Thursday, April 21st, 2011




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Good morning. It’s Thursday, April 21, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
Food Network: 24 Hour Restaurant Battle at 10p


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Summer for FX opens in June with the premiere of a new comedy and two returning original programs:

  • Wilfred, the network’s new original live-action comedy starring Elijah Wood and Jason Gann launches June 23 at 10p with 13 episodes. From FX Productions.
  • Also on June 23, a second season of Louie opens at 1030p with 13 episodes.  FX Productions produces.  The complete frosh season of Louis will be released on DVD and Blu-ray on June 21.
  • The seventh and final season of Rescue Me premieres July 12 at 10p with 9 episodes produced by Apostle, The Cloudland Company and DreamWorks Television in association with Sony Pictures Television.

New home renovation series Spouse vs. House (formerly titled Mad About The House) featuring design expert Ryan Brown premieres on TLC May 4 at 10p following the series Extreme Couponing.  In each of the six episodes of Spouse vs. House, a couple is given $25,000 to re-do three rooms in their home though before any design decisions are made, the wife is told she has to move out for three weeks, while the husband handles the renovation by himself.  Meanwhile, the wife is working with Ryan Brown to create her dream space in a replicated room in a “doll house.”  When the two looks are revealed the couple discovers if their style choices are similar or far apart.  Pilgrim Films and Television is behind Spouse vs. House which is based on a format by Renegade Pictures (UK) Ltd. for TLC.

Tonight, NBC presents a 12-minute sneak peak of its upcoming singing competition series The Voice hosted by Carson Daly at 1135p just before The Tonight Show with Jay Leno.  The preview will feature The Voice’s four pro musician coaches, Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton.  Also this Saturday at 1130p, NBC will air a two-minute version of the sneak peak before SNL. The Voice officially premieres April 26 at 9p and a second episode airs at 9p on May 3.  Beginning May 10, The Voice will air on Tuesdays at 8p.

BBC America spreads out the premiere dates of three series with all assembling on the network’s Supernatural Saturday lineup:

  • Frontier sci-fi drama series Outcasts with eight one-hour episodes debuts June 18 at 9p.  The series is a co-production of Kudos Film & Television, BBC America and BBC. 
  • Bedlam with six one-hour episodes opens this fall on October 8 at 9p.  The series is a co-production of BBC America and Red Productions.
  • A fourth season of Being Human with eight one-hour episodes opens in spring 2012 and picks up where the season three finale concluded.  Being Human is a co-production for BBC America, BBC Drama Productions and BBC Three and is produced by Touchpaper Wales, a unit of Zodiak Media Group which also distributes the series. 



Thanks, YouTube

… for showing the world that double rainbows really do exist.

Even more awesome is how we deliver the
double rainbow experience for brands.

The proof is in the pot of gold we call engagement.

Tremor Media


Ricki Lake considers a return to syndicated television as host of a new talk show.  Lake signed a development deal with Twentieth Television for a possible one-hour syndicated show rolling out in fall 2012.  The program would be based in Los Angeles and the topics discussed on the show would likely be relevant to Lake’s personal experiences involving family, marriage, parenting, divorce, weight loss and overall well-being.

Comedian and writer, Andy Samberg named as the first-ever Chief Shark Officer (CSO) for Discovery Channel’s 24th annual summer Shark Week programming event.  Throughout the week, Samberg will film on-air wraps and host a special.  Samberg is currently in his sixth season as a cast member on NBC’s Saturday Night Live.  In 2010, Shark Week attracted the most viewers to date with nearly 31 million people.

Starz’ new original drama Boss, headlined by Kelsey Grammer playing a fictional corrupt Chicago mayor Tom Kane with a dark secret, has rounded out its cast.  Connie Nielsen (Gladiator) will play Tom’s wife Meredith; Jeff Hephner (Hellcats) landed the role of Alex Zajac an ambitious young politician; Hannah Ware (Cop Out) will play Tom’s estranged daughter Emma; and Kathleen Robertson (Hollywoodland) will take on the role as Tom’s organized aide Kitty O’Neil.  Oscar-nominated film director Gus Van Sant is also on board to direct the first episode.  Production on Boss commences next Wednesday in Chicago on the eight-episode series from Starz and Lionsgate.

Two more original cast mates of the series Dallas will join TNT’s new Dallas pilot, cites TV GuideCharlene Tilton reprises her role of Lucy Ewing, J.R.’s niece and Steve Kanaly is back as Ray Krebbs, the former Southfork ranch hand who discovered he is J.R.’s half brother.  TNT’s Dallas pilot begins its production schedule in Texas later this month or next month.  Larry Hagman, Patrick Duffy and Linda Gray were previously confirmed to appear in the pilot. 

