Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), […]

The NFL Draft is coming to broadcast television, according to a report from the NY Times. The article says that FOX, fresh off locking in Thursday Night Football in a multi-year deal, will team with NFL Network for a joint production of the NFL Draft featuring a blend of talent from both networks on a […]

YouTube TV is adding multiple sports networks to its lineup, announcing new deals with Turner, NBA TV, and MLB Network for the streaming service. A slate of Turner-owned networks will now be added to YouTube TV’s base package, including TNT, TBS, CNN, Cartoon Network, Adult Swim, HLN, truTV, and Turner Classic Movies. NBA TV and […]

Snapple and Major League Baseball are forming a new partnership, with Snapple signing on to become the “Official Tea and Juice Drink of MLB” beginning with the upcoming 2018 season. The two-year deal supplies Snapple with marketing and activation rights across MLB special events including All-Star Week, the Postseason and World Series, as well as […]

Chloe Kim’s gold medal win helped push NBC’s coverage of the Winter Games to an average of 22.3 million viewers on its platforms on Monday, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. With an NBC-only average of 20.9 million viewers from 8-11p, the […]

Sunday proved historic for NBC/NBCSN’s coverage of the PyeongChang Olympics, recording a TAD average of 26.0 million viewers in primetime, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. That tally is down from the 26.3 million who tuned into the first Sunday in Sochi […]

Tennis Channel is renewing vows with the ATP World Tour, announcing an extension to continue carrying to-level men’s tennis that will include 21 ATP World Tour Masters 1000 and 500 events, along with the season-ending Nitto ATP Finals. For the first time in the media partnership, Tennis Channel will now have live, over-the-top streaming rights […]

NBC’s coverage of the Winter Games saw the Opening Ceremony blaze a Total Audience Delivery average of 28.3 million viewers, down slightly from 2014 but still ranking as the most-watched Friday night program on any network since the 2014 Sochi Olympics, according to live plus same day Nielsen fast national data with a 14.7/27 primetime […]

Carlos Cordeiro was elected as the new president of the US Soccer Federation, as voters chose to turn inward in appointing the current org VP to the top role. “I’m a little overwhelmed,” Cordeiro said after clinching 68.6 percent of the vote on the third ballot. “Thank you to those of you who supported me […]

NBC Olympics laid out its social media gameplan for the Winter Olympics, lining up a bevy of partnerships that includes around-the-clock content across all of NBC Olympics’ social accounts and partnerships with celebrities, notable digital influencers, Musical.ly, Giphy, and more. In addition, NBC Olympics and Snap are teaming up to bring the first-ever live event […]