Thursday, April 28th, 2011



Nearly 6 million people tuned in to WE tv’s
new originals on Tuesday night

Don’t miss Braxton Family Values and Sinbad: It’s All About Family
Tuesdays beginning at 9pm | 8c on WE tv
Click here for a sneak peek of next week’s episode of the Braxtons.

For more information visit .
Source: The Nielsen Company, Live + SD, 4/12-4/19 Tu 8p-1a, 1 min qual, P2+. Subject to qualifications upon request.



Good morning. It’s Thursday, April 28, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
MTV: Son of a Gun at 11p



for A25-54 $75k+   #1 for A25-54 $100k+    #1 for A25-54 $125k+

The Highest Concentration of Upscale Viewers in all of cable.
To connect with them , connect with us .

Scripps Networks. Brands for Now . Brands for Life .
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC

Source: The Nielsen Company, NPower R&F Cume, Live, 12/28/09-12/26/10, Total Day. For details, visit .


Members of the Writers Guild of America, East and Writers Guild of America, West jointly ratified a new three-year agreement with the Alliance of Motion Picture and Television Producers.  The combined East and West WGA members voted 90.7% in favor of the new deal which goes into effect May 2, 2011 through May 1, 2014.  The contract includes increases in contributions to the WGA pension plan, boosting reuse payments in Pay TV as well as increasing minimums. 

In a move marking a first-time cross-over promotion between NBC and a Comcast cable channel, NBC will air the two-part season finale of G4’s American Ninja Warrior extreme obstacle course series.  The third season ender of American Ninja Warrior will air this fall following the season’s return on G4 in August. 

Five young women aspiring to make it big in the music industry are the centerpiece of MTV’s new series The Electric Barbarellas, debuting May 4 at 11p.  The five women live, work and play together in this docu-series which chronicles how this all-girl band came together and strives for stardom throughout the six episodes.  Go Go Luckey Entertainment and Outrageous Entertainment produces the series.

Lifetime Television is following up its Lifetime Movie Original Natalee Holloway with a second Original Movie and a ten-episode series, Vanished with Beth Holloway.  The Lifetime Original Movie, Justice for Natalee Holloway premieres May 9 at 8p and the true-life series, Vanished with Beth Holloway also debuts the same night at 10p.  The one-hour docu-series examines real-life mysteries involving families who have been victimized by abductions, disappearances and other horrific crimes. Beth Holloway is involved with the series offering an empathetic perspective to the loved ones of the victim.  

A new scripted comedy series on VH1 explores what single women really want in a relationship when Single Ladies premieres June 6 at 9p.  The ten-episode one-hour series follows a two-hour movie event sporting the same name debuting on VH1 May 30 at 9p.  VH1 and Queen Latifah’s Flavor Unit Entertainment are behind the projects and marks the first time the network ventures into a one-hour scripted series.  Stacey Dash, LisaRaye McCoy and Charity Shea star as three best friends living and working in Atlanta with different views on relationships. In addition, Kassandra Clementi also stars and becomes part of the ladies’ circle.  

Spike TV renewed its first-ever original scripted comedy series, Blue Mountain State for a third season with 13 episodes.  Blue Mountain State is about the on- and off-field activities of the college football team at Blue Mountain State led by Coach Daniels (Ed Marinaro).  Denise Richards will also be back reprising her role as Daniels’ attractive though sharp-tongued ex-wife.  The series is produced by Varsity Pictures. 

Captain Paul Watson and the Sea Shepherd Conservation Society take to the Antarctic high seas as a fourth season of Whale Wars opens June 3 at 9p on Animal Planet.  Ten new episodes document the Sea Shepherds’ ongoing campaign to halt Japanese ships from hunting whales in the Southern Ocean Whale Sanctuary.  The series is from Lizard Trading Company.

Logo’s third season finale of RuPaul’s Drag Race Monday at 10p posted a 0.8 among A18-49 and 585,000 total viewers.  The concluding episode ended the highest-rated season for Logo ever. Also at 11p, the season finale of Untucked: RuPaul’s Drag Race delivered a 0.4 with A18-49.



Three Reasons WGN America Looks Great In A Deck

#1 Great Content Drives Viewership
30 Rock, Always Sunny In Philadelphia & Futurama join How I Met Your Mother, Law & Order: Criminal Intent, Entourage and MLB & NBA action, all in HD
#2 No Local Avails Means Less Clutter
#3 Value That Provides Great Content With Custom Marketing at Effective Pricing

WGN America Is America’s New Home For Great Content! MeetAtMaclarens | wgnamerica .com | MeetAtMaclarens.


CBS Television Distribution is prepping to sell the rerun rights of CBS’ Undercover Boss series to cable buyers though with an added half-hour along with each one-hour episode, cites Variety.  The extra half-hour will feature updates to the CEOs and employees along with never-before-seen footage.  Undercover Boss is from Studio Lambert.


