The WNBA tips off season 22 on May 18, the league announced yesterday, with eight games on deck on opening weekend, and #WNBAAllDay on May 20, when all 12 teams will be in action. The season open will see Dallas/Phoenix at 10p. Throughout the 2018 season, ESPN Networks will air up to 33 games, including […]
The 2018 NCAA March Madness Selection Show is heading to TBS, as the exclusive live first-time announcement of 2018 NCAA Division I Men’s Basketball Championship pairings are revealed on March 11 at 6p. The shift this year comes as TBS is poised to carry this year’s NCAA Final Four National Semifinals on March 31, as […]
FOX Sports revs up for the Daytona 500, lining up Daytona Day viewing opportunities in nearly 20 states ahead of the race that runs on FOX on Feb. 18 at 2:30p. In partnership with Xfinity, FOX Sports is supporting 250 Daytona Day House Parties in select markets while nine NASCAR race tracks are hosting viewing […]
TNT is bringing out the star power when NBA All-Star hits LA from Feb. 15-18. The network detailed is coverage plans, which will culminate with captain-drafted teams squaring off for the first time on Feb. 18 and simulcast on TNT and TBS at 8p. Overall, the channel will carry more than 24 hours of programming […]
FOX Sports and Nat Geo WILD are in line to present more coverage of Westminster Week than ever before beginning Sunday and running through Feb. 13 with Shannon Sharpe and Kristine Leahy joining the talent roster this year. New this year will be the Masters Agility Championship at Westminster running on FOX for the first […]
NBC’s Super Bowl score for the Eagles’ upset over the Patriots… 103.4 million viewers, according to Nielsen Fast National numbers with a Total Audience delivery of 106 million across all platforms. Those numbers are down by about 8 million from last year’s game but still rank in the top ten all-time telecasts. Viewership peaked at […]
Meanwhile, with football season over, FOX Sports is revving up its plans for the return of NASCAR, announcing plans for its 18th consecutive season of coverage starting with Daytona Speedweeks, and the Daytona 500 from Daytona International Speedway on Feb. 18 at 2:30p. Live coverage begins at 1p with FOX NASCAR Sunday, preceded by NASCAR […]
Meanwhile, our Q&A today is with Jamie Davis, CEO of USA Volleyball, who – a year after taking on the role – has reworked the structure of the NGB, locked in the org’s biggest partnership ever courtesy of a new deal with adidas, and is now plotting the future of its media strategy. Recent weeks […]
Leading into the Super Bowl, early advertisers had already clocked 372.3 million views for early release spots, according to ispot.tv, along with 2.3 million social actions related to the ads. Gameday, meanwhile, saw the formal presentation during the game produce multiple winners, depending on the metric you are looking for. Looking for emotional connection? System1 […]
With Super Bowl Sunday on the horizon, NBC detailed final plans for its presentation of the game, with pregame stating at noon and leading to the Eagles/Patriots matchup at US Bank Stadium in Minneapolis. Al Michaels has the call, joining analyst Cris Collinsworth in the booth, with reporter Michele Tafoya on the sidelines. The Pre-Game […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5