Thursday, April 15th, 2010


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Good morning. It’s Thursday, April 15, 2010, and this is your first early morning briefing, coming to you all this week from the Cynopsis Bureau de Cannes for the MIPTV market this week.  And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
Animal Planet:
Weird, True and Freaky at 9p


What’s Up with Scripps Networks?

UP 37% in 2009 …
In the Biggest Upscale Demo (A25-54 $100k+),
In the Biggest Daypart (Primetime).

Scripps Networks. Brands for Life–Our Brands for the Life of Your Brands.
HGTV • DIY Network • Food Network • Cooking Channel Travel Channel • Great American Country

Source: Nielsen Media Company. For details, visit


Comedy Central will soon serve up a new scripted series from The Onion as the network approved The Onion Sports Network (wt) to series, giving the project a 10-episode order. The Onion Sports Network, based on the hit Onion Sports Network online video series, will launch in first quarter 2011 on Comedy Central. The half-hour series will look at the array of today’s sports from the teams, players, leagues, fans, to the crazy products and over-hyped coverage.

For its Fall 2010 primetime schedule, MyNetworkTV is adding the USA Network series Burn Notice to its Wednesday schedule in addition to Without a Trace on Thursdays and Monk on Fridays. The full Fall 2010 schedule looks like this:

Mondays: Law & Order: Criminal Intent at 8p and 9p
Tuesdays: Are You Smarter Than A 5th Grader? at 8p and 830p; Don’t Forget the Lyrics! at 9p and 930p
Wednesdays: Burn Notice at 8p and 9p
Thursdays:Without a Trace at 8p and 9p
Fridays: Monk at 8p and 9p

Logo is serving up a new series this summer and two returning series:

  • The Jaquie Brown Diaries – Series is about Jaquie Brown, a self-absorbed reporter who is fixated on achieving fame in her small town field reporter job. The US series premiere is set for June 12 at 1030p with 6 half-hour episodes.
  • Beautiful People – Returning BBC series is inspired by the eccentric childhood of style expert Simon Doonan growing up in the suburbs of Reading, England. Six new episodes premiere June 12 at 10p.
  • Jeffery and Cole Casserole – Returning series featuring Jeffery Self and Cole Escola in this sketch comedy reality series. Six new episodes premiere June 25 at 12 midnight.



During its upfront presentation at New York City’s Nokia Theatre, BET unveils new research on the African American market and its programming plans involving new original series. BET recently reached the 90 million household milestone which includes 23 million African American viewers.

New original programming on BET:

  • Let’s Stay Together – Romantic scripted comedy about two independently-minded sisters who take the next step toward marriage. Slated to premiere 1Q 2011.
  • The Laurieann Gibson Project – Choreographer and principal dancer Laurieann Gibson teams with BET to bring a new dance competition series to the network where aspiring dancers are given a chance to meet their dreams. Slated to premiere 3Q 2011.
  • The Game – BET brings back new episodes of this comedy series to air exclusively on BET. New episodes will continue following the lives of the fictitious San Diego Sabres and the women who love them. Scheduled to premiere 4Q 2010.
  • The Kennedys – Series follows superstar skateboarder Terry Kennedy who is involved with launching a new apparel line and opening a new skate park in Watts, CA. Launching 4Q 2010.

Returning series on BET: 106 & Park, Bobby Jones Gospel, The Family Crews, The Mo’Nique Show and Toya


Centric announced it will be a Nielsen rated network beginning third quarter 2010.

New programming on Centric:

  • Vindicated – Docu-series, hosted by Common, profiles stories of men and women who are exonerated for crimes they did not commit. Slated to premiere 1Q 2011.
  • The Steve Harvey Project – Comedian/author and host of the syndicated morning radio show, The Steve Harvey Show, is bringing a new TV show to Centric featuring news, entertainment and celebrity interviews as well as dating advice through the Strawberry Letter segments. Premiering 4Q 2010.
  • Almost Married – Original reality series documents the marriage path of former Sunday Best competitors Latice Crawford and Jeff Spain. Slated to premiere 4Q 2010.

Returning series on Centric: Leading Men, Leading Women and Soul Train Awards

~ MIPTV 2010 ~

RDFR, part of the RDF Media Group made new format deals and several renewal pacts globally on behalf of reality/competition series So You Think You Can Dance produced by 19 Entertainment and dick clark productions. Some of the new international territories picking up local versions of the program include NDTV Image and Colosceum productions in India; SIC and Endemol Productions in Portugal; Nelonen in Finland; and Viasat in Lithuania. All localized versions are slated to debut later this year. RDFR also made renewal deals with TVN and Mastiff in Poland for a fifth season; SABC and Rapid Blue in South Africa for a second season; and a co-production deal between VTM in Belgium and RTL5 in Holland produced by Kanakna for a second season. Currently, local versions of So You Think You Can Dance are airing in the UK, Australia, Germany, Poland, Malaysia, Israel, Greece and Turkey among other countries. FOX airs the series in the US.

