The PGA TOUR is giving its schedule an overhaul next season, unveiling a revamped tournament schedule. Highlights from the new 46-tournament slate include: • The FedExCup Playoffs will feature three events, instead of four: THE NORTHERN TRUST, August 5-11 (125-player field); the BMW Championship, August 12-18 (70 players); and the TOUR Championship August 19-25 (30 […]
Kerri Walsh Jennings’ event series p1440 locked in a deal with ESPN to carry all p1440 professional beach volleyball finals on ESPN2 or ABC in 2018. The inaugural p1440 season will travel to San Jose, Calif., Las Vegas, San Diego and Huntington Beach in 2018 and four additional cities in 2019. The men’s and women’s […]
Aon plc, a global professional services firm, announced a multi-year partnership with the PGA TOUR and LPGA in a “first-of-its-kind” Aon Risk Reward Challenge. The season-long event will highlight the world’s best professional golfers as they “tackle the most strategically challenging holes across both the PGA TOUR and LPGA schedules.” The player from each Tour […]
Charlotte Motor Speedway locked in its race name and distance for its NASCAR playoff race weekend for the Sept. 28-30 Bank of America ROVAL 400 race weekend, which will mark the first playoff road course races in NASCAR history. “This is history in the making, and it marks the next chapter in our legacy of […]
This week sees Minor League Baseball open the doors to the second MiLB Partner Summit, running July 9-11 in Columbus, Ohio during Triple-A All-Star Week. Reps from 20 brands and organizations will gather to discuss MiLB’s marketing and digital strategies and the future growth of the brand (and sign a One-Day Contract with Minor League […]
Saturday’s 2018 FIFA World Cup Quarterfinal matches handed FOX with an average of 5,664,000 viewers on the broadcast network, making it the most-watched day of Quarterfinal action since at least 1990, according to Nielsen. Viewership numbers are were up 15% over the second day of the 2014 Quarterfinals with the Croatia/Russia battle thriller averaging 6,317,000 […]
NBC Sports will ride a record 365+ hours of live, primetime, and encore coverage of the 105th Tour de France, with content spanning NBC, NBCSN, and the NBC Sports Gold app. Daily live coverage begins July 7, at 5a with Stage 1 on NBCSN with coverage continuing each week night with the Tour Primetime show […]
Minor League Baseball is teaming with Cartoon Network for a summer-long promotion for the in-park “Best Summer Ever” program. Blending baseball games and CN original series, the campaign will continue through Aug. 26 with participating MiLB teams dedicating three home games each in June, July or August to activate Cartoon Network’s in-game promotions. Activities include […]
Disney agreed to sell the 22 RSNs it would pick up in its acquisition of 21st Century FOX in a move to secure the approval of the Justice Department in the latest news on the $71.3 billion transaction. The Justice Department on Wednesday filed a complaint in federal court seeking to block Disney from acquiring […]
Perform Group’s live streaming service DAZN continued to shore up its partnerships, this time announcing a deal with MMA promotion Bellator for a multi-year landmark distribution agreement. The nine-figure deal will feature seven exclusive stacked fight cards per year on the platform along with another 15 that are simulcast across Paramount Network and DAZN. All […]
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