Source:The Nielsen Company via Startrak. 8/31/09-3/28/10, series only. Record:10/2/00-3/28/10 by QTR. M-Su 6A-12A K6-14. Live+SD AA(000). Subject to qualif available upon request.

Cynopsis: Kids!
04/29/10

Good morning. It’s Thursday, April 29, 2010, and this is your first early morning Kids briefing.

Writer/director Bill Condon is set to direct Summit Entertainment‘s The Twilight Saga: Breaking Dawn, based on the fourth book in Stephenie Meyer’s Twilight series.  As for the burning question – will Breaking Dawn be broken into two movies, as has been rumored for some time, the answer is … it doesn’t appear so … or you could see it this way … the announcement didn’t say it would only be one movie, which is to say the Breaking Dawn two movie rumor is still going strong.  Condon is well known for directing movies such as Dreamgirls, Kinsey, and Gods and Monsters, and for writing the screenplay for the movie adaptation of the musical Chicago.  Melissa Rosenberg is currently penning the script for Breaking Dawn, which will be produced by Wyck Godfrey, Karen Rosenfelt, and Meyer.  The Twilight Saga: Eclipse, the third movie in the franchise, releases this June 30.

Imax Corporation and Warner Bros. Pictures enter into a new deal that includes the release of up to 20 Warner Bros. feature films in Imax’s format now through 2013.  Warner Bros. movies (and their specific dates) set for release in Imax include: Legends of the Guardian: The Owls of Ga’Hoole 3D (September 24, 2010); Harry Potter and the Deathly Hallows: Part 1 (3D) (November 19, 2010); Harry Potter and the Deathly Hallows: Part II (3D) (July 15, 2011); Happy Feet 2 (3D) (November 18, 2011); and The Hobbit (December 2013).  An additional 15 Warner Bros. titles that will also be released in Imax over the next several years will include Gravity, Dark Shadows, Fury Road, Batman 3, and Superman.  The two companies began their partnership in 2003, and have since released 25 movie titles in Imax, ten of which featured Imax 3D, which includes live action movies that were partially converted into 3D with Imax’s 2D-to-3D conversion technology.

NEW PRODUCTION & DEVELOPMENT

Miranda Cosgrove, star of Nickelodeon’s iCarly, is headed to the big screen as Paramount taps British writer Emma Forrest to develop a project for Cosgrove, per Variety.  No specifics about the project as of yet.  Forrest has written the young adult books Name Dropper and Thin Skin, as well as several movie scripts, including Liars and Becoming Music.

DreamWorks Animation is moving forward with a sequel to its movie How to Train Your Dragon, as well as an animated TV series based on the movie, per THR.  The Dragon movie sequel is slated for release in 2013.  Additionally, DreamWorks is working on an online How to Train Your Dragon virtual world, as well as the previously announced a live arena tour show, featuring state-of-the-art animatronics, and based on the property.  DreamWorks already has two animated series based on its movies, Penguins of Madagascar and Kung Fu Panda, both of which are produced with Nickelodeon.  Also, as previously announced, DreamWorks is producing two TV specials, Scared Shrekless and a Kung Fu Panda holiday special, that will air later this year.

MORE KIDS STUFF

Cartoon Network orders second seasons of its two newest animated series Ben 10: Ultimate Alien and Generator Rex, which premiered on the network last Friday, April 23 at 8p and 8:30p respectively.  The pick includes 32×30 new episodes of Ben 10: Ultimate Alien, the newest chapter of the Ben 10 series, and 20×30 further episodes of Generator Rex.  Both series are created by Man of Action and produced at Cartoon Network Studios.

CBeebies picks up a third season of the preschool-targeted series Grandpa in My Pocket from Adastra Creative.  The new season of Grandpa in MY Pocket will include 13 new episodes as well as a Christmas special.  Decode Enterprises handles the international distribution for all rights for the series.

Shout! Factory and Marvel Animation expand their content partnership to release Marvel’s new Marvel Knights Animation on DVD in the US.  Based on Marvel’s comic books, Marvel Knights Animation combines comic book graphics with new animation technology to create hybrid animated motion content.  Under the multi-year deal, Shout! Factory will be the exclusive US home entertainment distributor with licensing rights to Marvel Knights Animation properties, including Astonishing X-Men: Gifted, Black Panther, Iron Man: Extremis, and Spider-Woman, as other to be announced.  Early this year Shout! inked a deal with Marvel to serve as its exclusive US home entertainment distributor for Marvel’s animated series The Super Hero Squad Show.

MARKETING/LICENSING

Just before Paramount and DreamWorks Animation release Shrek Forever After, the fourth and final Shrek movie, on May 21, 2010, DGC/Interscope Records will release Shrek Forever After: Music From The Motion Picture.  From May 18, the soundtrack album will be available digitally, while the physical CD will be available exclusively at Walmart stores.  Like the previous Shrek soundtracks, the Shrek Forever After album will feature a mix of artists and music genres, including Weezer’s cover version of the Monkees’ song I’m A Believer, which was composed by Neil Diamond and was featured on the first Shrek soundtrack, where the song was covered by Smash Mouth.  Other artists on the new release include classic songs from the Beastie Boys, The Carpenters, Lionel Richie, and original songs by Scissor Sisters, Mike Simon, and Landon Pigg/Lucy Schwartz.  Additionally, the soundtrack features song performed by cast members, including Antonio Banderas, Walt Dohrn, and Cody Cameron.