UK-based independent television distributor ALL3MEDIA International picked up the representation rights to three factual titles from BBC Productions. The titles include Private Lives of Cows, Chickens and Pigs (3 eps, 60 min) and Sleuth (wt) (4 eps, 60 min) produced for BBC2. ALL3MEDIA International is also representing the long-running series Helicopter Heroes with 50 episodes produced for BBC1.

Correction: Fireworks International is the television and digital distribution arm of ContentFilm plc.

More industry news from 2010 MIPTV can be found at

And on a side note … some notable things about the MIPTV Market … As mentioned before, I’m infinitely trainable when it comes to travel and such, and here are a few things I have learned on my short trip to Cannes.

  • Save your feet. We’ve all heard this before, and wearing a brand-new never-worn pair of shoes to any convention or market is a complete rookie error. But what I learned was we women can also leave the heels at home.  I’m told if a guy is looking at your feet, there’s a problem above.  And women – we will always look at your feet (and be jealous if you’re wearing flats!).  So leave the beautiful heels at home.
  • There are some cultures which allow you to freely and discreetly advise someone they have an entire broccoli floret stuck in their front teeth.  There are others which do not.  Learn the difference and adhere to those rules very strictly.
  • Anyone traveling to a gathering such as MIPTV with their mother – and brings her to his meetings – well, that’s an interesting character and one you may find will be fun to know for a long time.  Of course, this is not a hard and fast rule as the completely opposite may apply. Just know it will definitely be one end of the pendulum or the other. There is no in between.
  • A person’s level of humor at a market like this is directly tied to the length of stay.  Wise cracks and one liners in the first few days can be hysterical … by the end of the week, not so much.
  • And finally, as advised by many people yesterday, if you drop your Blackberry in a puddle of water, or wine for that matter, the best course is to turn it off, wipe it off, pull it apart and submerge all the pieces into a bag of dry rice where you’ll leave it for the next 12 hours.  People swear by this one.  I’ll take rice with me next time I travel to Cannes – thanks to all who sent this advice in to me!



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Si TV acquired the series Prison Break from Twentieth Television, launching the series next Monday. Si TV targets 18-34-year old Latinos who prefer to watch programs in English. Prison Break ran on FOX from 2005-2009.


VH1, expanding its sports wives franchise that started with Basketball Wives, is now highlighting the behind-the-scenes lives of professional football player’s spouses in the new eight-episode series Football Wives from Shed Media. The half-hour series follows spouses of top players who live a posh lifestyle though the career of their football player husbands are often curtailed due to injury. Football Wives will premiere later in 2010.

Grey Damon joins the cast of drama series Friday Night Lights playing East Dillon High basketball player Hastings Ruckle. The show’s fifth season is currently in production in Austin. NBC will premiere the fourth season of Friday Night Lights with 13 episodes starting May 7 at 8p while season five premieres this fall on DirecTV’s The 101 Network.

Sophia Bush (One Tree Hill) was cast in ABC’s family comedy pilot Southern Discomfort, playing Haley, a new Harvard grad who returns to her Texas hometown to reunite with a former boyfriend. Don Johnson and Mary Steenburgen have already been cast in the roles of Haley’s parents. Sony Pictures Television, Tantamount and ABC Studios are producing this multi-camera comedy. This casting deal is in second position for Bush who still remains on the roster of The CW’s One Tree Hill for next season.

CMT okayed a new reality dance competition show from producer Phil Gurin who also executive produces The Singing Bee for CMT, cites THR. Get Up and Dance is a 60m format that showcases video clips of people around the country doing their versions of famous dance routines. Then the same amateur contestants, whether they are individuals, couples or groups, will perform these same dance routines in front of a live studio audience.

AMC cast additional series regulars for its drama pilot The Killing about a police investigation into the murder of a young girl, reports THR. Michelle Forbes and Brent Sexton have been cast at Mitch and Stanley, the victim’s parents; Eric Ladin will play Jamie, the campaign manager to a mayoral candidate (Billy Campbell); Jamie Anne Allman will play Mitch’s younger sister; and Joel Kinnaman was tagged as Holder, an ex-narc cop.


Cyn opsis Media presents: Upfront 2010  The Syndication Market
Publishing Next Wednesday

The Syndication Market will provide an in-depth look at the 2010 Syndication selling season.

Special Editions and more Upfront information are available at Upfront Overview.

