Thursday, April 19th, 2012

Cynopsis: Sports

Good morning. It’s Thursday, April 19, 2012, and this is your first early morning Sports briefing.

The NBC Sports Group officially announced that its Olympics site will live stream every event at the games for the first time ever, with a tally of 3,500 total programming hours, including the awarding of all 302 medals. By comparison, in 2008, the site live streamed 25 sports for 2,200 hours of coverage. The site relaunched yesterday to mark the 100 day countdown, and will profile hundreds of athletes, all 32 sports, and offer famed moments from previous Games. In addition, and marking another first, the site will also offer multiple concurrent streams for select sports, including gymnastics, track and field, and tennis.

On the Air

The NFL, NFL Network and ESPN are working together to cut down on tip-offs before each pick of next week’s draft, and the league reportedly won’t show draftees on the phone in the green room before the announced pick on the first night of the draft. The story was first reported by Sports Illustrated’s Richard Deitsch.

Saturday’s UFC on FUEL TV: Gustafsson vs. Silva, which marked the second UFC Fight Night on FUEL TV, handed the network with its most-watched day in history and most-watched program within the target demo of M18-49, according to Nielsen. The three-hour program drew 326,000 Total Viewers and 203,000 M1849 Viewers combined across both airings of the fight;. The channel scored its most-watched day in network history for both Total Viewers and M18-49 with an average of 71,000 Total Viewers and 44,000 M18-49, up 1320% and 2100%, respectively, compared to April 2011.

The FOX Saturday Baseball Game of the Week is hitting Fenway this weekend, with the Yankees/Red Sox at 3:30p. The game will be carried in 91% of the country with Joe Buck, Tim McCarver and Ken Rosenthal handling microphone duties. The rest of the country will get White Sox/Mariners.

While we are on the subject of Fenway, MLB Network plans to cover the 100th anniversary of the famed venue this week, beginning with the channel’s Intentional Talk, airing live from Fenway Park today at 5p and again on Friday with a special 90-minute edition starting at 1p. Tom Verducci will join Rose as a guest host during part of Friday’s show. In addition, Matt Vasgersian and John Smoltz will call the national telecast of the first meeting of the 2012 season between the Yankees at Red Sox at 3p.

ESPN Classic is also celebrating the 100th Anniversary of Fenway Park on Friday by counting down nine of the best games ever played at the Fens. In addition, will debut its rankings of the 100 Greatest Moments in Fenway Park history.

BTN announced a slate of conference championships that will air in May, including baseball, men’s and women’s golf, rowing, men’s and women’s tennis and men’s and women’s outdoor track and field. Broadcast coverage of the Big Ten’s spring championships begins at 6p on Wednesday, May 9, with the Big Ten Women’s Tennis Tournament from Ohio State. In addition, for the fourth straight year, the Big Ten Network will televise every game of the Big Ten Baseball Tournament live from May 23-26.

ESPN will continue to celebrate the career of retiring Tennessee women’s basketball coach Pat Summitt across multiple platforms with ESPNU and ESPN3 carrying the school’s formal press conference of the announcement live today, at 1:30p. In addition, ESPN Classic and ESPNU are programming a slate of memorable games coached by Summitt throughout the day. 

NBC Sports Network’s coverage of Major League Soccer continues Saturday with Toronto FC/Chicago Fire at 3:30p. So far this season, after 6 regular season games, the MLS on NBC Sports Network is up 56% in average viewership compared to the 2011 regular season average, according to the network with 106,000 viewers.

NFL Network is bringing back The Top 100: Players of 2012 Presented by Buffalo Wild Wings, with the first episode set to air Saturday, April 28 at 8p, following the draft. After the season debut, the NFL Films-produced series will continue in its regular time on Wednesdays at 8p beginning May 2.