A new foodie reality series is in the works for VH1 titled Famous Food featuring seven celebrities who are handed the opportunity to launch a West Hollywood restaurant.  The celebrities involved are Heidi Montag, Danielle Staub, Jake Pavelka, DJ Paul, Juicy “J”, Ashley Dupre and Vincent Pastore and together they will renovate the location, create the menu and more. VH1 gave the project ten episodes with a planned fall premiere.




Sometimes, words can’t express
how truly thankful we are.

So please watch this special video we made:

Tremor Media



Top 10 M-F Syndicated Strip Series for the week of 4/4-4/8/11 ranked in order by HH Rtg
Two and a Half Men (WB)                               6.9 AA / 6.9 GAA
Wheel of Fortune (CTD)                                  6.9 AA
Judge Judy (CTD)                                           6.6 AA / 6.6 GAA
Jeopardy (CTD)                                              5.9 AA
Family Guy (2/T)                                            4.7 AA / 4.7 GAA
Oprah Winfrey Show (CTD)                             3.9 AA / 3.9 GAA
Entertainment Tonight (CTD)                          3.8 AA / 3.8 GAA
My Wife and Kids (DAD)                                 3.2 AA / 3.2 GAA
Inside Edition (CTD)                                       3.0 AA / 3.0 GAA
George Lopez (WB)                                        3.0 AA / 3.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 4/4-4/8/11 ranked in order by A18-49 Rtg
Two and a Half Men (WB)                                3.6 AA / 3.6 GAA
Family Guy (2/T)                                            3.2 AA / 3.2 GAA
How I Met Your Mother (2/T)                           2.0 AA / 2.0 GAA
The Office (NBU)                                            2.0 AA / 2.0 GAA
Wheel of Fortune (CTD)                                  1.6 AA
Judge Judy (CTD)                                           1.6 AA / 1.6 GAA
My Wife and Kids (DAD)                                  1.6 AA / 1.6 GAA
Seinfeld (SPT)                                                1.6 AA / 1.6 GAA
Jeopardy (CTD)                                              1.4 AA
King of the Hill (2/T)                                       1.4 AA / 1.4 GAA
That 70s Show (2/T)                                       1.4 AA / 1.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:   FOX led Tuesday night and the A18-49 demo with a 2.8/8, according to final national ratings from Nielsen.  Glee on FOX topped the charts at 8p with a 3.8/11 while CBS’ NCIS and NBC’s The Biggest Loser tied for #2 at 2.2/6 each.  ABC’s Dancing with the Stars Results show breezed into first place during 9p with a 3.0/8 and The Biggest Loser on NBC remained solid in second place at 2.5/7.  The season finale of Parenthood on NBC did best at 10p with a 2.5/7 and ABC’s Body of Proof was close behind at 2.4/6.

Live + Same Day Household Ratings: Tuesday, April 19, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.1/11          NCIS 8.5/13, NCIS: Los Angeles [r] 7.0/11, NCIS: Los Angeles [r] 5.8/9

ABC: 7.0/11           Jamie Oliver’s Food Revolution 3.1/5, Dancing with the Stars Results Show 10.4/16, Body of Proof 7.4/12


NBC: 4.2/7            The Biggest Loser 4.3/7, Parenthood 4.1/7

FOX: 4.1/6             Glee 5.8/9, Raising Hope 3.0/4, Traffic Light 1.8/3

UNIV: 2.1/3          Teresa 2.0/3, Triunfo del Amor 2.2/4

ION: 1.0/2           Without a Trace 0.8/1, Criminal Minds 1.1/2, Criminal Minds 1.1/2

TELE: 1.0/2          Aurora 0.6/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.7/3

CW: 0.9/1           One Tree Hill 1.0/2, Hellcats 0.8/1

TF: 0.4/1            Cine de Las Estrellas Tue [r] 0.4/1, India 0.6/1

A18-49:  FOX 2.8/8, NBC 2.4/6, ABC 2.2/6, CBS 2.2/6, UNIV 1.6/4, TELE 0.9/3, CW 0.6/2, ION 0.5/1, TF 0.3/1



RLTV added Heather Hull as a Sales AE in the Midwest territory for the network’s affiliate sales team.  Heather will be in charge of affiliate sales, client relations and regional distribution efforts on behalf of RLTV.  Heather will report to Betsy Brightman, VP/Affiliate Sales and Distribution.

John R. Soapes appointed President/GM at WYFF-TV, the NBC affiliate in Greenville-Spartanburg-Ashville, SC owned by Hearst Television.  For the last 10 years, John has been the GSM of Hearst’s WKCF-TV in Orlando, the market’s CW affiliate.  In his new position effective May 1, John succeeds Michael J. Hayes who is now President/GM of Hearst’s WTAE-TV, the ABC affiliate in Pittsburgh.

