WarnerMedia’s Turner division emerged as the worldwide media distribution rights holder to “The Match,” the head-to-head, 18-hole duel between Tiger Woods and Phil Mickelson, hosted by MGM Resorts International and held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner will walk away with $9 million. The live event and accompanying content will be distributed across wide-ranging Turner, WarnerMedia and AT&T platforms including:

Live pay-per-view coverage of the event will be distributed through Turner’s B/R Live, the company’s new premium live sports streaming service, AT&T’s DIRECTV, AT&T U-verse, and will be offered to other on-demand platforms. HBO Sports and its 24/7 reality franchise will capture all the action leading up to the match. Bleacher Report and its House of Highlights will offer comprehensive highlights and behind-the-scenes content. Turner’s TNT will also televise programming with select content from the event in the weeks following the live competition. Turner International will facilitate distribution of live PPV access to the event outside the U.S.

As part of the live event, both Woods and Mickelson will selectively make side-challenges against one another during the match. For instance, Woods or Mickelson could raise the stakes by challenging the other to a long-drive, closest-to-the-pin or similar competition during a hole as they play their match, with money being donated to the winning golfer’s charity of choice.

Turner Sports will produce all live event coverage while also serving as the exclusive sales and sponsorship partner. Turner Sports and its Turner Ignite Sports will work closely with marketing partners to elevate their brands within this once-in-a-lifetime opportunity, tapping into award-winning live events, experiential and creative marketing solutions.