Thursday, April 22nd, 2010


Sunset Daze on WE tv
Series Premiere April 28, Wednesdays at 10pm I 9c

Sunset Daze follows the active, fun-loving social lives of so-called ‘senior’ citizens living and playing in one of the world’s largest retirement communities.  From jazzercise to happy-hour, the men and women in Sunset Daze are proof that the golden years just got more golden

WE tv
Simply Fascinating


Good morning. It’s Thursday, April 22, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
HISTORY: Sliced at 10p

Tonight’s Finales:
Lifetime: Project Runway at 10p; Models of the Runway at 11p


What’s Up  with Scripps Networks?

UP 37% in 2009 …
In the Biggest Upscale Demo (A25-54 $100k+),
In the Biggest Daypart (Primetime).

Scripps Networks. Brands for Life–Our Brands for the Life of Your Brands.
HGTV • DIY Network • Food Network • Cooking Channel Travel Channel • Great American Country

Source: Nielsen Media Company. For details, visit .


Comedy Central ordered seven additional episodes of its animated comedy series Ugly Americans which will premiere this October. The series debuted March 17 with 2.1 million total viewers and since then, its first season has averaged 2.0 million total viewers. Ugly Americans also ranks as the #2 show on Wednesdays nights among M18-24 behind its lead-in South Park. Animation is produced by Augenblick Studios and Cuppa Coffee.

Food Network announced the sixth edition of The Next Food Network Star will premiere June 6 at 9p with a two-hour episode. Set in Los Angeles, the new season will follow 12 aspiring finalists as they compete for a chance to have their own Food Network show. Bobby Flay will host the new season with Giada De Laurentiis providing mentorship to the dozen competitors. The finale on August 15 at 9p will reveal the winner who will go on to produce a six-episode show premiering in August. The Next Food Network Star is produced by CBS EYE too Productions.

HISTORY opens its 12-hour series America The Story of Us with a special introduction from President Obama this Sunday at 9p. The President’s remarks will encourage viewers to learn and be involved in shaping our history. Airing on Sunday nights through Memorial Day, the series spans 400 years of American history. In addition to airing on HISTORY, the series includes an extensive educational component where the full series will be made available on DVD to every school and accredited college in the US among other initiatives. America The Story of Us is produced by Nutopia for HISTORY. 

NBC is carrying the frosh game show Minute to Win It into the summer months as the network is bringing it back starting July 7 and airing a combination of new and repeat episodes through September 8. Even though the game show has aired mainly on Sunday nights, NBC plans on placing Minute to Win It as a lead-in for its reality talent competition show America’s Got Talent on Wednesday nights.



New HGTV primetime series:

  • Selling New York  Weekly series offers a look inside the high-stakes world of buying and selling luxury properties in Manhattan. Airs on Thursdays at 9p.
  • Battle on the Block  Weekly series where three neighborhood families battle in an intense 72-hour design competition to create the best design for their own home. Designer Genevieve Gorder hosts and gives each family help with one winning a $100,000 cash prize and neighborhood bragging rights. Airs Sundays at 10p.

Returning primetime series on HGTV:

  • Holmes on Homes  Contractor Mike Holmes uncovers shoddy construction practices and rip-offs in this improvement series where Mike and his crew rescues the homeowners and shows how the bad project should have been carried out. Airs Wednesdays at 9p.
  • HGTV Design Star  Design reality competition series is back for a fifth season produced by Mark Burnett Productions. Hour-long series will air for 11 weeks beginning June 13 at 10p through August 29.
  • The Antonio Treatment  Season four champ of HGTV Design Star, Antonio Ballatore returns with his unconventional take on design offering transformations on homes, offices, restaurants and more. Series re-launches August 8 at 11p.


This upfront season marks the first for the Travel Channel to be recognized as a Scripps Networks channel. Travel Channel presents several new series for 2010-2011:

  • Bert The Conqueror  Series journeys with ordinary guy, Bert Kreischer as he explores America’s pastimes and thrilling activities such as the massive Cedar Point roller coasters to fishing with the locals in Tennessee.
  • Three In a Bed  This new series will follow three couples who own bed and breakfast inns that agree to stay in each other’s homes to sample the food and the others’ operations. Each will pay what they think is a fare price for the experience and the one closest to the published price is declared the winner. Series premieres 4Q 2010.
  • Best Places Ever  Popular Travel Channel personalities including Samantha Brown, Adam Richman, Andrew Zimmern and more will offer their tips and advice on where to go around the world.
  • Samantha Brown’s Africa  Travel Channel’s most recognized personality is back with a new series exploring the riches of the African continent where she explores Moroccan palaces, Egyptian pharaohs’ tombs to spotting wildlife on the Serengeti and tribal customs in South Africa.
  • Samantha Brown’s Great Hotels  Samantha is in search of the best places to stay from villas in Italy to hotels with Michelin star-rated restaurants.
  • Samantha Brown’s Great Cruises  Samantha is back in a third new series where she sails aboard the world’s most luxurious cruise ships.

