The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association.

“The USOC is at a critical time in its history and requires an energetic, creative and inspiring leader who is capable of building on past success while making sure that the athletes we serve are protected, supported and empowered in every possible way,” said USOC Chairman Larry Probst. “I’m thrilled that Sarah has accepted the position and thankful to the diverse slate of candidates who participated in our process to hire the very best person for this important responsibility. I’d also like to acknowledge Susanne Lyons for her superb leadership of the USOC for the last several months, while ensuring that America’s athletes continue to receive the support they need during our period of transition.”

In her current role, Hirshland is responsible for the USGA’s global media and content distribution, corporate partnerships, merchandise and licensing, marketing, communications, community outreach and Golfer Handicap Information Network. She takes over as CEO from Lyons, who has served as acting CEO since February 2018. Lyons succeeded Scott Blackmun, who had held the position since January 2010.