Wondery is expanding its podcast slate with new Wondery originals and exclusive partnerships. “Podcasts are evolving from nice-to-have to must-have for advertisers — by our estimate, over 100 million Americans are listening every month,” said Hernan Lopez, Wondery Founder and CEO. “Wondery is evolving too, by adding comedy, news and sports to our portfolio of […]
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AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...