Advertising space is limited. Contact Mike Farina to reserve your space today! 
[email protected], 203.218.6480


Top 10 M-F Syndicated Strip Series for the week of 3/29-4/2/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.4 AA
Jeopardy (CTD)                                               5.6 AA
Two and a Half Men (WB)                                 4.7 AA / 6.2 GAA
Judge Judy (CTD)                                            4.4 AA / 6.7 GAA
Entertainment Tonight (CTD)                            4.1 AA / 4.2 GAA
Oprah Winfrey Show (CTD)                               4.0 AA / 4.1 GAA
Family Guy (2/T)                                             3.4 AA / 3.9 GAA
Everybody Loves Raymond (CTD)                       3.1 AA / 3.8 GAA
Inside Edition (CTD)                                         3.0 AA / 3.0 GAA
The Office (NBU)                                              3.0 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 3/29-4/2/10 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.6 AA / 2.9 GAA
Two and a Half Men (WB)                                 2.3 AA / 3.1 GAA
The Office (NBU)                                             2.3 AA / 2.7 GAA
Everybody Loves Raymond (CTD)                       1.7 AA / 2.1 GAA
Seinfeld (SPT)                                                 1.6 AA / 1.8 GAA
Friends (WB)                                                   1.6 AA / 1.9 GAA
Wheel of Fortune (CTD)                                    1.5 AA
King of the Hill (2/T)                                        1.5 AA / 1.7 GAA
Jeopardy (CTD)                                               1.4 AA
Judge Judy (CTD)                                            1.3 AA / 2.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX led the pack Tuesday night among A18-49 at 6.6/18, according to final national ratings from Nielsen. FOX was the star at 8p with American Idol delivering a 7.0/20 followed by NBC’s The Biggest Loser at 2.9/9 and ABC’s Dancing with the Stars Results Show at 2.8/8. FOX held the winning spot at 9p with more American Idol and the opening of a new season of Glee averaging a 7.1/18. FOX’s Glee slid into half of the 10p hour posting a 5.3/14 and NBC’s Parenthood posted a 2.5/7 for the full hour.

Live + Same Day Household Ratings: Tuesday, April 13, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.3/17       American Idol 11.8/19, Glee [p] 8.1/13

CBS: 6.4/10          NCIS [r] 7.2/12, NCIS: Los Angeles [r] 6.8/11, The Good Wife [r] 5.3/9

ABC: 6.0/10          Dancing with the Stars Results Show 8.6/14, Lost 5.6/9, V 3.6/6

NBC: 4.8/8           The Biggest Loser 5.1/8, Parenthood 4.2/7

UNIV: 1.9/3          Hasta que el Dinero Nos Separe 2.3/4, Corazon Salvaje 2.0/3, Aqui y Hora 1.5/3

CW: 0.8/1            90210 1.0/2, Melrose Place 0.7/1

ION: 0.8/1           Ghost Whisperer 0.6/1, Criminal Minds 0.8/1, Criminal Minds 1.1/2

TELE: 0.7/1          El Clon 0.6/1, Perro Amor 0.7/1, Donde Esta Elisa 0.8/1

A18-49: FOX 6.6/18, NBC 3.1/8, ABC 3.0/8, CBS 1.7/5, UNIV 1.5/4, CW 0.6/2, TELE 0.6/2, ION 0.3/1



Veria, the natural health and wellness company encompassing Veria TV, a website and an all-natural product line, tapped Hal Rosenberg as GM. Hal began his new position this week and joins from Showtime Networks Inc. where he worked for 19 years most recently as VP/GM.

Belo-Tucson appointed Robert Canales as Director/Sales for its television stations KMSB (FOX) and KTTU (MyNetworkTV) as well as the website . Robert joins from Belo’s station KHOU/Houston (CBS) where he was Local/National Sales Manager.

This day in History:  1912 – The ocean liner Titanic sank at 2:27 a.m. in the North Atlantic after hitting an iceberg the evening before. 1,517 people died and more than 700 people survived.

Answer to Yesterday’s Trivia Question:   What show are you watching if Handi-Man is a superhero? IN LIVING COLOR  Kudos to: Ben Taft-In Demand Networks/NY; Al Wolfson/NY; Gabe Alfaya-XL Worldwide/NY; Steven Piluso-PHD/NY; RT Harris-WJHG/Panama City; Tom Nankival-WKOW/Madison; Brendan Moran-NCC/Chicago; Karen Frost-Columbia College/Chicago; Scott Cherrin-Licensing Works/Oxnard; Will Levine-Upper Management/LA;  Juan Delgado-Telemundo/LA; Todd Schliewen-KMSB/Tucson; Graham Clegg/Toronto

Today’s Trivia Question:  Who nicknamed his rifle “Mare’s Leg”    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: SR ANALYST, RESEARCH/Music Choice/NY: Support multi-platform sales, mrktng & prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (4/22)

JOB OPENING: RESEARCH DIRECTOR/Tennis Channel/NYC: 3+ years Ad Sales at Nat’l Cable or Local B’cast. In depth Arianna exp. req’d, Mendelsohn and MRI pref’d. Strong Excel/P’point. Resumes to [email protected] (4/22)

