Big changes ahead for the Davis Cup. The ITF AGM today voted in favor of reforms to the Davis Cup by BNP Paribas designed to “secure the long-term status of the competition.” Starting next year, the competition will see 18 nations and the world’s best players compete in a week long season finale to crown […]
The quest for the College Football Playoff National Championship Trophy is literally getting animated, courtesy of a partnership between ESPN and Marvel that sees the launch of four comic book covers that feature school mascots facing off over Labor Day weekend. This will mark the fifth consecutive year that the two companies have teamed up […]
ESPN+ continues to bolster its lineup, locking in an exclusive, multi-year rights agreement for the Emirates FA Cup in the US, the oldest and longest-running domestic cup competition in soccer. The agreement will now see 79 FA Cup matches – beginning with the First Round in November and running through the Final – exclusively to […]
Entering the 25th year of its partnership with the USTA, American Express unveiled its slate of activations for Card Members and fans attending the 2018 US Open Tennis Championships. American Express will launch new services such as the Amex Band, a contactless payment wristband, and create an interactive tennis experience called Super Rally and will […]
After five seasons with Joe Buck as host, change is afoot for Undeniable. Dan Patrick is filling the big chair for season six of AT&T AUDIENCE Network series Undeniable with Dan Patrick. Season six will start production in late August with a lineup of names that include, Ray Lewis, Oscar De La Hoya, Carl Lewis, […]
ESPN served up kickoff week game assignments for its lineup of college football commentators, including a slate that includes lead analyst Kirk Herbstreit and reporter Maria Taylor beginning the 2018 season campaign by working three games in five days, while lead play-by-play commentator Chris Fowler will call two games with his weekly prime-time commentator tandem. […]
NBC Sports released its broadcast schedule for the upcoming 2018-19 NHL season, locking in the most games for carriage since the company first acquired rights to the league with 109 regular-season contests on deck starting Oct. 3 on NBCSN with the Bruins/Capitals. This year’s schedule will see the debut of Wednesday Night Hockey on NBCSN, […]
With Tiger power in full swing, CBS Sports’ final-round coverage of the 2018 PGA Championship on Sunday drew an average household metered market rating/share of 6.1/14, up 69% from last year’s 3.6/8 as Brooks Koepka held off Tiger Woods and Adam Scott to win his second major of the year. This year’s 6.1/14 marks the […]
ESPN continues to beef up its international partnerships for ESPN+, picking up streaming rights to Australia’s Hyundai A-League and Westfield W-League as well as the Chinese Super League and the Dutch Eredivisie league for carriage in the US. For the Aussie matches, the deal will see ESPN+ carry up to 140 Hyundai A-League matches spanning […]
Turner Sports lined up a 66-game schedule for its 2018-19 NBA regular season on TNT that will include the return of Players Only telecasts on eight Tuesdays beginning in January. The network will 13 appearances each by the Lakers and Rockets with 12 appearances by both the Warriors and Celtics and 11 by the Thunder […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5