HAPS Alliance, an association of telecommunications, technology, aviation, and aerospace companies, has been created to advocate for High Altitude Platform Station (HAPS) business development with authorities in various countries, build a cooperative HAPS ecosystem, develop common product specifications and promote the standardization of HAPS network interoperability. “We are very encouraged that many leaders from across the communications and aerospace industries are joining us in our mission to bridge the digital divide with high altitude vehicles,” said Juniche Miyakawa, Representative Director & CTO of Softbank Corp. “Together with our Alliance partners, we will lay the groundwork for an ecosystem that fosters HAPS connectivity solutions around the world.” Among other members of the alliance are Alphabet’s Loon, AeroVironment, China Telecom Corporation Limited, Nokia and Telefonica.
Related Stories
10/06/25: Cynopsis Media Tech Update

Monday October 6, 2025 Yahoo and Samsung News are partnering to expand the functionality of the Samsung News app. The upgrade introduces a new Sports tab and dedicated stock market module, powered by Yahoo Media Group. “Galaxy users turn to Samsung News multiple times a day for the latest headlines from the […]
Cynopsis 10/06/25: “Dancing With the Stars” Hits a High Note

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Monday October 6, 2025 IN THE NEWS President Trump urged Google to strike a deal to get Univision, dark on YouTube TV since September 30, back on the air. On Saturday, Trump posted on Truth Social, “I hope Univision, a great and very popular Hispanic […]
10/05/25: Cynopsis Jobs

Sunday October 5, 2025 CYNOPSIS SCREENSHIFT Inside the Minds of Media Buyers Who decides where the ad dollars go? Find out in this no-holds-barred session where top buyers and planners reveal how budgets are set and campaigns get built. Bring your questions and get real answers from Tim Hill (Initiative), Samantha Rose (Horizon Media), and […]
Cynopsis 10/03/25: Spanish-Language Ads Pack a Punch

Friday October 3, 2025 IN THE NEWS NBCUniversal and Google struck a long-term distribution agreement that averts an NBCU blackout on YouTube TV. “Our new agreement with Google is a clear win for both our business and our viewers,” said Matt Schnaars, President of Platform Distribution & Partnerships at NBCUniversal. “We’ve secured long-term access […]
Cynopsis 10/02/25: Netflix Goes Solo for New Special

Thursday October 2, 2025 IN THE NEWS CTV ad spend is climbing, but confidence isn’t keeping pace. According to Gracenote’s Context Is King report, marketers are prioritizing brand-building objectives in their CTV campaigns but often rely on targeting tactics better suited for narrow audience segments. That misalignment is limiting reach and effectiveness and may […]
CynCity
Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...