DAZN laid out the road ahead for its expansion into the US, detailing its plans following parent company Perform Group’s $1 billion joint venture with Matchroom Boxing and a nine-figure multiyear global distribution agreement with Bellator MMA. The first-ever fight night will be headlined by heavyweight world champion Anthony Joshua and Alexander “The Russian Warrior” […]
Players’ Tribune recruits Jack Ryan
The Players’ Tribune is teaming with Prime Video for a “first-of-its-kind” collaboration to support the launch of upcoming series Tom Clancy’s Jack Ryan, which will be available Aug. 31 on Prime Video. TPT will produce immersive video content from Prime Video’s Tom Clancy’s Jack Ryan experience at San Diego Comic-Con with Ronda Rousey, Joel Embiid, […]
Breaking down brands’ WC performance
With the World Cup generating $269 million in estimated ad revenue for in game advertising alone, the tournament accounted for 6.04 billion TV ad impressions on 8,576 ad airings across six networks, according to iSpot.tv (TV ad analytics) & Canvs (emotion measurement). Overall, Volkswagen topped estimated spend for the tournament with $22.79 million, followed by […]
NCAA taps four for Final Four
The NCAA Division I Men’s Basketball Committee locked in Houston, Phoenix, San Antonio and Indianapolis to host the 2023-2026 Final Fours. The announcement wrapped up a year-long process that included seven finalist cities that also included Detroit, Los Angeles and North Texas.
NBC plays King-maker
Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles coach Doug Pedersen on whether QB Carson Wentz will return from injury for Week 1, a look at the NFL’s […]
CFP goes long
The Goodyear Cotton Bowl Classic, PlayStation Fiesta Bowl and Chick-fil-A Peach Bowls each locked in deals to host College Football Playoff games for another six years, running through 2026. The three bowl games will host a CFP game every year during the six-year period: the semifinals twice, and other games assigned by the CFP selection […]
USOC’s new chief
The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association. “The USOC is at a critical time in its history and requires an energetic, creative and inspiring leader who is capable of building on […]
FOX’s Croatian connection
Wednesday’s FIFA World Cup Semifinal featuring a Croatia upset over England delivered 5,504,000 viewers to the FOX broadcast network and set an all-time FIFA World Cup Semifinal streaming record, according to the company. The match was up 61% from the Spain/Germany match in the corresponding 2010 window and ran nearly even with Netherlands/Argentina in 2014. […]
FOX Sports’ All-Star gameplan
Tuesday sees FOX Sports step up to the plate for the 89th Major League Baseball All-Star Game presented by Mastercard out of DC with pregame coverage beginning at 7p on FS1 and continuing on the FOX broadcast network at 7:30p. Microphone duties see John Smoltz join play-by-play announcer Joe Buck with MLB Insider Ken Rosenthal […]
Pizza Hut reenrolls with NCAA
Pizza Hut and the NCAA ordered a multi-year agreement that keeps Pizza Hut as the Official Pizza of the NCAA through the 2020-2021 academic year. The deal hands Pizza Hut with the rights to activate around all 90 NCAA championships each year, from basketball and hockey, to bowling, fencing, baseball, beach volleyball, and beyond. “The […]
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