Travel Channel returning series include: Bizarre Foods with Andrew Zimmern in 2011; Man v. Food; Anthony Bourdain: No Reservations; and Food Wars with 12 new episodes returning in early 2011.

Corrections to yesterday’s Upfront 2010: The Syndication Market edition listing of new first run and off-net programming for 2010-11:
First Run Strip:
Swift Justice with Nancy Grace – CBS Television Distribution (corrected title)

Off Net series available for 2010-11:
Add:  Criminal Minds – CBS Television Distribution
Add:  Numb3rs – CBS Television Distribution
Remove:  30 Rock – NBC Universal goes into syndication for the 2011-12 season
Remove:  Friday Night Lights and Heros should come off this list altogether

Oprah’s final season will be the 2010-11 season. (erroneously listed as not returning)


  • Best 1st Quarter Ever in all Key Metrics:

– Averaging 81.2MM PVs, 7MM Streams, 3.8MM Visits and 37 Mins per Unique

  • More Uniques and Visits than and
  • Higher Engagement than and
USA Network – Characters Welcome

Source:  Omniture and comScore, Jan-Mar 10 averages; engagement = minutes per visit


HISTORY is prepping a 10-episode US version of Top Gear, the popular, award-winning BBC series. Production begins immediately by BBC Worldwide Productions, highlighting a cadre of automobiles and driving techniques. The new series will debut on HISTORY this fall, hosted by comedian Adam Ferrara; champion rally and drift racer Tanner Foust; and racing analyst Rutledge Wood. The series will sport super-cars, stunts and challenges, car reviews and celebrity interviews.

Dr. Eduardo Pagan, professor of history and American studies at Arizona State University is joining the PBS series History Detectives as a permanent co-host. Dr. Pagan began as a guest host on the series during the summer of 2009. He joins other co-hosts who have been part of the series for seven seasons: independent appraiser and auctioneer, Wes Cowan; independent appraiser and art history expert, Elyse Luray; professor of history/architecture, Columbia University, Gwendolyn Wright; professor of sociology and director of the Center for African Studies, University of Pennsylvania, Tukufu Zuberi. History Detectives is co-produced by UK-based Lion Television and Oregon Public Broadcasting.

Casting Call: An established, popular cable television series focused on substance abuse is currently casting for a new season. The show is seeking well-known celebrities, including those in the music profession, who are struggling now with an addiction or are recently recovered and can benefit from further treatment in order to renew their lives and rebuild their careers. There will be no compensation except receiving life-changing recovery treatments. All submissions are held in the strictest confidence. Send an email to [email protected].


Top 10 M-F Syndicated Strip Series for the week of 4/5-4/9/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.5 AA
Jeopardy (CTD)                                               5.5 AA
Two and a Half Men (WB)                                 4.7 AA / 6.4 GAA
Judge Judy (CTD)                                            4.6 AA / 7.1 GAA
Entertainment Tonight (CTD)                            4.1 AA / 4.2 GAA
Oprah Winfrey Show (CTD)                               4.0 AA / 4.1 GAA
Family Guy (2/T)                                             3.3 AA / 3.9 GAA
Inside Edition (CTD)                                         3.1 AA / 3.1 GAA
Everybody Loves Raymond (CTD)                      3.0 AA / 3.7 GAA
The Office (NBU)                                              2.9 AA / 3.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 4/5-4/9/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.4 AA / 3.2 GAA
Family Guy (2/T)                                             2.3 AA / 2.7 GAA
The Office (NBU)                                             2.2 AA / 2.6 GAA
Seinfeld (SPT)                                                 1.7 AA / 2.0 GAA
Everybody Loves Raymond (CTD)                     1.6 AA / 2.0 GAA
King of the Hill (2/T)                                        1.6 AA / 1.8 GAA
Wheel of Fortune (CTD)                                    1.5 AA
Friends (WB)                                                   1.5 AA / 1.8 GAA
Judge Judy (CTD)                                            1.4 AA / 2.1 GAA
Oprah Winfrey Show (CTD)                               1.4 AA / 1.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: Even though FOX may have taken a bit of a ratings dip compared to the previous week, the network still led Tuesday night at 6.1/16 A18-49, according to final national ratings from Nielsen. FOX stood out in the crowd at 8p with American Idol in the lead with 6.9/20 while the next nearest competitor, NBC’s The Biggest Loser was less than half as much at 3.0/8. FOX followed up with another win at 9p as Glee delivered a 5.3/13 and NBC’s The Biggest Loser placed second again at 3.8/10 with ABC’s Lost close in third at 3.7/10. NBC won the 10p time period with Parenthood at 2.9/8 with ABC’s V next at 2.2/6.

