Perform Group’s live streaming service DAZN continued to shore up its partnerships, this time announcing a deal with MMA promotion Bellator for a multi-year landmark distribution agreement. The nine-figure deal will feature seven exclusive stacked fight cards per year on the platform along with another 15 that are simulcast across Paramount Network and DAZN. All fights will stream in any country where DAZN is available. As part of the platform’s global expansion, DAZN will launch in the U.S. and Italy in 2018, with the service already live in Canada, Germany, Austria, Switzerland and Japan. The deal kicks off on Sept. 29 with the opening fight of Bellator’s first-ever Welterweight World Grand Prix.
“The exciting new partnership with DAZN is a game-changer for Bellator,” said Bellator President Scott Coker. “The investment will enable us to continue expanding our roster with free agents that make sense, so we can put on PPV-worthy fight cards that fans want to see. Plus, on DAZN’s worldwide platform, our fights will be seen live for the first time to new audiences around the globe.”