Actress/producer/director Demi Moore signed an agreement with Lifetime Television involving multiple projects including the new one-hour interview series, The Conversation.  Hosted by British television personality and well-known photographer, Amanda de Cadenet, The Conversation offers a fresh and intimate perspective on celebrity interviews with famous women and is based on de Cadenet’s web series. Eight episodes of The Conversation will be produced by decadenet, Inc. with Moore and de Cadenet serving as executive producers along with Rob Sharenow, Gena McCarthy and David Hillman of Lifetime Television.  Andrew Fried will also co-executive produce The Conversation.  Beyond The Conversation, Moore will also develop two other scripted dramas for Lifetime and serve as executive producer.

HBO’s upcoming telepic Game Change cast Sarah Paulson to play John McCain’s senior campaign adviser Nicolle Wallace and Peter MacNicol as the senator’s campaign manager Rick Davis.  Melissa Farman was also cast as Bristol Palin.  All three join Ed Harris and Julieanne Moore who were previously cast as Senator John McCain and Sarah Palin.

NBC’s Saturday Night Live regular Jason Sudeikis will host the 2011 MTV Movie Awards, marking his first award show hosting gig.  The MTV Movie Awards will air live June 5 at 9p, broadcasting from the Gibson Amphitheatre in Universal City.



.92 A25-54 / 1.27 Million Viewers
Most Watched Telecast Ever
#4 in its Time Period: Above TNT – Behind ESPN, A&E & TBS

All New Saturdays 9/8c

Source: The Nielsen Company. 4/23/11. A25-54, Live+SD, Cvg Rtg. P2+, Live+SD, AA Delivery. All Ad-Supported Cable, Time Period based, 9-10p, P25-54, Live+SD, CVG AA%.


Top 10 M-F Syndicated Strip Series for the week of 4/11-4/15/11 ranked in order by HH Rtg
Two and a Half Men (WB)                               7.0 AA / 7.0 GAA
Wheel of Fortune (CTD)                                  6.8 AA
Judge Judy (CTD)                                           6.6 AA / 6.6 GAA
Jeopardy (CTD)                                              5.9 AA
Oprah Winfrey Show (CTD)                             4.7 AA / 4.7 GAA
Family Guy (2/T)                                            4.4 AA / 4.4 GAA
Entertainment Tonight (CTD)                           3.7 AA / 3.7 GAA
How I Met Your Mother (2/T)                           3.0 AA / 3.0 GAA
My Wife and Kids (DAD)                                  3.0 AA / 3.0 GAA
Inside Edition (CTD)                                        2.9 AA / 2.9 GAA
George Lopez (WB)                                         2.9 AA / 2.9 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 4/11-4/15/11 ranked in order by A18-49 Rtg
Two and a Half Men (WB)                                3.4 AA / 3.4 GAA
Family Guy (2/T)                                            3.0 AA / 3.0 GAA
How I Met Your Mother (2/T)                           2.0 AA / 2.0 GAA
The Office (NBU)                                            1.9 AA / 1.9 GAA
Seinfeld (SPT)                                                1.7 AA / 1.7 GAA
Judge Judy (CTD)                                           1.6 AA / 1.6 GAA
Wheel of Fortune (CTD)                                  1.5 AA
Oprah Winfrey Show (CTD)                             1.5 AA / 1.5 GAA
My Wife and Kids (DAD)                                  1.5 AA / 1.5 GAA
King of the Hill (2/T)                                       1.4 AA / 1.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:   NBC hit the right note Tuesday night among A18-49 by delivering a 4.3/11, according to final national ratings from Nielsen.  FOX sang on key during 8p with Glee at 3.4/10 with NBC’s The Biggest Loser in #2 at 2.6/8.  NBC’s debut of new competition series The Voice won the 9p hour with a 4.9/13 outpacing ABC’s Dancing with the Stars Results Show at 3.6/9.  The second hour of The Voice’s premiere on NBC surged during 10p to a 5.4/14 with ABC’s Body of Proof next at 2.2/6.  For its two-hour opening episode, NBC’s The Voice also attracted 11.8 million total viewers.

Live + Same Day Household Ratings: Tuesday, April 26, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 9.4/15         Dancing with the Stars 8.4/13, Dancing with the Stars Results Show 11.8/17, Body of Proof 7.9/13


CBS: 6.3/10          NCIS [r] 7.2/11, NCIS: Los Angeles [r] 6.5/10, The Mentalist [r] 5.1/8

NBC: 6.0/9            The Biggest Loser 4.5/7, The Voice [p] 6.8/10

FOX: 4.5/7             Glee 5.1/8, Raising Hope 2.6/4

UNIV: 2.0/3          Teresa 1.9/3, Triunfo del Amor 2.3/4

ION: 0.9/1            Without a Trace 0.7/1, Criminal Minds 0.9/1, Criminal Minds 1.1/2

TELE: 0.9/1          Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.6/3

CW: 0.8/1            One Tree Hill 0.9/1, Hellcats 0.7/1

TF: 0.3/0             Dona Bella 0.2/0 [7p start], Cine de Las Estrellas Tue [r] 0.3/0

A18-49:  NBC 4.3/11, FOX 3.0/8, ABC 2.8/7, CBS 1.9/5, UNIV 1.6/4, TELE 0.8/2, CW 0.6/1, ION 0.4/1, TF 0.2/1



Tom Morrissey elevated to SVP/Design with Fox Broadcasting Company to head the creative design strategy involved with FOX’s programming and branding across multiple platforms.  Tom will report directly to Joe Earley, President/Marketing and Communications.  Tom will additionally have several executives reporting to him including Justin Owens, VP/Broadcasting Design; Brian Salay, VP/Digital Design; and Julius Preite, VP/Animation Design. 