Live + Same Day Household Ratings: Tuesday, April 20, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.3/15       American Idol 11.0/18, Glee 7.6/12

ABC: 6.2/10          Dancing with the Stars Results Show 8.8/14, Lost 5.8/9, V 3.8/7

CBS: 6.1/10          NCIS [r] 6.5/10, NCIS: Los Angeles [r] 6.6/10, The Good Wife [r] 5.2/9

NBC: 5.1/8           The Biggest Loser 5.2/8, Parenthood 4.8/8

UNIV: 1.9/3          Hasta que el Dinero Nos Separe 2.4/4, Corazon Salvaje 1.8/3, Aqui y Hora 1.5/3

ION: 0.7/1           Ghost Whisperer 0.5/1, Criminal Minds 0.8/1, Criminal Minds 0.9/2

TELE: 0.7/1          El Clon 0.7/1, Perro Amor 0.7/1, Donde Esta Elisa 0.8/1

CW: 0.6/1            90210 [r] 0.6/1, Life Unexpected [r] 0.5/1

A18-49: FOX 6.1/16, NBC 3.2/9, ABC 2.8/8, CBS 1.7/5, UNIV 1.5/4, TELE 0.7/2, ION 0.4/1, CW 0.3/1


Tribune Broadcasting’s WGN America elevated Kevin Connor to the position of SVP/Affiliate Sales, effective immediately. Previously, Kevin was the network’s VP/Finance and Administration since 2008. Kevin will continue to be based at WGN America’s New York office and will report to Julio Marenghi, EVP/Sales and Distribution.

Gareth Williams was promoted to SVP/Content and Production, South America with BBC Worldwide. In his new role, Gareth will work closely with top South American production companies that BBC Worldwide has exclusive production relationships, such as GP Media in Argentina and Mixer in Brazil. Gareth will head development, pitching and implementation of new format projects in the South American region. He will continue to report to the VP/International Production based in London.

Effective immediately, Dana Ortiz advanced to VP/Brand Marketing with Syfy, reporting to Blake Callaway, SVP/Marketing, Brand and Strategic. Dana will now supervise all off channel marketing efforts, events and promotions in addition to the on-air marketing group. Dana is located at Syfy’s New York office.

This day in History:  1915 – The New York Yankees wore pinstripes and the hat-in-the-ring logo for the first time.

Answer to Yesterday’s Trivia Question:   Who sang “I Made a Fool of Myself over John Foster Dulles”? CAROL BURNETT IN 1957 ON THE JACK PAAR SHOW  Kudos to: Jodi Katzman-JBK Prods/NY; Jeannette Hektoen-JH Media & Marketing/NY; Andrew Atherton-A&E Television/Stamford; Howard Leib-BrainCamp/NY; Linda Wooldridge-Rovi Corp/Tulsa; Dan Tapani-KXAS/Dallas; Brian Nyenhuis-SpotPlus/Dallas; Rich Koz-WCIU/Chicago; Lilian Lemer-MyMac Prods/Venice; John Ricci Jr.-JRJ Games/North Hollywood; Nancy Thomsen/Palm Springs; Drew Hallmann-PieTown Prods/LA

Today’s Trivia Question:  Do you recognize at this speech, said with authority and speed (or perhaps just the writing of it)?  It’s from what great primetime series:  “… education is the silver bullet. Education is everything. We don’t need little changes. We need gigantic, monumental changes. Schools should be palaces. The competition for the best teachers should be fierce. They should be making six figure salaries. Schools should be incredibly expensive for government and absolutely free of charge to its citizens, just like national defense. That’s my position. I just haven’t figured out how to do it yet.”     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply –; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC. 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills Apply (4/24)

JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply: 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: [email protected] (4/24)

JOB OPENING: DIR MEDIA RELATIONS/CABLEVISION /LI:  Implement PR strat for cable, phone, internet services. Needs 5+ yrs in PR including skills in social media. Journalism or political exp a +. Apply:  [email protected] (4/23)

JOB OPENING: MGR, iVillage AD SALES MKTG/NYC:  will be rspnsble for leading the dvlpmnt of mrktng that drive advrtsng revenue for the iVillage Network and oversee prgrm executn.  Pls submit a resume: job# 1166777 (4/23)

JOB OPENING: SALES MGR/KQCA TV/SACRAMENTO: Strong leadership, motivational & organiz’l skills. Successful track record prod’g new direct bus by dvlpng/selling multi-plat advrtsng campaigns. LSM exp pref’d. Res: [email protected]  (4/23)

JOB OPENING: MGR RSRCH TEMP/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings, MS Office # 240392 (4/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. [email protected] (4/28)

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: [email protected] (4/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

SITUATION WANTED:  PRODUCER : 8+ yrs Enter & Music TV shows for MTV, Mun2 & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected]  (4/28)

SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. [email protected] (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/24)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Flashforward, Private Practice, Grey’s Anatomy
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor, CSI,  The Mentalist
CW:  Vampire Diaries, Supernatural
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community, 30 Rock, The Office, 30 Rock, Marriage Ref
PBS:  This Old House Hour, American Experience (9-11p)
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Mujeres Asesinas 2

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