UFC will celebrate 25 years with a 25-part documentary series that will debut in September to celebrate the company’s silver anniversary. Entitled UFC 25 Years in Short, the compilation of short films will present 25 UFC stories, one for each year of the promotion’s existence, which will examine UFC’s evolution, characters, and influence. Content launches […]
NBA’s rule changes
The NBA’s board of governors is reportedly set to pass rule changes for the 2018-19 season that include resetting the shot clock after an offensive rebound to 14 seconds (previously it was 24), simplifying the clear-path foul rule and expanding the definition of the “hostile act” to more easily trigger instant replay, according to ESPN. […]
Turner tapped for The Match
WarnerMedia’s Turner division emerged as the worldwide media distribution rights holder to “The Match,” the head-to-head, 18-hole duel between Tiger Woods and Phil Mickelson, hosted by MGM Resorts International and held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner will walk away with $9 million. The live event and accompanying content will be […]
MLB’s early start
Major League Baseball will make history next year, opening the season earlier than ever before after announced that all 30 teams will start the 2019 season on March 28, the earliest Opening Day in history, not counting international games. Speaking of which, the season will tip off with the mariners and host Athletics at the […]
ESPN Insider subs get added to +
The birth of ESPN+ is prompting the end of ESPN Insider after a two-decade run, as the company notified subscribers that they would be switching Insider subscribers over to the new platform. The change will take place on Aug. 28, with the latest update to the ESPN App seeing all premium digital subscription content now […]
Avis extends PGA TOUR run
Avis, an Official Marketing Partner of the PGA TOUR since 2011, has extended its relationship with the organization through 2022, keeping its designation as the Official Rental Car Company of the PGA TOUR, PGA TOUR Champions and Web.com Tour. In addition to Avis-branded content across PGA TOUR telecasts, PGATOUR.COM and multiple licensed media partners, Avis […]
Mike Tirico’s studio move
NBC Sports named Mike Tirico as the new studio host for Football Night in America, where he will work alongside analysts Tony Dungy and Rodney Harrison, and NFL Insider Mike Florio, from Studio 1 at NBC Sports’ International Broadcast Center in Stamford. The role had been held by Dan Patrick from 2008-2017. Tirico previously co-hosted […]
Dr. Pepper’s Fansville residency
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign […]
The Contender’s EPIX shot
As the demand for boxing content continues to rise, this week sees the relaunch of reality series, The Contender. This version, which marks the fifth season, begins Friday night at 9p and run until November, moving to EPIX for the first time and a format that will feature full fights for the first time. In […]
MNF opens up
ESPN saw its Monday Night Football preseason game featuring a Redskins’ victory over the Jets draw a 2.1 overnight rating according to Nielsen metered markets numbers. That marks a rise of 11% over last year’s preseason opener, featuring the preseason debut for ESPN’s new Monday Night Football commentator team of play-by-play voice Joe Tessitore, analysts […]
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