Atari teams with marketing partners Franklin Sports, GT Beverages, Baseball Youth, and the National Alliance of Youth Sports, to support the release of its new Backyard Sports: Sandlot Sluggers video game for Xbox 360, Wii, and Nintendo DS, which releases May 25, 2010.

• Franklin Sports products and brand will appear in the game, including a pitching machine, logos on the fields, and billboards, as well as in the activity tips area.
• GT Beverages will feature the game logo on its Sportastic Sports Drink from May-June.  Backyard Sports and Sportastic will also feature a promotional tie-in with US GameStop.
• The new game will also be the exclusive game on the East and West coasts for the Baseball Youth Road Trip Fanfest, an interactive tour stopping at youth baseball tournaments across the US, where there will be game demos.  Additionally, the game will be featured in Baseball Youth Magazine and via national partners, social networks, emails, and branded vehicles etc., May through September.
• National Alliance for Youth Sports e-newsletter will showcase the game title to its 70,000 member organization, which include national Youth Sports Coaches, Parks & recreation Associations, YMCAs, and JCCs.

STONE SOUP

Bestseller Children’s Series and Tie-Ins Books (top 10), Week of April 19, 2010: Title; Author (Publisher)
Percy Jackson and the Olympians; Rick Riordan (Disney-Hyperion)
Diary of a Wimpy Kid; Jeff Kinney (Abrams/Amulet)
Twilight saga; Stephenie Meyer (Little, Brown/Tingley)
The 39 Clues; N/A Author (Scholastic)
The Vampire Diaries; L.J. Smith (HarperTeen)
House of Night; PC Cast and Kristin cast (St. Martin’s Griffin)
How To Train Your Dragon, (Little, Brown and HarperFestival)
Maximum Ride; James Patterson (Little, Brown)
Fablehaven; Brandon Mull (Shadow Mountain/Aladdin)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

Bestseller Children’s Picture Books (top 10), Week of April 19, 2010: Title; Author (Publisher)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft (DK)
The Lion and the Mouse; Jerry Pinkney (Little, Brown)
The Easter Egg; Jan Brett (Putnam)
Fancy Nancy: Heart to Heart; Jane O’Connor, illus. by Robin Preiss Glasser (HarperFestival)
My Garden; Kevin Henkes (Greenwillow)
Waddle!; Rufus Butler Seder (Workman)
Gallop!; Rufus Butler Seder (Workman)
Max’s Easter Surprise; Based on characters by Rosemary Wells (Grosset & Dunlap)
The Jellybeans and the Big Book Bonanza; Laura Numeroff and Nate Evans, illus. by Lynn Munsinger (Abrams)
Ollie’s Easter Eggs; Olivier Dunrea (Houghton Mifflin)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

EXECUTIVE MOVES

Glenn Oakley is appointed EVP/Media Technology, Production and Operations, Discovery Communications.  Oakley takes over the reins from John Honeycutt, who now head of International Business Operations, Discovery Networks International, based in London.  Reporting to Peter Liguori, Discovery’s COO, Oakley is based at the company’s headquarters in Silver Spring, Maryland.  Most recently, Oakley was with Rainbow Media, where he served as EVP and GM, Rush HD and VOOM HD.

CBS Corporation names current EVP and CFO, CBS Interactive, Zander Lurie as SVP/Strategic Development, CBS Corporation.  He will report to Joseph Ianniello, EVP and CFO.  Overseeing strategic planning across the company, Lurie will focus on CBS’s next generation content initiatives, which includes overseeing CBS’s exploration of authentication and other potential distribution and monetization processes.  Lurie will continue in his responsibilities as EVP and CFO, CBS Interactive, a position he has held since 2008 when CBS acquired CNET Networks, until a successor is named, while maintaining his position overseeing business development for CBS Interactive.

Disney Media Distribution (f/k/a Disney-ABC International Television) Asia Pacific promotes Amit Malhotra to VP/Program Distribution, Asia Pacific.  He will head the program distribution sales team in the region.  Malhorta takes over for Greg Johnson, who is leaving the company to take on a senior leadership position in the US.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1163; K6-11 386; TWEENS 9-14 319
DISNEY CHANNEL:     K2-11   753; K6-11 448; TWEENS 9-14 387
CARTOON NETWORK: K2-11   472; K6-11 232; TWEENS 9-14 175
DISNEY XD:               K2-11   111; K6-11   72; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  These animated characters – Modo, Throttle and Vinnie – are the heroes.  Among the bad guys were Lord Camembert, Lawrence Limburger and Fred the Mutant.  What show is this? BIKER MICE FROM MARS    Kudos to: Greg Conklin-Gray Television/Merrick; EJ Offurum-truTV/NY; Steven Darancette-2 Car Garage Prods/LA; Rob Chatlin-FX Networks/LA; Steve Granat & Cydne Clark-Bupkis Entertainment/Tarzana; Pete Irwin-iToys Inc./Toronto

Today’s Trivia Question:  O n who’s wall will you found mounted Pierre the Mouse? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
04.29.10

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