NBC’s Super Bowl score for the Eagles’ upset over the Patriots… 103.4 million viewers, according to Nielsen Fast National numbers with a Total Audience delivery of 106 million across all platforms. Those numbers are down by about 8 million from last year’s game but still rank in the top ten all-time telecasts. Viewership peaked at 112.3 million from 10-10:15p during the fourth quarter. The game did score the record as the most live-streamed Super Bowl ever, delivering an Average Minute Audience (AMA) of 2.02 million viewers via the NBC Sports app, NBCSports.com, and other platforms while NBC Sports Digital’s live stream saw fans consume 633.7 million live streaming minutes of Super Bowl Sunday coverage. More notes on the digital impact of the game can be found below.
“With an all-time Top 10 audience, the Super Bowl once again proved that it’s the most dominant and consistent property on television,” said Mark Lazarus, Chairman, NBC Broadcasting & Sports. “Super Bowl LII delivered for all of our partners, and provided us with the unique opportunity to give America a look ahead at the Olympic Winter Games, which begin live on NBC this Thursday night.”
Meanwhile, TiVo’s annual post-game report broke out its Top 10 Commercials:
1. PepsiCo: Doritos Blaze vs. Mountain Dew Ice: “Battle”
2. NFL: “Board Games”
3. Pringles: “Wow”
4. Michelob: “The Perfect Fit”
5. Squarespace: “Make It Happen”
6. M&Ms: “Human”
7. Febreze: “The Only Man Whose Bleep Don’t Stink”
8. Movie Trailer: “Solo: A Star Wars Story”
9. Tide: “It’s a Tide Ad”
10. Tourism Australia: “Dundee: This Isn’t a Movie”