Paula Trafford named Head/Popular Factual and Features with KEO films.  In her new position, Paula works in tandem with Creative Director Andrew Palmer on the company’s factual content. Previously, Paula worked for Scarlet Television.

Young Broadcasting, LLC tapped Board member Tony Cassara as CEO following a recent restructuring of the company’s senior management staff. Deborah McDermott continues as President of Young Broadcasting, LLC with all ten stations reporting to her.  Furthermore, Tom Sullivan was elected Board Chair, replacing former CEO Vincent Young. 

Bob Shaw advances to SVP/Eastern Region, Advertising Sales with Spotlight Cinema Networks.  Before his promotion, Bob was VP/Eastern Region, Advertising Sales.

Paul McGonagle employed as VP/News Director of WFXT FOX25 in Boston part of The Fox Television Stations group, effective immediately.  Paul will direct all editorial, business and administrative activities for the station where he reports to Gregg Kelley, VP/GM. 

Chicago-based African American marketing agency Burrell Communications hired four new executives:

  • Robert Clifton rejoins the agency as VP/Executive Creative Director working mainly on the McDonald’s and Toyota accounts.  He recently was EVP/Executive Creative Director at Campbell Mithun.
  • Karen McDowell added as VP/Group Account Director involved with the Procter & Gamble Pantene, Crest and Clairol Professional brands.  Lately, Karen was Director/Marketing and Communications at DentaQuest.
  • Maria Moffitt hired as VP/Group Account Director for the Olay, CoverGirl, My Black Is Beautiful and My Home Made Beautiful accounts.  She joins from LattimerMoffitt Communications in Atlanta where she was Principal.
  • Sharon Ali becomes an Account Director working with the General Mills team in a newly-created role.  Sharon will be involved with the Grands!, Yoplait and Feeding Dreams brands.  She previously worked for Quaker Foods and Beverages, a unit of PepsiCo as Director/Merchandising Solutions.

Clarification: Amanda Ortega appointed as Director/Latin American Sales for “The Kitchen”  language translation, dubbing and subtitling facilities located in Los Angeles, Miami and Caracas, Venezuela.



Introducing Our Newest Rookie on May 9!

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This day in History:   1789 – A mutiny on the British ship Bounty took place when a rebel crew took the ship and set sail to Pitcairn Island. The mutineers left Captain W. Bligh and 18 sailors adrift.

Answer to Yesterday’s Trivia Question:  Are you one of many MSTies?  If so, then you can tell me what a MSTie is?   A FAN OF MYSTERY SCIENCE THEATRE 3000 Kudos to: Michael Hochman-MPH Creative Services/PA; Ron Flaum/NY; Jeff; Jim Ryan-AETN/NY; Jim Roche-Me–TV Network/Chicago; Paul Daugherty-CU School of Journalism and Mass Comm/Boulder; John Kukla-KDFW/Dallas; Roz Seibold-EDA/Tucson; Bruce Vilanch/Hollywood; Bob Gillan-Brownstone Entertainment/Hollywood; Michael Shames-Universal Sports/LA; Samuel Bernstein-Babyhead Prods/West Hollywood;

Today’s Trivia Question:  Who owned a pet frog named Stefan the Frog?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




Big, Powerful and Influential: They Are The Nation’s Fastest Growing Demo
RLTV is launching Brand New Programming Initiatives on: Health/Finance/Politics/Nutrition

Gig Barton: 917.912.0023 or [email protected]/ David J. Ford: 312.882.3673 or [email protected]

Follow the Money: Generation 50+…..100 Million Reasons to Buy RLTV

Later — Cyn

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JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist.  #3506 (5/5)

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JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected]  (5/5)

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JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English.    ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com  (5/5)

JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply:  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref   (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to:  (5/4)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

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SITUATION WANTED SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website:   iPhone +1 (617) 216-7554 [email protected] (5/4)

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SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  20/20, Grey’s Anatomy, Private Practice
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Big Bang Theory, Rules of Engagement, CSI, The Mentalist
CW:   Vampire Diaries, Nikita
FOX:  American Idol, Bones
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Community, The Office [r], The Office, Parks and Rec, 30 Rock
PBS:  Antiques Roadshow, Secrets of the Dead, This Old House Hour [r]
TELE:  Premios Billboard de la Musica Latina
UNIV: Teresa, Los 50 Mas Bellos de People 2011

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