Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign spots premiering on Aug. 27, and others airing throughout the college football season on ESPN, CBS and FOX. The launch of the marketing and advertising campaign complements other key activations for Dr Pepper, including this year’s 10th anniversary of the Dr Pepper Tuition Giveaway, which has awarded over $10 million to college students, as well as the extension of its official sponsorship of the College Football Playoff and Presenting Sponsorship of the National Championship Trophy through 2026.
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