DAZN laid out the road ahead for its expansion into the US, detailing its plans following parent company Perform Group’s $1 billion joint venture with Matchroom Boxing and a nine-figure multiyear global distribution agreement with Bellator MMA. The first-ever fight night will be headlined by heavyweight world champion Anthony Joshua and Alexander “The Russian Warrior” Povetkin as the two battle for Joshua’s WBA, IBF and WBO titles on Sept. 22 live from Wembley Stadium in London.
The OTT streaming service will go live stateside on Sept. 10, with a goal to make “the viewing experience simpler, more affordable and more accessible to all – starting with fight sports.” Unlimited access will see a single subscription price of $9.99 per month following a one-month free trial with all matches streamed on the service available both live and on-demand.
“We launched DAZN to disrupt the status quo and change the way the world sees sports,” said James Rushton, DAZN CEO. “When you get DAZN, you’ll get all the fights; we won’t stash our best matchups for PPV, linear TV or a higher-tier package. And you’re going to get the entire card live, no matter the time zone and without constraints for one affordable price.”
The platform also announced that Michael Buffer will be partnering with DAZN and Matchroom to bring his staple “Let’s Get Ready to Rumble” call to all fight nights as part of the joint venture.