Kenny Albert, play-by-play broadcaster for FOX Sports and MSG Network and on-air talent for the NFL on FOX, MLB on FOX, and the New York Rangers, will emcee the Cynopsis: Sports Business Summit Lifetime Achievement Awards on Tuesday. Buy your tickets now to watch Albert help honor Dr. Harvey Schiller, Bud Collins and Tony Ponturo. For the full agenda and to register, visit: 



Kenny Albert will emcee the 2012 Cynopsis: Sports Lifetime Achievement Awards at the Cynopsis Sports Business Summit on April 24

Honorees: Bud Collins, Tony Ponturo & Dr. Harvey Schiller

Last chance to register:

Sponsorship & Promotion

After six weeks and more than 19 million votes cast on, the Madden NFL 13 Cover Vote is down to two candidates. Carolina Panthers quarterback Cam Newton and Detroit Lions wide receiver Calvin Johnson.  The winner will be announced live during ESPN’s SportsNation on April 25 at 5p. The vote tally has easily surpassed last year’s 12.7 million votes.

ESPN was named a winner in the Volunteer category of the PR News Corporate Social Responsibility awards for its 2011 RISE UP  Give Back! campaign. The multi-stage program looked to inspire citizenship and leadership among youth by encouraging those who benefited from grants from ESPN’s RISE UP television series to “pay it forward” and reciprocate good deeds in their community through a day of volunteerism.

Digital Fields is partnering with MSN to mark the 100-day countdown to the opening ceremony of the 2012 Summer Olympics on July 27, launched a special site,, that is devoted to its planned coverage of the London Games. The site will feature a selection of multi-media content including editorial, videos, photo galleries, social media integration and more, and mark’s “most ambitious coverage of an Olympics to date.” Content will be provided writers, producers, and editors who will be onsite in London for the entirety of the Games including Jason Whitlock, Mark Kriegel, Jen Floyd Engel, and Bill Reiter. will serve as the exclusive provider of Olympics content to and marks the first time both companies have collaborated on the Olympics.

Universal Sports Network unveiled a new look and experience across all of its digital platforms in order to complement its Olympic, adventure and endurance sports programming. was recently redesigned with an entirely new look with enhanced video content, as well as improved live streaming and a larger video player.

The Main Event

Bulls/Heat on TNT at 8p.



1. Fast & efficient personalized service

2. Editions are free for subscribers

3. 150,000+ subscribers reached daily

Contact Trish Pihonak to spotlight your company’s job openings today.
***Check out the job board on our Facebook page – updated daily!***

ON THIS DAY in 1991: Evander Holyfield bests George Foreman in 12 for the Heavyweight title.

Answer to Our Last Sports Trivia Question: What number did Joe Montana wear during his professional career? Joe wore #16 with the 49’ers and #19 with the Chiefs. Kudos: Peter King Hunsinger-Golf Digest & Gold World/NY; Bobby Coyle-Yankees Radio Network/NY; David; Bob Dudelson-Trifecta Media/NY; Rick Rosenfelt-NY Jets/Florham Park; Art Salisch-SMR/New Jersey; Nik Del Greco-Root Sports/Pittsburgh; Pete Gautieri-A&E Networks/Stamford; Mitch Burg-Syndicated Network Television Association/Chicago; Patrick Reynolds-Reynolds Media Consulting/LA; Charles Harris-Coast 2 Coast Experts/Irvine; Joe Pedri-KLAS-TV/Las.Vegas; Susan Torrey-New Day Marketing/Santa Barbara.

In The Know: Who handed Mike Tyson his first loss in the ring? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to [email protected] (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: Resumes to: [email protected] (4/26)

JOB OPENING: VP, CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (4/26)

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: [email protected] (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit for more info.  Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/ Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: [email protected] (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: [email protected] (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: (4/25)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)

JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: (ID 11423BR (4/21)

JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: (4/21)

JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: #2998 (4/21)

JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: [email protected] (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: (4/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email [email protected] (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! [email protected] (4/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/24)

SITUATION WANTED: MEDIA PRO: with 9+ yrs of commercial operations exp looking for a training/manager/supervisor position within an established network or agency please use this email [email protected] (4/21)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (4/21)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/NY: 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/21)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; (4/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]