JOB OPENING: DIG RSRCH ANALYST, FREELANCE/ A&E TV Networks /NYC: Resp for gathering/analyzing data, extracting key insights. Quant rsrch background, pref w/ Omniture, comScore, and/or Nielsen Online.Apply: (4/21)

JOB OPENING: SR COUNSEL, LEGAL AFFAIRS-ABC STUDIOS/LA:Draft + legal supv of TV pilots/series deals. 7+ years exp in TV, IP, corp/litigation exp at law firm and/or major studio legal dept. Apply 218071 (4/21)

JOB OPENING: RESEARCH ANALYST/(P/T)/CTAM (DC area):  seeks Part-Time Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (4/21)

JOB OPENING: MKTG PROD MGR/Sundance/NYC: manage prod of all print, online, gfx deliverables & short form content. 4-6 yrs PM exp. Solid exp w/all areas of creat serv. res: ref #11086BR (4/21)

JOB OPENING:  SUPERVISING PRODUCER/Scripps Networks/Knoxville, TN: Requirements: 5+yrs exp as Producer/Showrunner, excellent team mgmnt + client relations skills, exp w/long+shortform prods, strong writer – #1434 (4/20)

JOB OPENING:  TV BUYER Wanted/NYC: Minimum 2 years national cable buying exp. Minimum 2 years DR buying exp. CPA buying a plus. Send resume and salary requirements to [email protected] (4/20)

JOB OPENING:  VP ORIG PROG/LIVE EVENTS&DOCS/EPIX/NY: Formulate events & docs strategy, dvlp music/comedy event prgrmng + sprvse prod & post-prod. Strong existing relationships w/ creative community req’d. / EOE (4/20)

JOB OPENING:  MGR PRGRM SCHED/EPIX/NY: Mng promot’l scheduling & strategy, daily prgrm logs & competitive tracking, desired skills/exp inc. sprvsry exp, prev movie chan exp, strong knwldg TV ratings rsrch. EOE (4/20)

JOB OPENING:  PROD COORD/EPIX/NY: Temp to perm. Coord workflow on-air creative dept b/w graphics, sched, editing. 3+ yrs exp TV/media, knwldg promo prod, post-prod, ops mgmt, non-linear editing, final cut pro. EOE (4/20)

JOB OPENING: DIG. MEDIA INVENTORY ANALYST/NYC: Dvlp pckgd inventory solutions, review ad cmpgns, forecast traffic, mng ad invent. levels & asst in campaign optimization. 2+yrs exp Req 9608 (4/16)

JOB OPENING:  SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ job #1164827 (4/23)

JOB OPENING:  DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg.  Res/salary hist: [email protected] (4/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  Turner Ad Sales/Detroit: 10 wk internship. Work closely with all positions in support of the overall ad sales process. Gain exposure to all aspects of TV and Digital National Sales.Send resumes: [email protected] (4/22)

SUMMER INTERNSHIP CREDITS ONLY: START ASAP. Post production facility interns. Duties include assisting Avid technicians and client services staff. Send cover letter and resume to [email protected] with subject INTERNSHIP (4/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/22)

SITUATION WANTED: UAlbany 2010 grad, looking for PROGRAMMING/RESEARCH ANALYST, MEDIA BUYING OR SALES POSITIONS. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (4/22)

SITUATION WANTED: AVID/FCP VIDEO EDITOR (NY): Creative, Award-winning Editor. Short-form and long-form  comedy, drama, music, sports. Many years in TV and Advertising. For resume and website contact: [email protected] (4/22)

SITUATION WANTED: PRODUCTION MANAGER(NY): Hard working, organized, self-starter with 18 years production experience. Companies include HBO, A&E, MTV, National Geographic [email protected] (4/22)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER:   Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/22)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales, product, biz development True Closer!!!!! [email protected] (4/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/21)

SITUATION WANTED: FILM, TV & MEDIA SALES/NY: 6 yrs of exp as executive in international & domestic sales with strong knwldg of business and contracts with sharp client relationship & proven sales records. Email: [email protected] (4/21)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/20)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/20)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, Microsoft suite. Full- time, temp or consulting. [email protected] (4/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/16)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected] (4/16)

SITUATION WANTED: SR. BRAND STRATEGIST/WRITER: Innovative brand conversation/editorial direction. FREE samples @ + follow “Words to Live By” on twitter  @betsyaaron (4/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Flashforward, Grey’s Anatomy, Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor, CSI,  The Mentalist
CW:  Vampire Diaries, Supernatural
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  the Office [r], The Office [r], SNL in the 2000s: Time and Again
PBS:  This Old House Hour, American Experience (9-11p)
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Mujeres Asesinas 2

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