Jose Rios advances to VP/Digital News Applications with FOX Television Stations (FTS), effective June 1. Jose will organize all digital news applications for FTS encompassing mobile apps.  He will also be involved directly with the stations to develop news talent and to pinpoint social media opportunities.  Jose will report to Jack Abernethy, CEO, FTS.

Simon & Schuster Children’s Publishing upped Anna McKean to Publicity Manager in the Children’s Publicity Department.

This day in History:   1986 – Live on primetime television, Geraldo Rivera opened a vault that belonged to Al Capone at the Lexington Hotel in Chicago. You know the rest.

Answer to Yesterday’s Trivia Question:  What TV game show opened in part by identifying its home city as Hollywood, California, “The Dating Capital of the World”?   THE DATING GAME  Kudos to: Michael Goodman-Radio One/Atlanta; Barbara Oates-MediaVest/NY; Alan Rosenfield-Southeast Media Group/Miami Beach; Gail Goins-Eagle TV Sales/Atlanta; Sally Sluss-Charter Media/St. Louis; Dory Melman Petsrillo-Petry Television/Dallas; Kandy Hartsfield-KDAF/Dallas; Patti Rodriguez-KXRM KXTU/Colorado Springs; Frank Belcastro-High Noon Prods/LA; Nick Monroe-Monroe Photography/San Diego; Ken Dubow-Opus Distribution/LA; Jimmy Cuomo-Artboy/Hollywood

Today’s Trivia Question:  She ‘drove’ an antique Rolls Royce with the license plate MADAME.  Who was she?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



Advanced Digital Media Strategies:
Profiting From the Digital Value Chain
Executive Education for Senior-Level Professionals: June 14-16 in New York City

This program arms you with the tools, critical knowledge and analytic frameworks
to help your business survive no matter what new disruptive technologies come along.

Limited seats available! Learn why senior executives from companies like Time Warner, NBC, Viacom & Discovery continue to give this program top ratings. Learn More.

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Upcoming Upfront 2011 Special Editions:
Spanish Language (5/3), Broadcast (5/16)

Special Editions are sent to Cyn opsis subscribers and available at  .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit:  (4/28)

JOB OPENING: FT/PRGRM HOST/QVC/W CHESTER PA: Background in hosting TV, internet brdcsts, radio or live events. Energetic /upbeat a must & passion/drive for sales. Res/photo/previous links to on air work: [email protected] (4/28)

JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply:  (4/28)

JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply  (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply  (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website ( Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ ID# 294583 (4/27)
JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ ID# 294638.;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply  (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply  (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req.  #2004 (4/26)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at  (4/23)

JOB OPENING: DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must.  #3458 (4/23)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/HGTV/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online:  , job #2276 (4/23)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: 5+ yrs exp supporting multiple senior execs. MS Office proficiency + advanced PowerPoint exp a must. See full posting and apply @   (4/23)

JOB OPENING: MGR, AD SALES MKTG/Food Network & Cooking Channel/NY: 5+ yrs exp. On- air Activation team that works w/ Ad Sales on 360 programs, integrations & short form. Full details, www., req. 2313 (4/23)

JOB OPENING: ACCOUNT EXECUTIVE/CNN LA: College Degree, 3+ yrs sales exp., proven track of acquiring new biz & bldg/maintaining client relationships. Meet & exceed budget. Apply: (#123422BR) (4/23)

JOB OPENING: AD SALES ASST/GMC/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/22)

JOB OPENING: SOCIAL MEDIA ANALYST/NY: Social media and content analysis, synthesize & data for entertainment and fashion client reporting, work w/account team to make actionable recommendations. Apply: [email protected] (4/22)

JOB OPENING: SR MGR CONTENT INTEGRATION/ESPN/Bristol CT: BA deg/6+yrs Dig Exp. Media req: develop SEO and biz dev strategy for ESPN3. Apply:  & email: [email protected] w/posting  (4/22)

JOB OPENING: RESEARCH ANALYST/NBCUniversal/NY: cutting edge opportunity for Research Analyst in area of alternative metrics across all NBCU media properties. To apply, please visit   job #1598BR (4/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipeout [r], Grey’s Anatomy [r], Private Practice [r]
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Big Bang Theory [r], Rules of Engagement [r], CSI [r], The Mentalist [r]
CW:   Vampire Diaries, Nikita
FOX:  American Idol, Bones
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Community, The Paul Reiser Show, The Office, Parks and Rec, 30 Rock
PBS:  Antiques Roadshow, Secrets of the Dead, This Old House Hour [r]
TELE: Aurora, Los Herederos del Monte, La Reina del Sur
UNIV: Teresa, Triunfo del Amor

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