NBC Sports Group named Pete Bevacqua to the newly created position of President, NBC Sports Group where he oversee programming, marketing, digital, the NBC Sports Regional Networks, and all Golf businesses under the NBC Sports umbrella, reporting to Mark Lazarus, Chairman of NBC Broadcasting and Sports. He will begin his new role in September. Bevacqua […]
ESPN’s Southern exposure
ESPN locked in the Big South Conference for a comprehensive extension to its existing media rights deal, resulting in ESPN becoming the exclusive rights holder of the conference and boosting the conference’s presence on its platforms. Starting in 2018-19, the Big South, its 11 member institutions and fans will enjoy more than 900 conference events […]
The Open closes hot for NBC
Sunday’s Final Round of The Open on NBC hand the channel with a 5.0 overnight Nielsen score to tie for the highest-rated Final Round Overnight at The Open since Tiger Woods completed the Career Grand Slam with his win in 2000 on ABC. Coverage was up 38% vs. 2017 and ranked as the highest-rated Final […]
Rolex clocks US Open deal
Swiss watchmaker Rolex is now officially a sponsor of the US Open and will serve as the tournament’s Official Timekeeper and Official Timepiece starting immediately. At this year’s tournament, Rolex timepieces and clocks will be visible throughout the grounds of the USTA Billie Jean King National Tennis Center, including the signature clock that is affixed […]
Tiger claws Open windows
With hot competition at The Open and Tiger Woods in contention, NBC Sports/Golf Channel report that Saturday scored the highest-rated third round at The Open since 2013, reeling in a 3.0 in Nielsen overnight numbers and up 25% over 2017. Friday’s action, meanwhile, hand Golf Channel with a TAD of 1.141 million average viewers, up […]
Tokyo’s 2020 faces
Organizers for the Tokyo 2020 Olympics and Paralympics unveiled the official mascots for the events on Sunday. The mascot for the Olympics is named Miraitowa while the Paralympic mascot is Someity. According to Reuters, Miraitowa is a combination of the Japanese words for future and eternity while Someity comes from a popular cherry blossom variety […]
Cohn ready for another run
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
USAF gets ready to GO
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]
FOX’s All-Star swing
Major League Baseball’s annual All-Star Game tossed FOX with 8,849,000 viewers across FOX, FOX Deportes and FOX’s streaming platforms, with the linear telecast on FOX snagging a 5.2/11 household rating/share with 8.7 million viewers, according to national figures from Nielsen. On FOX’s streaming services, last night’s game delivered an average minute audience of 91,000 and […]
ESPN stays Open for LatAm
ESPN and The R&A, the organizer of The Open Championship, inked a three-year renewal for rights on all means and media throughout Latin America, including Brazil and the Caribbean, for golf’s oldest major. The new agreement provides ESPN International with rights on its linear and digital platforms throughout the regions, and extends the longstanding ESPN […]
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