC Opportunity to write publicity materials. Assist in assembling original shows clip book. Organize publicity materials. Asst at publicity screenings and PR events. [email protected] (4/13)


SITUATION WANTED: MEDIA RESEARCH ANALYST/Nielsen Media analytics experience, marketing MBA, prefer major NYC or LA network. Team player, provides strategic planning, analysis expertise, consulting to producer. [email protected] (4/8)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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